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Industrial Marketing

by indiafreenotes09/04/20201

Strategic Marketing Management University of Mumbai BMS 5th Sem Notes

by indiafreenotes09/04/202007/04/20232

Unit 1 Introduction to Strategic Marketing Management {Book}
Marketing: Nature of Marketing, marketing as an art, Science and Business discipline	VIEW
Marketing as a Value Creation process	VIEW
Strategic Decisions: Nature of Strategy, The Marketing Strategy interface	VIEW
Difference between Marketing planning and Strategic planning	VIEW
Identifying the market: The five C Framework: Customer, Company, Collaborator, Competitor, Context	VIEW
The 7 tactics of Marketing mix: Product, Service, Brand, Price, Incentives, Communication and Distribution	VIEW
Business Model and Strategic Marketing Planning	VIEW
Role of Business models in marketing management	VIEW
Strategies for Developing a Business Model: Top-down Business Model generation, Bottom-up Business Model Generation	VIEW
The G-STIC frame work for marketing planning: Goal-Strategy-Tactics-Implementation-control	VIEW

Unit 2 Segmenting, Targeting, Positioning and Creation of Value in the context of Strategic Marketing: {Book}
Segmentation: Essence of segmentation		VIEW
Factors to be considered while Segmenting	VIEW	VIEW
Key Segmenting Principles: Relevance, Similarity, Exclusivity		VIEW
Identifying Target Customers	VIEW	VIEW
Factors to be Considered while Targeting		VIEW
Targeting Strategies: One for all strategy, one for each strategy		VIEW
Strategic Targeting Criteria: Target Attractiveness, Target Compatibility		VIEW
Essential Strategic assets for Target compatibility: Business infrastructure, Collaborator networks, Human capital, intellectual property, Strong brands, established customer base, synergistic offerings, access to scarce resources and capital		VIEW
Creating Customer Value through Positioning		VIEW
Role of Strategic positioning		VIEW
Strategic Positioning options: The Quality option, Value option, The Pioneer, A Narrow Product focus, Target Segment Focus		VIEW
Strategies for Creating Superior customer value		VIEW
Creating Company Value: Understanding Company Value: Monetary, functional and psychological value		VIEW
Strategically managing profits: Increasing sales revenue-through volume, optimizing price, Lowering costs		VIEW
Creating Collaboration Value: Meaning of Collaborators, Collaboration as Business process, Advantages and Drawbacks of Collaboration		VIEW
Levels of Strategic Collaboration: Explicit, Implicit		VIEW
Alternatives to Collaboration: Horizontal and Vertical integration, Managing collaborator relations		VIEW
Gaining Collaborator power: Offering Differentiation; Collaborator size, Strategic importance, Switching costs		VIEW

Finance for HR Professionals & Compensation Management University of Mumbai BMS 5th Sem Notes

by indiafreenotes09/04/202007/04/20231

Unit 1 Compensation Plans and HR Professionals {Book}
Meaning, Objectives of Compensation Plans	VIEW
Role of HR Professionals in Compensation Plans	VIEW
Types of Compensation: Financial and non-financial	VIEW
Factors Influencing Compensation	VIEW
Compensation Tools: Job based and Skill based	VIEW
Compensation Models: Distributive Justice Model, Labour Market Model	VIEW
Dimensions of Compensation	VIEW
3 Ps Compensation Concept	VIEW
Benefits of Compensation: Personal, Health and Safety, Welfare, Social Security	VIEW
Pay Structure: Meaning, Features, Factors	VIEW
Designing the Compensation System	VIEW
Compensation Scenario in India	VIEW

Unit 2 Incentives and Wages {Book}
Incentive Plans Meaning and Types	VIEW	VIEW
Piecework (Labour) Incentives		VIEW
Team Incentives		VIEW
Incentives for Executives and Managers		VIEW
Incentives for Salespeople		VIEW
Merit pay, Scanlon Pay, Profit Sharing Plan, ESOP, Gain Sharing		VIEW
Earning at Risk plan		VIEW
Technology and Incentives		VIEW
Prerequisites of an Effective Incentive System		VIEW
Wage Differentials Concepts		VIEW
Factors contributing to Wage Differentials		VIEW
Types of Wage Differentials		VIEW
Importance of Wage Differentials		VIEW
Elements of a Good Wage Plan		VIEW
Theories of Wages:
Subsistence Theory		VIEW
Wage Fund Theory		VIEW
Marginal Productivity Theory		VIEW
Residual Claimant Theory		VIEW
Bargaining Theory		VIEW

