Cost Accounting 4th Semester BU BBA SEP 2024-25 Notes

Unit 1 [Book]
Meaning and Definition of Cost, Costing VIEW
Features, Objectives, Functions, Scope, Advantages and Limitations of Cost Accounting VIEW
Installation of Costing System VIEW
Essentials of a good Cost Accounting System VIEW
Difference between Cost Accounting and Financial Accounting VIEW
Cost Concepts, Classification of Cost VIEW
Methods and Techniques of Cost Accounting VIEW
Elements of Cost VIEW
Cost Sheet, Meaning, Cost Heads in a Cost Sheet VIEW
Presentation of Costing Information in Cost Sheet VIEW
illustrations on Cost Sheet, Tenders and Quotation VIEW
Unit 2 [Book]
Materials: Meaning, Importance and Types of Materials, Direct and Indirect Material VIEW
Materials Control VIEW
Inventory Control VIEW
Techniques of Inventory Control:
Economic Order Quantity (EOQ) VIEW
ABC Analysis VIEW
VED Analysis VIEW
JIT VIEW
Procurement, Procedure for Procurement of Materials and Documentation involved in Materials Accounting VIEW
Material Storage VIEW
Duties of Store keeper VIEW
Stock Levels VIEW
Material Issues, Pricing of Material Issues VIEW
Methods:
FIFO VIEW
Weighted Average Price and Standard Price Methods VIEW
Preparation of Stores Ledger Account VIEW
illustrations on Stock Level Setting and EOQ and Stores Ledger VIEW
Unit 3 [Book]
Introduction Employee Cost / Labour Cost, Types of Labour Cost VIEW
Labour Cost Control VIEW
Time Keeping, Time Booking VIEW
Pay roll Procedure VIEW
Preparation of Pay roll VIEW
Idle Time, Causes, Treatment of Normal and Abnormal Idle Time VIEW
Over Time Causes and Treatment VIEW
Labour Turnover Meaning, Causes VIEW
Effects and Measures Labour Cost Reporting VIEW
Methods of Wage Payment: Time Rate System and Piece Rate System VIEW
Incentive Schemes: Halsey Plan, Rowan Plan VIEW
Labour Hourly Rate VIEW
illustrations on Wage Payment methods and Incentive plans VIEW
Unit 4 [Book]
Introduction, Meaning and Classification of Overheads VIEW
Accounting and Control of Manufacturing Overheads, Estimation and Collection VIEW
Cost Allocation VIEW
Apportionment VIEW
Re-apportionment VIEW
Absorption of Manufacturing Overheads VIEW
Absorption of Service Overheads VIEW
Treatment of Over and Under absorption of Overheads VIEW
Methods of Absorption
Machine Hour Rate VIEW
Distribution of Overheads VIEW
Types of Distribution: Primary and Secondary Distribution VIEW
Repeated & Simultaneous Equation Method VIEW
Reporting of Overhead Costs VIEW
Statement of Overhead Distribution Summary VIEW
Unit 5 [Book]  
Reconciliation of Costing and Financial Profit, Need for Reconciliation, Reasons for difference in Profits VIEW
Preparation of Reconciliation Statements VIEW
Preparation of Memorandum Reconciliation Statement VIEW
illustration on Reconciliation Statement VIEW

