Retail Management Bangalore University BBA 2nd Semester NEP Notes

Unit 1 Overview of Retail Business {Book}
Retail Business Introduction, Meaning, Definition, Scope VIEW
Retail Evolution VIEW
Retailer Meaning Characteristics and Functions VIEW
Forms of Retail Business Ownership VIEW
Influencing factors of Retail Business in India VIEW
Principles of Retailing VIEW
Retail Theories VIEW
Ethical issues in Retailing VIEW
Retail Scenario in India VIEW VIEW
FDI in Indian organized retail Sector VIEW

 

Unit 2 Retail Organization and Functional Management {Book}
Business Models in Retailing VIEW
Classification of Retailing Formats VIEW
Operational Stages in Retailing VIEW VIEW VIEW
Factors influencing Location of stores VIEW
Stores Designing VIEW
Space planning VIEW
Inventory Management VIEW
Merchandising Management VIEW VIEW
Selection and optimization of Workforce+ VIEW
Retail Accounting VIEW
Retail Cash Management VIEW

 

Unit 3 Retail Marketing Mix and Strategies {Book}
Retail Product VIEW VIEW
Product Assortment and Display VIEW
New Product Launch VIEW
Product Life cycle in Retailing VIEW
Retail Pricing strategies VIEW
Retail Distribution: In store and online store VIEW VIEW
Factors influencing Location of stores VIEW
Retail Promotion Programme VIEW VIEW VIEW
Promotional Budget VIEW VIEW VIEW
Understanding Customer VIEW
Consumer shopping Behaviour VIEW VIEW
Customer Service VIEW VIEW
Customer Satisfaction VIEW
Customer Relationship Management VIEW VIEW

 

Unit 4 Recent Trends and Career opportunities {Book}
E-Tailing, Critical Analysis of E-tailing Strategies VIEW
Omni Channel Marketing VIEW
Shopping Campaigns VIEW VIEW
Social Media Promotions VIEW
Email Campaign VIEW VIEW
Guerrilla Marketing VIEW
Retail Information system VIEW
Database Management VIEW
Career opportunities and Top Recruiters VIEW

Business Environment Bangalore University BBA 2nd Semester NEP Notes

Unit 1 Business Environment {Book}
Meaning, Definitions and Nature of Business environment VIEW
Elements of Business environment VIEW
Impact of Macro environmental factors on Business Decision making VIEW
Meaning and Need of environmental analysis VIEW
Meaning and features of Competitive structure analysis VIEW
Levels of Competition VIEW VIEW
VIEW VIEW
A Brief discussion of the five Competitive analysis frameworks:
SWOT Analysis VIEW
Porter’s Five forces VIEW
Strategic group analysis VIEW VIEW
Growth Share matrix VIEW VIEW
Perceptual Mapping VIEW

 

Unit 2 Government and Legal Environment in INDIA {Book}
Role of Central and State Governments in business VIEW
VIEW
Causes for State intervention in business; Benefits and limitations VIEW
Role of legal environment in business VIEW
Need and objectives of Environmental Protection Act 1986 VIEW VIEW
Need and Objectives Consumer Protection Act 2019 VIEW VIEW
Rights of Consumers under Consumer Protection Act, 2019 VIEW
Need and Objectives of National Competition Policy in India VIEW VIEW
Meaning of Intellectual Property Right VIEW VIEW
Types of Intellectual Properties VIEW

 

Unit 3 Economic and Political Environment {Book}
Meaning and Significance of Economic environment VIEW
Economic policies of India: VIEW
Meaning and impact of Monetary Policy VIEW VIEW
Meaning and impact of Fiscal Policy VIEW VIEW
Meaning and impact of Exim Policy VIEW VIEW
New Industrial Policy business in India VIEW
Recent economic reforms VIEW
Meaning and Types of Political environment VIEW
Impact of Political environment on business in India VIEW

 

