| Unit 1 Marketing Management and Environment {Book} |
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| Marketing Management: Meaning, Definitions |
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| Features of Market |
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| Features of Marketer |
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| Marketing Concepts: Selling Concept, Marketing Concept and Societal Marketing Concept |
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| Marketing versus Selling |
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| E-marketing |
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| Digital or Internet marketing |
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| Marketing Environment |
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| Micro Environment: Suppliers, Competitors, Intermediaries, Customers and Public |
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| Macro Environment Demographic, Economic, Natural, Technological, Political and Cultural Factors |
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| Unit 2 {Book} |
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| Marketing mix: Meaning, components |
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| **Product |
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| **Product Mix |
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| **Product Line |
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| **Product lifecycle |
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| **Product Planning |
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| **New Product Development |
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| 4ps for goods marketing |
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| 7ps for services marketing |
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| Distinction between goods marketing and service marketing |
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| MIS |
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| Marketing research |
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| Marketing intelligence |
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| Market Segmentation Definition, Objectives, Advantages, Limitations |
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| Bases of Market Segmentation |
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| Unit 3 Consumer Behaviour {Book} |
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| Meaning, Definitions, Features and Importance of Consumer Behaviour |
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| Customer versus Consumer |
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| Buyer versus User |
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| Buyer versus Decision Maker |
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| Factors influencing Consumer Behaviour Cultural, Social, Personal and Psychological Factors |
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| Consumers Buying Roles Initiator, Influencer, Decider, Buyer and User |
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| Buying Behaviour: Complex Buying Behaviour, Dissonance Reducing Buying Behaviour, Habitual Buying Behaviour, Variety Seeking Buying Behaviour |
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| Steps in Buying Process Need Recognition, Information Search, Evaluation of Alternatives, Purchase Decision and Post Purchase Behaviour |
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| Unit 4 Event management {Book} |
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| Event: Meaning, Definition, Characteristics, Types, Advantages |
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| 5C’s of event |
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| Types of Customers for Events |
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| Event management Meaning, Definitions, Essentials, Key Drivers |
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| Stages and Decision Makers in Event Management |
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| Event Management Staff |
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| Establishing Policies and Procedures of an Event |
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| Role of Event Manager and the people involved in conducting the event |
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| Developing Record Keeping System in Event Management |
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No Update of Unit 5
| Unit 5 Conduct of an Event & Procedure {Book} |
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| Planning Schedule |
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| Steps to Organize an Event |
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| Assignment of Responsibilities: |
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| Communication in Events |
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| Multichannel used for communication, |
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| Operational Communication Tools for Events |
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| Event Marketing and Communications Planning Process |
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| Budget of an Event Basic Event Budgeting Rules, Typical Event Expenditure |
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| Budget of an Event |
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| Fundamentals of Creating an Event Budget |
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| Predicting the Financial Outcome of an Event |
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| Importance of Financial Control of an Event |
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| Continual adjustment of the Event Budget |
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| Computer Aided Event Management |
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| Use of Computer and Technology from the start to End of Event |
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| Event Planning Software |
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| Roles and responsibilities of Event manager for different Events |
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| Checklist of an Event, Emergency plan checklist for an Event |
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| Sample event planning checklist |
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| Event Proposal |
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| Events Licenses and Permissions, permits and license for events |
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| Government Environment for Event |
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Read More: https://indiafreenotes.com/umbms-principles-of-marketing/
Read More: https://indiafreenotes.com/umbms-consumer-behaviour/
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