Constitution of India 3rd Semester BU BBA SEP 2024-25 Notes

Unit 1 [Book]
Introduction and Core Values of the Indian Constitution VIEW
Composition of Constituent Assembly VIEW
Indian Constitution Preamble, Constitutional Values: Sovereignty, Democracy, Republic, justice, liberty, equality, fraternity VIEW
Indian Constitution and Basic Structure, Salient Features VIEW
Fundamental Rights VIEW
Fundamental Duties VIEW
Directive Principles of State Policy VIEW
Citizenship and the Role of Citizens in Democracy and Nation-building VIEW
Unit 2 [Book]
Union and State VIEW
Parliament:
Lok Sabha Composition, Powers and Functions VIEW
Rajya Sabha Composition, Powers and Functions VIEW
Vidhan Sabha Composition, Powers and Functions VIEW
Vidhana Parishad Composition, Powers and Functions VIEW
Executive:
President of India, Powers and Functions VIEW
Vice President of India, Powers and Functions VIEW
Prime Minister of India, Powers and Functions VIEW
Governor Powers and Functions VIEW
Chief Minister, Powers and Functions VIEW
Council of Ministers, Powers and Functions VIEW
Judiciary:
Supreme Court, Powers and Functions VIEW
High Court, Powers and Functions VIEW
Unit 3 [Book]
Federalism VIEW
Constitutional Amendment Procedure in India: Simple, Special and Special with Concurrence of States VIEW
Centre State Relations: VIEW
Cooperative Federalism and its Challenges VIEW
Competitive Federalism and its Challenges VIEW
Democratic Decentralisation VIEW
Local Self-Government Governments: 73rd and 74th Constitutional Amendments, contemporary challenge VIEW
Commissions:
Election Commission VIEW
Union Public Service Commission VIEW
Challenges to Affirmative Action: Reservation for SC/ST, OBC, and Women VIEW

Financial Institutions and Regulatory Bodies 3rd Semester BU BBA SEP 2024-25 Notes

Unit 1 [Book]
Meaning, Definition, Objectives, Functions and Types of Financial Institutions VIEW
Classifications of Financial Institutions VIEW
Banking Institutions VIEW
Non-Banking Financial Institutions VIEW
Insurance Meaning and Objectives VIEW
Mutual Funds Meaning and Objectives VIEW
Major reforms in the Last decade VIEW
Issues in Financial reforms and Restructuring VIEW
Role of Fintech in the Banking and Financial Services VIEW
Unit 2 [Book]
All India Development Banks (AIDB) VIEW
IDBI VIEW
SIDBI VIEW
IFC VIEW
IDFC VIEW
Specialized Financial Institutions VIEW
EXIM Bank VIEW
Investment Institutions:
UTI VIEW
LIC VIEW
GIC VIEW
Refinance Institutions:
NABARD VIEW
State Level Institutions and Other Institutions VIEW
Unit 3 [Book]
Risk Management Meaning and Significance, Types of Risks in Financial institutions: Credit risk, Market risk, Operational Risk and Liquidity Risk VIEW
Risk Management framework: Tools and Techniques VIEW
Capital Adequacy: Basel I, II, and III VIEW
Risk Mitigation in NBFCs VIEW
Credit Rating (CRISIL, ICRA, CARE, Brickwork Rating) VIEW
Unit 4 [Book]
RBI VIEW
SEBI VIEW
IRDA VIEW
PFRDA VIEW
AMFI VIEW
Banking for International Settlement (BIS) VIEW
Financial action Task force (FATF) VIEW
International Monetary Fund (IMF) VIEW
World Bank VIEW
International Organization of Securities and Commissions (IOSCO): Roles and Objectives VIEW
Unit 5 [Book]
Emerging Trends in Indian Financial Institutions VIEW
Financial inclusion and Rural penetration VIEW
Green Finance VIEW
Open Banking VIEW
Role of AI in Banking VIEW
Challenges of Fintech, Emerging trends in Regulatory framework VIEW
Role of ethics in financial institutions and Regulatory bodies VIEW
Social Responsibility VIEW
Ethical Banking practices in India VIEW
PMLA Act 2002 VIEW
Ethical Challenges in the era of Digital Finance VIEW