Unit 3 {Book}
Compensation for Special Groups: Team Based pay		VIEW
Remunerating Professionals		VIEW
Contract Employees		VIEW
Corporate Directors, CEOs, Expatriates and Executives	VIEW	VIEW
Human Resource Accounting Meaning, Features, Objectives and Methods		VIEW
Recent Trends:
Golden Parachutes		VIEW
e-Compensation		VIEW
Salary Progression Curve		VIEW
Competency and Skill based		VIEW
Broad banding and New Pay		VIEW
Cafeteria approach Features, Advantages and Disadvantages		VIEW

Unit 4 Legal Framework of Compensation in India: {Book}
Wage Policy in India	VIEW
Payment of Bonus Act 1965	VIEW
Equal Remuneration Act 1976	VIEW
Payment of Wages Act 1936	VIEW
Payment of Gratuity Act 1972	VIEW
Employee Compensation Act 1923	VIEW
Employees Provident Funds and Miscellaneous Provision Act 1952	VIEW
Pay Commissions	VIEW
Wage Boards Adjudication, Legal considerations, COBRA requirement	VIEW
Pay Restructuring in Mergers and Acquisitions	VIEW
Current Issues and Challenges in Compensation Management	VIEW
Ethics in Compensation Management	VIEW

Strategic Human Resource Management & HR Policies University of Mumbai BMS 5th Sem Notes

by indiafreenotes09/04/202007/04/20231

Unit 1 SHRM: An Overview {Book}
Strategic Human Resource Management (SHRM): Meaning, Features	VIEW
SHRM Evolution	VIEW
SHRM Objectives, Advantages	VIEW
Barriers to SHRM	VIEW
SHRM v/s Traditional HRM	VIEW
Steps in SHRM	VIEW
Roles in SHRM: Top Management, Front-line Management, HR	VIEW
Changing Role of HR Professionals	VIEW
Models of SHRM:
High Performance Working Model:	VIEW
High Commitment Management Model	VIEW
High Involvement Management Model	VIEW
HR Environment: Environmental trends and HR Challenges	VIEW
Linking SHRM and Business Performance	VIEW

Unit 2 HR Strategies {Book}
Developing HR Strategies to Support Organisational Strategies	VIEW
Resourcing Strategy Meaning and Objectives	VIEW
Strategic HR Planning Meaning, Advantages	VIEW
Interaction between Strategic Planning and HRP	VIEW
Managing HR Surplus and Shortages	VIEW
Strategic Recruitment and Selection Meaning and Need	VIEW
Strategic Human Resource Development Meaning, Advantages and Process	VIEW
Strategic Compensation as a Competitive Advantage	VIEW
Rewards Strategies Meaning, Importance	VIEW
Employee Relations Strategy	VIEW
Retention Strategies	VIEW
Strategies for Enhancing Employee Work Performance	VIEW

Unit 3 HR Policies {Book}
Human Resource Policies Meaning, Features	VIEW
Purpose of HR Policies	VIEW
Process of Developing HR Policies	VIEW
Factors affecting HR Policies	VIEW
Areas of HR Policies in Organisation	VIEW
Requisites of a Sound HR policies: Recruitment, Selection, Training and Development, Performance Appraisal, Compensation, Promotion, Outsourcing, Retrenchment	VIEW
Barriers to Effective Implementation of HR Policies and Ways to Overcome These Barriers	VIEW
Need for Reviewing and Updating HR Policies	VIEW
Importance of Strategic HR Policies to Maintain Workplace Harmony	VIEW

