Author: indiafreenotes

With rapid urbanisation and technological advancement, there is a shift in the pattern of consumption of the people in the…

Social Class Social class is one of the main concepts in socio-cultural environment. A society consists of different social classes…

The occupation pattern reveals the income generation pattern also. From the Table 3.7, we can find out more than 40%…

The total cultivation area, approximately 74% is occupied by food crops and only 26% is occupied by non-food crops. This…

The literacy level of rural people has a considerable impact on the marketing strategies to be adopted by the marketing…

Occupational pattern of rural people also has an impact on the nature of income generation, which will in turn affect…

Consumer behaviour is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and…

Rural housing Rural electrification Rural electrification is the process of bringing electrical power to rural and remote areas. Rural communities…

Rural Development is the process of improving the quality of life and economic well-being of people living in rural areas,…

Rural Development is a process of developing and utilizing natural and human resources, technologies, infrastructural facilities, institutions and organizations, government…