Product Innovations Management

9th April 2020 1 By indiafreenotes

Unit 1 {Book}

Innovation Concept and Features

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Types of Innovation

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Innovations Management

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Features of Innovations Management

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Significance of Innovations

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Principles of Innovations

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Left and Right Brain Thinking

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Creative Thinking

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Traditional Vs Creative Thinking

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Intuition

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Creativity Concept and Types

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Methods of Creativity

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Safeguarding Innovation

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Intellectual Property Rights

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Patents

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Trademarks

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Industrial Design

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Copyright

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Trade Secrets

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Unit 2 {Book}

Organizing for Innovation

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Organizational Theories

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Organizational Structures

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Traits of Innovative Organization

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Factors Influencing Organizational Design

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Strategizing Innovation

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Developing Innovation Strategy

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Market Standing Based Strategies

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Managing Innovation Function

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Planning

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Organizing

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Staffing

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Controlling

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Characteristics of Good Management

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Climate and Culture for Innovation

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Need for Creative Organization

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Characteristics for Creative Organization

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Creating Creative Organization

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7s Framework

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Fostering Innovation Climate and Culture

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Unit 3 {Book}

Product Innovation

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Types of New Product

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Technology Strategy for Product Innovation

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New Product Development Process

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Packaging Innovations

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Positioning Innovation

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New Product Failures

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Cases of Innovating Companies

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Process Innovation

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Management Process Concept and Features

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Types of Process Innovation

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Process Improvement Methods

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Business Process Reengineering

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Benchmarking

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Concept of Diffusion and Adoption

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Impact of Innovation

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Diffusion as an Integral Part of Innovation Strategy

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Innovations Diffusion Theories

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Factors Influencing Diffusion Strategy

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Internationalization of Innovations

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Unit 4 {Book}

Concept of New Product Development

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Product Specification and Establishment of Specifications

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Establishing Target Specifications

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Setting the Final Specifications

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Methods of Concept Generation

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Methods for Selecting a Concept

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Benefits of Choosing a Structured Method

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Screening

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Scoring

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7-Test Methods of Concept Testing

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Product Testing: Introduction and Purpose

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Overriding Concerns of Product Testing

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Major Decision in Constructing a Product Test

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