Unit 4 Recent Trends in SHRM {Book}
Mentoring	VIEW
Employee Engagement Meaning	VIEW
Factors Influencing Employee Engagement	VIEW
Strategies for Enhancing Employee Engagement	VIEW
Contemporary Approaches to HR Evaluation	VIEW
Balance Score Card	VIEW
HR Score Card	VIEW
Benchmarking	VIEW
Business Excellence Model	VIEW
Competency based HRM Meaning, Types of Competencies	VIEW
Benefits of Competencies for Effective Execution of HRM Functions	VIEW
Human Capital Management Meaning and Role	VIEW
New Approaches to Recruitment	VIEW
Employer Branding	VIEW
Special Event Recruiting	VIEW
Contest Recruitment	VIEW
e-Recruitment	VIEW
Strategic International Human Resource Management Meaning and Features	VIEW
International SHRM Strategic Issues	VIEW
Approaches to Strategic International HRM	VIEW

Performance Management & Career Planning University of Mumbai BMS 5th Sem Notes

by indiafreenotes09/04/202007/04/20231

Unit 1 Performance Management: An Overview {Book}
Performance Management: Meaning, Features, Evolution, Objectives	VIEW	VIEW
Components of Performance Management		VIEW
Need and Importance, Scope of Performance Management		VIEW
Performance Management Process		VIEW
Pre-Requisites of Performance Management		VIEW
Linkage of Performance Management with other HR functions		VIEW
Performance Management and Performance Appraisal		VIEW
Performance Management Cycle		VIEW
Best Practices in Performance Management		VIEW
Future of Performance Management		VIEW
Role of Technology in Performance Management		VIEW

Unit 2 Performance Management Process {Book}
Performance Planning Meaning, Objectives		VIEW
Steps for Setting Performance Criteria		VIEW
Performance Benchmarking		VIEW
Performance Managing Meaning, Objectives		VIEW
Performance Managing Process		VIEW
Performance Appraisal Meaning	VIEW	VIEW
Approaches of Performance Appraisal: Trait Approach, Behaviour Approach, Result Approach		VIEW
Performance Monitoring Meaning, Objectives and Process		VIEW
Performance Management Implementation & Strategies		VIEW
Linking Performance Management to Compensation		VIEW
Concept of High-Performance Teams		VIEW

Unit 3 Ethics, Under Performance and Key Issues in Performance Management {Book}
Ethical Performance Management Meaning, Principles	VIEW
Significance of Ethics in Performance Management	VIEW
Ethical Issues in Performance Management	VIEW
Code of Ethics in Performance Management	VIEW
Building Ethical Performance Culture	VIEW
Future Implications of Ethics in Performance Management	VIEW
Under Performers and Approaches to Manage Under Performers, Retraining	VIEW
Key Issues and Challenges in Performance Management	VIEW
Potential Appraisal: Steps, Advantages and Limitations	VIEW
Pay Criteria: Performance related pay, Competence related pay, Team based pay, Contribution related pay	VIEW

Unit 4 Career Planning and Development {Book}
Career Planning: Meaning, Objectives, Benefits, Limitations & Steps	VIEW
Factors affecting Individual Career Planning	VIEW
Role of Mentor in Career Planning	VIEW
Requisites of Effective Career Planning	VIEW
Career Development Meaning	VIEW
Role of employer and employee in Career Development	VIEW
Career Development Initiatives	VIEW
Role of Technology in Career Planning and Development	VIEW
Career Models: Pyramidal Model, Obsolescence Model, Japanese Career Model	VIEW
New Organizational Structures and Changing Career Patterns	VIEW

Industrial Relations University of Mumbai BMS 5th Sem Notes

by indiafreenotes09/04/202007/04/20231

Unit 1 Industrial Relations An overview {Book}
Meaning, Objectives, Characteristics of a good Industrial Relations	VIEW
System/Principles of a good Industrial Relations	VIEW
Essentials of good Industrial Relations	VIEW
Scope, Significance, Need and Importance of Industrial Relations	VIEW
Major Stakeholders of Industrial Relations	VIEW
Evolution of Industrial Relations in India	VIEW
Factors affecting Industrial Relations	VIEW
Role of State, Employers and Unions in Industrial Relations	VIEW
Changing Dimensions of Industrial Relations in India	VIEW
Impact of Liberalisation, Privatisation and Globalisation on Industrial Relations	VIEW
Issues and Challenges of industrial relations in India	VIEW

