E-Commerce & Digital Marketing University of Mumbai BMS 5th Sem Notes

Unit 1 Introduction to E-commerce {Book}
E-commerce Meaning, Features of E-commerce, Advantages & Limitations of E-Commerce		VIEW
Categories of E-commerce		VIEW
Traditional Commerce & E-Commerce		VIEW
E-commerce Environmental Factors: Economic, Technological, Legal, Cultural & Social		VIEW
Factors Responsible for Growth of E-Commerce		VIEW
Issues in Implementing E- Commerce	VIEW	VIEW
Myths of E-Commerce		VIEW
Impact of E-Commerce on Business		VIEW
Ecommerce in India		VIEW
Trends in E-Commerce in Various Sectors: Retail, Banking, Tourism, Government, Education		VIEW
Meaning of M-Commerce, Benefits of M-Commerce, Trends in M-Commerce		VIEW

Unit 2 E-Business & Applications {Book}
E-Business: Meaning, Launching an E-Business		VIEW
Different phases of Launching an E- Business
Important Concepts in E-Business:
Data Warehouse	VIEW	VIEW
Customer Relationship Management	VIEW	VIEW
Supply Chain Management		VIEW
Enterprise Resource Planning	VIEW	VIEW
Business Models in E-Business:		VIEW
Brick and Mortar		VIEW
Pure Online		VIEW
Bricks and Clicks, Advantages of Bricks & Clicks Business Model		VIEW
Superiority of Bricks and Clicks E-Business Applications		VIEW
e-Procurement		VIEW
E-Communication	VIEW	VIEW
E- Delivery		VIEW
E-Auction		VIEW
E-Trading		VIEW
Electronic Data Interchange (EDI) in E-Business: Meaning of EDI	VIEW	VIEW
Benefits of EDI, Drawbacks of EDI, Applications of EDI		VIEW
Website: Design and Development of Website, Advantages of Website, Principles of Web Design, Life Cycle Approach for Building a Website, Different Ways of Building a website		VIEW
		VIEW

Unit 3 Payment, Security, Privacy &Legal Issues in E-Commerce {Book}
Issues Relating to Privacy and Security in E-Business	VIEW	VIEW
Electronic Payment Systems: Features	VIEW	VIEW
Different Payment Systems: Debit Card, Credit Card		VIEW
Smart Card		VIEW
E-cash		VIEW
E-Cheque		VIEW
E-wallet		VIEW
Electronic Fund Transfer		VIEW
Payment Gateway: Introduction, Process		VIEW
Payment Gateway Types, Advantages and Disadvantages		VIEW
Types of Transaction Security		VIEW
E-Commerce Laws: Need for E-Commerce laws		VIEW
E-Commerce laws in India		VIEW
Legal Issues in E-commerce in India		VIEW
IT Act 2000		VIEW

Unit 4 Digital Marketing {Book}
Introduction to Digital Marketing					VIEW
Advantages and Limitations of Digital Marketing					VIEW
Various Activities of Digital Marketing:
SEO			VIEW		VIEW
Search engine Marketing	VIEW		VIEW		VIEW
Content Marketing & Content influence Marketing			VIEW		VIEW
Campaign Marketing					VIEW
E-mail Marketing		VIEW		VIEW	VIEW
Display Advertising					VIEW
Blog Marketing					VIEW
Viral Marketing					VIEW
Podcasts and Vodcasts					VIEW
Digital Marketing on Various Social Media platforms					VIEW
Online Advertising, Online Marketing Research, Online PR					VIEW
Web Analytics					VIEW
Promoting Web Traffic					VIEW
Latest developments and Strategies in Digital Marketing					VIEW

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