MK&HR1 Consumer Behavior and Marketing Research

Unit 1 Introduction to Consumer Behaviour [Book]
Introduction to Consumer Behaviour; Definition of Consumer behavior, Consumer and Customer VIEW
VIEW
Buyers and Users: A Managerial & Consumer perspective VIEW
Need to study Consumer Behaviour VIEW VIEW VIEW
Applications of Consumer behaviour knowledge VIEW
Current trends in Consumer Behaviour VIEW
Market Segmentation & Consumer behaviour VIEW VIEW VIEW

 

Unit 2 Online Buying Consumer Behaviour [Book]
Introduction to Online Buying Behaviour VIEW
Meaning and Definition of Online Buying Behaviour VIEW
Reasons for Buying Through Online Channel VIEW
Consumer Decision making Process towards Online shopping VIEW
Factors Affecting Consumer Behaviour VIEW VIEW

 

Unit 3 Consumer Satisfaction & Consumerism [Book]
Concept of Consumer Satisfaction VIEW
Working towards enhancing Consumer satisfaction VIEW
Sources of Consumer Dissatisfaction VIEW
Dealing with Consumer complaint VIEW VIEW
Concept of Consumerism VIEW
Consumerism in India; The Indian consumer VIEW
Reasons for growth of consumerism in India VIEW
Consumer protection Act 1986 VIEW VIEW

 

Unit 4 Marketing Research Dynamics [Book]
Introduction, Meaning of Research, Research Characteristics VIEW
Various Types of Research VIEW
Marketing Research and its Management VIEW
Nature and Scope of Marketing Research VIEW
Marketing Research in the 21st Century (Indian Scenario) VIEW
Marketing Research: Value and Cost of Information VIEW

 

Unit 5 Methods of Data Collection and Research Process [Book]
Methods of Data Collection VIEW VIEW
Introduction, Meaning and Nature of Secondary Data VIEW
Advantages of Secondary Data, Drawbacks of Secondary Data VIEW
Types of Secondary Data, Primary Data and its Types VIEW
Research Process: An Overview VIEW
Formulation of a Problem VIEW VIEW
Research Methods VIEW VIEW
Research Design VIEW VIEW
Data Collection Methods VIEW VIEW
Sample Design VIEW VIEW
Data Collection VIEW VIEW
Data Analysis VIEW VIEW
Data Interpretation VIEW
Report Writing VIEW VIEW
VIEW VIEW VIEW

A&FN2 Derivatives and Risk management

Unit 1 Risk Management [Book]
Risk Management Introduction VIEW
Risk and Uncertainty VIEW
Classification of Risks, Scope, Objectives VIEW
Process VIEW
Role of Risk Management in Business VIEW
Introduction to Derivatives, Uses VIEW
Evolution of Derivatives, Characteristics, Functions VIEW
Participants VIEW
Types of Derivatives VIEW
Economic Benefits of Derivatives VIEW
Factor Contributing to the growth of Derivatives in India VIEW
Recent trendin Derivatives VIEW

 

Unit 2 Derivative Instruments [Book]
Forward Contract Meaning & Definition, Features, Terminologies VIEW
Pricing of Forward Contract, Limitations VIEW
Explanation of Forward Contract with a simple example VIEW
Futures Contract Meaning & Definition, Terminologies, Participants VIEW
Types of Futures Contract VIEW
Futures v/s Forward Contract VIEW
Pricing of Futures:
Theoretical Pricing of Derivatives VIEW
Cost of Carry Model VIEW
Explanation of Future Contract with a simple example VIEW
Futures Market in India Recent Developments VIEW
Options Contracts Meaning & Definition, Terminologies VIEW
Types of Options Contracts, Participants VIEW
Options v/s Futures v/s Forwards VIEW
Pricing of Options VIEW
Theoretical Pricing of Derivatives: VIEW
Black Sholes Model VIEW
Binomial Distribution Model VIEW
Explanation of Option Contract with a simple example VIEW
Option Market in India Recent Developments VIEW
Swaps Contracts Meaning & Definition, Terminologies, Types of Swaps Contract VIEW
Swaps v/s Options v/s Futures v/s Forwards VIEW
Participants, Pricing of Swaps, Back to Back Loan VIEW
LIBOR & MIBOR VIEW
Explanation of Swaps Contract with a simple example VIEW
Swaps Market in India Recent Developments VIEW

 

Unit 3 Speculation, Arbitration, Hedging [Book]
Introduction, Meaning & Definition, Objectives, Functions, Types, Strategies VIEW
VIEW VIEW
Hedging Introduction, Meaning & Definition, Objectives, Functions, Types, Strategies VIEW
Speculation v/s Arbitration v/s Hedging VIEW
Can Speculation / Arbitration / Hedging mitigate financial risk for Companies? VIEW