Unit 4 Technological Environment and Natural Environment {Book}
Meaning and Significance of Technological environment VIEW
Impact of Technological Environment on business VIEW
Impact of Changes in Technology on business VIEW
Technology and Society VIEW
Modes of Acquiring Technology VIEW
IT revolution and its impact on Business VIEW
Digital Transformation in Indian Business VIEW
Meaning and Principles of Technology Transfer VIEW
Meaning and Nature of the Physical Environment VIEW
Impact of the Natural environment on Business VIEW

 

Unit 5 Global Environment [Book]
Meaning and Dimensions of the Global environment VIEW VIEW
Stages of globalization VIEW
Essential conditions of globalization VIEW
Foreign market entry strategies VIEW
Merits and Demerits of Globalization of business VIEW
Impact of globalization on Indian businesses VIEW
Different forms of globalization of businesses VIEW
MNCs VIEW
TNCs VIEW

Financial Accounting and Reporting Bangalore University BBA 2nd Semester NEP Notes

Unit 1 Accounting for Departmental Undertakings {Book}
Meaning and Features of Departmental Undertaking VIEW
Examples of Department Specific Expenses and Common Expenses VIEW
Need and Basis of Apportionment of Common Expenses VIEW
Preparation of Trading Account in Columnar Form VIEW
Profit and Loss Account in Columnar Form VIEW
General Profit and Loss Account VIEW
Simple problems involving adjustment on Closing Stock VIEW
Depreciation VIEW
Inter Departmental Transfers at Cost Price VIEW

 

Unit 2 Branch Accounting {Book}
Meaning, Objectives, Types of Branches, Meaning and features of Branches VIEW
VIEW VIEW
Dependent Branches VIEW
Independent Branches, Foreign Branches VIEW
Methods of maintaining books of accounts by Head office VIEW
Debtor System, Stock & Debtors System VIEW
Wholesale Branch System and Final Account system VIEW
Problems on preparation of Dependent Branch A/c in the books of Head Office under Debtors System only VIEW
When the goods are supplied at Cost Price VIEW
When the goods are supplied at Invoice Price VIEW

 

Unit 3 Hire Purchase Accounting {Book}
Hire Purchase Meaning and Features of Hire Purchase and Installment Purchase System VIEW
Differences between Hire Purchase and Installment Purchase System VIEW
Important Definitions:
Hire Purchase Agreement, Hire Purchase Price, Cash Price, Hire Purchase Charges, Down Payment VIEW
Problems on calculation of interest and segregation of each installment amount into interest component and principal component VIEW
Problems on ascertainment of Cash Price under Reverse Calculation Method VIEW
Methods of maintaining books of accounts by Hire Purchaser VIEW
Problems on passing of Journal Entries VIEW VIEW
Preparation of Ledger Accounts in the books of Hire Purchaser under Asset Accrual Method only VIEW
VIEW

 

Unit 4 Insurance Claims for Loss of Stock and Profit {Book}
Meaning, Features and Principles of Fire Insurance VIEW
Meaning of Fire Claim VIEW
Procedure for making a Fire Insurance Claim VIEW
Concept of Loss of Stock VIEW
Salvage VIEW
Loss of Profit VIEW
Average Clause VIEW
Problems on ascertainment of claim amount covering the adjustments for overvaluation and under-valuation of stock and abnormal line of items VIEW

 

Unit 5 Introduction to IFRS {Book}
Meaning and Need for Accounting Standards VIEW
VIEW VIEW
Meaning, Features, Importance and Applicability of IFRS VIEW VIEW
List of IND-AS and List of IFRS VIEW

Fundamentals of Investments in Capital Market Bangalore University B.com 2nd Semester NEP Notes

Unit 1 An overview of capital market {Book}
Financial System Meaning, Definitions VIEW
Features and Functions of Financial System VIEW
Classification of Financial System VIEW VIEW
Basic functions of Capital Market VIEW
Basic functions of Money Market VIEW
Differences between Capital Market and Money Market VIEW
Classification of Capital Market VIEW
Kinds of Financial Instruments in the Industrial Securities Market VIEW

 

