21st November 2020
Brand Building through Relationship Marketing
Relationship marketing should not be confused with transactional marketing. It’s not about selling or promotion. It’s about building customer loyalty…
Study BBA, BMS, B.Com, Mba Syllabus wise Notes
Relationship marketing should not be confused with transactional marketing. It’s not about selling or promotion. It’s about building customer loyalty…
Customer Profitability Analysis is a tool from managerial accounting that shifts the focus from product line profitability to individual customer…
Customers as Strangers: Strangers are those customers who have not yet had any transactions with a firm and may not…
When companies connect with customers’ emotions, the payoff can be huge. Consider these examples: After a major bank introduced a…
CRM helps the business in closing deals faster through quicker and more efficient responses to customer needs and customer information.…
Relationship Marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes Customer retention…
A service-level agreement (SLA) is a contract between a service provider and its customers that documents what services the provider…
At the most basic level, CRM software consolidates customer information and documents into a single CRM database so business users…
Customer response is the reaction by the organization to the queries and activities of the customer. Dealing with these queries…
All organizations at one time or another have dealt with happy and unhappy customers, profitable and unprofitable customers as well…