Product Innovations Management University of Mumbai BMS 3rd Sem Notes

Unit 1 {Book}
Innovation Concept and Features	VIEW
Types of Innovation	VIEW
Innovations Management	VIEW
Features of Innovations Management	VIEW
Significance of Innovations	VIEW
Principles of Innovations	VIEW
Left and Right Brain Thinking	VIEW
Creative Thinking	VIEW
Traditional Vs Creative Thinking	VIEW
Intuition	VIEW
Creativity Concept and Types	VIEW
Methods of Creativity	VIEW
Safeguarding Innovation	VIEW
Intellectual Property Rights	VIEW
Patents	VIEW
Trademarks	VIEW
Industrial Design	VIEW
Copyright	VIEW
Trade Secrets	VIEW

Unit 2 {Book}
Organizing for Innovation	VIEW
Organizational Theories	VIEW
Organizational Structures	VIEW
Traits of Innovative Organization	VIEW
Factors Influencing Organizational Design	VIEW
Strategizing Innovation	VIEW
Developing Innovation Strategy	VIEW
Market Standing Based Strategies	VIEW
Managing Innovation Function	VIEW
Planning	VIEW
Organizing	VIEW
Staffing	VIEW
Controlling	VIEW
Characteristics of Good Management	VIEW
Climate and Culture for Innovation	VIEW
Need for Creative Organization	VIEW
Characteristics for Creative Organization	VIEW
Creating Creative Organization	VIEW
7s Framework	VIEW
Fostering Innovation Climate and Culture	VIEW

Unit 3 {Book}
Product Innovation	VIEW
Types of New Product	VIEW
Technology Strategy for Product Innovation	VIEW
New Product Development Process	VIEW
Packaging Innovations	VIEW
Positioning Innovation	VIEW
New Product Failures	VIEW
Cases of Innovating Companies	VIEW
Process Innovation	VIEW
Management Process Concept and Features	VIEW
Types of Process Innovation	VIEW
Process Improvement Methods	VIEW
Business Process Reengineering	VIEW
Benchmarking	VIEW
Concept of Diffusion and Adoption	VIEW
Impact of Innovation	VIEW
Diffusion as an Integral Part of Innovation Strategy	VIEW
Innovations Diffusion Theories	VIEW
Factors Influencing Diffusion Strategy	VIEW
Internationalization of Innovations	VIEW

Unit 4 {Book}
Concept of New Product Development	VIEW
Product Specification and Establishment of Specifications	VIEW
Establishing Target Specifications	VIEW
Setting the Final Specifications	VIEW
Methods of Concept Generation	VIEW
Methods for Selecting a Concept	VIEW
Benefits of Choosing a Structured Method	VIEW
Screening	VIEW
Scoring	VIEW
7-Test Methods of Concept Testing	VIEW
Product Testing: Introduction and Purpose	VIEW
Overriding Concerns of Product Testing	VIEW
Major Decision in Constructing a Product Test	VIEW

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