Banking Operations and Innovations 3rd Semester BU BBA SEP 2024-25 Notes

Unit 1 [Book]
Meaning, Definitions, and Features of a Bank VIEW
Meaning, Definitions, and Features of Banking VIEW
Features of the Indian Banking System VIEW
Reserve Bank of India Role and Functions VIEW
Commercial Banks, Meaning, Nature, and Functions VIEW
Special Types of Banks VIEW
Introduction to Banking Operations, Definition and Meaning, Functions VIEW
Types of Banks VIEW
Role of Banks in Economic Development VIEW
Advantages and Disadvantages of Banking Operations VIEW
Unit 2 [Book]
Banker – Customer relations VIEW
Rights and Duties of a Banker VIEW
Rights of a Customer in Banking VIEW
Types of accounts VIEW
Types of Banker VIEW
Customer Relationships VIEW
Know Your Customer (KYC) Guidelines VIEW
Bank Deposits: Demand Deposits, Term Deposits, Special Deposits VIEW
Services rendered by Banks, Mandate and Power of Attorney VIEW
Non-Performing Asset (NPA): Meaning, Circumstances and Impact VIEW
Principles of Lending VIEW
Types of Loans VIEW
Types of Advances VIEW
Regulatory framework for Loans and Advances VIEW
Types of Collaterals and their Characteristics VIEW
Priority Sector Lending VIEW
Financial Inclusion VIEW
Agriculture/SMEs/SHGs/SSI/Tiny Sector financing VIEW
Consortium Financing VIEW
CIBIL Procedures VIEW
Unit 3 [Book]
Collecting Banker Meaning, Duties and Responsibilities of Collecting Banker VIEW
Holder for Value VIEW
Holder in Due Course VIEW
Statutory Protection to Collecting Banker VIEW
Negligence in Collection by Collecting Banker VIEW
Liabilities of Collecting Banker VIEW
Paying Banker, Meaning, Precautions, Duties and Responsibilities VIEW
Statutory Protection to the Paying Banker VIEW
Cheques, Crossing of Cheques, Types of Crossing VIEW
Endorsements, Meaning, Essentials and Kinds of Endorsement VIEW
Dishonor of Cheques, Grounds for Dishonor of Cheques VIEW
Payment of Post-Dated and Stale Cheques VIEW
Liabilities of Paying Banker VIEW
Unit 4 [Book]
Banking Innovation, Meaning and Types VIEW
New Technology in Banking VIEW
Banking E-services VIEW
Core Banking VIEW
Cyber Banking VIEW
Plastic Cards VIEW
Internet Banking VIEW
ATM based services VIEW
ECS VIEW
MICR VIEW
CTS VIEW
RTGS VIEW
NEFT VIEW
DEMAT VIEW
IMPS VIEW
UPI VIEW
AADHAR enabled Payment System VIEW
USSD VIEW
E-Wallet VIEW
Application-based Payment Systems VIEW
Role of Artificial Intelligence in Banks VIEW
Block Chain Meaning and Features VIEW
Unit 5 [Book]
Evolution of AI and Automation in Banking VIEW
New Technology and Banking innovation VIEW
Core Banking VIEW
Challenges in Digital Transformation in Banking VIEW
Cyber Security in Banking Sector VIEW
Challenges Faced by Customers and Bankers VIEW
Digital Arrest VIEW
Digital Frauds in Banking VIEW
Crypto Currency VIEW
E-Wallet Meaning, Types of E-Wallets VIEW
Procedure of making E-Payments: BHIM, PAYTM, GOOGLE PAY (TEZ), PHONEPE VIEW
The Role of Ethics in Banking and Innovation VIEW

