Business Communication Skills Bangalore City University BBA SEP 2024-25 3rd Semester Notes

Unit 1 [Book]
Communication, Introduction, Meaning, Purpose or Objectives, Scope and Limitations of CommunicationVIEW
Process or Stages of CommunicationVIEW
Principles of Effective CommunicationVIEW
Types of Communication (Meaning and Features) Interpersonal, Intrapersonal, Internal, External, Upward, Downward, Lateral, One-way, Two-wayVIEW
Verbal CommunicationVIEW
Non-verbal CommunicationVIEW
Formal and Informal CommunicationVIEW
Cross Cultural CommunicationVIEW
Barriers to Effective CommunicationVIEW
Unit 2 [Book]
Reading Skills, Meaning, Importance of Reading SkillsVIEW
Reading Comprehension Skills: Literal, Evaluative, Inferential, Types of Reading Techniques, Skimming, Scanning, Intensive, ExtensiveVIEW
Guidelines for improving Reading SkillsVIEW
Listening Skills, Meaning, ImportanceVIEW
Types of Listening (Meaning and Benefits of each Type of Listening)
Attentive ListeningVIEW
Reflective ListeningVIEW
Discriminative ListeningVIEW
Comprehension ListeningVIEW
Critical ListeningVIEW
Biased ListeningVIEW
Evaluative ListeningVIEW
Appreciative ListeningVIEW
Sympathetic ListeningVIEW
Empathetic ListeningVIEW
Barriers to Listening, Overcoming Barriers to ListeningVIEW
Note Taking skills, Meaning and Importance, Methods of Note taking skills, Outline Method, Cornell Method, Mapping Method, Charting Method, Box & Bullet MethodVIEW
Presentation SkillsVIEW
Presentation in Business CommunicationVIEW
Importance of Presentation Skill in BusinessVIEW
Types of Presentations (Meaning, Pros and Cons of each Type):
Informative Presentations, Pros and ConsVIEW
Instructional Presentations, Pros and ConsVIEW
Progress Presentations, Pros and ConsVIEW
Reporting Presentations, Pros and ConsVIEW
Persuasive Presentations, Pros and ConsVIEW
Decision making Presentations, Pros and ConsVIEW
Problem Solving Presentations, Pros and ConsVIEW
Unit 3 [Book]
Business LettersVIEW
Types of Business Letters
Enquiries & RepliesVIEW
Offers and Quotation LettersVIEW
Orders and their executionVIEW
Complaints & ATRsVIEW
Remittance LettersVIEW
Sales LettersVIEW
Follow-up lettersVIEW
Circular LettersVIEW
Agency LettersVIEW
Status enquiriesVIEW
Collection lettersVIEW
AI Tools in Business CommunicationVIEW

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