Author: indiafreenotes

Disguised Observation is a technique employed, often in product testing, where a respondent or groups of respondents are unaware that…

Field They randomly assign subjects (or other sampling units) to either treatment or control groups in order to test claims…

Personal interview Personal interviews are one of the most used types of interviews, where the questions are asked personally directly…

Human observation is self-explanatory, using human observers to collect data in the study. Mechanical observation involves using various types of…

Likert Scale The Likert scale is a five (or seven) point scale which is used to allow the individual to…

Observation may take place in the natural or real life setting or in a laboratory. Observational procedures tend to vary…

The design of a questionnaire will depend on whether the researcher wishes to collect exploratory information (i.e. qualitative information for…

Telephonic Survey A telephone survey is one of the survey methods used in collecting data either from the general population…

Structured questions take many forms and include: Single response with nominal or ordinal categories (e.g. From the following list please…

Directional Hypothesis It shows how a researcher is intellectual and committed to a particular outcome. The relationship between the variables…