Key differences between Traditional Retailing and e-retailing

Traditional Retailing

Traditional retailing refers to the practice of selling products or services through physical stores, such as department stores, specialty shops, and boutiques. It is a long-established method of commerce that has been around for centuries.

In traditional retailing, customers visit a physical store to browse, try on, or examine products before making a purchase. Retailers stock their stores with inventory based on their target audience and demographic, and employ sales associates to assist customers with their shopping experience. This approach allows customers to have a more personalized and interactive experience with the products and the staff.

Traditional retailing advantages:

  • Personalized customer service:

Customers can receive personalized assistance from sales associates, who can provide recommendations, answer questions, and address concerns.

  • Tangible experience:

Customers can see, touch, and try on products before making a purchase, allowing them to make a more informed decision.

  • Social experience:

Shopping in physical stores can be a social experience, allowing customers to shop with friends or family and enjoy the atmosphere of the store.

  • Immediate gratification:

Customers can take the products home with them immediately, rather than having to wait for shipping.

  • Brand recognition:

Physical stores can help build brand recognition and loyalty through visual merchandising and customer service.

Traditional Retailing Disadvantages:

  • Limited geographic reach:

Physical stores are limited to their local customer base and may not be accessible to customers in other locations.

  • Limited operating hours:

Physical stores have fixed operating hours, which may not be convenient for all customers.

  • Higher overhead costs:

Physical stores require high overhead costs, such as rent, utilities, and staffing.

  • Limited product range:

Physical stores have limited space for inventory and product display, which may restrict the range of products available for customers.

  • Competition from e-retailers:

With the rise of e-commerce, traditional retailers face increasing competition from online retailers, who offer convenience and accessibility to customers.

E-Retailing

E-retailing, also known as online retailing or e-commerce, refers to the practice of selling products or services through digital channels, such as websites, mobile apps, social media platforms, or marketplaces. It is a rapidly growing method of commerce that has revolutionized the way people shop.

In e-retailing, customers can browse, select, and purchase products or services online using a computer or mobile device. E-retailers typically maintain an online store where customers can view product information, images, and reviews, and make a purchase using a secure payment system. E-retailers can also leverage technology to offer personalized recommendations, optimize the shopping experience, and provide fast and reliable shipping.

E-retailing Advantages:

  • Convenience and accessibility:

Customers can shop from anywhere and at any time, making it more convenient and accessible for busy or remote customers.

  • Wide range of products and brands:

E-retailers can offer a wider range of products and brands than physical stores, as they are not limited by physical space.

  • Price comparison:

E-retailers can offer price comparison options, allowing customers to easily compare prices across different products and retailers.

  • Lower overhead costs:

E-retailing requires lower overhead costs than traditional retailing, as there is no need for physical stores or high staffing levels.

  • Global reach:

E-retailers can reach a global customer base, allowing businesses to expand their reach beyond their local area.

e-Retailing Disadvantages:

  • Lack of tangible experience:

Customers cannot touch, try on, or examine products before making a purchase, which may lead to uncertainty or dissatisfaction.

  • Delayed gratification:

Customers have to wait for shipping or delivery, which may take longer than the immediate gratification of buying in-store.

  • Potential for fraud:

E-retailing is susceptible to fraud and security breaches, as sensitive information such as credit card details may be vulnerable to theft.

  • Competition from other e-retailers:

With the rise of e-commerce, the competition between e-retailers has intensified, making it challenging for businesses to differentiate themselves.

  • Technical issues:

E-retailing relies heavily on technology, which can lead to technical issues such as website crashes or payment processing errors.

Key differences between Traditional Retailing and e-retailing:

  • Physical presence:

Traditional retailing requires a physical store presence, while e-retailing can be done entirely online.

  • Overhead costs:

Traditional retailing involves high overhead costs, such as rent, utilities, and staffing, while e-retailing requires fewer overhead costs.

  • Customer experience:

Traditional retailing offers a more personal and interactive customer experience, while e-retailing provides convenience and accessibility.

  • Product range:

E-retailing offers a wider range of products and brands, while traditional retailing has limited space for inventory and product display.

  • Geographic reach:

E-retailing allows businesses to reach a global customer base, while traditional retailing is limited to the local customer base.

Comparison Traditional Retailing E-Retailing
Physical Presence Requires a physical store presence Can be done entirely online
Overhead Costs Involves high overhead costs, such as rent, utilities, and staffing Requires fewer overhead costs
Customer Experience Offers a more personal and interactive customer experience Provides convenience and accessibility
Product Range Has limited space for inventory and product display Offers a wider range of products and brands
Geographic Reach Is limited to the local customer base Allows businesses to reach a global customer base

Web-enabled Services, Information Selling on the web, Entertainment

Web-enabled services

Web-enabled services refer to online services that enable customers to complete tasks or access information remotely. Examples include online banking, e-learning platforms, online consulting services, and online booking systems for travel, hospitality, or events. Web-enabled services can provide customers with convenience, flexibility, and cost savings.

Web-enabled services:

  • Online banking and financial services
  • E-learning platforms and online courses
  • Online consulting services, such as legal or accounting advice
  • Online booking systems for travel, hospitality, or events
  • Remote healthcare and telemedicine services
  • Online food ordering and delivery services
  • Cloud computing and storage services

Information selling on the web:

Information selling on the web involves the sale of digital content, such as ebooks, music, videos, and software, through online platforms or marketplaces. Information selling on the web can provide customers with easy access to a wide range of digital content, while also providing creators with a platform to monetize their intellectual property.

  • Ebooks and digital publications
  • Music and audio content, such as songs, albums, and podcasts
  • Video content, such as movies, TV shows, and streaming services
  • Software and digital tools, such as productivity apps, design tools, and programming languages
  • Digital artwork and graphics

Entertainment refers to e-commerce that involves the sale of entertainment products or services, such as streaming services, gaming platforms, and online ticket sales for movies, concerts, and events. Entertainment e-commerce can provide customers with a personalized and immersive experience, while also offering businesses opportunities for cross-selling and upselling.

  • Streaming services, such as Netflix, Hulu, and Disney+
  • Gaming platforms and online gaming communities
  • Online ticket sales for movies, concerts, and events
  • Virtual reality and augmented reality experiences
  • Social media platforms and online communities for entertainment purposes

Internet Architecture

The internet is a complex and decentralized network of interconnected computers, servers, and devices that allows for the exchange of information and communication between users and machines all around the world. The architecture of the internet is the underlying design and organization of this network, including the protocols, standards, and technologies that enable its functionality. In this article, we will discuss the architecture of the internet, its history, and its current state.