Unit 2 Industrial Disputes {Book}
a) Industrial Disputes:
Meaning of Industrial Dispute, Causes, Types, Consequences/Effects	VIEW
Methods of Settling Industrial Disputes (Arbitration, Joint Consultations, Works Committee, Conciliation, Adjudication etc.)	VIEW
Concepts Related to Industrial Disputes (Relevant Examples):
Strike, Lockout	VIEW
Layoff, Retrenchment	VIEW
b) Employee Discipline:
Employee Discipline: Meaning, Determinants, Causes of Indiscipline, Code of Discipline and its Enforcement	VIEW
c) Grievance Handling:
Meaning of Grievances, Causes, Guidelines of Grievances	VIEW
Grievance Redressal Procedure in India	VIEW
d) Workers’ Participation in Management: Meaning	VIEW
Types with Respect to India	VIEW

Unit 3 Trade Unions and Collective Bargaining {Book}
a) Trade Unions:
Trade Unions Meaning, Features, Objectives, Role, Functions/Activities, Types	VIEW
Evolution of Trade Unions across Globe	VIEW
Evolution of Trade Unions in India	VIEW
Structure of Trade Unions in India	VIEW
Recognition of Trade Unions	VIEW
Rights and Privileges of Registered Trade Unions	VIEW
Impact of Globalisation on Trade Unions in India	VIEW
Central Organisations of Indian Trade Unions: INTUC, AITUC, HMS, UTUC	VIEW
Problems of Trade Unions in India	VIEW
b) Collective Bargaining:
Collective Bargaining Meaning, Features, Scope	VIEW
Collective Bargaining Need & Importance	VIEW
Collective Bargaining Process	VIEW
Prerequisites of Collective Bargaining	VIEW
Types of Collective Bargaining Contracts	VIEW
Levels of Collective Bargaining	VIEW
Growth, Obstacles of Collective Bargaining in India	VIEW

Unit 4 Industrial Relations Related Laws in India {Book}
Role of Judiciary in Industrial Relations: Labour Court, Industrial Tribunal, National Tribunal				VIEW
The Trade Unions Act, 1926				VIEW
The Industrial Employment (Standing Orders) Act, 1946				VIEW
The Industrial Disputes Act, 1947	VIEW	VIEW	VIEW	VIEW
The Factories’ Act, 1948				VIEW
The Minimum Wages Act, 1948				VIEW

Talent & Competency Management University of Mumbai BMS 5th Sem Notes

by indiafreenotes09/04/202025/08/20251

Unit 1 Introduction to Talent Management {Book}
Talent Management Meaning, History, Scope, Need	VIEW	VIEW
Benefits and Limitations of Talent Management		VIEW
Principle of Talent Management		VIEW
Source of Talent Management		VIEW
Talent Gap: Meaning, Strategies to Fill Gaps		VIEW
Talent Value Chain		VIEW
Role of HR in Talent Management		VIEW
Role of Talent Management in building Sustainable Competitive advantage to an organization		VIEW

Unit 2 Talent Management System {Book}
Talent Management System: Meaning, Key Elements	VIEW
Critical Success factors to Create Talent Management System	VIEW
Building block for Talent Management:
Effective Talent Management System	VIEW
Building block for Talent Management System	VIEW
Life Cycle of Talent Management	VIEW
Steps in Talent Management System	VIEW
Importance of Talent Management Process	VIEW
Essentials of Talent Management Process	VIEW
Approaches to Talent Management	VIEW
Talent Management Strategy introduction, Developing a Talent Management Strategy	VIEW
Mapping Business Strategies and Talent Management Strategies	VIEW
Talent Management and Succession planning	VIEW

Unit 3 Contemporary issues and Current Trends in Talent Management {Book}
Role of Information Technology in effective Talent Management Systems	VIEW
Talent Management Information Technology	VIEW
Creating Business Value through Information Technology	VIEW
Five Steps to a Talent Management Information Technology	VIEW
Contemporary Talent Management issues and Challenges	VIEW
Current Trends in Talent Management	VIEW
Best Practices in Talent Management	VIEW
Ethical and Legal obligations Associated with Talent Management	VIEW
Talent Management in India	VIEW

Unit 4 Competency Management and Competency Mapping {Book}
Concept of Competency and Competence, Competence v/s Competency	VIEW
Types of Competencies, Benefits and Limitations of implementing Competencies	VIEW
Iceberg Model of Competency	VIEW
Competency Management Meaning, Features and Objectives	VIEW
Benefits and Challenges of Competency Management	VIEW
Competency Development Meaning, Process	VIEW
Competency Mapping Meaning, Features, Need and Importance	VIEW
Methods of Competency Mapping	VIEW
Steps in Competency Mapping	VIEW

