Author: indiafreenotes

Private label products are those manufactured by one company for sale under another company’s brand. Private-label goods are available in…

Merchandise is a broader concept than a product. It include various features with which a product is offered at the…

The function of buying and merchandising varies from organization to organization. The role of the buyer and merchandiser would vary.…

The main process of marketing is buying. There are two aspects of exchange, i.e buying and selling. In the absence…

Category management is a retailing and purchasing concept in which the range of products purchased by a business organization or…

Merchandising is defined as offering right kind of product at right place and in right price. A retailer has to…

Sourcing may be defined as the process where retailers negotiate with the suppliers to buy quality merchandise at a reasonable…

Understanding a retail store’s organizational structure is important when creating a business plan to determine its customers and appeal to…

The distinction between “strategic” and “managerial” decision-making is commonly used to distinguish “two phases having different goals and based on…

Customer retention is the act of deterring customers from defecting to another company or the actions a company takes to…