History of the Internet Architecture:

The internet architecture can be traced back to the 1960s when the US Department of Defense developed the Advanced Research Projects Agency Network (ARPANET) as a means of communication for researchers and scientists across the country. ARPANET used packet switching, a method of transmitting digital data in small units or packets, to enable more efficient and reliable communication between computers.

Over time, ARPANET evolved into the internet, a global network of interconnected computers and devices that allowed for the exchange of information and communication on a much larger scale. The development of the World Wide Web in the early 1990s further expanded the capabilities of the internet, allowing users to access and share information through web browsers and hypertext links.

The architecture of the internet has continued to evolve and adapt to changing technology and user needs. Today, the internet is a vast and complex network of interconnected devices and systems, with many different protocols and standards that enable its functionality.

Key Components of the Internet Architecture:

The architecture of the internet is composed of several key components that work together to enable communication and information exchange between users and devices. These components include:

  1. Endpoints: These are the devices that are connected to the internet, such as computers, smartphones, servers, and other devices. Endpoints communicate with each other through the network.
  2. Transmission Media: These are the physical channels through which data is transmitted over the network, including copper wires, fiber optic cables, and wireless communication channels.
  3. Protocols: These are the rules and standards that govern how data is transmitted and received over the network. Protocols include the Transmission Control Protocol/Internet Protocol (TCP/IP), which is used to transfer data over the internet.
  4. Network Infrastructure: This includes the routers, switches, and other networking devices that are used to connect endpoints and transmit data over the network.
  5. Domain Name System (DNS): This is the system that translates domain names into IP addresses, which are used to identify and locate devices on the internet.
  6. Web Servers: These are the servers that host websites and web applications, allowing users to access and interact with content on the web.
  7. Clients: These are the software applications that users use to interact with web servers and access content on the web, including web browsers, email clients, and other applications.

Current State of the Internet Architecture:

The architecture of the internet has evolved significantly since its early days, and today it is a complex and decentralized network that spans the globe. The internet has enabled unprecedented levels of communication and information exchange, and has become an essential part of modern society.

One of the key challenges facing the internet architecture today is the increasing demand for bandwidth and network capacity. As more and more devices and services are connected to the internet, the network must be able to handle the increased traffic and data transfer demands. This has led to the development of new technologies such as 5G wireless networks and high-speed fiber optic connections.

Another challenge facing the internet architecture is the need to balance security and privacy with openness and accessibility. The internet has enabled the free flow of information and communication, but it has also created new opportunities for cyberattacks, data breaches, and other security threats. As a result, there is a growing need for robust security measures and privacy protections to ensure that the internet remains safe and secure for all users.

Web system Architecture

A Web system architecture is the underlying design and organization of a web-based system, including the technologies, protocols, and components that enable its functionality. The architecture of a web system determines how the different components interact with each other, how data is transmitted, and how the user interface is presented.

Key Components of Web System Architecture:

  • Client-Side Components:

These are the components that run on the client-side, which is typically the user’s computer or device. Client-side components include web browsers, scripting languages, and user interface components such as buttons and menus.

  • Server-Side Components:

These are the components that run on the server-side, which is typically a remote server or cloud-based system. Server-side components include web servers, application servers, and databases.

  • Communication Protocols:

These are the protocols that govern how data is transmitted between the client-side and server-side components. The most common communication protocols used in web system architecture include HTTP, HTTPS, and WebSockets.

  • Data Formats:

These are the formats used to represent and transmit data between the client-side and server-side components. Common data formats used in web system architecture include JSON, XML, and CSV.

  • APIs:

APIs, or Application Programming Interfaces, are the interfaces that enable communication and data exchange between different components of the web system. APIs provide a standardized way for applications and services to interact with each other.

  • Security:

Web system architecture must also include security mechanisms to protect against threats such as hacking, data breaches, and other cyber attacks. Security mechanisms can include encryption, authentication, and access control.

Types of Web System Architecture:

  • Client-Server Architecture:

This is the most common type of web system architecture, where the client-side and server-side components are separate entities. The client-side component typically consists of a web browser, while the server-side component includes a web server, application server, and database.

  • Single-Page Applications (SPA):

This type of web system architecture is designed to provide a more responsive user interface, where the user interface is loaded once and then updated dynamically without requiring a full page refresh. SPA is typically implemented using JavaScript frameworks such as React and Angular.

  • Microservices Architecture:

This architecture is designed to break down a large, monolithic application into smaller, independent services that can be developed and deployed separately. Each microservice is responsible for a specific function or feature, and communication between services is typically done using APIs.

  • Progressive Web Apps (PWA):

PWAs are web applications that are designed to provide a native app-like experience on mobile devices. PWAs use a combination of web technologies such as HTML, CSS, and JavaScript, along with features such as offline caching and push notifications.

Basic structure of an HTML document, basic text formatting, links, images, tables, frames, form and introduction to CSS

The basic structure of an HTML document has already been explained in the previous answer. Here, we will go through some basic HTML elements and how to use them.

Basic Text Formatting

HTML provides a set of tags to format text. Some of the commonly used tags for formatting text are:

  • <b>: Bold text
  • <i>: Italic text
  • <u>: Underline text
  • <em>: Emphasized text
  • <strong>: Strong text

<p>This is <b>bold</b>, <i>italic</i>, <u>underline</u>, <em>emphasized</em>, and <strong>strong</strong> text.</p>

Links

Links are used to connect one web page to another. The <a> tag is used to create links. The href attribute is used to specify the destination of the link. Here is an example:

<a href=”http://www.example.com”>This is a link to example.com</a>

Images

Images can be displayed on web pages using the <img> tag. The src attribute is used to specify the location of the image file. Here is an example:

<img src=”image.jpg” alt=”An image”>

The alt attribute provides alternative text for screen readers and search engines.

Tables

Tables can be used to display data in rows and columns. The <table> tag is used to create a table. The <tr> tag is used to create a row, and the <td> tag is used to create a cell in the row. Here is an example:

<table>

            <tr>

                        <td>Row 1, Column 1</td>

                        <td>Row 1, Column 2</td>

            </tr>

            <tr>

                        <td>Row 2, Column 1</td>

                        <td>Row 2, Column 2</td>

            </tr>

</table>

Frames

Frames are used to divide a web page into multiple sections, each with its own content. The <frame> tag is used to create a frame. Here is an example:

<frameset cols=”25%, 75%”>

            <frame src=”menu.html”>

            <frame src=”content.html”>

</frameset>

The cols attribute specifies the size of each frame.