Stress Management University of Mumbai BMS 5th Sem Notes

by indiafreenotes09/04/202026/11/20241

Unit 1 Understanding Stress {Book}
Stress Concept, Features and Types	VIEW
Relationship between Stressor and Stress	VIEW
Potential Source of Stress: Environmental, Organizational and individual	VIEW
Consequences of Stress: Psychological, Physiological and Behavioral Symptoms	VIEW
Stress at Work Place Meaning, Reasons	VIEW
Impact of Stress on Performance	VIEW
Work Stress Model	VIEW
Burnout Concept	VIEW
Stress vs. Burnout	VIEW

Unit 2 Managing Stress-1 {Book}
Pre-requisites of Stress-free Life		VIEW
Anxiety Meaning		VIEW
Mechanisms to cope up with anxiety		VIEW
Relaxation: Concepts and Techniques		VIEW
Time Management Meaning and Importance	VIEW	VIEW
Approaches to Time Management		VIEW
Stress Management concepts and Benefits	VIEW	VIEW
Managing Stress at individual Level		VIEW
Role of Organization in Managing Stress		VIEW
Stress Management Techniques		VIEW
Approaches to Manage Stress: Action oriented, Emotion oriented, Acceptance oriented		VIEW

Unit 3 Managing Stress-2 {Book}
Models of Stress Management: Transactional Model, Health Realization/ Innate Health Model	VIEW
General Adaption Syndrome (GAS) Concept & Stages	VIEW
Measurement of Stress Reaction: The Physiological Response, The Cognitive Response, The Behavioral Response	VIEW
Stress Prevention mechanism	VIEW
Stress Management Through Mind Control and Purification	VIEW
Theory and Practice of Yoga education	VIEW
Stress Management Intervention: Primary, Secondary and Tertiary	VIEW
Meditation meaning and Importance	VIEW
Role of Pranayama, Mantras, Nutrition, Music	VIEW
Non-Violence in Stress control	VIEW

Unit 4 Stress Management leading to Success {Book}
Eustress concept, Factors affecting eustress	VIEW
Stress Management Therapy concepts and Benefits	VIEW
Stress counselling concept	VIEW
Value education for Stress Management	VIEW
Stress and New Technology	VIEW
Stress Audit Process	VIEW
Assessment of Stress Tools and Methods	VIEW
Future of Stress Management	VIEW

Logistics & Supply Chain Management University of Mumbai BMS 5th Sem Notes

by indiafreenotes09/04/202007/04/20232

Unit 1 Overview of Logistics and Supply chain Management {Book}
Introduction to Logistics Management
Meaning, Basic Concepts of logistics Management	VIEW
Logistical performance cycle	VIEW
Inbound Logistics, inprocess Logistics, Outbound Logistics	VIEW
Logistical Competency	VIEW
Integrated logistics	VIEW
Reverse logistics	VIEW
Green logistics	VIEW
Introduction to Supply Chain Management
Meaning, Objectives, Functions, Participants of Supply Chain	VIEW
Role of Logistics in Supply Chain	VIEW
Comparison between Logistics and Supply Chain Management	VIEW
Channel Management and Channel Integration	VIEW
Customer Service: Key Element of Logistics
Meaning of Customer Service, Objectives, Elements	VIEW
Levels of Customer service	VIEW
Rights of Customers	VIEW
Demand Forecasting
Meaning, Objectives	VIEW
Approaches to Forecasting	VIEW
Forecasting Methods	VIEW
Forecasting Techniques:
Simple Moving Average	VIEW
Weighted Moving Average	VIEW

