Category: Bangalore University BBA Notes
by Strategic Human Resource Management Bangalore University 5th Semester BBA Notes
| Unit 1 | |
| Strategic Human Resource Management, Meaning, Definition and Evolution | VIEW |
| Traditional HRM vs Strategic HRM | VIEW |
| Levels of Strategy | VIEW |
| Business Level Strategy | VIEW |
| Corporate Level Strategy | VIEW |
| Functional Levels Strategy | VIEW |
| Strategic Role of HR in Organizational Success | VIEW |
| HR as a Strategic Partner | VIEW |
| HR Strategy and Competitive Advantage | VIEW |
| Resource-Based View (RBV) | VIEW |
| Core Competencies | VIEW |
| Best-Fit and Best-Practice Approaches to SHRM | VIEW |
| Strategic Alignment of HR Policies | VIEW |
| SHRM in Indian and Global Business Environment | VIEW |
| Unit 2 | |
| Strategic Human Resource Planning, Concept and Importance | VIEW |
| Workforce Planning, Demand and Supply Analysis | VIEW |
| Forecasting Techniques | VIEW |
| Environmental Scanning | VIEW |
| Strategic Workforce Analytics | VIEW |
| Talent Acquisition Strategy | VIEW |
| Employer Branding and Employee Value Proposition (EVP) | VIEW |
| Strategic Recruitment and Selection | VIEW |
| Competency Mapping and Competency-Based Hiring | VIEW |
| Strategic Onboarding and Socialization | VIEW |
| Role of Technology, HRIS, and AI in Talent Acquisition | VIEW |
| Challenges in Strategic Staffing | VIEW |
| Unit 3 | |
| Strategic Performance Management, Concept and Process | VIEW |
| Linking Individual, Team and Organizational Performance | VIEW |
| Key Performance Indicators (KPIs) | VIEW |
| Balanced Scorecard Approach (introductory) | VIEW |
| Strategic Performance Appraisal Systems | VIEW |
| Continuous Performance Management | VIEW |
| Strategic Compensation Management | VIEW |
| Pay-for-Performance | VIEW |
| Variable Pay | VIEW |
| Incentive Schemes | VIEW |
| Executive Compensation | VIEW |
| Ethical and Governance Issues in Performance and Reward Systems | VIEW |
| Unit 4 | |
| Strategic Training and Development | VIEW |
| Learning and Development Strategy | VIEW |
| Leadership Development Programmes | VIEW |
| Management and Executive Development | VIEW |
| Succession Planning | VIEW |
| Leadership Pipeline | VIEW |
| Talent Management Framework | VIEW |
| Identification and Development of High-Potential Employees | VIEW |
| Employee Engagement Strategies | VIEW |
| Retention Management | VIEW |
| Career Management from a Strategic Perspective | VIEW |
| Role of HR Analytics in Talent Development and Workforce Decisions | VIEW |
| Unit 5 | |
| Strategic Role of HR in Organizational Change and Transformation | VIEW |
| Change Management Models | VIEW |
| Managing Resistance to Change | VIEW |
| Strategic Organizational Development | VIEW |
| Strategic Industrial Relations and Employee Relations | VIEW |
| Managing Diversity, Equity, and Inclusion (DEI) | VIEW |
| Corporate Governance and Ethics in HR | VIEW |
| Digital HR and HR Technology | VIEW |
| Strategic workforce Agility | VIEW |
| Future Trends in Strategic HRM | VIEW |
| SHRM Challenges in a Global and Digital Economy | VIEW |
Human Resource Development Bangalore University 5th Semester BBA Notes
| Unit 1 | |
| Human Resource Development, Meaning, Definition, Evolution and Objectives | VIEW |
| Human Resource Development, Philosophy, Scope and Significance of HRD in Modern Organizations | VIEW |
