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Bangalore University BBA Notes

FinTech and Digital Finance Bangalore University 6th Semester BBA Notes

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Bangalore University BBA Notes

Marketing Analytics Bangalore University 5th Semester BBA Notes

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Bangalore University BBA Notes

Big Data Analytics Bangalore University 5th Semester BBA Notes

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Bangalore University BBA Notes

Strategic Human Resource Management Bangalore University 5th Semester BBA Notes

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Unit 1
Strategic Human Resource Management, Meaning, Definition and Evolution VIEW
Traditional HRM vs Strategic HRM VIEW
Levels of Strategy VIEW
Business Level Strategy VIEW
Corporate Level Strategy VIEW
Functional Levels Strategy VIEW
Strategic Role of HR in Organizational Success VIEW
HR as a Strategic Partner VIEW
HR Strategy and Competitive Advantage VIEW
Resource-Based View (RBV) VIEW
Core Competencies VIEW
Best-Fit and Best-Practice Approaches to SHRM VIEW
Strategic Alignment of HR Policies VIEW
SHRM in Indian and Global Business Environment VIEW
Unit 2
Strategic Human Resource Planning, Concept and Importance VIEW
Workforce Planning, Demand and Supply Analysis VIEW
Forecasting Techniques VIEW
Environmental Scanning VIEW
Strategic Workforce Analytics VIEW
Talent Acquisition Strategy VIEW
Employer Branding and Employee Value Proposition (EVP) VIEW
Strategic Recruitment and Selection VIEW
Competency Mapping and Competency-Based Hiring VIEW
Strategic Onboarding and Socialization VIEW
Role of Technology, HRIS, and AI in Talent Acquisition VIEW
Challenges in Strategic Staffing VIEW
Unit 3
Strategic Performance Management, Concept and Process VIEW
Linking Individual, Team and Organizational Performance VIEW
Key Performance Indicators (KPIs) VIEW
Balanced Scorecard Approach (introductory) VIEW
Strategic Performance Appraisal Systems VIEW
Continuous Performance Management VIEW
Strategic Compensation Management VIEW
Pay-for-Performance VIEW
Variable Pay VIEW
Incentive Schemes VIEW
Executive Compensation VIEW
Ethical and Governance Issues in Performance and Reward Systems VIEW
Unit 4
Strategic Training and Development VIEW
Learning and Development Strategy VIEW
Leadership Development Programmes VIEW
Management and Executive Development VIEW
Succession Planning VIEW
Leadership Pipeline VIEW
Talent Management Framework VIEW
Identification and Development of High-Potential Employees VIEW
Employee Engagement Strategies VIEW
Retention Management VIEW
Career Management from a Strategic Perspective VIEW
Role of HR Analytics in Talent Development and Workforce Decisions VIEW
Unit 5
Strategic Role of HR in Organizational Change and Transformation VIEW
Change Management Models VIEW
Managing Resistance to Change VIEW
Strategic Organizational Development VIEW
Strategic Industrial Relations and Employee Relations VIEW
Managing Diversity, Equity, and Inclusion (DEI) VIEW
Corporate Governance and Ethics in HR VIEW
Digital HR and HR Technology VIEW
Strategic workforce Agility VIEW
Future Trends in Strategic HRM VIEW
SHRM Challenges in a Global and Digital Economy VIEW
Bangalore University BBA Notes

