Retail & Rural Marketing LU BBA 7th Semester NEP Notes

Unit 1 [Book]
Introduction Retailing VIEW VIEW
Characteristics of Retailing VIEW
Retailing mix VIEW
Sales forces, Economic forces, Technological force, Competitive forces VIEW
Structure and Different formats of Retailing VIEW
Formats of Retailing VIEW

 

Unit 2 [Book]
Merchandize planning VIEW VIEW
Stock turns VIEW
Retail Credit Management VIEW
Retail promotions, VIEW
Staying ahead of competition in Retail VIEW
Supply Chain Management VIEW VIEW
Warehousing VIEW
Warehousing Strategies VIEW
Warehousing Types VIEW
Role of IT in SCM VIEW
Franchising VIEW
Direct Marketing VIEW
Direct Marketing Components VIEW
Exclusive Shops, Destination Stores, Chain Stores VIEW
Discount Stores another current and emerging formats, Issues and options VIEW
Retail Equity VIEW
Technology in Retailing VIEW VIEW

 

Unit 3 [Book]
Conceptualization, Nature and Scope of Rural marketing VIEW
Growth Of Rural Markets And Opportunities VIEW
Rural Market Environment VIEW
Classification of rural markets VIEW
Characteristics of Rural consumers, Problems, Difficulties and Challenges in rural marketing VIEW

 

Unit 4 [Book]
Marketing of Agricultural produces, Regulated markets, Dairying VIEW
Marketing of Rural industrial products, Handicrafts, Crafts/ Artisans products VIEW
Cooperative Marketing VIEW
Marketing of FMCGs VIEW
Marketing of Consumer durables in rural area VIEW
Managing Rural marketing mix VIEW
Rural Marketing Strategies VIEW

Banking Operations Management LU BBA 7th Semester NEP Notes

Unit 1 [Book]
Indian Financial System VIEW
Banking System in India VIEW
Financial System Reforms in India VIEW
RBI Role and Function VIEW
Monetary Policy and Credit Control VIEW
Credit Control VIEW
Regulatory Environment for Commercial Bank in Indian Core Banking VIEW
Banking Regulation Act, 1949 VIEW
Digital Payment Service providers VIEW VIEW
Digital payment gateways VIEW

 

Unit 2 [Book]
Operational Aspects of Commercial Bank in India VIEW
Relationship between Banker and Customer VIEW
Types of Customer Account VIEW
Negotiable Instruments and their features VIEW
Negotiable Instruments features VIEW
Cheques, Crossing VIEW VIEW
Types of Cheque VIEW
Types of Endorsement VIEW
Presentment VIEW
Dishonor of Cheque VIEW
Time Value of Money VIEW
Present Value VIEW
Future Value VIEW
Loan Amortization VIEW

 

Unit 3 [Book]
Rights and liabilities of Paying and collecting Banker VIEW
Protection to Paying Banking, Statutory Protection VIEW
Payment in due course VIEW
Money paid by mistake VIEW
Duties of collecting Banker VIEW VIEW

 

Unit 4 [Book]
Principles of bank lending VIEW VIEW
Methods of granting advances: VIEW
Cash Credit VIEW
Overdrafts VIEW VIEW
Bill Discounting And Purchasing VIEW
Letter Of Credit VIEW VIEW
Loans VIEW
Forms of securities: Lien, pledge, mortgage, hypothecation VIEW
Guarantees, Kinds of Guarantees VIEW
contract of guarantee and indemnity VIEW VIEW
Employment of Funds by Commercial Banks Financial Statement Analysis VIEW
Types of Securities in Banks VIEW
Mode of Creating Charge VIEW
Bank Guarantees VIEW
Asset Liability Management in Commercial Banks VIEW
Basel Norms VIEW

Business Analytics LU BBA 7th Semester NEP Notes

Unit 1 [Book]
Overview of Business Research VIEW
Role of Statistical Packages in Research VIEW
Reliability and Validity of data VIEW
Basic Operation of SPSS: Data Import, Data entry, Handling Missing Values VIEW
Data Transformation and Manipulation VIEW
Data sorting and editing VIEW
Exploratory Data Analysis VIEW
Tabulation of data VIEW
Frequency table VIEW
Descriptive Statistics VIEW
Graph and Plot formulation VIEW

