Author: indiafreenotes
by Consumer Behaviour Bangalore North University BBA SEP 2024-25 5th Semester Notes
| Unit 1 | |
| Consumer Behaviour, Meaning, Definition, Nature and Importance | VIEW |
| Scope of Consumer Behaviour | VIEW |
| Need to Study Consumer Behaviour | VIEW |
| Importance of Consumer Behaviour in Marketing Decision Making | VIEW |
| Unit 2 | |
| Consumer Decision Making, Meaning and Process, Need Recognition, Information Search, Evaluation of Alternatives, Purchase Decision and Post Purchase Behaviour | VIEW |
| Consumer Behaviour | VIEW |
| Types of Buying Behaviour | VIEW |
| Family Influence on Consumer Decisions | VIEW |
| Reference Group Influence on Consumer Decisions | VIEW |
| Unit 3 | |
| Consumer Satisfaction, Meaning, Factors Influencing Consumer Satisfaction, Methods of Enhancing Consumer Satisfaction | VIEW |
| Consumer Dissatisfaction, Meaning, Causes for Consumer Dissatisfaction | VIEW |
| Handling Consumer Complaints | VIEW |
| Consumerism, Meaning, Reasons for Growth of Consumerism in India | VIEW |
| Consumer Rights and Responsibilities | VIEW |
| Consumer Protection Act Overview | VIEW |
| Role of Consumer Forums | VIEW |
| Role of Consumer Organizations | VIEW |
| Unit 4 | |
| Consumer Motivation, Meaning, Need and Objectives, Types of Consumer Motivation, Advantages of Consumer Motivation, Factors Influencing Consumer Motivation | VIEW |
| Consumer Retention, Meaning and Strategies for Consumer Retention | VIEW |
| Brand Loyalty | VIEW |
| Customer Relationship Management (CRM) | VIEW |
| Unit 5 | |
| Role of Technology on Consumer Behaviour | VIEW |
| Role of Social Media on Consumer Behaviour | VIEW |
| Consumer Behaviour in the Digital Age | VIEW |
| Online Shopping | VIEW |
| E-Commerce | VIEW |
| Mobile Marketing | VIEW |
| Green Consumerism | VIEW |
| Consumer Privacy and Data Security | VIEW |