Consumer Behavior Bangalore University 5th Semester BBA Notes

Unit 1
Consumer, Concept, Meaning, Types	VIEW
Consumer v/s Customer	VIEW
Markets, Meaning, Classification of Markets	VIEW
Traditional and Digital Market Places	VIEW
Consumer Behavior, Definition, Nature, Scope	VIEW
Importance of Consumer Behavior in Marketing Decision Making	VIEW
Role of Consumer Behavior in Marketing Decision Making	VIEW
Product Planning	VIEW
Branding	VIEW
Promotion	VIEW
Customer Relationship Management	VIEW
Marketing Research, Meaning, Definition, Scope and Importance	VIEW
Role of Marketing Research in Business Decision Making	VIEW
Ethical issues in Marketing Research	VIEW
Digital Consumer Eco System	VIEW
Omnichannel	VIEW
Consumer Experience	VIEW
Role of Influencers in Digital Economy	VIEW
Consumer Data Platforms (CDP)	VIEW

Unit 2
Diversity of Consumer Behaviour	VIEW
Individual Determinants of Consumer Behaviour	VIEW
Psychological Determinants, Motivation, Perception, Learning, Attitude, Beliefs	VIEW
Personal Determinants, Age and Life Cycle Stage, Occupation, Income, Life Style, Personality, Self Concept	VIEW
Social and Cultural Determinants, Family influences, Reference Groups, Opinion Leaders, Culture, Sub-Culture, Social Class	VIEW

Unit 3
Consumer Buying Behaviour, Meaning and Types	VIEW
Consumer Decision Making Process, Problem Recognition, Information Search, Alternative Evaluation, Purchase Selection Post Purchase Behaviour	VIEW
Buyer Remorse	VIEW
Cognitive Dissonance	VIEW
Factors Influencing Buying Decision	VIEW
Role of Marketers at each Stage of the Buying Process	VIEW

Unit 4
Marketing Research Process, Problem Identification, Research Design, Sampling Techniques, Data Collection, Data Analysis, Interpretation and Report Preparation	VIEW
Research Design	VIEW
Sampling Methods and Tools	VIEW
Data Analysis	VIEW
Data Interpretation	VIEW
Basics of Qualitative and Quantitative Analysis	VIEW
Application of Marketing Research	VIEW
Product Development	VIEW
Pricing Decision	VIEW
Promotion Strategies	VIEW
Market Segmentation	VIEW
Customer Satisfaction	VIEW
Customer Retention	VIEW
Role of Marketing Research in Strategic Planning and Competitive Advantage	VIEW

Unit 5
New-Age Consumers, Mobile-first Consumers, Digital Consumers, Generation Z and Alpha Consumers	VIEW
Consumer Empowerment	VIEW
Co-Creation	VIEW
Experience Economy and Customer Experience (CX) Management	VIEW
Role of Artificial Intelligence (AI) in Consumer Behaviour	VIEW
Trends in Marketing Research, Shift from Traditional to Digital and Real time Marketing Research	VIEW
Ethical Challenges in Digital Marketing Research	VIEW
Use of AI, Chatbots	VIEW
Data Privacy	VIEW
Consumer Consent and automation in Marketing Research, Meaning and Benefits	VIEW
Role of Marketing Research in Personalization and CRM	VIEW

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