Unit 2 Elements of Logistics Mix. {Book}
a) Transportation
Introduction, Principles and Participants in Transportation	VIEW
Transport Functionality	VIEW
Factors Influencing Transportation Decisions	VIEW
Modes of Transportation: Railways, Roadways, Airways, Waterways, Ropeways, Pipeline	VIEW
Transportation Infrastructure	VIEW
Intermodal Transportation	VIEW
b) Warehousing
Introduction, Warehouse Functionality, Benefits of Warehousing	VIEW
Warehouse Operating Principles	VIEW
Types of Warehouses	VIEW
Warehousing Strategies	VIEW
Factors affecting Warehousing	VIEW
c) Materials Handling
Materials Handling: Meaning, Objectives	VIEW
Principles of Materials Handling	VIEW
Systems of Materials Handling, Equipment’s used for Materials Handling	VIEW
Factors affecting Materials Handling Equipment’s	VIEW
d) Packaging
Packaging: Introduction, Objectives of Packaging	VIEW
Functions/Benefits of Packaging in Supply Chain	VIEW
Design Considerations in Packaging	VIEW
Types of Packaging Material	VIEW
Packaging Cost	VIEW

Unit 3 Inventory Management, Logistics Costing, Performance Management and Logistical network Analysis {Book}
a) Inventory Management
Meaning	VIEW		VIEW
Objectives			VIEW
Functions, Importance			VIEW
Techniques of Inventory Management (Numericals – EOQ and Reorder levels)		VIEW	VIEW
b) Logistics Costing
Meaning, Total Cost Approach			VIEW
Activity Based Costing			VIEW
Mission Based Costing			VIEW
c) Performance Measurement in Supply Chain
Meaning, Objectives, Performance Measurement in Supply Chain			VIEW
Types of Performance Measurement in Supply Chain			VIEW
Dimensions of Performance Measurement in Supply Chain			VIEW
Characteristics of Ideal Measurement System in Supply Chain			VIEW
d) Logistical Network Analysis
Meaning, Objectives, Importance, Scope			VIEW
RORO/LASH			VIEW

Unit 4 Recent Trends in Logistics and Supply Chain Management {Book}
a) Information Technology in Logistics
Introduction, Objectives, Role of Information Technology in Logistics and Supply Chain Management	VIEW
Logistical Information System & Principles	VIEW
Types, Functionality of Logistical Information System	VIEW
Information Technology Infrastructure	VIEW
b) Modern Logistics Infrastructure
Golden Quadrilateral	VIEW
Logistics Parks	VIEW
Deep Water Ports	VIEW
Dedicated Freight Corridor	VIEW
Inland Container Depots/Container Freight Stations	VIEW
Maritime Logistics	VIEW
Double Stack Containers/Unit Trains	VIEW
c) Logistics Outsourcing
Meaning, Objectives, Benefits/Advantages of Logistics Outsourcing	VIEW
Third Party Logistics Provider	VIEW
Fourth Party Logistics Provider	VIEW
Drawbacks of Logistics Outsourcing	VIEW
Selection of Logistics Service Provider	VIEW
Outsourcing-Value Proposition	VIEW
d) Logistics in the Global Environment
Managing the Global Supply Chain	VIEW
Impact of Globalization on Logistics and Supply Chain Management	VIEW
Global Logistics Trends	VIEW
Global Issues and Challenges in Logistics and Supply Chain Management	VIEW

Corporate Communication & Public Relations University of Mumbai BMS 5th Sem Notes

by indiafreenotes09/04/202007/04/20231

Unit 1 Foundation of Corporate Communication {Book}
Corporate Communication Scope and Relevance, Introduction, Meaning, Scope, Corporate Communication in India	VIEW
Need/ Relevance of Corporate Communication in Contemporary Scenario	VIEW
Keys concept in Corporate Communication
Corporate Identity Meaning and Features	VIEW
Corporate Image Meaning, Factors Influencing Corporate Image	VIEW
Corporate Reputation: Meaning, Advantages of Good Corporate Reputation	VIEW
c) Ethics and Law in Corporate Communication
Importance of Ethics in Corporate Communication	VIEW
Corporate Communication and Professional Code of Ethics	VIEW
Mass Media Laws: Defamation, Invasion of Privacy, Copyright Act, Digital Piracy, RTI	VIEW

Unit 2 Understanding Public Relations {Book}
a) Fundamental of Public Relations:
Introduction, Meaning, Essentials of Public Relations	VIEW
Objectives, Scope, Significance of Public Relations	VIEW
b) Emergence of Public Relations:
Tracing Growth of Public Relations, Public Relations in India, Reasons for Emerging International Public Relations	VIEW
c) Public Relations Environment:
Public Relations Environment: Introduction, Social and Cultural Issues, Economic Issues, Political Issues, Legal Issues	VIEW
d) Theories used in Public Relations:
Systems Theory, Situational Theory, Social Exchange Theory, Diffusion Theory	VIEW

