Category: University of Mumbai BMS Notes

Strategic positioning is focused on how an organization sets itself apart from the competition and delivers a benefit to target…

As the battle for customer loyalty intensifies, brands are the source of distinction that attracts attention, define offerings, build loyalty,…

Business infrastructure A business infrastructure plan creates a road map that is used to start and run a company. This…

Targeting strategy is a strategy for selection of potential customers the company/ organization can sell its products/services to. Targeting is…

Once target segments are identified, the marketing manager selects a targeting strategy that will be the best fit for reaching…

While identifying your target groups, you must, first and foremost have a clear definition of what your product/service is and…

Develop a true vision. Vision is an abstract word that means different things to different people. Classically, a vision or…

The term business model refers to a company’s plan for making a profit. It identifies the products or services the…

The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or…

The Purpose of Strategic Planning Strategic planning is designed to provide an organization, its divisions, departments or even individual players…