Financial Management 3rd Semester BU BBA SEP 2024-25 Notes

Unit 1 [Book]
Introduction, Meaning of Finance VIEW
Finance Function, Objectives of Finance function VIEW
Organization of Finance function VIEW
Meaning and Definition of Financial Management VIEW
Goals of Financial Management VIEW
Scope of Financial Management VIEW
Functions of Financial Management VIEW
Financial Decisions VIEW
Role of Finance manager in India VIEW
Financial planning VIEW
Steps in Financial Planning VIEW
Principles of a Sound Financial plan VIEW
Factors affecting financial plan VIEW
Unit 2 [Book]
Introduction Meaning of Time Value of Money VIEW
Time Preference of Money VIEW
Techniques of Time Value of Money VIEW
Future Value: Single Flow Uneven Flow and Annuity VIEW
Present Value: Single Flow, Uneven Flow and Annuity VIEW
Doubling Period: Rule 69 and 72 VIEW
Concept of Valuation VIEW
Valuation of Bond VIEW
Valuation of Debentures VIEW
Preference Shares VIEW
Equity Shares VIEW
Unit 3 [Book]
Introduction, Meaning and Definition of Capital Structure VIEW
Factors determining the Capital Structure VIEW
Concept of Optimum Capital Structure VIEW
EBIT-EPS Analysis VIEW
Leverages: Meaning and Definition VIEW
Types of Leverages:
Operating Leverage VIEW
Financial Leverage VIEW
Combined Leverages VIEW
Unit 4 [Book]
Investment Decisions VIEW
Introduction, Meaning and Definition of Capital Budgeting, Features VIEW
Significance Steps in Capital Budgeting Process VIEW
Techniques of Capital budgeting: VIEW
Traditional Methods:
Payback Period VIEW
Accounting Rate of Return VIEW
Discounted Cash Flow (DCF) Methods VIEW
Net Present Value VIEW
Internal Rate of Return VIEW
Internal Rate of Return under Trail and Error Method using Interpolation and Extrapolation VIEW
Profitability Index VIEW
Unit 5 [Book]
Introduction, Dividend Decisions, Meaning VIEW
Types of Dividends VIEW
Types of Dividends Polices VIEW
Significance of Stable Dividend Policy VIEW
Determinants of Dividend Policy VIEW
Dividend Theories VIEW
Theories of Relevance Model VIEW
Walter’s Model and Gordon’s Model VIEW
Excel Utility (Only adopted for Internal Assessment & should not consider for University Examination) —-
Creation of Organization Chart for Finance using Excel Shapes Designing a Financial Plan for Startup with Variables Calculation of PV, PVAF and IRR, PBP, DCF Methods using excel utilities and formulas, Annuity Vs Lumpsum Analysis Leverage Calculator Capital Budgeting Calculations VIEW

>>Old Syllabus 2024-25 Notes<<

Unit 1 [Book]
Introduction, Meaning of Finance VIEW
Finance Function, Objectives of Finance function VIEW
Organization of Finance function VIEW
Meaning and Definition of Financial Management VIEW
Goals of Financial Management VIEW
Scope of Financial Management VIEW
Functions of Financial Management VIEW
Role of Finance manager in India VIEW
Financial planning VIEW
Steps in financial Planning VIEW
Principles of a Sound Financial plan VIEW
Factors affecting financial plan VIEW
Financial analyst, Role of Financial analyst VIEW
Introduction to Sources of Finance VIEW
Internal vs. External Sources of Finance VIEW
Short-term Sources of Finance VIEW
Long-term Sources of Finance VIEW
Medium Term Sources of Finance:
Equity Finance VIEW
Debt Financing VIEW
Venture Capital VIEW
Private Equity VIEW
Government Grants and Subsidies VIEW
Angel Investors VIEW
Crowdfunding VIEW
Unit 2 [Book]
Introduction Meaning of Time Value of Money VIEW
Time preference of Money VIEW
Techniques of Time value of Money VIEW
Compounding Technique: Future value of Single flow, Multiple flow and Annuity VIEW
Discounting Technique: Present value of Single flow, Multiple flow and Annuity VIEW
Doubling Period: Rule 69 and 72 VIEW
Unit 3 [Book]
Introduction, Meaning and Definition of Capital Structure VIEW
Factors determining the Capital Structure VIEW
Concept of Optimum Capital Structure VIEW
EBIT-EPS Analysis VIEW
Leverages: Meaning and Definition VIEW
Types of Leverages:
Operating Leverage VIEW
Financial Leverage VIEW
Combined Leverages VIEW
Unit 4 [Book]
Investment Decisions VIEW
Introduction, Meaning and Definition of Capital Budgeting, Features VIEW
Significance Steps in Capital Budgeting Process VIEW
Techniques of Capital budgeting: VIEW
Traditional Methods
Payback Period VIEW
Accounting Rate of Return VIEW
Discounted Cash Flow (DCF) Methods VIEW
Net Present Value VIEW
Internal Rate of Return VIEW
Profitability Index VIEW
Dividend decision Meaning VIEW
Forms of Dividends VIEW
Determinants of Dividend Decisions VIEW
Dividend Theories VIEW
Unit 5 [Book]
Working Capital, Meaning, Concept, Importance, Determinants VIEW
Scope of Working Capital VIEW
Approaches of Working Capital VIEW
Operating or Working Capital Cycle VIEW
Working Capital based on Operating Cycle VIEW
Estimation of Current Assets VIEW
Estimation of Current Liabilities VIEW
Estimation of Working Capital Requirements VIEW

