Expenditure Pattern
There has been a general understanding in recent years that the retail sector has been proportionally losing sales and its…
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There has been a general understanding in recent years that the retail sector has been proportionally losing sales and its…
Every business requires an infrastructure to support its customers and operations. This includes facilities, equipment, and processes for all functional…
Rural consumers go to their nearest cities when they have to buy products like tractors, televisions, motorcycles, etc. For most…
India in last twenty years showed a remarkable shift in its economic, social and technological environment. By the liberalization and…
One of the key endeavours of the Modi government has been to double farm incomes by 2022. In that direction,…
Rural marketing in Indian economy can be classified mostly under the following two categories: The markets for consumer durables consists…
Markets are defined by their boundaries, what is in and what is outside the market, and markets may be found…
Deprived people and deprived markets The number of people below the poverty line has not decreased in any appreciable manner.…
In the sixties professor Neil Borden at Harvard Business School suggested that all actions of the entrepreneur, that are able…
Product design as a verb is to create a new product to be sold by a business to its customers.…