B2C Payments

Business to Consumer concentrates to retail or sale side of the eCommerce. It is commerce between companies and consumers, involves customers gathering

information; purchasing physical goods like books or travel or information goods like downloadable digitized material content, such as software, music or electronic books.

As an example from in B2C field is Amazon.com which based on big variety of assortment is closer to a internet shopping mall. In B2C area there are working and non-working markets; three has been a great success at least in

following areas.

Real estate, consumers can have a several pictures or even 360 view of the apartments, or consumer can search by the price, area or by number of rooms, whichever is convenient for their purposes.

Adult entertainment, which is considered to be very discreet personal and business gains a lot of additional value by enabling non-physical contact when doing purchases over the internet.

Travelling; it is easy to enable imaginary view of paradise destination by showing pictures and 360 views of the beaches and accommodation facilities, and consumer being able to purchase the trip just by clicking mouse button. And of course consumer can easily seek for cheapest route or accommodation.

Auctions; being able to bid for a goods over the internet without being present and wait for that one particular object is being auctioned off. drive to the auction place and still there is a big risk that one is not able to get the good with a reasonable price (or not at all). Possible lot of time and effort wasted for nothing.

Banking or personal finance management is a great success, which pertains to the management of personal investments and finances with the use of online banking tools.

Customer support service is a must to have online. Take for example Microsoft. of consumer is where to call Microsoft every time they need information of support or even better Microsoft were to mail an update CD every time there were a security update or service pack.

Not so successful area for B2C are i.e. daily groceries which may work for elderly people but distribution in a large quantity could cause problems.

Other area is items that need “touch or trial” like clothes or luxury items.