MK&HR1 Consumer Behavior and Marketing Research
19/11/2020 2 By indiafreenotes| Unit 1 Introduction to Consumer Behaviour [Book] | |||
| Introduction to Consumer Behaviour; Definition of Consumer behavior, Consumer and Customer | VIEW | ||
| VIEW | |||
| Buyers and Users: A Managerial & Consumer perspective | VIEW | ||
| Need to study Consumer Behaviour | VIEW | VIEW | VIEW |
| Applications of Consumer behaviour knowledge | VIEW | ||
| Current trends in Consumer Behaviour | VIEW | ||
| Market Segmentation & Consumer behaviour | VIEW | VIEW | VIEW |
| Unit 2 Online Buying Consumer Behaviour [Book] | ||
| Introduction to Online Buying Behaviour | VIEW | |
| Meaning and Definition of Online Buying Behaviour | VIEW | |
| Reasons for Buying Through Online Channel | VIEW | |
| Consumer Decision making Process towards Online shopping | VIEW | |
| Factors Affecting Consumer Behaviour | VIEW | VIEW |
| Unit 3 Consumer Satisfaction & Consumerism [Book] | ||
| Concept of Consumer Satisfaction | VIEW | |
| Working towards enhancing Consumer satisfaction | VIEW | |
| Sources of Consumer Dissatisfaction | VIEW | |
| Dealing with Consumer complaint | VIEW | VIEW |
| Concept of Consumerism | VIEW | |
| Consumerism in India; The Indian consumer | VIEW | |
| Reasons for growth of consumerism in India | VIEW | |
| Consumer protection Act 1986 | VIEW | VIEW |
| Unit 4 Marketing Research Dynamics [Book] | |
| Introduction, Meaning of Research, Research Characteristics | VIEW |
| Various Types of Research | VIEW |
| Marketing Research and its Management | VIEW |
| Nature and Scope of Marketing Research | VIEW |
| Marketing Research in the 21st Century (Indian Scenario) | VIEW |
| Marketing Research: Value and Cost of Information | VIEW |
| Unit 5 Methods of Data Collection and Research Process [Book] | |||
| Methods of Data Collection | VIEW | VIEW | |
| Introduction, Meaning and Nature of Secondary Data | VIEW | ||
| Advantages of Secondary Data, Drawbacks of Secondary Data | VIEW | ||
| Types of Secondary Data, Primary Data and its Types | VIEW | ||
| Research Process: An Overview | VIEW | ||
| Formulation of a Problem | VIEW | VIEW | |
| Research Methods | VIEW | VIEW | |
| Research Design | VIEW | VIEW | |
| Data Collection Methods | VIEW | VIEW | |
| Sample Design | VIEW | VIEW | |
| Data Collection | VIEW | VIEW | |
| Data Analysis | VIEW | VIEW | |
| Data Interpretation | VIEW | ||
| Report Writing | VIEW | VIEW | |
| VIEW | VIEW | VIEW | |
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