Forms

Forms are used to collect input from users. The <form> tag is used to create a form. Input fields such as text boxes, radio buttons, and checkboxes are defined using various input tags. Here is an example:

<form action=”submit.php” method=”post”>

            <label for=”name”>Name:</label>

            <input type=”text” id=”name” name=”name”>

            <br>

            <label for=”email”>Email:</label>

            <input type=”email” id=”email” name=”email”>

            <br>

            <label for=”message”>Message:</label>

            <textarea id=”message” name=”message”></textarea>

            <br>

            <input type=”submit” value=”Submit”>

</form>

The action attribute specifies the URL to which the form data will be sent. The method attribute specifies the HTTP method to use (usually post or get). The label tag provides a label for each input field.

Introduction to CSS

CSS (Cascading Style Sheets) is used to style and layout HTML elements. CSS provides a way to define the visual presentation of HTML elements, such as font size, color,

Building and hosting your website: choosing an ISP

Building and hosting a website requires several steps, including choosing a domain name, designing the website, and selecting a hosting service. An ISP, or Internet Service Provider, is a company that provides internet access and other related services to customers. When choosing an ISP for website hosting, there are several factors to consider:

  1. Reliability: The ISP should have a good reputation for uptime and reliability, as website downtime can result in lost revenue and frustrated customers.
  2. Speed: The ISP should provide fast internet connectivity, as slow page load times can result in a poor user experience and lower search engine rankings.
  3. Security: The ISP should have robust security measures in place to protect against hacking and data breaches.
  4. Customer Support: The ISP should offer good customer support, including technical support, as website issues can be complex and time-sensitive.
  5. Price: The ISP’s pricing should be competitive and transparent, with no hidden fees or charges.

When evaluating ISPs for website hosting, it is also important to consider the type of hosting service that best suits your needs.

Some common types of hosting services include:

  1. Shared Hosting: This type of hosting involves sharing a server with multiple other websites. Shared hosting is typically less expensive than other types of hosting but may have slower performance and less customization options.
  2. Dedicated Hosting: This type of hosting involves having a dedicated server for your website. Dedicated hosting provides better performance and more customization options but is typically more expensive.
  3. Cloud Hosting: This type of hosting involves hosting your website on a network of servers in the cloud. Cloud hosting provides scalability, flexibility, and better uptime but may have higher costs.

Ultimately, the choice of ISP and hosting service will depend on the specific needs and requirements of your website. It is important to thoroughly research and evaluate ISPs and hosting services before making a decision, to ensure that you select the best option for your website and business.

Web page design using HTML and CSS: Overview of HTML

HTML, or Hypertext Markup Language, is the standard markup language used to create web pages. HTML provides a set of elements and tags that define the structure and content of a web page. When a web page is loaded in a browser, the browser interprets the HTML code and displays the content according to the structure defined in the code.

HTML is comprised of a series of tags, which are enclosed in angled brackets (< >). Tags are used to define elements such as headings, paragraphs, links, images, and forms. Each tag has a specific purpose and attributes that can be used to provide additional information about the element.

Here is an example of a basic HTML document structure:

<!DOCTYPE html>

<html>

<head>

<title>My Web Page</title>

 </head>

<body>

 <h1>Welcome to My Web Page</h1>

 <p>This is a paragraph of text.

</p> <img src=”image.jpg” alt=”An image”>

 <a href=”https://www.example.com”>This is a link</a>

</body>

</html>

In this example, the <!DOCTYPE html> declaration specifies the version of HTML being used. The html tag defines the beginning and end of the HTML document. The head tag contains meta information about the document, such as the page title, which is defined using the title tag. The body tag contains the visible content of the page, such as headings, paragraphs, images, and links.

Some common HTML tags and elements include:

  • <h1> – <h6>: Headings, with <h1> being the largest and most important.
  • <p>: Paragraphs of text.
  • <a>: Links to other web pages or resources.
  • <img>: Images, with the src attribute specifying the image file and the alt attribute providing alternative text for screen readers and search engines.
  • <ul>: Unordered lists, with each list item defined using the <li>
  • <ol>: Ordered lists, with each list item defined using the <li>
  • <form>: Forms for user input, with input fields such as text boxes, radio buttons, and checkboxes defined using various input tags.

HTML provides the foundation for creating web pages, but it is typically combined with CSS (Cascading Style Sheets) for styling and layout. CSS provides a way to define the visual presentation of HTML elements, such as font size, color, and positioning. Together, HTML and CSS form the backbone of modern web page design.

Classification of Business Activities

Business activities encompass all actions undertaken by organizations to achieve their goals, primarily focused on producing and distributing goods and services. These activities can be broadly classified into three main categories: Industry, Commerce, and Service. Each category includes specific functions and subcategories that contribute to the business ecosystem.

1. Industry

Industries are concerned with the production and processing of goods and the extraction of natural resources. They form the foundation of business activities. Industries can be further classified into the following types:

(a) Primary Industry

Primary industries involve the extraction and harvesting of natural resources. These are the backbone of an economy, providing raw materials for further production.

  • Agriculture: Farming, forestry, and horticulture.
  • Fishing: Harvesting fish and other aquatic resources.
  • Mining: Extraction of minerals, coal, oil, and natural gas.
  • Quarrying: Extraction of stones and other building materials.

(b) Secondary Industry

Secondary industries focus on manufacturing and construction. They process raw materials from primary industries into finished or semi-finished goods.

  • Manufacturing: Conversion of raw materials into consumer goods (e.g., textiles, electronics).
  • Construction: Building infrastructure, such as roads, bridges, and buildings.

(c) Tertiary Industry

This sector provides support services essential for primary and secondary industries, facilitating the distribution of goods and services. Examples include transport, banking, and retail.

(d) Quaternary and Quinary Industry

These newer classifications include knowledge-based and decision-making industries, such as IT, research, and consulting.

2. Commerce

Commerce involves the activities required to ensure the smooth exchange of goods and services from producers to consumers. It is the connecting link between production and consumption and is classified into:

(a) Trade

Trade refers to the buying and selling of goods and services. It can be categorized as:

  • Internal Trade: Conducted within a country, including wholesale (bulk transactions) and retail (direct to consumers).
  • External Trade: Transactions across international borders, including import, export, and entrepôt trade (re-exporting goods).