 

Unit 4 Speculation, Arbitration, Hedging {Book}
Introduction, Meaning & Definition, Objectives, Functions, Types, Strategies, VIEW
Speculation v/s Arbitration v/s Hedging VIEW
Can Speculation / Arbitration / Hedging Mitigate financial risk for Companies? VIEW

 

Unit 5 Stock Exchanges in India {Book}
Introduction, Meaning & Definition, Members of Stock Exchange VIEW VIEW
Brokers & Participants in Stock Exchange VIEW VIEW
Derivative Contracts in Stock Exchange VIEW VIEW
Demat account Introduction & Types of orders processing VIEW
Investment v/s Speculation VIEW
Practical exposure of Futures & Options Market traded in Indian Stock Exchanges VIEW

Financial Analysis and Reporting

Unit 1 Introduction to Management Accounting {Book}  
Management Accounting Meaning VIEW
**Management Accounting Meaning Definition, Nature and Scope VIEW
**Objectives of Management Accounting VIEW
**Limitations of Management Accounting VIEW
**Tools & Techniques of Management Accounting VIEW
**Role of Management Accountant VIEW
**Relationship between Financial Accounting and Management Accounting VIEW
**Relationship between Cost Accounting and Management Accounting VIEW
   
Financial analysis Introduction, Meaning, Definition, Objectives Nature and Scope, Advantages and Limitation VIEW
Role of Financial Analyst VIEW
Comparative statements VIEW
Comparative income statement VIEW
Comparative Balance Sheet VIEW
common size statements VIEW
Common size income statement VIEW
Sheet Trend percentages VIEW

 

Unit 2 Ratio Analysis {Book}  
Meaning and Definition of Ratio, Uses & Limitations VIEW
Classification of Ratios VIEW
Meaning and Types of Ratio Analysis VIEW
Calculation of Liquidity Ratios VIEW
Profitability Ratios VIEW
Solvency Ratios VIEW
Preparation of Trading Account VIEW
Preparation of Profit & Loss Account VIEW
Preparation of Balance Sheet VIEW

 

Unit 3 Fund Flow Analysis {Book}  
Meaning and Concept of Fund flow analysis VIEW
Meaning and Definition of Fund Flow Statement VIEW
Uses and Limitations of Fund Flow Statement VIEW
**Differences between Cash Flow Statement and Fund Flow Statement VIEW
Procedure for preparation of Fund Flow Statement VIEW
Statement of changes in Working Capital VIEW
Statement of Funds from Operations VIEW
Statement of Sources and Applications of Funds VIEW

 

Unit 4 Cash Flow Analysis {Book}  
Meaning and Definition of Cash Flow Statement VIEW
Differences between Cash Flow Statement and Fund Flow Statement VIEW
Uses of Cash Flow Statement VIEW
Limitations of Cash Flow Statement VIEW
Concept of Cash and Cash Equivalents VIEW
Provisions of Ind AS-7 (old AS 3) VIEW
Procedure for preparation of Cash Flow Statement, Investing, Operating, Financing Activities VIEW
Preparation of Cash Flow Statement according to Ind AS-7 VIEW

 

Unit 5 Management Reporting {Book}  
Meaning of Management Reporting VIEW
Requisites of a Good Reporting System VIEW
Principles of Good Reporting System VIEW
Kinds of Reports VIEW
Drafting of Reports under different Situations VIEW

Entrepreneurship Development and Star-ups

Unit 1 Entrepreneurship [Book]  
Meaning, Definition and characteristics of Entrepreneurship VIEW
**Process of Entrepreneurship VIEW
**Barriers of Entrepreneurship VIEW
Meaning, Definition and characteristics of Entrepreneur VIEW
Functions of Entrepreneur VIEW VIEW
Factors influencing Entrepreneurship VIEW
Advantages and Disadvantages of Entrepreneurship VIEW
Qualities of an Entrepreneur VIEW
Types of Entrepreneurs VIEW
Brief history about successful entrepreneurs VIEW
Role of Artificial intelligence in Developing Enterprises VIEW

 

Unit 2 Micro, Small and Medium Enterprises [Book]  
Meaning, Definition, Investment limit of Micro, Small and Medium enterprise VIEW
Ownership Patterns of Micro, Small and Medium enterprise VIEW
Products and Services of MSME VIEW
Role played by MSME in the development of Indian Economy VIEW
Problems faced by MSME and the steps taken to solve the problems VIEW
Stages in setting up of MSME VIEW

 

