Author: indiafreenotes

Cross-Selling Cross-selling is the action or practice of selling an additional product or service to an existing customer. In practice,…

Customer profitability (CP) is the profit the firm makes from serving a customer or customer group over a specified period…

The business scenario is in constant evolution with the empowered customer accessing unlimited information through the media and internet. The…

Personalization Marketing Personalized marketing, also known as one-to-one marketing or individual marketing, is a marketing strategy by which companies leverage…