Services Marketing University of Mumbai BMS 5th Sem Notes

09/04/2020 1 By indiafreenotes
Unit 1 Introduction {Book}  
Service Marketing: Meaning, Features and Characteristics VIEW
Service Marketing Triangle VIEW
Purchase Process for Services VIEW
Marketing Challenges of Services VIEW
Role of Service in Modern Economy VIEW
Service Marketing Environment VIEW
Goods vs Services Marketing VIEW
Goods Services Continuum VIEW
Consumer Behavior VIEW
Positioning a Service in the Marketplace VIEW
Variation in Consumer Involvement VIEW
Impact of Service Recovery Efforts on Customer Loyalty VIEW
Contract: High Contact Services and Low Contact Services VIEW
Sensitivity of Customer’s Reluctance to Change VIEW


Unit 2 Key elements of Services Marketing Mix. {Book}  
The Service Product VIEW
Pricing Mix VIEW
Promotion & Communication VIEW
Place or Distribution of Service VIEW
People and Physical Evidence in Service Marketing VIEW
Service Mapping VIEW
Flowcharting VIEW
Branding of Services Problem and Solution VIEW
Options for Service Delivery VIEW


Unit 3 Managing quality aspects of Services Marketing {Book}  
Improving Service Quality and Productivity VIEW
Service Quality Gap Model VIEW
Benchmarking VIEW
Measuring Service Quality VIEW
Improving Service Quality VIEW
Productivity and Improving Productivity VIEW
Demand and Capacity Alignment VIEW


Unit 4 Marketing of Services {Book}  
International and Global Strategies in Service Marketing VIEW
Service in the Global Economy VIEW
Moving from Domestic to Transactional Marketing VIEW
Factors favoring Transnational Strategy VIEW
Element of Transnational Strategy VIEW
Hospitality Services VIEW
Tourism Services VIEW
Healthcare and Wellness Service Industry VIEW
Banking and Insurance Services VIEW
Media and Entertainment Service Industry VIEW
Ethics in Service Marketing VIEW
Unethical Practices in Service Sector VIEW