Unit 2 Primary and Secondary Market {Book}
Meaning and Role of Primary Market VIEW
Methods of floating New Issue:
IPO VIEW VIEW
FPO VIEW
Bonus Issue VIEW
Right Issue VIEW VIEW
Private Placement VIEW
Intermediaries (Players) in the New Issue Market VIEW
Benefits and Limitations of Primary Market VIEW
Secondary Market Meaning and Role of Secondary Market VIEW
Structure & Functions of Secondary Market VIEW
Benefits and Limitations of Secondary Market VIEW
Differences between Primary Market and Secondary Market VIEW
Stock Exchange Meaning and Role of Stock Exchange, Functions VIEW
Benefits and Limitations of Stock Exchange VIEW
Trading and Settlement System in Stock Exchanges VIEW
DEMAT A/C, Procedure for Opening and operating DEMAT A/C VIEW
Online Trading (Investment) Procedure in Stock Exchanges VIEW
Stock Brokers Types and Functions VIEW
Objectives of NSE, BSE & OTCEI VIEW

 

Unit 3 Investment Avenues {Book}
Meaning and Objectives of Investment VIEW VIEW
Meaning and Types of Investment Avenues VIEW
Bank Fixed Deposits in Banks VIEW
Fixed Deposits in Companies VIEW
Post Office Monthly Income and Other Schemes VIEW VIEW
Public Provident Fund, NPS VIEW
Equity Shares VIEW
Preference Shares VIEW
Mutual Funds VIEW
Debentures VIEW VIEW
Systematic Investment Plans (SIPs) VIEW
Gold ETF, RBI Bonds VIEW
Unit Linked Insurance Plan (ULIP) VIEW

 

Unit 4 Securities and Exchange Board of India SEBI {Book}
Constitution and Objectives of SEBI VIEW
Powers and Functions of SEBI VIEW VIEW
SEBI Committees VIEW VIEW
SEBI Departments VIEW
SEBI Guidelines for Primary and Secondary Markets VIEW VIEW
Role of SEBI in the protection of investor interests VIEW

Banking Innovations Bangalore University B.com 2nd Semester NEP Notes

Unit 1 Banking System in India {Book}
Meaning, Definitions and Features of a Bank VIEW
Meaning, Definitions and Features of Banking VIEW
Features of Indian Banking System VIEW
Reserve Bank of India Role and Functions VIEW
Commercial Banks Meaning & Nature VIEW VIEW
Commercial Banks Functions VIEW
Special types of banks: Women Bank, Payments Bank, Savings Bank, Microfinance Banks VIEW
Regional Rural Banks VIEW
Foreign Banks VIEW
Industrial Development Banks VIEW VIEW
Cooperative Banks VIEW
Agricultural Development Banks VIEW
Public Sector and Private Sector Banks VIEW
Banking Sector Reforms VIEW
Narasimham Committee Report – I and II VIEW VIEW
Basel Norms I, II and III VIEW
CIBIL Meaning, Objectives, Features and Benefits VIEW

 

Unit 2 Banker and Customer Relationship {Book}
Meaning of Banker and Customer VIEW
Importance of Banker-Customer Relationship VIEW VIEW
Types of Bankers VIEW
Customer Relationship: Special and General Relationship: VIEW
Debtor and Creditor VIEW
Pledger and Pledgee VIEW
Licensor and Licensee, Trustee and Beneficiary, Agent and Principal, Advisor and Client, Bailor and Bailee VIEW
Termination of Relationship VIEW
Statutory Protection available to a Banker VIEW VIEW
Meaning Duties and Responsibilities of Collecting Banker VIEW VIEW
Meaning Duties and Responsibilities of Paying Banker VIEW
Meaning Duties and Responsibilities of Lending Banker VIEW
Banking Ombudsman Meaning, Features and Benefits VIEW

 