Unit 3 Start-Ups [Book]  
Meaning, Definition, Features, Types, Benefit and Limitation of startups VIEW
Players in the promotion of start ups VIEW VIEW
The role of incubation centers in grooming youngsters for startups VIEW
Objectives and Functions of incubation centers VIEW
Preparation of Business plan VIEW VIEW
Feasibility Reports: Financial, technical, marketing, product service, Legal VIEW
Causes for Success and Failure of start-ups in India VIEW
Start-ups India scheme, Features eligibility, Loan facilities matching grant VIEW
  VIEW
Minimizing section imbalance through the promotion of startups in Urban and Rural India VIEW
Women entrepreneurs in startups VIEW VIEW VIEW

 

Unit 4 The Role of Banking and Financial Institutions in The Promotion of Entrepreneurs [Book]  
Financial Assistance by Commercial banks to Entrepreneurs VIEW
  VIEW
Financial Assistance by Co-operative banks to Entrepreneurs VIEW
Government Assistance through SFCs VIEW
SFCs VIEW
SIDBI VIEW
IFCI VIEW
Non-financial assistance from DIC, SISI, AWAKE, KVIC VIEW
Financial incentives for MSMEs and Tax Concessions VIEW VIEW
Assistance for obtaining Raw Material, Machinery, Land and Building and Technical Assistance VIEW
Industrial Estates: Role and Type VIEW

 

Unit 5 Artificial Intelligence {Book}  
Meaning and Definition, Benefits and Risks of Artificial intelligence VIEW
Future progress in Artificial Intelligence VIEW
AI based Startups issues Challenges and Prospects VIEW
Role of artificial intelligence in developing Enterprises VIEW

Income Tax – 1

Unit 1 Introduction to Income Tax [Book]  
Brief history of Indian Income Tax VIEW
Legal Framework:  
Types of taxes VIEW
Cannons of taxation VIEW
Definitions:  
Assessment, Assessment year, Income, Agricultural income, Assesses, Person, Casual income VIEW
Previous year including exception VIEW
Gross total income, Total income VIEW
Scheme of Taxation VIEW
Meaning and Classification of Capital and Revenue VIEW

 

Unit 2 Residential Status [Book]  
Residential status of an Individual’s, Determination of Residential status VIEW
Incidence of tax-problems on computation of Gross total Income VIEW

 

Unit 3 Exempted incomes [Book]  
Introduction, exempted incomes U/S 10. Only in the hands of individuals VIEW

 

Unit 4 Income from Salary [Book]  
Meaning, definitions, Basis of charge, Advance salary, Arrears of salary, encashment of earned leave VIEW
All allowances VIEW
Perquisites VIEW
Profits in lieu of salary VIEW
Provident fund VIEW
Gratuity VIEW VIEW
Commutation of pension VIEW
Deductions from salary U/S 16 VIEW
Problems on computation of Salary income VIEW

 

Unit 5 Income from House property [Book]  
Income from House property VIEW
Basis of charge VIEW
Deemed owners, Composite rent VIEW
Exempted income from house property VIEW
Annual value VIEW
Determination of Annual value, treatment of unrealized rent, loss due to vacancy, deductions from Annual value U/S 24 VIEW
Problems on computation of income from house property VIEW

Advanced Corporate Accounting

Unit 1 Underwriting of Shares {Book}
Meaning, Underwriting Agreements VIEW
Underwriting commission VIEW
Underwriter functions VIEW
Underwriter Advantages VIEW
Types of underwriting VIEW
Marked and unmarked applications VIEW
Underwriting Process VIEW

 

Unit 2 Mergers and Acquisition of Companies {Book}
Meaning of Amalgamation and Acquisition VIEW
Types of Amalgamation, Amalgamation in the Nature of Merger & Purchase VIEW
Methods of Purchase Consideration VIEW
Calculation of Purchase Consideration (Ind AS 103) VIEW
Net Asset Method VIEW
Net Payment Method VIEW
Accounting for Amalgamation VIEW
Entries and Ledger Accounts in the Books of Transferor Company and Transferee Company VIEW
Preparation of new Balance sheet. (Vertical Format) (Excluding External Reconstruction) VIEW

 

Unit 3 Internal Reconstruction {Book}
Internal Reconstruction Meaning, Objective, Procedure VIEW
Form of Reduction VIEW
Passing of Journal Entries for Internal Reconstruction VIEW
Preparation of Reconstruction accounts VIEW
Preparation of Balance Sheet after Reconstruction (Vertical Format) VIEW

 

