Global Business Environment Bangalore North University BBA SEP 2024-25 5th Semester Notes

Unit 1
Global Business Environment, Meaning, Features, Importance, Components VIEW
Micro Global Business Environment VIEW
Macro Global Business Environment VIEW
Unit 2
Political Environment, Meaning, Nature VIEW
Political Factors Influencing Global Business VIEW
Political Risk, Meaning, Features, Sources and Types VIEW
Strategies to Mitigate Political Risks by MNCs VIEW
Legal Environment, Meaning, Nature VIEW
Legal Factors Influencing Global Business VIEW
International Disputes, Meaning VIEW
International Dispute Settlement Mechanisms in Global Business VIEW
Unit 3
Social Environment, Meaning, Need, Importance, Impact of Social Environment on Global Business VIEW
Culture, Meaning, Features VIEW
Elements of Culture – Language, Religion, Education, Aesthetics and Attitudes VIEW
Cultural Environment, Meaning, Nature VIEW
Cultural Factors Influencing Global Business VIEW
Multiculturalism, Meaning, Managing Multiculturalism VIEW
Indian Culture, Impact of Global Culture on Indian Culture VIEW
Cross Culture Communication VIEW
Unit 4
Economic Environment, Meaning, Importance and VIEW
Macro-Economic Factors Influencing Global Business VIEW
Economic Policies, Meaning, Types of Economic Policies VIEW
Free Trade VIEW
Exchange Rate VIEW
Export Promotion Policy VIEW
Import Substitution Policy VIEW
Unit 5
Technological Environment, Meaning, Components VIEW
Impact of Information Technology on Global Business VIEW
Natural Environment, Meaning, Components VIEW
Impact of Natural Environment on Global Business VIEW

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