 

Unit 2 [Book]
Basic Module using SPSS VIEW
Cross-tabulation VIEW
Bivariate Correlation VIEW
Simple linear Regression VIEW VIEW
Multiple Regression Analysis VIEW

 

Unit 3 [Book]
Hypothesis: P value concept VIEW
Hypothesis Formation VIEW
Hypothesis Test VIEW
Z-test VIEW
t-test VIEW
ANOVA VIEW
Chi Square Test VIEW
Non parametric testing VIEW
Analyzing Categorical data VIEW

 

Unit 4 [Book]
Multivariate Analysis: VIEW
Logistic Regression VIEW
Factor Analysis VIEW
Discernment analysis VIEW
Cluster Analysis VIEW
Conjoint Analysis VIEW
Analysis of Covariance VIEW
MANOVA VIEW

Project Management LU BBA 7th Semester NEP Notes

Unit 1 [Book]
Project Management, Scope of Project Management VIEW
Definitions and Characteristics of Project VIEW
Types of Projects VIEW
Project Life Cycle VIEW
Project Management Process: Introduction, Tools & Techniques of Project Management VIEW
Generation & Screening of project idea VIEW
Entrepreneurial Skills VIEW
Market & Demand analysis VIEW
Collection of Primary & Secondary information VIEW
Demand forecasting VIEW
Market Planning VIEW

 

Unit 2 [Book]
Technical Analysis, Manufacturing process / Technology VIEW
Material inputs & Utilities VIEW
Product Mix VIEW
Plant Capacity VIEW
Plant & Site Location VIEW
Machinery & Equipment VIEW
Structures & Civil work VIEW
Environmental Aspects VIEW
Project Charts & Layouts VIEW
Project Time Lines VIEW

 

Unit 3 [Book]
Project appraisal: VIEW
Cost benefit analysis (Cash flow projections) VIEW
Project Financial evaluation: VIEW
Capital Budgeting Techniques: Discounted and Non-discounted VIEW
Project rating index VIEW
Critical examination of evaluation techniques VIEW
Economic, Commercial, Social cost benefit analysis in public and private sectors VIEW
Investment criteria and Choice of technique VIEW
Treatment of Risk and Uncertainty types VIEW
Risk Measuring Techniques VIEW
Risk Sensitivity analysis VIEW
Probability approach single as well multiple projects VIEW
Allocation of limited capital VIEW
Extra Topic
Cost of projects VIEW
Means of financing VIEW
Estimates of Sales & Production VIEW
Cost of Production VIEW
Working Capital Requirement & Financing VIEW
Projected income statement VIEW
Consideration of alternative sources of finance VIEW

 

Unit 4 [Book]
Project Implementation VIEW
Forms of project organization VIEW
Project control & Control charts VIEW
Human aspects of project Management VIEW
Prerequisites for a Successful project implementation VIEW
Introduction to project network & Determination of critical path VIEW
Preparation of comprehensive project report VIEW
Project Termination Types and process VIEW

Decision Sciences LU BBA 7th Semester NEP Notes

Unit 1 [Book]
Introduction, Advent & Scope of Operations Research VIEW
Operations Research Techniques their fields of specialized applications along with an overview of Different Techniques VIEW
Linear Programming: Introduction, Formulation VIEW
Graphical Method VIEW
Simplex Method VIEW

 

Unit 2 [Book]
Game theory Introduction, definitions VIEW
Two-person Zero Sum Game pay off matrix VIEW
Pure Strategies VIEW
Games with Saddle point VIEW
The Rule of Dominance VIEW
Mixed strategies VIEW
Games without saddle point VIEW

 

Unit 3 [Book]
Transportation problem: Methods for finding initial solution VIEW
North West Corner Method VIEW
Least Cost Method VIEW
Vogel’s Approximation Method VIEW
Optimality Test VIEW
Stepping Stone method VIEW
Modified distribution method (MODI) VIEW