(b) Aids to Trade

Aids to trade are auxiliary services that support the process of trade. These include:

  • Transportation: Movement of goods from producers to consumers.
  • Warehousing: Storage of goods to ensure steady supply.
  • Banking: Providing financial support through loans, credit, and transactions.
  • Insurance: Protection against risks such as damage or loss.
  • Advertising: Promoting goods and services to attract customers.

3. Service Sector

The service sector focuses on providing intangible value through expertise, assistance, and support to businesses and individuals. It can be divided into:

(a) Professional Services

These include specialized services provided by experts in fields like law, accounting, consultancy, and medicine.

(b) Personal Services

Services tailored to individual needs, such as salons, spas, and fitness centers.

(c) Public Utility Services

Essential services like water supply, electricity, and public transport provided for the benefit of the general population.

(d) Financial Services

These encompass banking, investment, insurance, and capital market services that support economic growth.

(e) IT and Technology Services

With digital transformation, IT services, software development, and technology solutions have become integral to modern business activities.

Interdependence of Business Activities

The three categories of business activities—industry, commerce, and service—are interdependent and complement each other to ensure the smooth functioning of the economy:

  • Industries produce goods that commerce distributes and services enhance.
  • Commerce facilitates the exchange of industrial products and provides services to improve market efficiency.
  • Services support both industries and commerce by addressing operational and consumer needs.

Importance of Classifying Business Activities:

  • Specialization: Classification helps businesses specialize and focus on core competencies.
  • Resource Allocation: Efficient use of resources by identifying needs in each category.
  • Policy Making: Governments can frame better policies by understanding the roles of different sectors.
  • Economic Analysis: Classification provides insights into the economic contribution of each sector, aiding in growth strategies.

Define Data interpretations

Data interpretation is the process of making sense of and drawing conclusions from data. It involves analyzing data, identifying patterns and relationships, and using that information to make informed decisions.

Data interpretation involves the process of analyzing and making sense of data, and it often requires making assumptions about the data. Some common assumptions in data interpretation include:

  • Normality assumption: This assumes that the data being analyzed follows a normal distribution, which is a bell-shaped curve.
  • Independence assumption: This assumes that the observations in a dataset are independent of each other, meaning that one observation does not influence another.
  • Linearity assumption: This assumes that there is a linear relationship between the independent and dependent variables in a dataset.
  • Homoscedasticity assumption: This assumes that the variance of the residuals (the difference between the observed values and the predicted values) is constant across the range of the independent variable.
  • Outlier assumption: This assumes that any outliers in the data (values that are significantly different from the rest of the data) are not errors or outliers but represent real phenomena.

There are several steps involved in the data interpretation process:

  1. Data collection: The first step is to gather the relevant data. This may involve collecting data from various sources such as surveys, experiments, or existing databases.
  2. Data cleaning: Once the data has been collected, it is important to clean it to ensure that it is accurate and free of errors. This may involve removing missing or duplicate data, correcting inconsistencies, and transforming data into a format that is suitable for analysis.
  3. Data organization: The next step is to organize the data in a way that makes it easy to analyze. This may involve sorting data into categories, creating charts and graphs, or using software tools to help visualize the data.
  4. Data analysis: The next step is to perform a thorough analysis of the data. This may involve using statistical techniques such as regression analysis, hypothesis testing, or cluster analysis to identify patterns and relationships in the data. It may also involve using data visualization techniques such as histograms, scatter plots, or heat maps to help visualize the data and make it easier to understand.
  5. Draw conclusions: Once the data has been analyzed, it is important to draw conclusions from it. This may involve making predictions about future trends or behavior, identifying areas for improvement, or making decisions about how to allocate resources.
  6. Communication: The final step is to communicate the results of the data interpretation to others. This may involve preparing reports or presentations, or sharing data and insights with stakeholders.

It is important to consider the limitations of the data when interpreting it. For example, data may be subject to biases or errors, or it may not accurately reflect the population it is meant to represent. Additionally, it is important to consider the context in which the data was collected, as well as any assumptions that were made during the analysis.

There are several types of data interpretation, including:

  1. Qualitative data interpretation: This type of data interpretation involves analyzing non-numerical data, such as text, images, or audio recordings. It may involve techniques such as content analysis or thematic analysis, and is often used to gain a deeper understanding of attitudes, opinions, or experiences.
  2. Quantitative data interpretation: This type of data interpretation involves analyzing numerical data, such as survey results or financial data. It may involve techniques such as statistical analysis or data visualization, and is often used to identify patterns and relationships in the data.
  3. Inferential data interpretation: This type of data interpretation involves using a sample of data to make inferences about a larger population. It may involve techniques such as hypothesis testing or regression analysis, and is often used to make predictions or identify causal relationships.

There are also several theories and approaches that can be used in data interpretation, including:

  1. Bayesian theory: This theory involves updating beliefs based on new information, and is often used in data interpretation to make predictions or draw conclusions based on uncertain data.
  2. Constructivist theory: This theory involves understanding data through the perspectives and experiences of individuals, and is often used in qualitative data interpretation to gain a deeper understanding of attitudes and opinions.
  3. Systems theory: This theory views data as part of a larger system, and is often used in data interpretation to identify relationships and patterns across multiple variables or data sources.
  4. Machine learning: This involves using algorithms and statistical models to automate the data interpretation process, and is often used to identify patterns or make predictions based on large datasets.

Data interpretation is used by a wide range of individuals and organizations, including:

  1. Businesses: Companies use data interpretation to make informed decisions about marketing, sales, and product development. They may analyze customer data, market trends, or financial data to gain insights into consumer behavior and market conditions.
  2. Researchers: Researchers use data interpretation to analyze the results of experiments or surveys, and to draw conclusions about the relationships between variables. This helps them to gain a deeper understanding of the subjects they are studying and to develop new theories.
  3. Governments: Governments use data interpretation to inform policy decisions, track economic trends, and monitor public health. They may analyze data from sources such as census data, health surveys, or crime statistics to gain insights into the needs and behaviors of their populations.
  4. Non-profit organizations: Non-profit organizations use data interpretation to measure the impact of their programs, identify areas for improvement, and allocate resources more effectively. They may analyze data from sources such as donor databases, program evaluations, or volunteer surveys.
  5. Healthcare professionals: Healthcare professionals use data interpretation to diagnose and treat patients, monitor health outcomes, and improve patient care. They may analyze data from sources such as medical records, laboratory results, or imaging studies to gain insights into patient health and treatment outcomes.

