Tag: Production & Total Quality Management BMS Notes

Management Notes

Types of Securities in Banks

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Security is what the borrower puts up to guarantee payment of the loan. Moreover security means immovable & chattel or personal asset or assets to which a lender can have recourse if the borrower defaults in the loan payment. Bankers, whenever advancing loans, first ask for the security to be put for the loans requested. Different types of securities are used depending upon the nature of the advances issued by the banks. A good security must be enough to cover the risk, highly liquid, free from any encumbrance, clean in ownership and easy to handle.

There are two types of banks security.

  • Personal Security
  • Non-personal security

  1. Personal security

If any banks client himself or third party is considered as security is called personal security. without receiving the immovable & chattel assets as security, if bank can receive any client himself or any person own self on be half of that client as security is considered as personal security. Bank will consider the person or third party only for then when he has enough social dignity and goodwill or a scope of applying law against himself in future or he is engaged in renowned business, government or recognized non government organization.

  1. Non-personal security

without receiving any client himself or any person own self on be half of that client as security , if bank can receive the immovable & chattel assets as security is considered as non-personal security. There are four types of non-personal security. such as-

  • Lien
  • Pledge
  • Mortgage
  • Hypothecation

The above four categories of non-personal security are given below with detail.

(a) Lien

The right of retain foods is known as lien. The lawful right of a lender to offer the guarantee property of an account holder who neglects to meet the commitments of an advance contract. A lien exists, for instance, when an individual takes out a vehicles advance. The lien holder is the bank that allows the advance, and the lien is discharged when the credit is forked over the required funds. Another kind of lien is a repairman’s lien, which can be appended to genuine property if the property proprietor neglects to pay a foreman for administrations rendered. In the event that the account holder never pays, the property can be sold to pay the lien holder. There are two types of lien:-

  • General lien: Here, Bank has the possess of the assets have been kept as security and bank can’t transfer the possession to another until the loan amount is being paid.
  • Special lien: Here, Bank has the possess of the assets have been kept as security and bank can transfer the possession to another on conditions is called special lien.

(b) Pledge

Here the possess of assets is to bank or loan provider, but the ownership is to borrower. After payment, bank transfers the possession of security assets to borrower. When a customer takes loan against jewels he pledges the jewel to the bank.  Similarly a customer availing loan on key cash credit basis pledges the  goods to the banker by keeping them in a godown under lock and key  control of the bank. Pledged goods are to be insured and the pledgee (banker) has to take reasonable care to protect the property pledged.

3. Mortgage

It is an interest in property created as security for a loan or payment of debt and terminated on payment of the loan or debt. A mortgage is a contract that permits a loan provider partially or fully to foreclose that security when a borrower is unable to pay the loan amount. Mortgage is applicable only for immovable assets and this is why it is called immovable property mortgage. There are many types of mortgage have been described below.

  • Simple mortgage: If the loan amount isn’t paid by borrower and legal step is taken against him or lender can purchase which security assets on the opinion of borrower is called simple mortgage.
  • Fixed mortgage: The borrower gives which property in black & white or in registering to the lender and if the loan is not paid in time, then legal possession of that security is gained by lender is called fixed mortgage.
  • Conditional mortgage: If the loan amount isn’t paid in time and without fulfilling the determined conditions, the which security is not sold or transfered is called conditional mortgage.
  • Floating mortgage: The possession right of which mortgage properly is belonged to borrower and only documents are submitted to loan provider is called floating mortgage.
  • Equitable mortgage: The documents of which mortgage property is kept to bank for a specific time period and possession is belonged to borrower and after exceeding the payment period bank try to gain the legal possession is called equitable mortgage.
  • Registered equitable mortgage: The ownership documents of which mortgage property is kept to lone provider with registration for a specific time period and possession is belonged to borrower is called registered equitable mortgage.
  • Use fructuary mortgage: The possession & consumption of which mortgage property is given to loan provider as loan providing till a specific time period and after exceeding that time period the belongingness of that property is leaved to borrower is called use fructuary mortgage.
  • English mortgage: The ownership of which mortgage property is to loan provider and possession or belongingness of that property is to borrower is called English mortgage. If borrower is fail to pay the loan amount then the possession power is automatically gone to loan provider.
  1. Hypothecation

It is pledge to secure an obligation without delivery of title or possession.

At last we can say that, at the modern banking sectors a great changes has been occurred in the categories of categories of mortgage.

