Services Marketing

9th April 2020 1 By indiafreenotes

Unit 1 Introduction {Book}

Service Marketing: Meaning, Features and Characteristics

VIEW

Service Marketing Triangle

VIEW

Purchase Process for Services

VIEW

Marketing Challenges of Services

VIEW

Role of Service in Modern Economy

VIEW

Service Marketing Environment

VIEW

Goods vs Services Marketing

VIEW

Goods Services Continuum

VIEW

Consumer Behavior

VIEW

Positioning a Service in the Marketplace

VIEW

Variation in Consumer Involvement

VIEW

Impact of Service Recovery Efforts on Customer Loyalty

VIEW

Contract: High Contact Services and Low Contact Services

VIEW

Sensitivity of Customer’s Reluctance to Change

VIEW

Unit 2 Key elements of Services Marketing Mix. {Book}

The Service Product

VIEW

Pricing Mix

VIEW

Promotion & Communication

VIEW

Place or Distribution of Service

VIEW

People and Physical Evidence in Service Marketing

VIEW

Service Mapping

VIEW

Flowcharting

VIEW

Branding of Services Problem and Solution

VIEW

Options for Service Delivery

VIEW

Unit 3 Managing quality aspects of Services Marketing {Book}

Improving Service Quality and Productivity

VIEW

Service Quality Gap Model

VIEW

Benchmarking

VIEW

Measuring Service Quality

VIEW

Improving Service Quality

VIEW

SERVQUAL Model

VIEW

Productivity and Improving Productivity

VIEW

Demand and Capacity Alignment

VIEW

Unit 4 Marketing of Services {Book}

International and Global Strategies in Service Marketing

VIEW

Service in the Global Economy

VIEW

Moving from Domestic to Transactional Marketing

VIEW

Factors favoring Transnational Strategy

VIEW

Element of Transnational Strategy

VIEW

Hospitality Services

VIEW

Tourism Services

VIEW

Healthcare and Wellness Service Industry

VIEW

Banking and Insurance Services

VIEW

Media and Entertainment Service Industry

VIEW

Ethics in Service Marketing

VIEW

Unethical Practices in Service Sector

VIEW