Unit 3 Banking Products {Book} VIEW
Bank Accounts:
Savings Bank Account, Current Account VIEW
Recurring Deposits Account VIEW
Fixed Deposits Account VIEW
Non Resident Indians Accounts, Pigmy Deposit Accounts, Other Special Accounts VIEW
Procedures and Documents involved in opening bank accounts VIEW VIEW
Bank Advances VIEW
Principles of Bank Lending VIEW
Kinds of Loans:
Short-term Loans VIEW
Cash Credit VIEW
Overdraft VIEW
Pledge, Hypothecation VIEW
Discounting and Purchase of Bills of Exchange VIEW
Purchase of Bills of Exchange VIEW
Letters of Credit VIEW
Retail Banking Services: Home loans, Auto Loans, Personal loans VIEW
Retail Banking Services: Safe Lockers, Jewel Loans, Consumer Durable Loans, Education Loans VIEW
Auxiliary Services: Investment Services, Insurance services VIEW
Currency Exchange VIEW VIEW
Household payment services VIEW
Negotiable Instruments: Meaning, Definitions, Features VIEW VIEW
VIEW
Types of Negotiable Instruments VIEW
Parties to Negotiable Instruments VIEW
Crossing of Cheques VIEW VIEW
Endorsements of Cheques VIEW VIEW
Payments and Collection of Cheques VIEW
Dishonor of Cheques VIEW VIEW VIEW
Cheques Truncation System VIEW

 

Unit 4 Innovations in Banking {Book}
Meaning and Need of Banking Innovations VIEW
Core banking VIEW
E-Banking VIEW
Telebanking VIEW
Internet Banking VIEW
Mobile Banking VIEW
NEFT VIEW
RTGS VIEW
UPI VIEW
IMPS VIEW
ATM, ATM Card VIEW
Debit Card, Credit Card VIEW VIEW VIEW
Truncated Cheques VIEW
MICR Cheques VIEW
CryptoCurrency VIEW
Central Bank VIEW
Digital Currency VIEW VIEW
SWIFT VIEW

 

Unit 5 Technologies used in Banking {Book}
Types of Technology used in Banking VIEW VIEW
Augmented Reality VIEW
Block Chain VIEW
Robotic Process Automation VIEW
Quantum Computing VIEW
Artificial Intelligence VIEW
API Platforms VIEW
Prescriptive security Meaning, Features and Benefits VIEW

Socio-economic implications of Liberalization

Socio-economic refers to the interplay between social and economic factors within a society, encompassing the influence of economic conditions on social outcomes and vice versa. It examines how economic policies, institutions, and structures impact social well-being, equality, and mobility. Socio-economic analysis considers factors such as income distribution, access to education, healthcare, and opportunities for upward mobility. It explores how societal factors like culture, demographics, and social norms influence economic behavior and outcomes. Understanding socio-economic dynamics is crucial for crafting policies that address inequality, poverty, and social exclusion while fostering inclusive growth and sustainable development within a society.

Liberalization refers to the relaxation or removal of government restrictions and controls in various sectors of the economy. In the context of economic policy, liberalization typically involves measures such as reducing trade barriers, deregulating industries, easing foreign investment restrictions, and privatizing state-owned enterprises. The objective of liberalization is to foster economic growth, enhance efficiency, promote competition, attract foreign investment, and integrate the domestic economy with the global market. By allowing greater freedom and flexibility for businesses and markets to operate, liberalization aims to create a more dynamic and innovative economic environment conducive to sustainable development and prosperity.

Socio-economic implications of Liberalization:

The liberalization of an economy can have various socio-economic implications, both positive and negative, depending on the context and the manner in which it is implemented.

  • Income Inequality:

Liberalization can exacerbate income inequality by benefiting certain segments of society, such as urban elites and skilled professionals, while marginalizing others, particularly those in rural areas or in low-skilled sectors. Access to economic opportunities and benefits may become concentrated among a privileged few, widening the gap between the rich and the poor.

  • Employment Dynamics:

Liberalization may lead to structural changes in the labor market, with some industries experiencing growth and job creation while others decline or face restructuring. Technological advancements and increased competition can result in job displacement, particularly for workers in traditional sectors that are unable to compete in the global market.

  • Urbanization and Migration:

Liberalization often accelerates urbanization as economic activities concentrate in urban centers, leading to rural-to-urban migration in search of employment opportunities. This migration can strain urban infrastructure and services while creating social challenges such as slums, congestion, and social dislocation.

