Social Media Ad Specs

Social Media Advertising has become an essential tool for businesses aiming to reach and engage their target audience effectively. Each social media platform has specific ad formats and specifications that advertisers must adhere to for optimal results.

1. Facebook Ads

Image Ads:

• Image Size: 1,200 x 628 pixels (recommended)
• Aspect Ratio: 1.91:1
• Text Limit: 125 characters (primary text), 40 characters (headline), 30 characters (link description)
• File Format: JPEG or PNG

Video Ads:

• Video Size: Minimum 1,200 x 675 pixels
• Aspect Ratio: 16:9 (landscape) or 1:1 (square)
• Length: Up to 240 minutes (but shorter videos often perform better)
• File Format: MP4 or MOV

Carousel Ads:

• Image Size: 1,080 x 1,080 pixels (recommended)
• Aspect Ratio: 1:1
• Number of Cards: 2 to 10 images or videos
• Text Limit: 125 characters (primary text), 40 characters (headline)

2. Instagram Ads

Image Ads:

• Image Size: 1,080 x 1,080 pixels (square), 1,200 x 628 pixels (landscape)
• Aspect Ratio: 1:1 (square), 1.91:1 (landscape), 4:5 (portrait)
• Text Limit: 125 characters for captions, 30 characters for the headline
• File Format: JPEG or PNG

Video Ads:

• Video Size: 1,080 x 1,080 pixels (square), 1,200 x 1,500 pixels (portrait)
• Aspect Ratio: 1:1 (square), 4:5 (portrait), 16:9 (landscape)
• Length: Up to 60 seconds (in-feed), 15 seconds (Stories)
• File Format: MP4 or MOV

Stories Ads:

• Image Size: 1,080 x 1,920 pixels
• Aspect Ratio: 9:16
• Text Limit: Varies; however, keeping text minimal is recommended
• File Format: JPEG or PNG (for images), MP4 or MOV (for videos)

3. Twitter Ads

Image Ads:

• Image Size: 1,200 x 675 pixels (recommended)
• Aspect Ratio: 16:9
• Text Limit: 280 characters (for tweets)
• File Format: JPEG, PNG, or GIF

Video Ads:

• Video Size: Minimum 640 x 360 pixels
• Aspect Ratio: 16:9 or 1:1
• Length: Up to 2 minutes and 20 seconds
• File Format: MP4 or MOV

Carousel Ads:

• Image Size: 1,200 x 675 pixels
• Number of Cards: 2 to 6 images or videos
• Text Limit: 280 characters (for tweets)

4. LinkedIn Ads

Image Ads:

• Image Size: 1,200 x 627 pixels (recommended)
• Aspect Ratio: 1.91:1
• Text Limit: 150 characters (headline), 70 characters (description)
• File Format: JPEG or PNG

Video Ads:

• Video Size: Minimum 1,280 x 720 pixels
• Aspect Ratio: 16:9
• Length: Up to 30 minutes (recommended length is 15-30 seconds)
• File Format: MP4

Carousel Ads:

• Image Size: 1,080 x 1,080 pixels
• Number of Cards: 2 to 10 images or videos
• Text Limit: 45 characters (headline)

5. Pinterest Ads

Image Ads:

• Image Size: 1,000 x 1,500 pixels (recommended)
• Aspect Ratio: 2:3
• Text Limit: 100 characters (for pin descriptions)
• File Format: JPEG, PNG, or GIF

Video Ads:

• Video Size: Minimum 1,200 x 1,200 pixels
• Aspect Ratio: 1:1 (square) or 16:9 (landscape)
• Length: Up to 15 minutes (recommended is 6-15 seconds)
• File Format: MP4

Best Practices for Social Media Ads:

1. Visual Quality:

Use high-resolution images and videos to grab attention and convey professionalism.

2. Clear Call-to-Action (CTA):

Encourage users to take action with clear and compelling CTAs, such as “Shop Now,” “Learn More,” or “Sign Up.”

3. Target Audience:

Leverage each platform’s targeting options to reach the most relevant audience for your ads, optimizing for demographics, interests, and behaviors.

4. Test and Optimize:

Run A/B tests on different ad variations to determine what works best for your audience and continuously optimize your campaigns based on performance metrics.

5. Mobile Optimization:

Given the significant mobile user base on social media, ensure that your ads are mobile-friendly and visually appealing on smaller screens.