Corporate Accounting 3rd Semester BU BBA SEP 2024-25 Notes

Unit 1 [Book]
Issue of Shares VIEW
Initial Subscription of Shares VIEW
Right Issue of Shares VIEW
Private Placement of Shares VIEW
IPO VIEW
FPO VIEW
Book Building VIEW
Prospectus VIEW
Red herring Prospectus VIEW
Issue of Bonus Shares, Reasons for issuing Bonus Shares, Legal Framework VIEW
Relevant Provisions of the Companies Act, 2013 for issuing Bonus Shares VIEW
Students are advised to go through some of the IPO documents which is available in the Public Domain) VIEW
Buyback of Shares Meaning, Objectives, Legal framework for Buyback under the Companies Act, 2013 VIEW
Unit 2 [Book]
Introduction, Meaning and Definition of Underwriting, Importance of Underwriting in Raising Capital VIEW
Types of Underwriting: Firm Underwriting, Conditional Underwriting, and Sub-Underwriting VIEW
Calculation of Liabilities and Commission: Gross Liability and Net Liability VIEW
Marked Applications and Unmarked Applications VIEW
Proportionate Liability in Syndicated Underwriting VIEW
Accounting for Underwriting: Treatment of Underwriting Commission in the Company’s Book and Settlement between Parties VIEW
Preparation of Statement of Underwriters Liability VIEW
** ****
Role of Underwriters in Capital Markets VIEW
Ethical Practices in Underwriting VIEW
Key Clauses in Underwriting Agreements VIEW
SEBI Guidelines on Commission Rates and Responsibilities VIEW
Unit 3 [Book]
Introduction Meaning and Need for Valuation of Shares VIEW
Factors affecting Value of Shares VIEW
Methods of Share Valuation illustration on:
Intrinsic Value Method VIEW
Yield Method VIEW
Earning Capacity Method VIEW
Fair Value Method VIEW
Rights Issue VIEW
Valuation of Rights Issue VIEW
Valuation of Warrants: Australian Model, Shivaraman-Krishnan Model VIEW
Unit 4 [Book]
Introduction, Meaning Concept of Profit (or Loss) Prior to the date of Incorporation VIEW
Pre-incorporation vs. Post-incorporation Periods VIEW
Calculation of Apportionment Ratios:
Sales Ratio VIEW
Time Ratio VIEW
Weighted Ratio VIEW
Treatment of Capital and Revenue Incomes and Expenditures VIEW
Ascertainment of pre-incorporation and post- incorporation profits by preparing statement of Profit and Loss (Vertical Format) as per schedule III of Companies Act, 2013 VIEW
Unit 5 [Book]
Statutory Provisions regarding Maintenance of Accounts by Company Section 128, 129, 134 VIEW
Fundamental Accounting assumption:  Going Concern, Accrual, Consistency VIEW
Annual Returns under Section 92, (Form AOC-4 & MGT-7A) VIEW
Preparation of Financial Statements of Companies as per schedule III to companies act, 2013 VIEW
Schedule 7 to Companies Act of 2013 for understanding the Rate of Depreciation on Key assets such as Plant and Machinery, Furniture and Fixtures, Office equipment, Vehicle, buildings, Intellectual Properties and Intangible Assets VIEW