  • Access to Basic Services:

Liberalization can impact access to essential services such as education, healthcare, and housing. While liberalization may improve access to certain services through increased private investment and competition, it can also lead to commodification and affordability issues, especially for vulnerable populations who may be unable to afford privatized services.

  • Social Cohesion and Inclusion:

Liberalization may affect social cohesion and inclusion by reshaping social structures and community dynamics. It can lead to the emergence of new social divides based on economic status, education, and access to opportunities, potentially undermining social solidarity and cohesion within society.

  • Social Mobility:

Liberalization can influence social mobility by altering opportunities for individuals to improve their socio-economic status. While it may create avenues for upward mobility through entrepreneurship, innovation, and access to global markets, it can also entrench existing inequalities if certain groups lack the resources or skills to participate effectively in the liberalized economy.

  • Health and Well-being:

The impact of liberalization on public health and well-being can vary depending on factors such as access to healthcare, sanitation, and nutrition. While liberalization may lead to improvements in healthcare infrastructure and access to medical technologies, it can also prioritize profit over public health, resulting in disparities in healthcare access and affordability.

  • Cultural Identity:

Liberalization can influence cultural identity by exposing societies to new cultural products, ideas, and lifestyles from around the world. While this cultural exchange can enrich societies and foster creativity, it may also lead to the erosion of traditional cultural practices and values, raising concerns about cultural homogenization and the preservation of cultural heritage.

  • Social Safety Nets:

Liberalization may impact the effectiveness and availability of social safety nets, such as welfare programs and social insurance schemes. While liberalization can create economic opportunities and reduce poverty in the long run, it may also necessitate the restructuring or scaling back of social welfare programs, potentially leaving vulnerable populations without adequate support during periods of economic transition or crisis.

  • Environmental Sustainability:

Liberalization can have environmental implications, with increased economic activity often accompanied by greater resource exploitation, pollution, and environmental degradation. In the absence of adequate regulations and enforcement mechanisms, liberalization may exacerbate environmental challenges, impacting the well-being of communities and future generations.

  • Global Integration and Cultural Change:

Liberalization facilitates greater integration into the global economy, exposing societies to new ideas, technologies, and cultural influences. While this can promote innovation, cultural exchange, and diversity, it may also lead to the erosion of traditional values, cultural homogenization, and the dominance of global corporations over local markets.

Features of Indian Economy

Indian economy refers to the financial system and production activities within the borders of India. It encompasses the goods and services produced, traded, and consumed within the country. India’s economy is diverse, with significant contributions from agriculture, manufacturing, and services sectors. It’s characterized by a large and growing population, substantial natural resources, and a rapidly expanding middle class. Over the years, India has undergone economic reforms aimed at liberalization, privatization, and globalization, which have led to increased foreign investment and economic growth. Challenges such as poverty, income inequality, infrastructure development, and bureaucratic hurdles persist, but India remains one of the fastest-growing major economies globally, with immense potential for further development and transformation.

Major Features of Indian Economy:

The Indian economy is one of the most dynamic and diverse economies globally, characterized by a blend of traditional practices and modern industries.

  • Mixed Economy

India follows a mixed economy model where both the public and private sectors coexist. The government plays a significant role in regulating industries, while private enterprises are encouraged to innovate and compete. This dual approach allows the economy to balance social welfare with economic efficiency. Public sector units manage essential services like railways and defense, whereas sectors like IT, retail, and telecommunications are driven by private enterprises. This combination promotes inclusive development while ensuring that key resources remain under government oversight for strategic and social purposes.

  • Agriculture-Dominated Economy

Agriculture remains a vital sector in India, employing over 40% of the population. Despite contributing a declining share to GDP (around 18%), it sustains rural livelihoods and provides raw materials for industries. India is one of the world’s top producers of rice, wheat, milk, and spices. However, the sector faces challenges like low productivity, fragmented landholdings, and dependency on monsoons. Government initiatives like PM-KISAN and e-NAM aim to enhance farmer income, ensure market connectivity, and promote sustainable agricultural practices.