Unit 4 Liquidation of Companies {Book}
Liquidation of Companies Meaning, Types of Liquidation VIEW VIEW VIEW
Order of Payment VIEW
Calculation of Liquidator’s Remuneration VIEW
Preparation of Liquidators Final Statement of Account VIEW

 

Unit 5 Recent Developments in Accounting & Accounting Standard’s {Book}
Meaning, Definitions, Characteristics, Functions and Importance of Human Resource Accounting VIEW
Meaning, Definitions, Characteristics, Functions and Importance of Environmental Accounting VIEW
Meaning, Definitions, Characteristics, Functions and Importance of Sustainability accounting VIEW
Meaning, Definitions, Characteristics, Functions and Importance of Forensic accounting VIEW
Meaning, Definitions, Characteristics, Functions and Importance of Public expenditure accounting VIEW
Meaning, Definitions, Characteristics, Functions and Importance of Social Responsibility Accounting VIEW

Business Research Methodology

Unit 1 Introduction to Research {Book}

Research: Meaning, Characteristics, Objectives VIEW
Research Scope, Significance VIEW
Types of Research VIEW VIEW VIEW
Research Method Vs Research Methodology VIEW
Research Design VIEW
Review of Literature and its Significance VIEW
Problem Formulation VIEW
Sources of problem formulation VIEW
Ethics in Research VIEW
Plagiarism in research, Measures to overcome Plagiarism VIEW
Research Design, Types of Research design VIEW
Steps involved in designing research design VIEW
Types of Variables in relation to research design VIEW
Unit 2 Sampling Methods and Hypothesis {Book}
Sampling Methods VIEW VIEW
Probability Sampling VIEW
Non-Probability Sampling VIEW
Sampling errors VIEW
Confidence interval, Level of Significance VIEW
Hypothesis, Significance VIEW
Testing of hypothesis VIEW
Types of hypotheses VIEW
Steps involved in hypothesis VIEW
Formulation of hypothesis VIEW
Errors in hypothesis VIEW
Unit 3 Tools for Collection of Data {Book}
Data and its types in research VIEW
Sources of Data collection, Primary and secondary VIEW
Questionnaire Design VIEW
Schedules Interview VIEW
Observation VIEW VIEW VIEW
Survey methods VIEW VIEW
Scaling measurement techniques: Nominal Scale, Ordinal Scale, Interval Scale, Rating Scale VIEW
Unit 4 Data Analysis {Book}
Classification of data VIEW VIEW VIEW
Tabulation of data VIEW
Analysis of data Steps involved in analysis of data VIEW
Descriptive Statistics VIEW
Parametric and Non-parametric tests applicability VIEW
Non-Parametric tests applicability VIEW
Presentation of Data through charts:
*Pie-Chart VIEW
*Frequency curve VIEW
*Frequency Distribution VIEW
*Ogives VIEW
*Frequency Polygon VIEW
*Bar Diagram VIEW
Unit 5 Report Writing {Book}
Report Writing VIEW
Reports and its Types, Bibliography VIEW
Format of Research report VIEW
Report writing Principles VIEW
Steps in report writing VIEW
Reference importance and writing style VIEW

Cost Accounting

Unit 1 Introduction to Cost Accounting {Book}
Meaning & Definition of Cost VIEW
Costing and Cost Accounting VIEW
Objectives of Costing VIEW
Comparison between Financial Accounting and Cost Accounting VIEW
Designing and Installing a Cost Accounting System VIEW VIEW
Cost Concepts, Classification of Costs VIEW
Cost Unit, Cost Center, Elements of Cost, VIEW
Preparation of Cost Sheet Tenders and Quotations VIEW

 

Unit 2 Material Cost Control {Book}
Material Cost Control Meaning VIEW
Types: Direct Material, Indirect Material. VIEW
Material Control VIEW
Purchasing Procedure, Store Keeping VIEW
Techniques of Inventory Control, Levels settings VIEW
EOQ VIEW
ABC Analysis VIEW
VED Analysis VIEW
Just In-Time VIEW
Perpetual Inventory System VIEW
Documents used in Material Accounting VIEW
Methods of Pricing Material Issues:
FIFO VIEW
LIFO VIEW
Weighted Average Price Method VIEW
Simple Average Price Method VIEW

 

Unit 3 Labour Cost Control {Book}
Labour Cost Control Meaning VIEW
Types: Direct Labour VIEW
Indirect Labour Timekeeping, Time booking, Idle Time, Overtime VIEW
Labour Turn Over VIEW
Methods of Labour Remuneration: Time Rate System, Piece Rate System VIEW
Incentive System (Halsey Plan, Rowan Plan & Taylor’s differential Piece Rate System) VIEW

 

