by | Unit 1 | |
| Meaning and Classification of Products | VIEW |
| Evolution of the Product Concept | VIEW |
| Tangible and Intangible Products | VIEW |
| Product Levels | VIEW |
| Customer Value Proposition | VIEW |
| Product Mix | VIEW |
| Product Line Decisions | VIEW |
| New Product Development (NPD) Process | VIEW |
| Innovation Management | VIEW |
| Design Thinking, Introduction, Meaning and Significance | VIEW |
| Unit 2 | |
| Product Life Cycle Stages and Strategic Implications | VIEW |
| Product Portfolio Analysis | VIEW |
| BCG Matrix | VIEW |
| GE Matrix | VIEW |
| Managing Product Cannibalization | VIEW |
| Managing Product Obsolescence | VIEW |
| Real-World Examples from FMCG and Technology Sectors | VIEW |
| Product Modification Strategies | VIEW |
| Product Repositioning Strategies | VIEW |
| Unit 3 | |
| Brand, Meaning, Concept and Types | VIEW |
| Evolution of Branding | VIEW |
| Difference between Product and Brand | VIEW |
| Importance of Branding in Marketing | VIEW |
| Brand Identity and Brand Image | VIEW |
| Brand Positioning Strategies | VIEW |
| Brand Personality | VIEW |
| Brand Associations | VIEW |
| Brand Elements, Brand Name, Logo, Symbol, Tagline, And Packaging | VIEW |
| Unit 4 | |
| Brand Equity, Meaning, Sources and Importance | VIEW |
| Customer-Based Brand Equity (CBBE) Model | VIEW |
| Brand Awareness | VIEW |
| Brand Loyalty | VIEW |
| Perceived Quality | VIEW |
| Co-Branding | VIEW |
| Alliances | VIEW |
| Brand Revitalization | VIEW |
| Turnaround Strategies | VIEW |
| Brand Life Cycle | VIEW |
| Managing Brand Crises in the age of Social-Media | VIEW |
| Unit 5 | |
| Digital and Mobile Consumers | VIEW |
| Online Buying Behaviour | VIEW |
| Omni Channel Buying Behaviour | VIEW |
| Ethical, Green, and Responsible Consumption | VIEW |
| Influencer Marketing | VIEW |
| Concept of Neuromarketing | VIEW |
| Content Marketing | VIEW |
| Green Branding | VIEW |
| Ethical Branding | VIEW |
| Brand Storytelling | VIEW |
| Online Brand Communities | VIEW |
| Brand Reputation | VIEW |
| Crisis Management | VIEW |
| Ethical Issues in Branding | VIEW |
