Bangalore University BBA Notes

Marketing Dynamics 2nd Semester BU BBA SEP Notes

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Unit 1 [Book]
Marketing, Meaning and Definition, Importance, Functions VIEW
Concept of Marketing VIEW
Approaches of Marketing VIEW
Classification of Markets:
Societal Marketing VIEW
Holistic Marketing VIEW
Relationship Marketing VIEW
Integrated Marketing VIEW
Internal Marketing VIEW
Performance Marketing VIEW
Unit 2 [Book]
Marketing Environment VIEW
Micro Environment VIEW
Macro Environment VIEW
Meaning Demographic, Economic, Natural, Political, Legal and Socio-cultural Environments VIEW
Market Segmentation, Meaning, Definition, Importance VIEW
Bases of Market Segmentation VIEW
Target Marketing VIEW
Market Positioning VIEW
Niche Marketing VIEW
Unit 3 [Book]
Marketing Mix. VIEW
Components (Ps) of Marketing Mix, Meaning and Elements VIEW
Product Mix. VIEW
Product Line VIEW
Product Life Cycle (PLC) VIEW
Product Planning VIEW
New Product Development VIEW
Branding VIEW
Packaging VIEW
Labelling VIEW
Product Positioning VIEW
Product Differentiation Concept and Importance VIEW
Pricing, Factors Influencing Pricing VIEW
Methods of Pricing VIEW
Unit 4 [Book]
Marketing Research, Types, Process Tools and Techniques VIEW
Application of Marketing Research:
Product Launching VIEW
Demand estimation VIEW
Advertising VIEW
Brand Preferences VIEW
Customer Satisfaction VIEW
Retail Stores Image VIEW
Customer Perception VIEW
Distribution VIEW
Customer Relationship VIEW
Competitor Analysis and Related aspects VIEW
Unit 5 [Book]
E-Marketing Environment VIEW
Digital Media Industry VIEW
Reaching Audience through Digital Channels VIEW
Traditional and Digital Marketing VIEW
Online Marketing Environment VIEW
Dotcom Evolution VIEW
Internet Relationships VIEW
Business in Modern Economy VIEW
Integrating E-Business to an Existing Business Model VIEW
Concept of Digital Marketing VIEW
Online Marketing Mix VIEW
SoLoMo (Social- Local-Mobile) VIEW
Careers in Social Media Marketing VIEW
Ethics in Marketing Meaning, Importance VIEW
Role of ethics in Marketing VIEW
Marketing Ethics in the Digital age VIEW

>>Old Syllabus Notes for 2024-25<<

Unit 1 [Book]
Marketing Meaning, Definition, Importance, Functions VIEW
Concept of Marketing VIEW
Approaches to Marketing VIEW
Classification of Markets:
Societal Marketing VIEW
Holistic Marketing VIEW
Relationship Marketing VIEW
Integrated Marketing VIEW
Internal Marketing VIEW
Performance Marketing VIEW
Unit 2 Marketing Environment [Book]
Meaning Demographic, Economic, Natural, Political, Legal and Socio-Cultural Environments VIEW
Market Segmentation Meaning, Definition, Importance, Limitations VIEW
Bases of Market Segmentation VIEW
Types of Market Segmentation VIEW
Unit 3 [Book]
Marketing Mix. VIEW
Components (Ps) of Marketing mix. Meaning and Elements VIEW
Product Mix. VIEW
Product Line VIEW
Product Life Cycle (PLC) VIEW
Product Planning VIEW
New Product Development VIEW
Branding VIEW
Packaging VIEW
Labelling VIEW
Product Positioning VIEW
Product Differentiation Concept and Importance VIEW
Pricing, Factors Influencing Pricing VIEW
Methods of Pricing VIEW
Unit 4 [Book]
Marketing Research, Types, Process Tools and Techniques VIEW
Application of Marketing Research:
Product Launching VIEW
Demand estimation VIEW
Advertising VIEW
Brand Preferences VIEW
Customer Satisfaction VIEW
Retail Stores Image VIEW
Customer Perception VIEW
Distribution VIEW
Customer Relationship VIEW
Competitor Analysis and Related aspects VIEW
Unit 5 [Book]
E-Marketing Environment VIEW
Digital Media Industry VIEW
Reaching Audience through Digital Channels VIEW
Traditional and Digital Marketing VIEW
Online Marketing Environment VIEW
Dotcom Evolution VIEW
Internet Relationships VIEW
Business in Modern Economy VIEW
Integrating E-Business to an Existing Business Model VIEW
Concept of Digital Marketing VIEW
Online Marketing Mix VIEW
SoLoMo (Social- Local-Mobile) VIEW
Careers in Social Media Marketing VIEW
Ethics in Marketing Meaning, Importance VIEW
Role of ethics in Marketing VIEW
Marketing Ethics in the Digital age VIEW

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