Roles of different members, needs perceived and evaluation rules
1. Family is one of the most powerful social factors affecting consumer behaviour. This is more significant where there is…
Read BBA, BMS, B.Com Syllabus wise Notes
1. Family is one of the most powerful social factors affecting consumer behaviour. This is more significant where there is…
An individual has his own choice and mindset. Consumer buying behavior eventually refers to the buying behavior of an individual.…
The Social Factors are the factors that are prevalent in the society where a consumer live in. The society is composed of several…
Culture is that complex whole which includes knowledge, belief, art, law, morals, customs and any other capabilities and habits acquired…
With the evolution of online communication through internet, customers now see online advertisements of various brands. It is fast catching…
Brick and click business Brick and mortar businesses have been around since society’s existence and offer many advantages against an online…
Online Reviews Nearly 90 percent of people say online reviews both positive and negative influence their buying decisions, according to Marketing…