| Human Resource Development as a Subsystem of Human Resource Management | VIEW |
| Human Resource Development Functions and Processes | VIEW |
| Human Resource Development Climate | VIEW |
| Human Resource Development Organizational Culture | VIEW |
| Role of HRD in Employee Competence, Commitment, and Culture | VIEW |
| Strategic Importance of HRD | VIEW |
| HRD Challenges in Indian and Global Organizations | VIEW |
| Unit 2 | |
| Training and Development, Concepts and Objectives | VIEW |
| Difference Between Training, Development and Learning | VIEW |
| Training Needs Analysis, Organizational, Task, and Individual Analysis | VIEW |
| Designing Training Programmes | VIEW |
| On-the-Job Training Methods | VIEW |
| Off-the-Job Training Methods | VIEW |
| Management and Executive Development Programmes | VIEW |
| Learning Organizations | VIEW |
| Evaluation of Training Effectiveness | VIEW |
| Kirkpatrick’s Four-Level Model | VIEW |
| Role of Digital Learning | VIEW |
| E-Learning | VIEW |
| Learning Management Systems (LMS) | VIEW |
| Unit 3 | |
| Performance Management System, Concept and Process | VIEW |
| Performance Planning, Monitoring, and Review | VIEW |
| Traditional and Modern Performance Appraisal Methods | VIEW |
| 360-Degree Appraisal | VIEW |
| Assessment Centers | VIEW |
| Potential Appraisal | VIEW |
| Feedback and Performance Counseling | VIEW |
| Linking Performance Appraisal with Training, Career Development and Rewards | VIEW |
| Ethical issues in Appraisal | VIEW |
| Appraisal Biases | VIEW |
| Role of HRD in Continuous Performance Improvement | VIEW |
| Unit 4 | |
| Career Planning and Development, Meaning and Importance | VIEW |
| Career Stages | VIEW |
| Career Paths | VIEW |
| Career Development Models | VIEW |
| Role of HRD in Career Planning | VIEW |
| Succession Planning, Objectives and Process | VIEW |
| Talent Management | VIEW |
| High-Potential Employee Development | VIEW |
| Employee Engagement, Concept and Drivers | VIEW |
| Retention Strategies | VIEW |
| Work Life Balance Initiatives | VIEW |
| Role of HRD in Employee Well-Being and Organizational Sustainability | VIEW |
| Unit 5 | |
| Organizational Development (OD), Concept, Objectives and Characteristics | VIEW |
| OD interventions | VIEW |
| Role of HRD in Organizational Change | VIEW |
| Managing Resistance to Change | VIEW |
| Change Management Models | VIEW |
| Learning Organization | VIEW |
| Knowledge Management | VIEW |
| HRD Analytics | VIEW |
| HRD in the Digital Era | VIEW |
| Diversity, Equity, and Inclusion (DEI) Initiatives | VIEW |
| Emerging Trends in HRD | VIEW |
| Future Challenges in HRD | VIEW |
Product and Brand Management Bangalore University 5th Semester BBA Notes
| Unit 1 | |
| Meaning and Classification of Products | VIEW |
| Evolution of the Product Concept | VIEW |
| Tangible and Intangible Products | VIEW |
| Product Levels | VIEW |
| Customer Value Proposition | VIEW |
| Product Mix | VIEW |
| Product Line Decisions | VIEW |
| New Product Development (NPD) Process | VIEW |
| Innovation Management | VIEW |
| Design Thinking, Introduction, Meaning and Significance | VIEW |
| Unit 2 | |
| Product Life Cycle Stages and Strategic Implications | VIEW |
| Product Portfolio Analysis | VIEW |
| BCG Matrix | VIEW |
| GE Matrix | VIEW |
| Managing Product Cannibalization | VIEW |
| Managing Product Obsolescence | VIEW |