  • Rapidly Growing Service Sector

The service sector is the largest contributor to India’s GDP, accounting for over 50% of economic output. This includes IT and software services, finance, education, tourism, and retail. The rise of global outsourcing has positioned India as a global hub for IT services and BPO operations. Metropolitan cities like Bengaluru, Hyderabad, and Pune lead this transformation. The sector attracts significant FDI and generates foreign exchange. The digital economy, fintech innovations, and e-commerce have further accelerated growth in services, contributing to employment and urban development.

  • Large Population Base

India has the second-largest population in the world, with over 1.4 billion people. This vast population is both a challenge and an asset. On one hand, it puts pressure on infrastructure, education, and healthcare. On the other, it offers a vast domestic market and a large labor force. A majority of the population is under the age of 35, offering a demographic dividend. Effective policy planning, skill development, and employment generation are crucial to harness this potential for sustained economic growth.

  • Low Per Capita Income

Despite being one of the largest economies by GDP, India’s per capita income remains low compared to developed nations. This disparity indicates widespread income inequality and a need for more inclusive economic policies. Regional imbalances and social disparities often reflect in income levels. While urban regions like Delhi and Mumbai enjoy higher incomes, rural areas continue to face poverty and underemployment. Government welfare schemes like MNREGA and Jan Dhan Yojana aim to address these issues and improve income distribution across regions.

  • Unequal Distribution of Wealth

India’s economy is characterized by significant income and wealth disparities. A small fraction of the population controls a large portion of national wealth, while millions remain below the poverty line. Urban-rural divide, caste barriers, and educational inequalities contribute to this imbalance. Wealth inequality is also seen across regions, with southern and western states often outperforming the northern and eastern ones. Inclusive policies, progressive taxation, and social welfare programs are essential to bridge this gap and ensure equitable economic development.

  • High Rate of Saving and Investment

India has traditionally maintained a high rate of savings, especially in households. These savings fuel investments in infrastructure, manufacturing, and services. Gross domestic savings contribute significantly to capital formation and economic growth. The rise of financial inclusion, digital banking, and mutual funds has further diversified investment options. Public and private investments in sectors like renewable energy, roads, and digital infrastructure are transforming the economic landscape. However, inefficient allocation and delays in project execution often limit the full benefits of such investments.

  • Underemployment and Unemployment

A persistent feature of the Indian economy is underemployment, especially in rural areas. Many people work in low-productivity jobs or are engaged in informal sectors without job security or social benefits. Urban unemployment among educated youth is also rising. Structural issues like skill mismatch, slow industrial growth, and automation exacerbate the problem. Government schemes like Skill India and Startup India aim to boost entrepreneurship and employability. Generating formal employment remains a top policy priority to improve living standards and reduce economic vulnerability.

  • Dominance of Informal Sector

A significant portion of India’s economy operates in the informal sector, which includes unregistered businesses and self-employed workers. This sector accounts for over 80% of employment but lacks regulation, job security, and social protections. While it provides livelihoods for millions, it also results in low productivity and limited tax revenues. The government is working to formalize the economy through digitalisation, MSME support schemes, and labor law reforms. Enhancing the productivity and stability of this sector is essential for inclusive growth.

  • Dependence on Imports and Trade Deficits

India relies heavily on imports for energy, electronics, and capital goods, leading to a consistent trade deficit. While exports in IT, pharmaceuticals, and textiles have grown, the value of imports often surpasses exports. This dependence makes the economy vulnerable to global price fluctuations, especially in crude oil. Government efforts to boost local manufacturing through schemes like “Make in India” and Production-Linked Incentives (PLI) aim to reduce import dependence and promote self-reliance. Expanding export markets is also a key strategic focus.

Primary, Secondary and Tertiary Sectors

The three-sector model in economics divides economies into three sectors of activity: extraction of raw materials (primary), manufacturing (secondary), and service industries which exist to facilitate the transport, distribution and sale of goods produced in the secondary sector (tertiary). The model was developed by Allan Fisher, Colin Clark, and Jean Fourastié in the first half of the 20th century, and is a representation of an industrial economy. It has been criticized as inappropriate as a representation of the economy in the 21st century.