Human Resource Development Bangalore University 5th Semester BBA Notes

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Unit 1  
Human Resource Development, Meaning, Definition, Evolution and Objectives VIEW
Human Resource Development, Philosophy, Scope and Significance of HRD in Modern Organizations VIEW
Human Resource Development as a Subsystem of Human Resource Management VIEW
Human Resource Development Functions and Processes VIEW
Human Resource Development Climate VIEW
Human Resource Development Organizational Culture VIEW
Role of HRD in Employee Competence, Commitment, and Culture VIEW
Strategic Importance of HRD VIEW
HRD Challenges in Indian and Global Organizations VIEW
Unit 2  
Training and Development, Concepts and Objectives VIEW
Difference Between Training, Development and Learning VIEW
Training Needs Analysis, Organizational, Task, and Individual Analysis VIEW
Designing Training Programmes VIEW
On-the-Job Training Methods VIEW
Off-the-Job Training Methods VIEW
Management and Executive Development Programmes VIEW
Learning Organizations VIEW
Evaluation of Training Effectiveness VIEW
Kirkpatrick’s Four-Level Model VIEW
Role of Digital Learning VIEW
E-Learning VIEW
Learning Management Systems (LMS) VIEW
Unit 3  
Performance Management System, Concept and Process VIEW
Performance Planning, Monitoring, and Review VIEW
Traditional and Modern Performance Appraisal Methods VIEW
360-Degree Appraisal VIEW
Assessment Centers VIEW
Potential Appraisal VIEW
Feedback and Performance Counseling VIEW
Linking Performance Appraisal with Training, Career Development and Rewards VIEW
Ethical issues in Appraisal VIEW
Appraisal Biases VIEW
Role of HRD in Continuous Performance Improvement VIEW
Unit 4  
Career Planning and Development, Meaning and Importance VIEW
Career Stages VIEW
Career Paths VIEW
Career Development Models VIEW
Role of HRD in Career Planning VIEW
Succession Planning, Objectives and Process VIEW
Talent Management VIEW
High-Potential Employee Development VIEW
Employee Engagement, Concept and Drivers VIEW
Retention Strategies VIEW
Work Life Balance Initiatives VIEW
Role of HRD in Employee Well-Being and Organizational Sustainability VIEW
Unit 5  
Organizational Development (OD), Concept, Objectives and Characteristics VIEW
OD interventions VIEW
Role of HRD in Organizational Change VIEW
Managing Resistance to Change VIEW
Change Management Models VIEW
Learning Organization VIEW
Knowledge Management VIEW
HRD Analytics VIEW
HRD in the Digital Era VIEW
Diversity, Equity, and Inclusion (DEI) Initiatives VIEW
Emerging Trends in HRD VIEW
Future Challenges in HRD VIEW
Bangalore University BBA Notes

Product and Brand Management Bangalore University 5th Semester BBA Notes

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Unit 1
Meaning and Classification of Products VIEW
Evolution of the Product Concept VIEW
Tangible and Intangible Products VIEW
Product Levels VIEW
Customer Value Proposition VIEW
Product Mix VIEW
Product Line Decisions VIEW
New Product Development (NPD) Process VIEW
Innovation Management VIEW
Design Thinking, Introduction, Meaning and Significance VIEW
Unit 2
Product Life Cycle Stages and Strategic Implications VIEW
Product Portfolio Analysis VIEW
BCG Matrix VIEW
GE Matrix VIEW
Managing Product Cannibalization VIEW
Managing Product Obsolescence VIEW
Real-World Examples from FMCG and Technology Sectors VIEW
Product Modification Strategies VIEW
Product Repositioning Strategies VIEW
Unit 3
Brand, Meaning, Concept and Types VIEW
Evolution of Branding VIEW
Difference between Product and Brand VIEW
Importance of Branding in Marketing VIEW
Brand Identity and Brand Image VIEW
Brand Positioning Strategies VIEW
Brand Personality VIEW
Brand Associations VIEW
Brand Elements, Brand Name, Logo, Symbol, Tagline, And Packaging VIEW
Unit 4
Brand Equity, Meaning, Sources and Importance VIEW
Customer-Based Brand Equity (CBBE) Model VIEW
Brand Awareness VIEW
Brand Loyalty VIEW
Perceived Quality VIEW
Co-Branding VIEW
Alliances VIEW
Brand Revitalization VIEW
Turnaround Strategies VIEW
Brand Life Cycle VIEW
Managing Brand Crises in the age of Social-Media VIEW
Unit 5
Digital and Mobile Consumers VIEW
Online Buying Behaviour VIEW
Omni Channel Buying Behaviour VIEW
Ethical, Green, and Responsible Consumption VIEW
Influencer Marketing VIEW
Concept of Neuromarketing VIEW
Content Marketing VIEW
Green Branding VIEW
Ethical Branding VIEW
Brand Storytelling VIEW
Online Brand Communities VIEW
Brand Reputation VIEW
Crisis Management VIEW
Ethical Issues in Branding VIEW
Bangalore University BBA Notes