| Real-World Examples from FMCG and Technology Sectors | VIEW |
| Product Modification Strategies | VIEW |
| Product Repositioning Strategies | VIEW |
| Unit 3 | |
| Brand, Meaning, Concept and Types | VIEW |
| Evolution of Branding | VIEW |
| Difference between Product and Brand | VIEW |
| Importance of Branding in Marketing | VIEW |
| Brand Identity and Brand Image | VIEW |
| Brand Positioning Strategies | VIEW |
| Brand Personality | VIEW |
| Brand Associations | VIEW |
| Brand Elements, Brand Name, Logo, Symbol, Tagline, And Packaging | VIEW |
| Unit 4 | |
| Brand Equity, Meaning, Sources and Importance | VIEW |
| Customer-Based Brand Equity (CBBE) Model | VIEW |
| Brand Awareness | VIEW |
| Brand Loyalty | VIEW |
| Perceived Quality | VIEW |
| Co-Branding | VIEW |
| Alliances | VIEW |
| Brand Revitalization | VIEW |
| Turnaround Strategies | VIEW |
| Brand Life Cycle | VIEW |
| Managing Brand Crises in the age of Social-Media | VIEW |
| Unit 5 | |
| Digital and Mobile Consumers | VIEW |
| Online Buying Behaviour | VIEW |
| Omni Channel Buying Behaviour | VIEW |
| Ethical, Green, and Responsible Consumption | VIEW |
| Influencer Marketing | VIEW |
| Concept of Neuromarketing | VIEW |
| Content Marketing | VIEW |
| Green Branding | VIEW |
| Ethical Branding | VIEW |
| Brand Storytelling | VIEW |
| Online Brand Communities | VIEW |
| Brand Reputation | VIEW |
| Crisis Management | VIEW |
| Ethical Issues in Branding | VIEW |
Consumer Behavior Bangalore University 5th Semester BBA Notes
| Unit 1 | |
| Consumer, Concept, Meaning, Types | VIEW |
| Consumer v/s Customer | VIEW |
| Markets, Meaning, Classification of Markets | VIEW |
| Traditional and Digital Market Places | VIEW |
| Consumer Behavior, Definition, Nature, Scope | VIEW |
| Importance of Consumer Behavior in Marketing Decision Making | VIEW |
| Role of Consumer Behavior in Marketing Decision Making | VIEW |
| Product Planning | VIEW |
| Branding | VIEW |
| Promotion | VIEW |
| Customer Relationship Management | VIEW |
| Marketing Research, Meaning, Definition, Scope and Importance | VIEW |
| Role of Marketing Research in Business Decision Making | VIEW |
| Ethical issues in Marketing Research | VIEW |
| Digital Consumer Eco System | VIEW |
| Omnichannel | VIEW |
| Consumer Experience | VIEW |
| Role of Influencers in Digital Economy | VIEW |
| Consumer Data Platforms (CDP) | VIEW |
| Unit 2 | |
| Diversity of Consumer Behaviour | VIEW |
| Individual Determinants of Consumer Behaviour | VIEW |
| Psychological Determinants, Motivation, Perception, Learning, Attitude, Beliefs | VIEW |
| Personal Determinants, Age and Life Cycle Stage, Occupation, Income, Life Style, Personality, Self Concept | VIEW |
| Social and Cultural Determinants, Family influences, Reference Groups, Opinion Leaders, Culture, Sub-Culture, Social Class | VIEW |
| Unit 3 | |
| Consumer Buying Behaviour, Meaning and Types | VIEW |
| Consumer Decision Making Process, Problem Recognition, Information Search, Alternative Evaluation, Purchase Selection Post Purchase Behaviour | VIEW |
| Buyer Remorse | VIEW |
| Cognitive Dissonance | VIEW |
| Factors Influencing Buying Decision | VIEW |
| Role of Marketers at each Stage of the Buying Process | VIEW |
| Unit 4 | |
| Marketing Research Process, Problem Identification, Research Design, Sampling Techniques, Data Collection, Data Analysis, Interpretation and Report Preparation | VIEW |