>>Old Syllabus for 2024-25 Notes<<

Unit 1 [Book]
Introduction, Meaning of Shares VIEW
Types of Shares (Equity Shares and Preference Shares), Features of Equity & Preference Shares VIEW
Issue of Shares, Procedure for Issue of Shares, Kinds of Share Issues VIEW
Types of Share Issues, Issue of Shares at Par, at Premium and at Discount VIEW
Subscription of Shares, Minimum Subscription, Over-Subscription VIEW
Pro- Rata Allotment of Shares VIEW
Accounting for Issue of Shares at Par, Premium, Discount VIEW
Calls in Arrears and Calls in Advance VIEW
Unit 2 [Book]
Introduction, Overview of Redemption of Debentures Meaning, Importance and Objectives of Redemption VIEW
Methods of Redemptions:
Redemption Out of Profit VIEW
Redemption Out of Capital VIEW
Redemption by Payment in Lump Sum VIEW
Redemption by Instalments VIEW
Redemption by Purchase in the Open Market VIEW
Key Financial Adjustments in Redemption of Debentures VIEW
Provision for Premium on Redemption of Debentures VIEW
Treatment of Unamortized Debenture Discount or Premium VIEW
Accounting for Redemption of Debentures under Sinking Fund method VIEW
Journal Entries VIEW
Ledger Accounts VIEW
Preparation of Financial Statements VIEW
Post- Redemption as per Schedule III to Companies Act 2013 VIEW
Unit 3 [Book]
Introduction, Meaning of Underwriting VIEW
SEBI regulations regarding Underwriting VIEW
Underwriting Commission VIEW
Underwriter, Functions, Advantages of Underwriting VIEW
Types of Underwriting VIEW
Marked and Unmarked Applications VIEW
Determination of Liability in respect of Underwriting Contract when fully Underwritten and Partially Underwritten with and without firm Underwriting VIEW
Unit 4 [Book]
Introduction Meaning and Need for Valuation of Shares VIEW
Factors affecting Value of Shares VIEW
Methods of Share Valuation illustration on:
Intrinsic Value Method VIEW
Yield Method VIEW
Earning Capacity Method VIEW
Fair Value Method VIEW
Rights Issue VIEW
Valuation of Rights Issue VIEW
Valuation of Warrants: Australian Model, Shivaraman-Krishnan Model VIEW
Unit 5 [Book]
Statutory Provisions regarding Preparation of Financial Statements of Companies as per schedule III of Companies act. 2013 VIEW
List of the Companies follow Schedule III of companies Act 2013 VIEW
Preparation of Statement of Profit and Loss VIEW
Preparation of Statement of Balance Sheet VIEW

Computer Accounting Tally Prime (CATP) 2nd Semester BU BBA SEP Notes

Data Analysis for Business Decisions 2nd Semester BU BBA SEP Notes

Unit 1 [Book]  
Introduction, Meaning, Definitions, Features, Objectives, Functions, Importance and Limitations of Statistics VIEW
Important Terminologies in Statistics: Data, Raw Data, Primary Data, Secondary Data, Population, Census, Survey, Sample Survey, Sampling, Parameter, Unit, Variable, Attribute, Frequency, Seriation, Individual, Discrete and Continuous VIEW
Classification of Data VIEW
Requisites of Good Classification of Data VIEW
Types of Classification Quantitative and Qualitative Classification VIEW
Types of Presentation of Data Textual Presentation VIEW
Tabular Presentation VIEW
One-way Table VIEW
Important Terminologies: Variable, Quantitative Variable, Qualitative Variable, Discrete Variable, Continuous Variable, Dependent Variable, Independent Variable, Frequency, Class Interval, Tally Bar VIEW
Diagrammatic and Graphical Presentation, Rules for Construction of Diagrams and Graphs VIEW
Types of Diagrams: One Dimensional Simple Bar Diagram, Sub-divided Bar Diagram, Multiple Bar Diagram, Percentage Bar Diagram Two-Dimensional Diagram Pie Chart, Graphs VIEW
Unit 2 [Book]  
Meaning and Objectives of Measures of Tendency, Definition of Central Tendency VIEW
Requisites of an Ideal Average VIEW
Types of Averages, Arithmetic Mean, Median, Mode (Direct method only) VIEW
Empirical Relation between Mean, Median and Mode VIEW
Graphical Representation of Median & Mode VIEW
Ogive Curves VIEW
Histogram VIEW
Meaning of Dispersion VIEW
Standard Deviation, Co-efficient of Variation-Problems VIEW
Unit 3 [Book]  
Correlation Meaning and Definition, Uses, VIEW
Types of Correlation VIEW
Karl Pearson’s Coefficient of Correlation probable error VIEW
Spearman’s Rank Correlation Coefficient VIEW
Regression Meaning, Uses VIEW
Regression lines, Regression Equations VIEW
Correlation Coefficient through Regression Coefficient VIEW
Unit 4 [Book]  
Introduction, Meaning, Uses, Components of Time Series VIEW
Methods of Trends VIEW
Method of Moving Averages Method of Curve VIEW
Fitting by the Principle of Least Squares VIEW
Fitting a Straight-line trend by the method of Least Squares VIEW
Computation of Trend Values VIEW
Unit 4 [Book]  
Probability: Definitions and examples -Experiment, Sample space, Event, mutually exclusive events, Equally likely events, Exhaustive events, Sure event, Null event, Complementary event and independent events VIEW
Mathematical definition of Probability VIEW
Statements of Addition and Multiplication Laws of Probability VIEW
Problems on Probabilities  
Conditional Probabilities VIEW
Probabilities using Addition and Multiplication Laws of Probabilities VIEW