 

Unit 4 [Book]
Introduction & Mathematical Models for Assignment VIEW
Hungarian method of assignment problem VIEW
Special Cases in Assignment Problems:
Maximization case in assignment problem and prohibited assignment VIEW
Unbalanced assignment problem VIEW

Entrepreneurship and Family Business-II LU BBA 6th Semester NEP Notes

Unit 1 [Book]

Understanding Women Entrepreneurship: Concept, Evaluation, Importance and Functions of women entrepreneurship VIEW
Topologies and categories of women entrepreneur VIEW
Entrepreneurship as a Career Option VIEW
Entrepreneurial Leadership VIEW
Types of New Ventures VIEW
Tax implications of various forms of Ventures VIEW
Procedures for Setting up a Business in India VIEW
Creativity and Innovation VIEW VIEW
Bottlenecks to Creativity and innovation VIEW
Disruptive Technology and Generating commercial value from Innovation VIEW
Unit 2 [Book]
Entrepreneurship and Intellectual Property Rights (IPR): VIEW
Patents VIEW VIEW
Trademarks VIEW VIEW
Copyrights VIEW VIEW
Business Plan: Purpose and Contents of a Business Plan VIEW
VIEW
Marketing Plan: VIEW
Need for Marketing Research VIEW VIEW
Industry Analysis VIEW
Competitor Analysis VIEW VIEW
Market Segmentation VIEW VIEW
Target Markets VIEW VIEW
Market Positioning VIEW VIEW
Marketing Mix VIEW VIEW
Marketing Plan VIEW
Market Strategy VIEW
Unit 3 [Book]
Family genogram, Developing Business family genogram VIEW
Using the genogram to identify family scripts and themes VIEW
Circumplex Model of Marriage and Family Systems (understanding Family Cohesion and Family Flexibility) VIEW
Application of Circumplex Model VIEW
Clinical Rating Scale and Developing Circumplex Model VIEW
Unit 4 [Book]
Vrie’s Five Critical phases of Change (Concern, Crisis, Confrontation, Crystallization and Change) VIEW
A model of individual change VIEW
The Process of Change within Family Enterprises VIEW
Understanding the change process in families VIEW

Financial Institutions LU BBA 5th Semester NEP Notes

Unit 1 Introduction to Financial Institutions [Book]
Introduction to Financial Institutions VIEW
Financial System VIEW
Classification of Financial Institutions VIEW VIEW
Nature and Role of Financial institutions VIEW
Functions of Financial Institutions VIEW

 

Unit 2 Regulatory Structure of Financial Institutions [Book]
Regulatory Structure of Financial Institutions VIEW
SEBI Powers, Role and Functions VIEW
RBI Powers, Role and Functions VIEW VIEW
Role of IRDAI VIEW VIEW

 

Unit 3 Commercial Banks [Book]
Management of Commercial Banks VIEW
Objectives, Functions of Commercial Banks VIEW
Organizational setup of Commercial Banks VIEW
Management of Deposits of Commercial Banks VIEW
Mobilization of Funds of Commercial Banks VIEW
Management of Cash position & Liquidity VIEW VIEW
Nature & Functions of Primary & Secondary Reserves, Considerations influencing reserves VIEW
Management of loan, Advance & other investments Management of income, Prudential norms VIEW
VIEW
Asset-Liability Management in Commercial Banks VIEW

 

Unit 4 Management of Non-Banking Financial Institutions [Book]
Concept, Objectives, Nature, Function NBFI VIEW VIEW
Promotional role of NBFI, Management of fund VIEW
Changing role of NBFI in present environment VIEW
Policies & practices regarding mobilization & Management of funds in NBFCs, their performance VIEW
Types & Functions of Mutual funds, Their Legal & Accounting aspects VIEW
VIEW VIEW
Investment & marketing Strategies of mutual funds VIEW VIEW
Performance review of Mutual funds currently in India VIEW