Consumer Behavior Bangalore University 5th Semester BBA Notes

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Unit 1
Consumer, Concept, Meaning, Types VIEW
Consumer v/s Customer VIEW
Markets, Meaning, Classification of Markets VIEW
Traditional and Digital Market Places VIEW
Consumer Behavior, Definition, Nature, Scope VIEW
Importance of Consumer Behavior in Marketing Decision Making VIEW
Role of Consumer Behavior in Marketing Decision Making VIEW
Product Planning VIEW
Branding VIEW
Promotion VIEW
Customer Relationship Management VIEW
Marketing Research, Meaning, Definition, Scope and Importance VIEW
Role of Marketing Research in Business Decision Making VIEW
Ethical issues in Marketing Research VIEW
Digital Consumer Eco System VIEW
Omnichannel VIEW
Consumer Experience VIEW
Role of Influencers in Digital Economy VIEW
Consumer Data Platforms (CDP) VIEW
Unit 2
Diversity of Consumer Behaviour VIEW
Individual Determinants of Consumer Behaviour VIEW
Psychological Determinants, Motivation, Perception, Learning, Attitude,  Beliefs VIEW
Personal Determinants, Age and Life Cycle Stage, Occupation, Income, Life Style, Personality, Self Concept VIEW
Social and Cultural Determinants, Family influences, Reference Groups, Opinion Leaders, Culture, Sub-Culture, Social Class VIEW
Unit 3
Consumer Buying Behaviour, Meaning and Types VIEW
Consumer Decision Making Process, Problem Recognition, Information Search, Alternative Evaluation, Purchase Selection Post Purchase Behaviour VIEW
Buyer Remorse VIEW
Cognitive Dissonance VIEW
Factors Influencing Buying Decision VIEW
Role of Marketers at each Stage of the Buying Process VIEW
Unit 4
Marketing Research Process, Problem Identification, Research Design, Sampling Techniques, Data Collection, Data Analysis, Interpretation and Report Preparation VIEW
Research Design VIEW
Sampling Methods and Tools VIEW
Data Analysis VIEW
Data Interpretation VIEW
Basics of Qualitative and Quantitative Analysis VIEW
Application of Marketing Research VIEW
Product Development VIEW
Pricing Decision VIEW
Promotion Strategies VIEW
Market Segmentation VIEW
Customer Satisfaction VIEW
Customer Retention VIEW
Role of Marketing Research in Strategic Planning and Competitive Advantage VIEW
Unit 5
New-Age Consumers, Mobile-first Consumers, Digital Consumers, Generation Z and Alpha Consumers VIEW
Consumer Empowerment VIEW
Co-Creation VIEW
Experience Economy and Customer Experience (CX) Management VIEW
Role of Artificial Intelligence (AI) in Consumer Behaviour VIEW
Trends in Marketing Research, Shift from Traditional to Digital and Real time Marketing Research VIEW
Ethical Challenges in Digital Marketing Research VIEW
Use of AI, Chatbots VIEW
Data Privacy VIEW
Consumer Consent and automation in Marketing Research, Meaning and Benefits VIEW
Role of Marketing Research in Personalization and CRM VIEW
Bangalore University BBA Notes

Corporate Valuation and Restructuring Bangalore University 5th Semester BBA Notes

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Unit 1
Corporate Valuation, Meaning, Importance, Objectives and Factors Affecting VIEW
Value Versus Price VIEW
Types of Value, Book Value, Market Value, Intrinsic Value, Fair Value VIEW
Need for Valuation in Business Decisions VIEW
Valuation Process VIEW
Key Valuation Drivers VIEW
Overview of Valuation Standards and Principles VIEW
Unit 2
Asset-Based Valuation VIEW
Net Asset Value (NAV) Method VIEW
Earnings-based Valuation VIEW
Market-Based Valuation, Comparable Company Approach and Comparable Transaction Approach VIEW
Discounted Cash Flow (DCF) Valuation VIEW
Free Cash Flow to Firm (FCFF) VIEW
Free Cash Flow to Equity (FCFE) VIEW
Cost of Capital VIEW
Weighted Average Cost of Capital (WACC) VIEW
Terminal Value Estimation VIEW
Unit 3
Corporate Restructuring, Meaning, Need, Forms and Types VIEW
Business Expansion, Concepts, Strategies VIEW
Divestment VIEW
Disinvestment VIEW
Case Studies on Corporate Restructuring VIEW
Unit 4
Mergers Meaning, Types and Motives VIEW
Acquisitions, Meaning, Types and Motives VIEW
Valuation in Mergers and Acquisitions VIEW
Synergy Valuation VIEW
Exchange Ratio Determination VIEW
Share Swap Valuation VIEW
Valuation of Distressed Companies VIEW
Introduction to Insolvency and Bankruptcy Code (IBC) VIEW
Role of Registered Valuers VIEW
Due Diligence Process VIEW
Exchange Ratio Calculations VIEW
Synergy Valuation Illustrations VIEW
Unit 5
Legal Framework Governing Mergers and Restructuring VIEW
Relevant Provisions of the Companies Act VIEW
SEBI Regulations Related to Mergers and Acquisitions VIEW
Accounting Standards Applicable to Business Combinations VIEW
Tax Implications of Restructuring VIEW
Corporate Governance Issues VIEW
Ethical Issues in Valuation VIEW
Recent Trends in Corporate Valuation and Restructuring VIEW
Cross-Border Restructuring Challenges VIEW
Bangalore University BBA Notes

