E-Commerce & Digital Marketing University of Mumbai BMS 5th Sem Notes
9th April 2020 1 By indiafreenotesLast updated on April 7th, 2023 at 08:20 pm
Unit 1 Introduction to E-commerce {Book} | ||
E-commerce Meaning, Features of E-commerce, Advantages & Limitations of E-Commerce | VIEW | |
Categories of E-commerce | VIEW | |
Traditional Commerce & E-Commerce | VIEW | |
E-commerce Environmental Factors: Economic, Technological, Legal, Cultural & Social | VIEW | |
Factors Responsible for Growth of E-Commerce | VIEW | |
Issues in Implementing E- Commerce | VIEW | VIEW |
Myths of E-Commerce | VIEW | |
Impact of E-Commerce on Business | VIEW | |
Ecommerce in India | VIEW | |
Trends in E-Commerce in Various Sectors: Retail, Banking, Tourism, Government, Education | VIEW | |
Meaning of M-Commerce, Benefits of M-Commerce, Trends in M-Commerce | VIEW | |
Unit 2 E-Business & Applications {Book} | ||
E-Business: Meaning, Launching an E-Business | VIEW | |
Different phases of Launching an E- Business | ||
Important Concepts in E-Business: | ||
Data Warehouse | VIEW | VIEW |
Customer Relationship Management | VIEW | VIEW |
Supply Chain Management | VIEW | |
Enterprise Resource Planning | VIEW | VIEW |
Business Models in E-Business: | VIEW | |
Brick and Mortar | VIEW | |
Pure Online | VIEW | |
Bricks and Clicks, Advantages of Bricks & Clicks Business Model | VIEW | |
Superiority of Bricks and Clicks E-Business Applications | VIEW | |
e-Procurement | VIEW | |
E-Communication | VIEW | VIEW |
E- Delivery | VIEW | |
E-Auction | VIEW | |
E-Trading | VIEW | |
Electronic Data Interchange (EDI) in E-Business: Meaning of EDI | VIEW | VIEW |
Benefits of EDI, Drawbacks of EDI, Applications of EDI | VIEW | |
Website: Design and Development of Website, Advantages of Website, Principles of Web Design, Life Cycle Approach for Building a Website, Different Ways of Building a website | VIEW | |
VIEW |
Unit 3 Payment, Security, Privacy &Legal Issues in E-Commerce {Book} | ||
Issues Relating to Privacy and Security in E-Business           | VIEW | VIEW |
Electronic Payment Systems: Features | VIEW | VIEW |
Different Payment Systems: Debit Card, Credit Card | VIEW | |
Smart Card | VIEW | |
E-cash | VIEW | |
E-Cheque | VIEW | |
E-wallet | VIEW | |
Electronic Fund Transfer | VIEW | |
Payment Gateway: Introduction, Process | VIEW | |
Payment Gateway Types, Advantages and Disadvantages | VIEW | |
Types of Transaction Security | VIEW | |
E-Commerce Laws: Need for E-Commerce laws | VIEW | |
E-Commerce laws in India | VIEW | |
Legal Issues in E-commerce in India | VIEW | |
IT Act 2000 | VIEW |
Unit 4 Digital Marketing {Book} | |||||
Introduction to Digital Marketing | VIEW | ||||
Advantages and Limitations of Digital Marketing | VIEW | ||||
Various Activities of Digital Marketing: | |||||
SEO | VIEW | VIEW | |||
Search engine Marketing | VIEW | VIEW | VIEW | ||
Content Marketing & Content influence Marketing | VIEW | VIEW | |||
Campaign Marketing | VIEW | ||||
E-mail Marketing | VIEW | VIEW | VIEW | ||
Display Advertising | VIEW | ||||
Blog Marketing | VIEW | ||||
Viral Marketing | VIEW | ||||
Podcasts and Vodcasts | VIEW | ||||
Digital Marketing on Various Social Media platforms | VIEW | ||||
Online Advertising, Online Marketing Research, Online PR | VIEW | ||||
Web Analytics | VIEW | ||||
Promoting Web Traffic | VIEW | ||||
Latest developments and Strategies in Digital Marketing | VIEW | ||||
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