Organization Behaviors 2nd Semester BU BBA SEP Notes

Unit 1
Introduction to Organizational Behavior VIEW
Overview of Historical and Current Perspective of Organizational Behavior VIEW
Significance of Organizational Behavior VIEW
Foundations of Individual Behavior VIEW
Fundamental Principles of Organizational Behavior VIEW
Organizational Behavior Models VIEW
Emerging and Opportunities Challenges in Organizational Behavior VIEW
Future of Organizational Behavior VIEW
Unit 2
Meaning and Definition, Personality VIEW
Personality Traits VIEW
Determinants of Personality VIEW
Theories of Personality VIEW
Meaning, Types, Components of Attitudes VIEW
Formation of Attitudes VIEW
Change in Attitude, Barriers to Change VIEW
Meaning of Perception VIEW
Process of Perception VIEW
Need of Perception VIEW
Factors influencing Perception VIEW
Link between Perception and Decision-making VIEW
Unit 3
Meaning and Concept of Leadership VIEW
Difference between Leadership and Management VIEW
Types of Leadership Styles:
Servant Leadership VIEW
Democratic Leadership VIEW
Charismatic Leadership VIEW
Women as Leaders VIEW
Concept and Importance of Organizational Citizenship Behavior (OCB) VIEW
Difference between Performance and Organizational Citizenship Behavior VIEW
Transactional Leadership VIEW
Transformational Leadership VIEW
Meaning, Nature, and Importance of Motivation VIEW
Theories of Motivation:
Need for Motivation Theory VIEW
Theory of Herzberg VIEW
ERG Theory VIEW
Attribution Theory VIEW
Incentive Theory VIEW
Safety Theory VIEW
Motivating Performance VIEW

 

Unit 5
Role of Artificial Intelligence (AI) in Change Management, Communication, Data analysis, and Training in the Organization VIEW
Stress Management VIEW
Power and Politics VIEW
Conflict Management VIEW
Family and Work Life balance VIEW
Role of ethics in Organizational Behavior VIEW