Traditional and Modern Theory of Cost in Short Run and Long Run

Traditional Theory

Traditional theory distinguishes between the short run and the long run. The short run is the period during which some factors) is fixed; usually capital equipment and entrepreneurship are considered as fixed in the short run.

The long run is the period over which all factors become variable.

  1. Short-Run Costs of the Traditional Theory:

In the traditional theory of the firm total costs are split into two groups total fixed costs and total variable costs:

TC = TFC + TVC

The fixed costs include:

(a) Salaries of administrative staff

(b) Depreciation (wear and tear) of machinery

(c) Expenses for building depreciation and repairs

(d) Expenses for land maintenance and depreciation (if any).

Another element that may be treated in the same way as fixed costs is the normal profit, which is a lump sum including a percentage return on fixed capital and allowance for risk.

The variable costs include:

(a) The raw materials

(b) The cost of direct labour

(c) The running expenses of fixed capital, such as fuel, ordinary repairs and routine maintenance.

The total fixed cost is graphically denoted by a straight line parallel to the output axis (figure 4.1). The total variable cost in the traditional theory of the firm has broadly an inverse-S shape (figure 4.2) which reflects the law of variable proportions. According to this law, at the initial stages of production with a given plant, as more of the variable factors) is employed, its productivity increases and the average variable cost falls.

11

This continues until the optimal combination of the fixed and variable factors is reached. Beyond this point as increased quantities of the variable factors(s) are combined with the fixed factors) the productivity of the variable factors) declines (and the A VC rises). By adding the TFC and TVC we obtain the TC of the firm (figure 4.3). From the total-cost curves we obtain average-cost curves.

12.jpg

The average fixed cost is found by dividing TFC by the level of output:

AFC = TFC / X

Graphically the AFC is a rectangular hyperbola, showing at all its points the same magnitude, that is, the level of TFC (figure 4.4).

13

The average variable cost is similarly obtained by dividing the TVC with the corresponding level of output:

AVC = TVC / X

Graphically the A VC at each level of output is derived from the slope of a line drawn from the origin to the point on the TVC curve corresponding to the particular level of output. For example, in figure 4.5 the AVC at X1 is the slope of the ray 0a, the A VC at X2 is the slope of the ray Ob, and so on. It is clear from figure 4.5 that the slope of a ray through the origin declines continuously until the ray becomes tangent to the TVC curve at c. To the right of this point the slope of rays through the origin starts increasing. Thus the SA VC curve falls initially as the productivity of the variable factors) increases, reaches a minimum when the plant is operated optimally (with the optimal combination of fixed and variable factors), and rises beyond that point (figure 4.6).

14

The ATC is obtained by dividing the TC by the corresponding level of output:

ATC = TC / X = TFC + TVC / X = AFC + AVC

Graphically the ATC curve is derived in the same way as the SAVC. The ATC at any level of output is the slope of the straight line from the origin to the point on the TC curve corresponding to that particular level of output (figure 4.7). The shape of the A TC is similar to that of the AVC (both being U-shaped). Initially the ATC declines, it reaches a minimum at the level of optimal operation of the plant (XM) and subsequently rises again (figure 4.8).

15.jpg

The U shape of both the AVC and the ATC reflects the law of variable proportions or law of eventually decreasing returns to the variable factor(s) of production. The marginal cost is defined as the change in TC which results from a unit change in output. Mathematically the marginal cost is the first derivative of the TC function. Denoting total cost by C and output by X we have

MC = ∂C / ∂X

Graphically the MC is the slope of the TC curve (which of course is the same at any point as the slope of the TVC). The slope of a curve at any one of its points is the slope of the tangent at that point. With an inverse-S shape of the TC (and TVC) the MC curve will be U-shaped. In figure 4.9 we observe that the slope of the tangent to the total-cost curve declines gradually, until it becomes parallel to the X-axis (with its slope being equal to zero at this point), and then starts rising. Accordingly we picture the MC curve in figure 4.10 as U-shaped.

16.jpg

In summary: the traditional theory of costs postulates that in the short run the cost curves (AVC, ATC and MC) is U-shaped, reflecting the law of variable proportions. In the short run with a fixed plant there is a phase of increasing productivity (falling unit costs) and a phase of decreasing productivity (increasing unit costs) of the variable factor(s).

Between these two phases of plant operation there is a single point at which unit costs are at a minimum. When this point on the SATC is reached the plant is utilized optimally, that is, with the optimal combination (proportions) of fixed and variable factors.

The relationship between ATC and AVC:

The AVC is a part of the ATC, given ATC = AFC + AVC. Both AVC and ATC are U-shaped, reflecting the law of variable proportions. However, the minimum point of the ATC occurs to the right of the minimum point of the AVC (figure 4.11). This is due to the fact that ATC includes AFC, and the latter falls continuously with increases in output.

After the AVC has reached its lowest point and starts rising, its rise is over a certain range offset by the fall in the AFC, so that the ATC continues to fall (over that range) despite the increase in AVC. However, the rise in AVC eventually becomes greater than the fall in the AFC so that the A TC starts increasing. The A VC approaches the A TC asymptotically as X increases.

In figure 4.11 the minimum AVC is reached at X1 while the ATC is at its minimum at X2. Between X1 and X2 the fall in AFC more than offsets the rise in AVC so that the ATC continues to fall. Beyond X2 the increase in AVC is not offset by the fall in AFC, so that ATC rises.

17

The relationship between MC and ATC:

The MC cuts the ATC and the AVC at their lowest points. We will establish this relation only for the ATC and MC, but the relation between MC and AVC can be established on the same lines of reasoning.

We said that the MC is the change in the TC for producing an extra unit of output. Assume that we start from a level of n units of output. If we increase the output by one unit the MC is the change in total cost resulting from the production of the (n + l)th unit.

The AC at each level of output is found by dividing TC by X. Thus the AC at the level of Xn is

18

Thus:

(a) If the MC of the (n + 1)th unit is less than ACn (the AC of the previous n units) the AC n+1 will be smaller than the ACn.

(b) If the MC of the (n + 1)th unit is higher than ACn (the AC of the previous n units) the ACn+1 will be higher than the ACn.

