by | Unit 1 [Book] | |
| Event, Introduction, Meaning and Definition | VIEW |
| Event Management, Introduction, Meaning, Definition and Objectives | VIEW |
| Types of events: Educational, Corporate, Social, Cultural, Political, Sports, Exhibitions | VIEW |
| Importance and Scope of Event Management | VIEW |
| Functions of Event Management | VIEW |
| Principles of Event Management | VIEW |
| Skills and Qualities of an Event Manager | VIEW |
| Event Committee and its Structure | VIEW |
| Unit 2 [Book] | |
| Meaning of Event Planning, Steps in Event Planning, Setting Objectives and defining Target Audience | VIEW |
| Event Site selection and Venue Management | VIEW |
| Event Budgeting and Sponsorship | VIEW |
| Event Risk Management and Legal Considerations | VIEW |
| Event Permissions, Licenses, and Contracts | VIEW |
| Event Team Building and Managing Team: Concept, Nature, Approaches and Practices | VIEW |
| Unit 3 [Book] | |
| Event Marketing, Nature, Process and Scope, Types, Limitations | VIEW |
| Event Advertising: Image building, Branding, Publicity and Public relations, Campaigning and Canvassing, Merchandising | VIEW |
| Media Invitations: Press Releases, TV, Radio | VIEW |
| Event Promotional Tools: Flyers, Posters, Invitations, Website, Newsletters and Social Media | VIEW |
| Unit 4 [Book] | |
| Preparing an Event Schedule, Steps in Organizing an Event, Assigning Responsibility | VIEW |
| Event Safety and Security | VIEW |
| Conducting the Event, Checklist (Pre, during and post event) | VIEW |
| Event Communication, Channels of Communications for different Types of Events | VIEW |
| Reporting an Event | VIEW |
| Unit 5 [Book] | |
| Emerging Trends in Event Management: Green & Sustainable, Virtual, Hybrid, Micro Events, Niche Events and Immersive Events (Virtual Reality & Metaverse) | VIEW |
| Event Management and AI | VIEW |
| Career opportunities in Event Management | VIEW |
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