E-Commerce & Digital Marketing University of Mumbai BMS 5th Sem Notes

09/04/2020 1 By indiafreenotes
Unit 1 Introduction to E-commerce {Book}
E-commerce Meaning, Features of E-commerce, Advantages & Limitations of E-Commerce VIEW
Categories of E-commerce VIEW
Traditional Commerce & E-Commerce VIEW
E-commerce Environmental Factors: Economic, Technological, Legal, Cultural & Social VIEW
Factors Responsible for Growth of E-Commerce VIEW
Issues in Implementing E- Commerce VIEW VIEW
Myths of E-Commerce VIEW
Impact of E-Commerce on Business VIEW
Ecommerce in India VIEW
Trends in E-Commerce in Various Sectors: Retail, Banking, Tourism, Government, Education VIEW
Meaning of M-Commerce, Benefits of M-Commerce, Trends in M-Commerce VIEW


Unit 2 E-Business & Applications {Book}
E-Business: Meaning, Launching an E-Business VIEW
Different phases of Launching an E- Business
Important Concepts in E-Business:
Data Warehouse VIEW VIEW
Customer Relationship Management VIEW VIEW
Supply Chain Management VIEW
Enterprise Resource Planning VIEW VIEW
Business Models in E-Business: VIEW
Brick and Mortar VIEW
Pure Online VIEW
Bricks and Clicks, Advantages of Bricks & Clicks Business Model VIEW
Superiority of Bricks and Clicks E-Business Applications VIEW
e-Procurement VIEW
E-Communication VIEW VIEW
E- Delivery VIEW
E-Auction VIEW
E-Trading VIEW
Electronic Data Interchange (EDI) in E-Business: Meaning of EDI VIEW VIEW
Benefits of EDI, Drawbacks of EDI, Applications of EDI VIEW
Website: Design and Development of Website, Advantages of Website, Principles of Web Design, Life Cycle Approach for Building a Website, Different Ways of Building a website VIEW


Unit 3 Payment, Security, Privacy &Legal Issues in E-Commerce {Book}
Issues Relating to Privacy and Security in E-Business            VIEW VIEW
Electronic Payment Systems: Features VIEW VIEW
Different Payment Systems: Debit Card, Credit Card VIEW
Smart Card VIEW
E-cash VIEW
E-Cheque VIEW
E-wallet VIEW
Electronic Fund Transfer VIEW
Payment Gateway: Introduction, Process VIEW
Payment Gateway Types, Advantages and Disadvantages VIEW
Types of Transaction Security VIEW
E-Commerce Laws: Need for E-Commerce laws VIEW
E-Commerce laws in India VIEW
Legal Issues in E-commerce in India VIEW
IT Act 2000 VIEW


Unit 4 Digital Marketing {Book}
Introduction to Digital Marketing VIEW
Advantages and Limitations of Digital Marketing VIEW
Various Activities of Digital Marketing:
Search engine Marketing VIEW VIEW VIEW
Content Marketing & Content influence Marketing VIEW VIEW
Campaign Marketing VIEW
E-mail Marketing VIEW VIEW VIEW
Display Advertising VIEW
Blog Marketing VIEW
Viral Marketing VIEW
Podcasts and Vodcasts VIEW
Digital Marketing on Various Social Media platforms VIEW
Online Advertising, Online Marketing Research, Online PR VIEW
Web Analytics VIEW
Promoting Web Traffic VIEW
Latest developments and Strategies in Digital Marketing VIEW