So long as the MC lies below the AC curve, it pulls the latter downwards; when the MC rises above the AC, it pulls the latter upwards. In figure 4.11 to the left of a the MC lies below the AC curve, and hence the latter falls downwards. To the right of a the MC curve lie above the AC curve, so that AC rises. It follows that at point a, where the inter­section of the MC and AC occurs, the AC has reached its minimum level.

  1. Long-Run Costs of the Traditional Theory: The ‘Envelope’ Curve:

In the long run all factors are assumed to become variable. We said that the long-run cost curve is a planning curve, in the sense that it is a guide to the entrepreneur in his decision to plan the future expansion of his output. The long-run average-cost curve is derived from short-run cost curves. Each point on the LAC corresponds to a point on a short-run cost curve, which is tangent to the LAC at that point. Let us examine in detail how the LAC is derived from the SRC curves.

Assume, as a first approximation, that the available technology to the firm at a particular point of time includes three methods of production, each with a different plant size: a small plant, medium plant and large plant. The small plant operates with costs denoted by the curve SAC1, the medium-size plant operates with the costs on SAC2 and the large-size plant gives rise to the costs shown on SAC3 (figure 4.12). If the firm plans to produce output X3 it will choose the small plant. If it plans to produce X2 it will choose the medium plant. If it wishes to produce X1 it will choose the large- size plant.

19

If the firm starts with the small plant and its demand gradually increases, it will produce at lower costs (up to level X’1). Beyond that point costs start increasing. If its demand reaches the level X”1 the firm can either continue to produce with the small plant or it can install the medium-size plant. The decision at this point depends not on costs but on the firm’s expectations about its future demand. If the firm expects that the demand will expand further than X”1 it will install the medium plant, because with this plant outputs larger than X’1 are produced with a lower cost.

Similar con­siderations hold for the decision of the firm when it reaches the level X”2. If it expects its demand to stay constant at this level, the firm will not install the large plant, given that it involves a larger investment which is profitable only if demand expands beyond X”2. For example, the level of output X3 is produced at a cost c3 with the large plant, while it costs c’2 if produced with the medium-size plant (c’2 > c3).

Now if we relax the assumption of the existence of only three plants and assume that the available technology includes many plant sizes, each suitable for a certain level of output, the points of intersection of consecutive plants (which are the crucial points for the decision of whether to switch to a larger plant) are more numerous. In the limit, if we assume that there is a very large number (infinite number) of plants, we obtain a continuous curve, which is the planning LAC curve of the firm.

Each point of this curve shows the minimum (optimal) cost for producing the corresponding level of output. The LAC curve is the locus of points denoting the least cost of producing the corresponding output. It is a planning curve because on the basis of this curve the firm decides what plant to set up in order to produce optimally (at minimum cost) the expected level of output.

The firm chooses the short-run plant which allows it to produce the anticipated (in the long run) output at the least possible cost. In the traditional theory of the firm the LAC curve is U-shaped and it is often called the ‘envelope curve’ because it ‘en­velopes’ the SRC curves (figure 4.13).

20.jpg

Let us examine the U shape of the LAC. This shape reflects the laws of returns to scale. According to these laws the unit costs of production decrease as plant size increases, due to the economies of scale which the larger plant sizes make possible. The traditional theory of the firm assumes that economies of scale exist only up to a certain size of plant, which is known as the optimum plant size, because with this plant size all possible economies of scale are fully exploited.

If the plant increases further than this optimum size there are diseconomies of scale, arising from managerial inefficiencies. It is argued that management becomes highly complex, managers are overworked and the decision-making process becomes less efficient. The turning-up of the LAC curve is due to managerial diseconomies of scale, since the technical diseconomies can be avoided by duplicating the optimum technical plant size.

A serious implicit assumption of the traditional U-shaped cost curves is that each plant size is designed to produce optimally a single level of output (e.g. 1000 units of X). Any departure from that X, no matter how small (e.g. an increase by 1 unit of X) leads to increased costs. The plant is completely inflexible. There is no reserve capacity, not even to meet seasonal variations in demand.

As a consequence of this assumption the LAC curve ‘envelopes’ the SRAC. Each point of the LAC is a point of tangency with the corresponding SRAC curve. The point of tangency occurs to the falling part of the SRAC curves for points lying to the left of the minimum point of the LAC since the slope of the LAC is negative up to M (figure 4.13) the slope of the SRMC curves must also be negative, since at the point of their tangency the two curves have the same slope.

The point of tangency for outputs larger than XM occurs to the rising part of the SRAC curves since the LAC rises, the SAC must rise at the point of their tangency with the LAC. Only at the minimum point M of the LAC is the corresponding SAC also at a minimum. Thus at the falling part of the LAC the plants are not worked to full capacity; to the rising part of the LAC the plants are overworked; only at the minimum point M is the (short-run) plant optimally employed.

We stress once more the optimality implied by the LAC planning curve each point represents the least unit-cost for producing the corresponding level of output. Any point above the LAC is inefficient in that it shows a higher cost for producing the correspon­ding level of output. Any point below the LAC is economically desirable because it implies a lower unit-cost, but it is not attainable in the current state of technology and with the prevailing market prices of factors of production. (Recall that each cost curve is drawn under a ceteris paribus clause, which implies given state of technology and given factor prices.)

The long-run marginal cost is derived from the SRMC curves, but does not ‘en­velope’ them. The LRMC is formed from points of intersection of the SRMC curves with vertical lines (to the X-axis) drawn from the points of tangency of the corresponding SAC curves and the LRA cost curve (figure 4.14). The LMC must be equal to the SMC for the output at which the corresponding SAC is tangent to the LAC. For levels of X to the left of tangency a the SAC > LAC.

21

At the point of tangency SAC = LAC. As we move from point a’ to a, we actually move from a position of inequality of SRAC and LRAC to a position of equality. Hence the change in total cost (i.e. the MC) must be smaller for the short-run curve than for the long-run curve. Thus LMC > SMC to the left of a. For an increase in output beyond X, (e.g. X’1) the SAC > LAC. That is, we move from the position a of equality of the two costs to the position b where SAC is greater than LAC. Hence the addition to total cost (= MC) must be larger for the short-run curve than for the long-run curve. Thus LMC < SMC to the right of a.

