Fixation of Selling Price

Fixation of selling price of a product is, no doubt, one of the most significant factors in modern management.

It becomes necessary for various purposes, like, under normal circumstances of the interest; at trade depression, accepting additional order etc.

Under normal conditions, according to Financial Accounting technique, the selling price of the product must cover the total cost plus a certain margin of profit. But, under Marginal Costing technique, the price must equal the marginal cost plus a certain amount which depends on the nature, variety, demand and supply, policy pricing and other related factors.

Needless to mention that, if the selling price of the product is fixed at Marginal Cost, the amount of loss will be the amount of fixed overheads and the amount of loss will be same or lower if the production is suspended or closed down.

That is why selling in all the periods/loss must be higher than Marginal Cost. In this regard we should remember that it would be easier for us if profitability of a product is known while fixation of selling price.

Illustration:

X Ltd. has an average P/V ratio of 50%. The Marginal Cost of a product is estimated at Rs. 30. What will be the amount of selling price?

Solution:

If selling price is Rs. 100, Variable Cost will be Rs. 50 i.e., contribution will be Rs. 50.

Thus, P/V Ratio = C/S = Rs. 50/Rs.100 = ½ or 50%

So, the selling price which have a marginal cost of Rs. 60 should be:

100 /50 x Rs. 30 = Rs. 60

Alternatively

P/V Ratio = S – V/S

or,.

Variable Cost/Sales = 50/100

Selling Price will be = Variable Cost/sales = Rs. 30/50%= Rs. 60