Marketing Dynamics 2nd Semester BU BBA SEP Notes

Unit 1 [Book]
Marketing, Meaning and Definition, Importance, Functions VIEW
Concept of Marketing VIEW
Approaches of Marketing VIEW
Classification of Markets:
Societal Marketing VIEW
Holistic Marketing VIEW
Relationship Marketing VIEW
Integrated Marketing VIEW
Internal Marketing VIEW
Performance Marketing VIEW
Unit 2 [Book]
Marketing Environment VIEW
Micro Environment VIEW
Macro Environment VIEW
Meaning Demographic, Economic, Natural, Political, Legal and Socio-cultural Environments VIEW
Market Segmentation, Meaning, Definition, Importance VIEW
Bases of Market Segmentation VIEW
Target Marketing VIEW
Market Positioning VIEW
Niche Marketing VIEW
Unit 3 [Book]
Marketing Mix. VIEW
Components (Ps) of Marketing Mix, Meaning and Elements VIEW
Product Mix. VIEW
Product Line VIEW
Product Life Cycle (PLC) VIEW
Product Planning VIEW
New Product Development VIEW
Branding VIEW
Packaging VIEW
Labelling VIEW
Product Positioning VIEW
Product Differentiation Concept and Importance VIEW
Pricing, Factors Influencing Pricing VIEW
Methods of Pricing VIEW
Unit 4 [Book]
Marketing Research, Types, Process Tools and Techniques VIEW
Application of Marketing Research:
Product Launching VIEW
Demand estimation VIEW
Advertising VIEW
Brand Preferences VIEW
Customer Satisfaction VIEW
Retail Stores Image VIEW
Customer Perception VIEW
Distribution VIEW
Customer Relationship VIEW
Competitor Analysis and Related aspects VIEW
Unit 5 [Book]
E-Marketing Environment VIEW
Digital Media Industry VIEW
Reaching Audience through Digital Channels VIEW
Traditional and Digital Marketing VIEW
Online Marketing Environment VIEW
Dotcom Evolution VIEW
Internet Relationships VIEW
Business in Modern Economy VIEW
Integrating E-Business to an Existing Business Model VIEW
Concept of Digital Marketing VIEW
Online Marketing Mix VIEW
SoLoMo (Social- Local-Mobile) VIEW
Careers in Social Media Marketing VIEW
Ethics in Marketing Meaning, Importance VIEW
Role of ethics in Marketing VIEW
Marketing Ethics in the Digital age VIEW

>>Old Syllabus Notes for 2024-25<<

Unit 1 [Book]
Marketing Meaning, Definition, Importance, Functions VIEW
Concept of Marketing VIEW
Approaches to Marketing VIEW
Classification of Markets:
Societal Marketing VIEW
Holistic Marketing VIEW
Relationship Marketing VIEW
Integrated Marketing VIEW
Internal Marketing VIEW
Performance Marketing VIEW
Unit 2 Marketing Environment [Book]
Meaning Demographic, Economic, Natural, Political, Legal and Socio-Cultural Environments VIEW
Market Segmentation Meaning, Definition, Importance, Limitations VIEW
Bases of Market Segmentation VIEW
Types of Market Segmentation VIEW
Unit 3 [Book]
Marketing Mix. VIEW
Components (Ps) of Marketing mix. Meaning and Elements VIEW
Product Mix. VIEW
Product Line VIEW
Product Life Cycle (PLC) VIEW
Product Planning VIEW
New Product Development VIEW
Branding VIEW
Packaging VIEW
Labelling VIEW
Product Positioning VIEW
Product Differentiation Concept and Importance VIEW
Pricing, Factors Influencing Pricing VIEW
Methods of Pricing VIEW
Unit 4 [Book]
Marketing Research, Types, Process Tools and Techniques VIEW
Application of Marketing Research:
Product Launching VIEW
Demand estimation VIEW
Advertising VIEW
Brand Preferences VIEW
Customer Satisfaction VIEW
Retail Stores Image VIEW
Customer Perception VIEW
Distribution VIEW
Customer Relationship VIEW
Competitor Analysis and Related aspects VIEW
Unit 5 [Book]
E-Marketing Environment VIEW
Digital Media Industry VIEW
Reaching Audience through Digital Channels VIEW
Traditional and Digital Marketing VIEW
Online Marketing Environment VIEW
Dotcom Evolution VIEW
Internet Relationships VIEW
Business in Modern Economy VIEW
Integrating E-Business to an Existing Business Model VIEW
Concept of Digital Marketing VIEW
Online Marketing Mix VIEW
SoLoMo (Social- Local-Mobile) VIEW
Careers in Social Media Marketing VIEW
Ethics in Marketing Meaning, Importance VIEW
Role of ethics in Marketing VIEW
Marketing Ethics in the Digital age VIEW
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