Since to the left of a, LMC > SMC, and to the right of a, LMC < SMC, it follows that at a, LMC – SMC. If we draw a vertical line from a to the X-axis the point at which it intersects the SMC (point A for SAC1) is a point of the LMC.

If we repeat this procedure for all points of tangency of SRAC and LAC curves to the left of the minimum point of the LAC, we obtain points of the section of the LMC which lies below the LAC. At the minimum point M the LMC intersects the LAC. To the right of M the LMC lies above the LAC curve. At point M we have

SACM = SMCM = LAC = LMC

There are various mathematical forms which give rise to U-shaped unit cost curves. The simplest total cost function which would incorporate the law of variable pro­portions is the cubic polynomial

22.jpg

The TC curve is roughly S-shaped , while the ATC, the AVC and the MC are all U-shaped; the MC curve intersects the other two curves at their minimum points (figure 4.11).

The Modern Theory of Costs

The modem theory of costs differs from the traditional theory of costs with regard to the shapes of the cost curves. In the traditional theory, the cost curves are U-shaped. But in the modem theory which is based on empirical evidences, the short-run SAVC curve and the SMC curve coincide with each other and are a horizontal straight line over a wide range of output. So far as the LAC and LMC curves are concerned, they are L-shaped rather than U-shaped. We discuss below the nature of short- run and long-run cost curves according to the modem theory.

(1) Short-Run Cost Curves:

As in the traditional theory, the short-run cost curves in the modem theory of costs are the AFC, SAVC, SAC and SMC curves. As usual, they are derived from the total costs which are divided into total fixed costs and total variable costs.

But in the modem theory, the SAVC and SMC curves have a saucer-type shape or bowl-shape rather than a U-shape. As the AFC curve is a rectangular hyperbola, the SAC curve has a U-shape even in the modem version. Economists have investigated on the basis of empirical studies this behaviour pattern of the short-run cost curves.

According to them, a modern firm chooses such a plant which it can operate eas­ily with the available variable direct factors. Such a plant possesses some reserve capacity and much flexibility. The firm installs this type of plant in order to produce the maximum rate of output over a wide range to meet any increase in demand for its product.

The saucer-shaped SAVC and SMC curves are shown in Figure 7. To begin with, both the curves first fall upto point A and the SMC curvelies below the SAVC curve. “The falling part of the SAVC shows the reduction in costs due to the better utilisation of the fixed factor and the consequent increase in skills and productiv­ity of the variable factor (labour).

a1

With better skills, the wastes in raw materials are also being reduced and a better utilisation of the whole plant is reached.” So far as the flat stretch of the saucer-shaped SAVC curve over Q:1Q2 range of output is concerned, the empirical evidence reveals that the operation of a plant within this wide range exhibits constant returns to scale.

The reason for the saucer-shaped SAVC curve is that the fixed factor is divisible. The SAV costs are constant over a large range, up to the point at which all of the fixed factor is used. Moreover, the firm’s SAV costs tend to be constant over a wide range of output because there is no need to depart from the optimal combination of labour and capital in those plants that are kept in operation.

Thus there is a large range of output over which the SAVC curve will be flat. Over that range, SMC and SAVC are equal and are constant per unit of output. The firm will, therefore, continue to produce within Q1Q2 reserve capacity of the plant, as shown in Figure 7.

After point B, both the SAVC and SMC curves start rising. When the firm departs from its normal or the load factor of the plant in order to obtain higher rates of output beyond Q2, it leads to higher SAVC and SMC. The increase in costs may be due to the over­time operations of the old and less efficient plant leading to frequent breakdowns, wastage of raw materials, reduction in labour productivity and increase in labour cost due to overtime operations. In the rising portion of the SAVC curve beyond point B, the SMC curve lies above it.

The short-run average total cost curve (SATC or SAC) is obtained by adding vertically the average fixed cost curve (AFC) and the SAVC curve at each level of output. The SAC curve, as shown in Figure 8, continues to fall up to the OQ level of output at which the reserve capacity of the plant is fully exhausted.

a2

Beyond that output level, the SAC curve rises as output increases. The smooth and continuous fall in the SAC curve upto the OQ level of output is due to the fact that the AFC curve is a rectangular hyperbola and the SAVC curve first falls and then becomes horizontal within the range of reserve capacity. Beyond the OQ output level, it starts rising steeply. But the minimum point M of the SAC curve where the SMC curve intersects it, is to the right of point E of the SAVC curve. This is because the SAVC curve starts rising steeply from point E while the AFC curve is falling at a very low rate.

(2) Long-Run Cost Curves:

Empirical evidence about the long-run average cost curve reveals that the LAC curve is L-shaped rather than U-shaped. In the beginning, the LAC curve rapidly falls but after a point “the curve remains flat, or may slope gently downwards, at its right-hand end.” Economists have assigned the following reasons for the L-shape of the LAC curve.

  1. Production and Managerial Costs:

In the long run, all costs being variable, production costs and managerial costs of a firm are taken into account when considering the effect of expansion of output on average costs. As output increases, production costs fall continuously while managerial costs may rise at very large scales of output. But the fall in production costs outweighs the increase in managerial costs so that the LAC curve falls with increases in output. We analyse the behaviour of production and managerial costs in explaining the L-shape of the LAC curve.

Production Costs:

As a firm increases its scale of production, its production costs fall steeply in the beginning and then gradually. The is due to the technical economies of large scale production enjoyed by the firm. Initially, these economies are substantial. But after a certain level of output when all or most of these economies have been achieved, the firm reaches the minimum optimal scale or mini­ mum efficient scale (MES).

Given the technology of the industry, the firm can continue to enjoy some technical economies at outputs larger than the MES for the following reasons:

(a) from further decentralisation and improvement in skills and productivity of labour; (b) from lower repair costs after the firm reaches a certain size; and

(c) by itself producing some of the materials and equipment cheaply which the firm ne

eds instead of buying them from other firms.

Managerial Costs:

In modern firms, for each plant there is a corresponding managerial set-up for its smooth operation. There are various levels of management, each having a separate management technique applicable to a certain range of output. Thus, given a managerial set-up for a plant, its mana­gerial costs first fall with the expansion of output and it is only at a very large scale output, they rise very slowly.

To sum up, production costs fall smoothly and managerial costs rise slowly at very large scales of output. But the fall in production costs more than offsets the rise in managerial costs so that the LAC curve falls smoothly or becomes flat at very large scales of output, thereby giving rise to the L-shape of the LAC curve.

