Author: indiafreenotes

The Organization of the Petroleum Exporting Countries (OPEC) is an intergovernmental organization or cartel of 13 countries. Founded on 14…

International marketing is the application of marketing principles by industries in one or more than one country. It is possible…

A strategic alliance is an agreement between two or more parties to pursue a set of agreed upon objectives needed…

A wholly owned subsidiary is a company whose common stock is 100% owned by another company, the parent company. Whereas…

Dysfunctional Card Rate, Secondary and Effective Rate A rate card is a document provided by a newspaper or other print…

Discount on Rate Card This is one of the primary parameters, the quantum by which the card rate is lowered…

Radio Buys Radio offers both a massive audience and a complex and changing pricing system. Clients rely on Capitol Media…

Gross Rating Points (GRP) In advertising, a gross rating point (GRP) measures impact. GRPs help answer how often “must someone…

Medium selectivity medium selectivity refers to the extent that a medium is directed towards the target Group. Medium selectivity can…

There are numerous methods for measuring out of home media effectiveness, usually in relation to OOH viewing compared to radio…