Business Policy & Strategic Management-I LU BBA 5th Semester NEP Notes

Unit 1 Business policy [Book]
Introduction & Concept of Strategy VIEW
Corporate Policy as a field of study VIEW
Nature, Importance of Business policy VIEW
Purpose and Objective of Business policy VIEW
Chief Executive job VIEW VIEW
Roles and responsibilities of board of Directors VIEW
An overview of Strategic management, its Nature VIEW
Strategic management process VIEW
Formulation of strategy VIEW
Environment, environment scanning VIEW VIEW
Environment appraisal VIEW
Identifying Corporate Competence & Resource VIEW
VIEW

 

Unit 2 Corporate Strategy [Book]
Corporate Strategy VIEW VIEW
Personal and Ethical Values VIEW VIEW
Business ethics VIEW VIEW
Industry structure VIEW VIEW
Reconciling Divergent values VIEW
Modification of values VIEW
Moral Components of corporate strategy VIEW
Community considerations VIEW
Corporate Social Responsibility (CSR) VIEW VIEW

 

Unit 3 [Book]
Corporate Portfolio Analysis VIEW
Competitor Analysis VIEW VIEW
SWOT analysis VIEW
Strategic Audit & Choice VIEW VIEW
Strategic plan VIEW
Routes to Sustainable Competitive advantage (SCA) VIEW
VIEW VIEW

 

Unit 4 [Book]
Strategy Implementation VIEW
Structural Implementation VIEW VIEW
Organisational Design and change VIEW VIEW
VIEW VIEW
Behavioral implementation VIEW VIEW
Leadership VIEW VIEW
Corporate Culture VIEW VIEW
Corporate Politics and use of power VIEW VIEW
VIEW
Functional Implementation: Financial, Marketing VIEW
VIEW VIEW
Operation Personnel (HR) Policies and their integration VIEW
VIEW VIEW
Strategic Evaluation and Control VIEW
VIEW VIEW

Difference between Salary and Wages

Salary

Salary is a fixed regular payment, typically paid on a monthly basis, for the performance of work or services. Unlike wages, which are often calculated on an hourly or weekly basis, salaries provide employees with a consistent and predetermined amount of compensation, regardless of the number of hours worked.

Components:

  1. Base Salary:

The core, fixed amount of money paid to an employee on a regular basis, forming the foundation of the overall salary. Reflects the employee’s role, responsibilities, and experience.

  1. Bonuses:

Additional monetary rewards provided to employees, often based on performance, company profits, or specific achievements. Motivates employees and aligns their efforts with organizational goals.

  1. Allowances:

Supplementary payments intended to cover specific expenses or costs related to the job, such as housing, transportation, or meals. Addresses the financial impact of job-related requirements.

  1. Benefits:

Non-monetary compensation, including healthcare, retirement plans, and other perks, provided to enhance employees’ overall well-being. Contributes to employee satisfaction and work-life balance.

  1. Overtime Pay:

Additional compensation for hours worked beyond the standard workweek, often calculated at a higher rate than the regular hourly pay. Compensates employees for extra effort and time invested in work.

  1. PerformanceBased Incentives:

Variable payments linked to individual or team performance, encouraging employees to achieve specific goals or targets. Aligns compensation with results and fosters a performance-driven culture.

  1. Profit Sharing:

Sharing company profits with employees, providing them with a stake in the organization’s financial success. Aligns the interests of employees with the overall success of the business.

  1. Commissions:

Payments based on sales or revenue generated by an employee, common in roles with direct sales responsibilities. Rewards employees for their contribution to revenue generation.

  1. Retirement Benefits:

Contributions made by the employer to retirement plans, such as 401(k) or pension schemes. Supports employees in building financial security for their post-work years.

  • Stock Options:

The right to purchase company stock at a predetermined price, offering employees a share in the company’s ownership. Aligns employees’ interests with the company’s long-term success.

  • Education and Training Support:

Financial assistance provided by the employer for the education and skill development of employees. Promotes continuous learning and professional growth.

  • Health and Wellness Programs:

Initiatives and benefits aimed at promoting employees’ physical and mental well-being. Enhances employee health, productivity, and job satisfaction.

