Author: indiafreenotes

Any company that ships worldwide or provides services to consumers or businesses in other countries is considered a global company.…

Price may be defined as the exchange of goods or services in terms of money. Without price there is no…

Cost Based The most frequently used pricing method in exports is cost-plus method. This method is based on the full…

Pricing is one of the most relevant elements of the marketing mix. Price is defined as the amount of money…

Setting prices for international markets is not an easy task. Decisions with regards to product, price, and distribution for international…

The sole objective of production of any commodity is to help the goods reach the ultimate consumers. In the era…

Steps: Determine the Target Audience You need to thoroughly analyze any country that you think should show great potential for…

Standardization means an undifferentiated use of the same Marketing Mix (4-7Ps) in all countries. In this case, the firm simply…

Sales promotions have the specific purpose of driving short-term sales of products or services. Because they are highly effective in…