| Research Design | VIEW |
| Sampling Methods and Tools | VIEW |
| Data Analysis | VIEW |
| Data Interpretation | VIEW |
| Basics of Qualitative and Quantitative Analysis | VIEW |
| Application of Marketing Research | VIEW |
| Product Development | VIEW |
| Pricing Decision | VIEW |
| Promotion Strategies | VIEW |
| Market Segmentation | VIEW |
| Customer Satisfaction | VIEW |
| Customer Retention | VIEW |
| Role of Marketing Research in Strategic Planning and Competitive Advantage | VIEW |
| Unit 5 | |
| New-Age Consumers, Mobile-first Consumers, Digital Consumers, Generation Z and Alpha Consumers | VIEW |
| Consumer Empowerment | VIEW |
| Co-Creation | VIEW |
| Experience Economy and Customer Experience (CX) Management | VIEW |
| Role of Artificial Intelligence (AI) in Consumer Behaviour | VIEW |
| Trends in Marketing Research, Shift from Traditional to Digital and Real time Marketing Research | VIEW |
| Ethical Challenges in Digital Marketing Research | VIEW |
| Use of AI, Chatbots | VIEW |
| Data Privacy | VIEW |
| Consumer Consent and automation in Marketing Research, Meaning and Benefits | VIEW |
| Role of Marketing Research in Personalization and CRM | VIEW |
Corporate Valuation and Restructuring Bangalore University 5th Semester BBA Notes
| Unit 1 | |
| Corporate Valuation, Meaning, Importance, Objectives and Factors Affecting | VIEW |
| Value Versus Price | VIEW |
| Types of Value, Book Value, Market Value, Intrinsic Value, Fair Value | VIEW |
| Need for Valuation in Business Decisions | VIEW |
| Valuation Process | VIEW |
| Key Valuation Drivers | VIEW |
| Overview of Valuation Standards and Principles | VIEW |
| Unit 2 | |
| Asset-Based Valuation | VIEW |
| Net Asset Value (NAV) Method | VIEW |
| Earnings-based Valuation | VIEW |
| Market-Based Valuation, Comparable Company Approach and Comparable Transaction Approach | VIEW |
| Discounted Cash Flow (DCF) Valuation | VIEW |
| Free Cash Flow to Firm (FCFF) | VIEW |
| Free Cash Flow to Equity (FCFE) | VIEW |
| Cost of Capital | VIEW |
| Weighted Average Cost of Capital (WACC) | VIEW |
| Terminal Value Estimation | VIEW |
| Unit 3 | |
| Corporate Restructuring, Meaning, Need, Forms and Types | VIEW |
| Business Expansion, Concepts, Strategies | VIEW |
| Divestment | VIEW |
| Disinvestment | VIEW |
| Case Studies on Corporate Restructuring | VIEW |
| Unit 4 | |
| Mergers Meaning, Types and Motives | VIEW |
| Acquisitions, Meaning, Types and Motives | VIEW |
| Valuation in Mergers and Acquisitions | VIEW |
| Synergy Valuation | VIEW |
| Exchange Ratio Determination | VIEW |
| Share Swap Valuation | VIEW |
| Valuation of Distressed Companies | VIEW |
| Introduction to Insolvency and Bankruptcy Code (IBC) | VIEW |
| Role of Registered Valuers | VIEW |
| Due Diligence Process | VIEW |
| Exchange Ratio Calculations | VIEW |
| Synergy Valuation Illustrations | VIEW |
| Unit 5 | |
| Legal Framework Governing Mergers and Restructuring | VIEW |
| Relevant Provisions of the Companies Act | VIEW |
| SEBI Regulations Related to Mergers and Acquisitions | VIEW |
| Accounting Standards Applicable to Business Combinations | VIEW |
| Tax Implications of Restructuring | VIEW |
| Corporate Governance Issues | VIEW |
| Ethical Issues in Valuation | VIEW |
| Recent Trends in Corporate Valuation and Restructuring | VIEW |
| Cross-Border Restructuring Challenges | VIEW |