Unit 4 Overhead Cost Control {Book}
Overhead Cost Control Meaning and Definition VIEW VIEW
Classification of Overheads VIEW
Procedure for Accounting and Control of Overheads VIEW
Allocation of Overheads VIEW
Apportionment of Overheads VIEW
Primary, Secondary Overhead Distribution Summary VIEW
Repeated Distribution Method and Simultaneous Equations Method VIEW
Absorption of Factory Overheads VIEW
Methods of Absorption, Machine Hour Rate VIEW

 

Unit 5 Reconciliation of Cost and Financial Accounts, Emerging Concepts in Costing {Book}
Need for Reconciliation VIEW
Reasons for differences in Profit or Loss shown by Cost Accounts and Profit or Loss shown by Financial Accounts VIEW
Preparation of Reconciliation Statement VIEW
Memorandum Reconciliation Account VIEW

 

Business Finance

Unit 1 Introduction Financial Management {Book}
Meaning of Finance VIEW
Business Finance VIEW
Finance Function, Aims of Finance Function VIEW
Organization Structure of Finance Department VIEW
Financial Management VIEW
Goals of Financial Management VIEW VIEW
Financial Decisions VIEW
Role of a Financial Manager VIEW
Financial Planning VIEW
Steps in Financial Planning VIEW
Principles of Sound/Good Financial Planning VIEW
Factors influencing a sound financial plan VIEW

 

Unit 2 Financing Decision {Book}
Capital Structure: Meaning, Introduction VIEW
Factors influencing Capital Structure VIEW
Optimum Capital Structure VIEW
Computation & Analysis of EBIT, EBT, EPS VIEW
Leverages VIEW

 

Unit 3 Investment Decision {Book}
Investment Decision: Introduction VIEW
Meaning and Definition of Capital Budgeting, Features, Significance Process VIEW
Capital Budgeting Techniques: VIEW
Payback Period VIEW
Accounting Rate of Return VIEW
Net Present Value VIEW
Internal Rate of Return VIEW
Profitability index Simple Problems VIEW

 

Unit 4 Dividend Decision {Book}
Dividend Decision: Introduction, Meaning and Definition, Types VIEW
Bonus share VIEW
Factors determining dividend decision VIEW
Theories of dividend decisions: Walter Gordons Model VIEW
*Provisions under Companies act in related to Dividends VIEW

 

Unit 5 Working Capital Management {Book}
Concept of Working Capital VIEW
Significance of Adequate Working Capital VIEW
Evils of Excess or Inadequate Working Capital VIEW
Determinants of Working Capital VIEW
Sources of Working Capital VIEW
Working Capital Management Operating cycle VIEW
*Cash Management VIEW
*Receivables Management VIEW
*Inventory Management VIEW VIEW VIEW VIEW

 

Financial Institutions and Regulatory Bodies

Unit 1 An Overview of Financial System {Book}

Financial System Introduction, Meaning VIEW
Components of financial system VIEW
Financial institutions VIEW VIEW
Financial Market VIEW VIEW
Financial instruments VIEW VIEW
Financial Services VIEW VIEW
Impact of Financial System on Economic Development VIEW
Unit 2 Banking Institutions {Book}
Banking Institutions: Meaning, Constitution, Objectives VIEW
Banking Institutions Functions VIEW
Types: Schedule, Non-Schedule, Public, Private banks, foreign banks and Payment banks VIEW
Role of Commercial Banks VIEW
Investment Policy of Commercial banks VIEW
Banking Sector reforms VIEW
Unit 3 Non-Banking Institutions {Book}
Non-Banking Institutions: Meaning, Constitution, Objectives and Functions VIEW
NBFC’s Types VIEW
Nidhi Company, Chit funds, RNBC VIEW
Insurance, Pan shops and Payday lending VIEW
Unit 4 Developmental Institutions {Book}
Meaning, classifications, role, objectives, Functions and importance:
IDBI VIEW
SIDBI VIEW
ICICI VIEW
IFCL VIEW
SFC’s VIEW
LIC VIEW
GIC VIEW
EXIM VIEW VIEW
NABARD VIEW
IIBI VIEW
UTI VIEW
NBFC’s VIEW
NHB VIEW
SIDCO VIEW
Unit 5 Regulatory Bodies in India and Trends in Banking {Book}
Meaning, Regulatory bodies in India VIEW
RBI: Organization, Functions VIEW VIEW
SEBI Objectives and Functions VIEW VIEW
IRDA Objectives and Functions VIEW VIEW
PFRDA Objectives and Functions VIEW
Artificial Intelligence, Block chain, Big data, Robotic Process Automation, Cyber security and resilience, voice interfaces. VIEW

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