Month: May 2025

Bangalore City University B.Com Notes

Business Environment Bangalore City University B.Com SEP 2024-25 1st Semester Notes

indiafreenotesby indiafreenotes1
Unit 1 [Book]
Business Environment VIEW
Types of Business Environment
Internal Business Environment VIEW
External Business Environment VIEW
Micro-Environment of business VIEW
Macro- Environment of business VIEW
Environmental analysis-Scanning, Monitoring, Forecasting, Assessment VIEW
Limitation of Environment Analysis VIEW
Unit 2 [Book]
Political Environment VIEW
Functions of the State in Business Environment VIEW
Role of Government in Business Environment VIEW
State intervention in business VIEW
Reasons for state intervention in business VIEW
Types of state intervention in business VIEW
Legal environment in Business VIEW
Impact of various laws on Indian businesses VIEW
Unit 3 [Book]
Economic Environment, Meaning, Nature, Components and Role VIEW
Factors affecting Economic Environment VIEW
Global Environment, Meaning, Approaches, Merits and Demerits VIEW
Impact of Globalisation on Indian Businesses VIEW
Foreign Market entry Strategies VIEW
MNCs VIEW
TNCs VIEW
Unit 4 [Book]
Technological Environment, Meaning, Features, Role and Components VIEW
Impact of Technological changes on Business VIEW
Technology and Society VIEW
Technology Transfer, Meaning, Benefits, Challenges VIEW
Unit 5 [Book]
Demographic Environment, Meaning, Features and Components VIEW
Natural Environment, Meaning, Features and Components VIEW
Impact of Natural environment on Business VIEW
Bangalore City University B.Com Notes

Principles of Marketing Bangalore City University B.Com SEP 2024-25 1st Semester Notes

indiafreenotesby indiafreenotes1
Unit 1 [Book]
Marketing, Meaning, Definition, Functions and Importance VIEW
Recent trends in Marketing VIEW
E-Business, Features, Players, Challenges VIEW
Tele-marketing VIEW
M-Business, Meaning, Functions, Advantage and Disadvantage VIEW
Green Marketing VIEW
Relationship Marketing VIEW
Concept Marketing VIEW
Digital Marketing VIEW
Social Media Marketing VIEW
E-tailing VIEW
Unit 2 [Book]
Micro environment, Concept, Function, Components and Challenges VIEW
Macro Environment, Meaning, Functions and Components VIEW
Unit 3 [Book]
Market Segmentation, Meaning, Bases of Market Segmentation VIEW
Requisites of Sound Market Segmentation VIEW
Consumer Behaviour, Meaning and Nature, Challenges VIEW
Factors influencing Consumer Behaviour VIEW
Buying Decision Process VIEW
Unit 4 [Book]
Marketing Mix, Meaning and Elements of Marketing Mix (Four P’s) VIEW
Product, Meaning, Features and Product Classification VIEW
Product Line, Meaning, Working, Product Line Extension, Features, Types, Benefits, and Challenges VIEW
Product Mix, Meaning, Element, Strategy VIEW
Product Lifecycle, Meaning & Stages in PLC VIEW
New Product Development, Meaning and Steps in NPD VIEW
Reasons for Failure of New Product VIEW
Pricing, Meaning, Objectives, Strategies, Nature, Scope, Challenges and Factors Influencing Pricing VIEW
Unit 5 [Book]
Physical Distribution, Meaning, Role, Factor, Types VIEW
Types of Intermediaries VIEW
Factors affecting Channel Selection VIEW
Promotion, Meaning, Significance of Promotion VIEW
Advertising, Objectives, Types, Elements, Process VIEW
Characteristics of an effective Advertisement VIEW
Personal Selling, Meaning, Objectives, Process, Importance, Techniques, Strategies and Considerations VIEW
Characteristics of a Successful Salesperson VIEW
Sales Promotion, Objectives, Need, Techniques VIEW
Sales Promotional Schemes, Meaning, Objectives, Importance, Limitations VIEW
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