In order to draw such an LAC curve, we take three short-run average cost curves SAC1 SA С2, and SAC3representing three plants with the same technol­ogy in Figure 9. Each SAC curve includes production costs, managerial costs, other fixed costs and a mar­gin for normal profits. Each scale of plant (SAC) is subject to a typical load factor capacity so that points A, В and С represent the minimal optimal scale of out­put of each plant.

a3

By joining all such points as A, В and С of a large number of SACs, we trace out a smooth and continuous LAC curve, as shown in Figure 9. This curve does not turn up at very large scales of output. It does not envelope the SAC curves but intersects them at the optimal level of output of each plant.

  1. Technical Progress:

Another reason for the existence of the L-shaped LAC curve in the modern theory of costs is technical progress. The traditional theory of costs assumes no technical progress while explaining the U-shaped LAC curve. The empirical results on long-run costs conform the widespread existence of economies of scale due to technical progress in firms.

The period between which technical progress has taken place, the long-run aver­age costs show a falling trend. The evidence of diseconomies is much less certain. So an upturn of the LAC at the top end of the size scale has not been observed. The L-shape of the LAC curve due to tech­nical progress is explained in Figure 10.

a4.jpg

Suppose the firm is producing OQ1 output on LAC1curve at a per unit cost of ОС1 If there is an increase in demand for the firm’s product to OQ2,with no change in technology, the firm will produce OQ2 output along the LAC1 curve at a per unit cost of ОС2. If, however, there is technical progress in the firm, it will install a new plant having LAC2 as the long-run average cost curve. On this plant, it produces OQ2 output at a lower cost OC2 per unit.

Similarly, if the firm decides to increase its output to OQ3 to meet further rise in demand technical progress may have advanced to such a level that it installs the plant with the LAC3 curve. Now it produces OQ3output at a still lower cost OC3 per unit. If the minimum points, L, M and N of these U- shaped long-run average cost curves LAC1, LAC2 and LAC3are joined by a line, it forms an L-shaped gently sloping downward curve LAC.

  1. Learning:

Another reason for the L-shaped long- run average cost curve is the learning process. Learning is the product of experience. If experience, in this context, can be measured by the amount of a commodity produced, then higher the production is, the lower is per unit cost.

The consequences of learning are similar to increasing re­turns. First, the knowledge gained from working on a large scale cannot be forgotten. Second, learning increases the rate of productivity. Third, experience is measured by the aggregate output produced since the firm first started to produce the product.

Learning-by-doing has been observed when firms start producing new products. After they have produced the first unit, they are able to reduce the time required for production and thus reduce their per unit costs. For example, if a firm manufactures airframes, the fall observed in long-run average costs is a function of experience in producing one particular kind of airframe, not airframes in general.

One can, therefore, draw a “learning curve” which relates cost per airframe to the aggregate number of airframes manufactured so far, since the firm started manufacturing them. Figure 11 shows a learning curve LAC which relates the cost of producing a given output to the total output over the entire time period.

Growing experience with making the product leads to falling costs as more and more of it is produced. When the firm has exploited all learning possibilities, costs reach a minimum level, M in the figure. Thus, the LAC curve is L-shaped due to learning by doing.

a5

Relation between LAC and LMC Curves:

In the modern theory of costs, if the LAC curve falls smoothly and continuously even at very large scales of output, the LMC curve will lie below the LAC curve throughout its length, as shown in Figure 12.

a6.jpg

If the LAC curve is downward sloping up to the point of a minimum optimal scale of plant or a mini­mum efficient scale (MES) of plant beyond which no further scale economies exist, the LAC curve becomes horizontal. In this case, the LMC curve lies below the LAC curve until the MES point M is reached, and beyond this point the LMC curve coincides with the LA С curve, as shown in Figure 13.

a7

Conclusion:

The majority of empirical cost studies suggest that the U-shaped cost curves postulated by the traditional theory are not observed in the real world. Two major results emerge predominantly from most studies. First, the SAVC and SMC curves are constant over a wide-range of output.

Second, the LAC curve falls sharply over low levels of output, and subse­quently remains practically constant as the scale of output increases. This means that the LAC curve is L-shaped rather than U-shaped. Only in very few cases diseconomies of scale were observed, and these at very high levels of output.

Economies of Scale and the LAC Curve:

The shape of the LAC curve depends fundamentally upon the internal economies and diseconomies of scale, while the shift in the LAC curve depends upon external economies and diseconomies of scale. The LAC curve first declines slowly and then rises gradually after a minimum point is reached.

Initially, the LAC curve slopes downwards due to the availability of certain internal economies of scale to the firm like the economical use of indivisible factors, increased speciali­sation, use of technologically more efficient machines, better managerial and marketing organisation, and ben­efits of pecuniary economies. All these economies lead to increasing returns to scale. It means that as output increases, the LAC curve declines, as shown in Figure 14 where the LAC curve falls gradually up to point M.

a8.jpg

The economies of scale exist only up to this point which is the optimum point of the LAC curve. If the firm expands its output further than this optimum level, diseconomies of scale arise. The diseconomies of scale result from lack of coordination, inefficiencies in management, and problems in marketing, and in­creases in factor prices as the firm expands its scale.

As a result, there are decreasing returns to scale which turn the LAC curve upwards, as shown in the figure where the LAC curve starts rising from point M. Thus internal economies and diseconomies of scale are built into the shape of the LAC curve because they accrue to the firm from its own actions as it expands its output level. They relate only to the long run.

On the other hand, external economies and diseconomies of scale affect the position of the LAC curve. External economies of scale are external to a firm and accrue to it from actions of other firms when the output of the whole industry expands. They reflect interdependence among firms in an indus­try.

They are realised by a firm when other firms in the industry make inventions and evolve specialisation in pro­duction processes thereby reducing its per unit cost. They also arise to firms in an industry from reductions in fac­tor prices. As a result, per unit cost falls and the LAC curve unfits downwards as shown by the shifting of the LAC curve to LAC in Figure 15.

a9

On the contrary, external diseconomies shift the LAC curve upwards. External diseconomies arise solely through a rise in the market prices of factors used in an industry. When an industry expands, the increase in the demand for factors like labour, capital, equipment, raw materials, power, etc. rises and when the industry is unable to meet this demand due to shortages, per unit cost of firms rises. As a result, the LAC curve shifts upwards, as shown by the shifting of the LAC curve to LAC in Fig. 15.

error: Content is protected !!