  • Vacation and Leave Benefits:

Paid time off from work, including vacation days, holidays, and other types of leave. Supports work-life balance and employee well-being.

  • Severance Pay:

Compensation provided to employees upon termination of employment, often based on factors like length of service. Offers financial support during transitions and provides a safety net for employees.

  • Other Perquisites (Perks):

Additional benefits or privileges provided to employees, such as company cars, memberships, or flexible work arrangements. Enhances the overall employment experience and contributes to employee satisfaction.

Wages

Wages refer to the compensation paid to an employee for the hours worked or services rendered, often calculated on an hourly, daily, or weekly basis. Unlike salaries, which provide a fixed amount irrespective of hours worked, wages are directly tied to the time spent on the job.

Components:

  1. Hourly Rate:

The amount paid for each hour worked by an employee. Forms the basic unit for calculating wages based on time.

  1. Overtime Pay:

Additional compensation provided for hours worked beyond the standard workweek or regular working hours. Compensates employees for extra effort and time beyond the standard working hours.

  1. Piece-Rate Pay:

Compensation based on the number of units produced or tasks completed. Directly links pay to productivity and output.

  1. Commission:

A percentage of sales or revenue earned by an employee, common in sales roles. Rewards employees based on their contribution to generating business.

  1. Tips and Gratuities:

Additional payments received by employees, often in service industries, as a form of appreciation from customers. Augments income and is often based on customer satisfaction.

  1. Holiday Pay:

Compensation for hours worked on recognized holidays. Encourages employees to work during holiday periods and compensates for the disruption to personal time.

  1. Shift Differentials:

Additional pay for working shifts that fall outside regular daytime hours. Compensates for inconveniences associated with non-standard working hours.

  1. Bonuses (Variable):

Additional payments beyond regular wages, often tied to performance, project completion, or other achievements. Acts as an incentive and recognition for exceptional contributions.

  1. Piecework Bonuses:

Additional payments for meeting or exceeding production targets in piecework arrangements.  Motivates employees to achieve or surpass production goals.

  • Travel Allowances:

Compensation for work-related travel expenses, such as mileage or transportation costs. Addresses additional costs incurred while traveling for work.

  • Uniform or Tool Allowances:

Payments provided to cover the cost of uniforms, tools, or equipment required for the job. Supports employees in meeting job-specific requirements.

  • Incentive Pay:

Additional compensation tied to achieving specific targets, often related to productivity or efficiency. Encourages employees to meet or exceed performance expectations.

  • Danger Pay:

Additional compensation for employees working in hazardous conditions or environments. Recognizes the risks associated with certain jobs.

  • Call-out Pay:

Compensation for employees called in to work outside their regular schedule, often applicable to on-call positions. Compensates for the inconvenience of being available on short notice.

  • Benefits (Limited):

Some wage-related benefits, such as health insurance or retirement contributions, may be provided, but to a lesser extent compared to salary packages. Enhances the overall compensation package, albeit on a more limited scale compared to salaried positions.

Difference between Salary and Wages

Basis of Comparison

Salary

Wages

Payment Frequency Monthly Hourly or Weekly
Consistency Fixed, stable Variable, fluctuates
Calculation Basis Annual rate / 12 Hourly rate x Hours worked
Overtime Compensation Typically included Paid separately
Employment Level Often for salaried employees Common for hourly workers
Work Hours Impact Irrelevant to pay Directly affects earnings
Benefits Often includes benefits Limited or no benefits
Professional Positions Common for white-collar jobs Common for blue-collar jobs
Skill-Based Reflects skills and qualifications Often skill-independent
Administrative Work Common for managerial roles Common for administrative roles
Unionization Less common for unionized jobs Common in unionized settings
Job Complexity Reflects job responsibilities May not directly reflect complexity
Job Stability Generally perceived as stable Can be influenced by job market
Performance Impact Less direct impact on pay Directly impacts pay through hours
Perception in Society Often associated with higher status May not carry the same status

Basis for Compensation Fixation

Compensation refers to compensating any damage, loss or mental harassments, wages or salaries as reward for physical and/or mental efforts to perform any agreed task or job. But the concept of equity in remunerating any work or task has forced us to perceive wages and salaries as compensation, because people work efficiently only when they are paid according to their worth or feel satisfied with the remunerations. Besides basic salaries or wages, companies are forced to view the benefits and services to justify the positional and esteem needs of employees and to provide adequate cushion for inflations. Though the cost of human resources is estimated at between 2% to 20% of the operating cost (depending upon the type of industry), to retain the employees or to avoid job-hopping, some of the industries are even forced to adopt varying scales and benefits.