According to the three-sector model, the main focus of an economy’s activity shifts from the primary, through the secondary and finally to the tertiary sector. Countries with a low per capita income are in an early stage of development; the main part of their national income is achieved through production in the primary sector. Countries in a more advanced state of development, with a medium national income, generate their income mostly in the secondary sector. In highly developed countries with a high income, the tertiary sector dominates the total output of the economy.

The rise of the post-industrial economy in which an increasing proportion of economic activity is not directly related to physical goods has led some economists to expand the model by adding a fourth quaternary or fifth quinary sectors, while others have ceased to use the model.

Primary Industry:

The primary sector is concerned with the extraction of natural resources or raw materials from the earth. The economic operations of a primary sector are usually dependent on the nature of that particular place. These industries create products that will be sold or supplied to the general public. A primary industry’s economic operations revolve around using the planet’s natural resources, such as vegetation, earth water, and minerals.

Mining, farming, and fishing are examples of primary industries. This extraction yields raw materials and staple foods, coal, wood, iron, and corn.

  • Genetic industry:

The genetic sector encompasses the development of raw materials that can be improved via human involvement in the manufacturing process. Agriculture, fisheries, forestry, & livestock management, are all genetic industries vulnerable to scientific & technological advancements in renewable resources.

  • Extractive industry:

The extractive industry produces finite raw materials that cannot be replenished through cultivation. Mineral ores are mined, the stone is quarried, and mineral fuels are extracted in the extractive industries.

The primary industry is often the most important sector in emerging countries. When we consider animal farming as an example, it is significantly more important in Africa than in any other country.

Secondary industry:

After primary industries have accumulated raw materials, secondary industries enter into the picture. The construction and manufacturing industries are primarily included in the secondary industry. The transition of raw materials into finished items is part of the secondary sector. For example, wood is used to make furniture, steel is used to make automobiles, and textiles are used to make clothing.

In order to manufacture products that will be marketed to the general public, secondary industries frequently use massive machinery in production plants. Even human power can be employed to package these items for distribution to retailers and other locations.

Most of these businesses generate a large amount of waste, which can result in significant environmental difficulties and pollution.

Secondary industry is divided into two categories:

  • Heavy industry:

Large-scale manufacturing often necessitates a significant capital investment in equipment and machinery. Heavy and massive items are among the features of the heavy industry. It caters to a vast and diverse market, which includes various manufacturing sectors.

This industry is primarily made up of construction, transportation, & manufacturing enterprises. Ships, petroleum processing, machinery production are among the most common operations in this heavy industry.

  • Light industry:

The light industry usually requires a relatively smaller quantity of raw materials, lesser power and smaller area. The items produced in light industries are minimal, and they are very easy to transport.

Home, personal products, food, beverages, electronics, and apparel are among the most common operations in this light industry.

Tertiary Industry:

Tertiary industries market secondary industries’ products to consumers. They are usually not involved in creating products but rather in the provision of services to the general public and other industries. The creation of different nature services, such as experiences, discussion, access, is the most significant feature of the tertiary sector.

The tertiary sector is divided into two categories.

  1. The first group consists of businesses that are into making money, such as those in the financial sector.
  2. The second group consists of the non-profit sector, which includes services such as public education.

The industries of the Tertiary sector include investment, finance, insurance, banking, wholesale, retail, transportation, real estate services; resale trade; professional, legal, hotels, personal services; tourism, restaurants, repair and maintenance services, police, security, defence services, administrative, consulting, entertainment, media, information technology, health, social welfare and so on.

Tertiary industry classifications

  • Telecommunications:

This is a field that deals with the transfer of signs, words, signals, messages, images, sounds, or information of any type across radio, the internet, and television networks.

  • Professional services:

The tertiary sector includes a variety of professions that need specialised knowledge and training in the arts & sciences. Engineers, architects, surgeons, attorneys, and auditors are among the licenced professionals in this sector.

