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Product Innovations Management
9th April 2020
By
indiafreenotes
Unit 1 {Book}
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Innovation Concept and Features
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Types of Innovation
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Innovations Management
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Features of Innovations Management
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Significance of Innovations
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Principles of Innovations
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Left and Right Brain Thinking
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Creative Thinking
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Traditional Vs Creative Thinking
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Intuition
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Creativity Concept and Types
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Methods of Creativity
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Safeguarding Innovation
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Intellectual Property Rights
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Patents
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Trademarks
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Industrial Design
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Copyright
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Trade Secrets
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Unit 2 {Book}
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Organizing for Innovation
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Organizational Theories
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Organizational Structures
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Traits of Innovative Organization
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Factors Influencing Organizational Design
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Strategizing Innovation
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Developing Innovation Strategy
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Market Standing Based Strategies
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Managing Innovation Function
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Planning
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Organizing
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Staffing
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Controlling
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Characteristics of Good Management
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Climate and Culture for Innovation
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Need for Creative Organization
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Characteristics for Creative Organization
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Creating Creative Organization
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7s Framework
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Fostering Innovation Climate and Culture
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Unit 3 {Book}
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Product Innovation
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Types of New Product
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Technology Strategy for Product Innovation
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New Product Development Process
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Packaging Innovations
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Positioning Innovation
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New Product Failures
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Cases of Innovating Companies
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Process Innovation
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Management Process Concept and Features
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Types of Process Innovation
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Process Improvement Methods
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Business Process Reengineering
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Benchmarking
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Concept of Diffusion and Adoption
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Impact of Innovation
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Diffusion as an Integral Part of Innovation Strategy
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Innovations Diffusion Theories
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Factors Influencing Diffusion Strategy
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Internationalization of Innovations
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Unit 4 {Book}
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Concept of New Product Development
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Product Specification and Establishment of Specifications
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Establishing Target Specifications
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Setting the Final Specifications
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Methods of Concept Generation
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Methods for Selecting a Concept
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Benefits of Choosing a Structured Method
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Screening
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Scoring
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7-Test Methods of Concept Testing
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Product Testing: Introduction and Purpose
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Overriding Concerns of Product Testing
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Major Decision in Constructing a Product Test
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