Compensation is the reward that the employees receive in return for the work performed and services rendered by them to the organization. Compensation includes monetary payments like bonuses, profit sharing, overtime pay, recognition rewards and sales commission, etc., as well as non­monetary perks like a company-paid car, company-paid housing and stock opportunities and so on.

Apart from the basic financial pay the employees receive paid vacations, sick leave, holidays and medical insurance, maternity leave, free travel facility, retirement benefits, etc., and these are called benefits.

The Fixation or determination of compensation involves considering various factors and elements to arrive at a fair and competitive remuneration package for employees. The basis for compensation fixation may vary across industries, organizations, and job roles. The Combination of these factors, tailored to the specific needs and priorities of the organization, forms the basis for the fixation of compensation. Organizations often develop a comprehensive compensation strategy that integrates these elements to attract, retain, and motivate a talented and satisfied workforce.

  • Market Conditions:

Aligning compensation with prevailing market rates for similar positions in the industry or geographic location. Ensures competitiveness in attracting and retaining talent.

  • Job Evaluation:

Systematically assessing the relative value of different jobs within the organization based on factors like skills, responsibilities, and complexity. Establishes internal equity and aids in determining appropriate compensation levels.

  • Industry Standards:

Considering compensation benchmarks and practices established within a specific industry. Helps organizations stay competitive and in line with industry norms.

  • Organization’s Financial Health:

Evaluating the financial capacity of the organization to sustain and afford the proposed compensation structure. Ensures that compensation is aligned with the organization’s financial resources.

  • Employee Performance:

Linking compensation to individual or team performance, often through performance appraisals and merit-based systems. Rewards and motivates high-performing employees, fostering a performance-driven culture.

  • Cost of Living:

Adjusting compensation based on the cost of living in a particular region or country. Accounts for variations in living expenses and ensures fair compensation.

  • Skill and Experience:

Recognizing the level of skills and experience possessed by an employee. Differentiates between entry-level and experienced employees, reflecting their contributions.

  • Legal Compliance:

Ensuring compliance with local, state, and national labor laws and regulations related to minimum wage, overtime, and other compensation standards. Mitigates legal risks and ensures ethical employment practices.

  • Union Agreements:

Adhering to terms negotiated and agreed upon in collective bargaining agreements with labor unions. Reflects the terms and conditions established through negotiations with employee representatives.

  • Market Positioning:

Positioning the organization’s compensation strategy relative to competitors in the talent market. Influences the organization’s attractiveness to potential employees and helps in talent acquisition.

  • Employee Benefits:

Including non-monetary benefits, such as health insurance, retirement plans, and other perks, in the overall compensation package. Enhances the total rewards offered to employees, contributing to their overall well-being.

  • Job Complexity and Risk:

Recognizing the complexity and level of risk associated with specific job roles. Reflects the nature of the job and the skills required, influencing compensation levels.

  • Retention and Succession Planning:

Considering the organization’s long-term talent strategy, including the retention of key employees and planning for future leadership needs. Aligns compensation with strategic workforce planning goals.

  • Employee Value Proposition (EVP):

Evaluating the overall value proposition offered to employees beyond monetary compensation, including career development opportunities, work-life balance, and organizational culture. Considers factors that contribute to employee satisfaction and engagement.

  • Global Considerations:

Adapting compensation practices to account for variations in economic conditions, cultural norms, and legal requirements in different countries for multinational organizations. Ensures consistency and compliance across diverse geographic locations.

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