Investment and Portfolio Management Bangalore University 5th Semester BBA Notes

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Unit 1
Concept and Objectives of Investment VIEW
Distinction between Investment, Speculation, and Gambling VIEW
Types of Investors VIEW
Investment Avenues, Equity Shares, Bonds, Mutual Funds, and Derivatives VIEW
Financial Markets VIEW
Capital Market VIEW
Money Market VIEW
Risk and Return, Meaning and Types VIEW
Factors Influencing Investment Decisions VIEW
Overview of the Indian Investment Scenario VIEW
Simple and Compound Return Calculations VIEW
Basic problems on Risk Measurement VIEW
Unit 2
Measurement of Return, Holding Period Return, Expected Return VIEW
Measurement of Risk, Variance and Standard Deviation VIEW
Relationship Between Risk and Return VIEW
Systematic and Unsystematic Risk VIEW
Concept of Risk Premium VIEW
Variance and Standard Deviation VIEW
Unit 3
Meaning and Scope of Security Analysis VIEW
Fundamental Analysis, Economic Analysis, Industry Analysis, and Company Analysis VIEW
Overview of Financial Statement Analysis VIEW
Technical Analysis, Assumptions, Charts, Trends and Indicators VIEW
Moving Averages VIEW
Efficient Market Hypothesis, Weak, Semi-Strong and Strong VIEW
Valuation illustrations VIEW
Unit 4
Portfolio, Concept and Significance VIEW
Diversification and Reduction of Risk VIEW
Markowitz Modern Portfolio Theory, Assumptions and Limitations VIEW
Efficient Frontier VIEW
Correlation VIEW
Covariance VIEW
Two-Asset Portfolio Analysis VIEW
Two-Asset Portfolio Return VIEW
Portfolio Risk Calculation VIEW
Unit 5
Portfolio Evaluation, Needs, Performance VIEW
Risk-Adjusted Performance Measures VIEW
Portfolio Revision, Concepts, Strategies VIEW
Portfolio Rebalancing VIEW
Role of Professional Portfolio Management Services VIEW
Performance Evaluation Problems Using Sharpe, Treynor and Jensen Measures VIEW
Bangalore University BBA Notes

TDS and ITR Filing Bangalore University 5th Semester BBA Notes

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Unit 1
Permanent Account Number (PAN), Features and Provisions VIEW
Utility of PAN VIEW
Transactions in which quoting of PAN is Mandatory Eligible Person Sec 262(1) VIEW
Get New e-PAN VIEW
Application for PAN Online/Offline VIEW
Downloading of e-PAN VIEW
Corrections in PAN VIEW
Linking of PAN and Aadhaar Sec 139 A & 139 B VIEW
Registering PAN in E-Filing Portal VIEW
Unit 2
Income Tax Returns (ITR) VIEW
E-Filing 263(2) VIEW
Requirement of Filing ITR [Section 263(1)] VIEW
E-Filing 139D VIEW
Requirement of Filing ITR [Section 139(1)]- Due Date of Filing of ITR VIEW
Applicability of Form ITR-1 VIEW
Applicability of Form ITR-2 VIEW
Applicability of Form ITR-3 VIEW
 Applicability of Form ITR-4 VIEW
Applicability of Form ITR-5 VIEW
Applicability of Form ITR-6 VIEW
Applicability of Form ITR-7 VIEW
Types of Returns, Original Return Sec. 263(1), Regular ITR, Revised ITR, Belated Return, Updated Returns 139(8a), Defective Return Sec. 264 VIEW
Provisions Relating to Updated Returns including Interest and Penalties VIEW
Unit 3
Introduction to the Concept of TDS VIEW
Advance Tax VIEW
Applicability of TDS Sec 392 VIEW
Applicability of TDS Sec 393 VIEW
Provisions In Brief Relating to Advance Payment of Tax VIEW
Quarterly Filing of TDS Returns VIEW
Prescribed forms for Filing of TDS Returns (From 138, 140, 141) VIEW
Acknowledgement for TDS Form 130, 131 VIEW
Exemption from TDS Form 128, 121 VIEW
Unit 4
Income Tax Portal VIEW
Practical Exposure to the Income Tax e-Filing Portal Covering PAN Services VIEW
Prerequisites for TDS and ITR VIEW
Preparation of Electronic Returns VIEW
ITR Filing Online VIEW
TDS Compliance VIEW
Electronic Submission of Returns Using Sample Data VIEW
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