Consumer Learning Theory
According to Kotler’s Definition, learning involves changes in an individual’s behavior arising out of the experience. Most of the human…
Read BBA, BMS, B.Com Syllabus wise Notes
According to Kotler’s Definition, learning involves changes in an individual’s behavior arising out of the experience. Most of the human…
Consumers tend to assign various descriptive “personality like” traits or characteristics to different brands in a wide variety of product…
Needs, Goals and Motives: Motivation can also be described as the driving force within individuals that impels them to action.…
The Psychoanalytic Theory of Freud Sigmund Freud, the father of psychology, became famous with his psychoanalytic theory of personality. In…
Consumer attitude may be defined as a feeling of favourableness or unfavourableness that an individual has towards an object. As…
Brand personality is the way a brand speaks and behaves. It means assigning human personality traits/characteristics to a brand so…
A company can segment a market in many ways. Segmentation variables are the criteria that a company uses to segment…
Consumer behavior refers to the selection, acquisition and consumption of goods and services to meet their needs. There are different…
Consumer behaviour principles are applied in many areas of marketing as discussed below: Analysing market opportunity: Consumer behaviour study helps in…
Consumer buying behavior is the study of an individual or a household that purchases products for personal consumption. The process…