Unit 3 Functions of Corporate Communication and Public Relations {Book}
a) Media Relations:
Introduction, Importance of Media Relations	VIEW
Sources of Media Information	VIEW
Building Effective Media Relations	VIEW
Principles of Good Media Relation	VIEW
b) Employee Communication:
Introduction, Sources of Employee Communications	VIEW
Organizing Employee Communications	VIEW
Benefits of Good Employee Communications	VIEW
Steps in Implementing an Effective Employee Communications Programme	VIEW
Role of Management in Employee Communications	VIEW
c) Crisis Communication:
Introduction, Impact of Crisis Communication	VIEW
Role of Communication in Crisis	VIEW
Guidelines for Handling Crisis, Trust Building	VIEW
d) Financial Communication:
Financial Communication Introduction, Tracing the Growth of Financial Communication in India, Audiences for Financial Communication, Financial Advertising	VIEW

Unit 4 Emerging Technology in Corporate Communication and Public Relations {Book}
a) Contribution of Technology to Corporate Communication
Introduction, Today’s Communication Technology	VIEW
Importance of Technology to Corporate Communication	VIEW
Functions of Communication Technology in Corporate Communication	VIEW
Types of Communication Technology, New Media: Web Conferencing, Really Simple Syndication (RSS)	VIEW
b) Information Technology in Corporate Communication
Introduction, E-media Relations, E-internal Communication, E-brand Identity and Company Reputation	VIEW
c) Corporate Blogging
Introduction, Defining Corporate Blogging, Characteristics of a Blog, Types of Corporate Blogs, Role of Corporate Blogs, Making a Business Blog	VIEW

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Unit 1 Understanding Stress {Book}

Stress Concept, Features and Types

Relationship between Stressor and Stress

Potential Source of Stress: Environmental, Organizational and individual

Consequences of Stress: Psychological, Physiological and Behavioral Symptoms

Stress at Work Place Meaning, Reasons

Impact of Stress on Performance

Work Stress Model

Burnout Concept

Stress vs. Burnout

Unit 2 Managing Stress-1 {Book}

Pre-requisites of Stress-free Life

Anxiety Meaning

Mechanisms to cope up with anxiety

Relaxation: Concepts and Techniques

Time Management Meaning and Importance

Approaches to Time Management

Stress Management concepts and Benefits

Managing Stress at individual Level

Role of Organization in Managing Stress

Stress Management Techniques

Approaches to Manage Stress: Action oriented, Emotion oriented, Acceptance oriented

Unit 3 Managing Stress-2 {Book}

Models of Stress Management: Transactional Model, Health Realization/ Innate Health Model

General Adaption Syndrome (GAS) Concept & Stages

Measurement of Stress Reaction: The Physiological Response, The Cognitive Response, The Behavioral Response

Stress Prevention mechanism

Stress Management Through Mind Control and Purification

Theory and Practice of Yoga education

Stress Management Intervention: Primary, Secondary and Tertiary

Meditation meaning and Importance

Role of Pranayama, Mantras, Nutrition, Music

Non-Violence in Stress control

Unit 4 Stress Management leading to Success {Book}

Eustress concept, Factors affecting eustress

Stress Management Therapy concepts and Benefits

Stress counselling concept

Value education for Stress Management

Stress and New Technology

Stress Audit Process

Assessment of Stress Tools and Methods

Future of Stress Management

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Unit 1 Overview of Logistics and Supply chain Management {Book}

Introduction to Logistics Management

Meaning, Basic Concepts of logistics Management

Logistical performance cycle

Inbound Logistics, inprocess Logistics, Outbound Logistics

Logistical Competency

Integrated logistics

Reverse logistics

Green logistics

Introduction to Supply Chain Management

Meaning, Objectives, Functions, Participants of Supply Chain

Role of Logistics in Supply Chain

Comparison between Logistics and Supply Chain Management

Channel Management and Channel Integration

Customer Service: Key Element of Logistics

Meaning of Customer Service, Objectives, Elements

Levels of Customer service

Rights of Customers