  • Franchises:

It is a practice of selling the right to utilize a particular business model and brand for a set period.

Key differences between Primary, Secondary and Tertiary Sectors

Aspect Primary Secondary Tertiary
Nature Extraction Manufacturing Services
Raw Material Natural resources Intermediate goods N/A
Labor Manual Skilled Professional
Output Raw goods Finished goods Services
Value Addition Low Moderate High
Dependency Weather, Soil Supply chain Consumer demand
Technology Basic tools Machinery Information systems
Transport Simple Diverse Variable
Market Local Regional Global
Employment Agriculture Manufacturing Retail, Healthcare
Profit Margin Variable Stable High
Flexibility Limited Moderate High

 

Research Methodology LU BBA NEP 7th Semester Notes

Unit 1 {Book}

Introduction: Meaning of Research, Objectives of Research VIEW
Types of Research VIEW VIEW
Research Process VIEW
Research Problem formulation VIEW VIEW
Research Design VIEW VIEW
Features of a Good Research Design VIEW VIEW
Different Research Designs VIEW
Measurement in Research VIEW VIEW
Data types VIEW
Sources of Error VIEW VIEW
Unit 2 {Book}
Measurement and Scaling VIEW
Primary Level of Measurement: Nominal, Ordinal, Interval, Ratio VIEW
Comparative and Non-competitive Scaling Techniques VIEW
Questionnaire Design VIEW
Sampling, Sampling Process VIEW
Sampling Techniques: Probability and Non-Probability Sampling VIEW
Sample Size Decision VIEW
Unit 3 {Book}
Data Collection: Primary & Secondary Data VIEW
Survey Method of Data Collection VIEW VIEW
Classification of Observation Method VIEW
VIEW VIEW
Fieldwork and Data Preparation VIEW VIEW
Hypothesis VIEW VIEW
Null Hypothesis & Alternative Hypothesis VIEW
VIEW VIEW
Type-I & Type-II Errors VIEW
Hypothesis Testing: VIEW
Z-Test VIEW
T-Test VIEW
ANOVA VIEW
Concepts of Multivariate Techniques VIEW
Unit 4 {Book}
Meaning, Types of Research Report VIEW
Layout of Research Report VIEW
Steps in Report Writing VIEW
Tabular & Graphical Presentation of Data VIEW VIEW
Citations, Bibliography and Annexure in Report VIEW VIEW
Avoid Plagiarism VIEW VIEW
Use of Statistical Software to Analysis the Data VIEW VIEW

Service and Industrial Marketing LU BBA 7th Semester NEP Notes

Unit 1 [Book]
Marketing of Services VIEW
Nature, scope, Conceptual framework and special Characteristics of Services VIEW
Classification of Services VIEW
Technological development in Services Marketing VIEW
Consumer Involvement in Services Processes VIEW
The Environment of Industrial Marketing VIEW
Industrial Marketing Perspective VIEW
Dimensions of Organizational Buying VIEW
Organizational Buying Behaviour VIEW
Access marketing opportunities VIEW
Industrial Marketing Planning VIEW

 

Unit 2 [Book]
Managing the Industrial Product Line VIEW
Industrial Marketing Channels, Channel Participation VIEW
Industrial Advertising VIEW
Industrial Sales Promotions VIEW
Managing the industrial Advertising effort, Supplementary promotion tools, personal selling VIEW
Models for industrial Sales force management VIEW

 

Unit 3 [Book]
Role of Marketing in Services organizations VIEW
Research Application for Services Marketing VIEW
Internal marketing concept in the area of services marketing VIEW
Targeting consumers VIEW VIEW
Creating Value in competitive markets VIEW
Positioning a Service in Market place VIEW
Managing Relationships and Building loyalties VIEW

 

Unit 4 [Book]
Marketing of Financial Services VIEW
Marketing of Educational and Consultancy Services VIEW
Marketing of Hospitality and Tourism Services VIEW
Marketing of Health and Insurance Services VIEW
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