University of Mumbai BMS Notes

Corporate Restructuring University of Mumbai BMS 4th Sem Notes

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Unit 1 Corporate Restructuring: Introduction and Concepts {Book}
Corporate Restructuring, Historical Background, Meaning of Corporate Restructuring, Corporate Restructuring as a Business Strategy VIEW
Need and Scope of Corporate Restructuring VIEW
Planning, Formulation and Execution of Various Restructuring Strategies VIEW
Important Aspects to be considered while Planning or Implementing Corporate Restructuring Strategies VIEW
Forms of Restructuring:
Merger VIEW VIEW
Demerger, Reverse merger VIEW
Disinvestment VIEW
Merger Takeover/acquisition VIEW VIEW
Joint Venture (JV) VIEW VIEW
Strategic Alliance VIEW
Franchising and Slump sale VIEW
Unit 2 Accounting of Internal Reconstruction (Practical and theory) {Book}
Accounting of Internal Reconstruction VIEW VIEW
Need for Reconstruction and Company Law provisions VIEW
Distinction between Internal and External Reconstructions VIEW
Methods including alteration of Share capital, Variation of share-holder rights, Sub division, Consolidation, Surrender and reissue/Cancellation, Reduction of Share Capital, with relevant Legal provisions and Accounting treatments for same VIEW
Unit 3 Accounting of External Reconstruction (Amalgamation/ Mergers/ Takeovers and Absorption) (Practical and theory) {Book}
Accounting of External Reconstruction (Amalgamation/ Mergers/ Takeovers and Absorption) VIEW
In the nature of merger and purchase with corresponding accounting treatments of pooling of interests and purchase methods respectively VIEW
Computation and meaning of Purchase consideration and Problems based on Purchase method VIEW VIEW
Unit 4 Impact of Reorganization on the Company: An Introduction (Only Theory) {Book}
Change in the Internal Aspects on Reorganization: Change of Name and Logo, Revised Organization Chart, Communication, Employee Compensation, Benefits and Welfare Activities, Aligning Company Policies, Aligning Accounting and Internal Database Management Systems, Re-Visiting Internal Processes and Re-Allocation of People VIEW
Change in External Aspects on Reorganization: Engagement with Statutory Authorities, Revised ISO Certification and Similar Other Certifications, Revisiting past Government approvals, decisions and other contracts VIEW
Impact of Reorganization: Gain or Loss to Stakeholders, Implementation of Objectives, Integration of Businesses and Operations, Post Merger Success and Valuation and Impact on Human and Cultural Aspects VIEW

University of Mumbai BMS Notes

Integrated Marketing Communication University of Mumbai BMS 4th Sem Notes

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Unit 1 {Book}
Meaning, Features of IMC, Evolution of IMC, Reasons for growth of IMC VIEW
Promotional Tools for IMC, IMC Planning Process VIEW
Role of IMC in Marketing VIEW
IMC Communication Process, Traditional VIEW
Alternative Response Hierarchy Models VIEW
AIDA Model VIEW
Hierarchy-of-Effects Model VIEW
Establishing objectives and Budgeting VIEW
Determining Promotional objectives VIEW
Sales vs Communication objectives VIEW
DAGMAR, Problems in Setting objectives VIEW
Setting objectives for the IMC Program VIEW

 

Unit 2 Elements of IMS-1 {Book}
Advertising: Features VIEW
Role of Advertising in IMC VIEW
Advantages and Disadvantages of Advertising VIEW
Types of Advertising VIEW VIEW
Types of Media used for Advertising VIEW
Sales Promotion Scope VIEW
Role of Sales Promotion as IMC Tool VIEW
Reasons for the growth of Sales Promotion VIEW
Advantages and Disadvantages of Sales Promotion VIEW
Types of Sales Promotion VIEW
Objectives of consumer and Trade Promotion VIEW
Strategies for Consumer Promotion and Trade Promotion VIEW
Sales promotion campaign VIEW
Evolution of Sales Promotion campaign VIEW

 

Unit 3 Elements of IMC-II {Book}
Direct Marketing VIEW
Role of Direct Marketing in IMC VIEW
Objectives of Direct Marketing VIEW
Components of Direct Marketing VIEW
Tools of Direct Marketing: Direct mail, Catalogues, Direct response Media, Internet, Telemarketing VIEW
Alternative media evaluation of effectiveness of Direct Marketing VIEW
Publicity Relations and Publicity introduction VIEW
PR, Tools of PR VIEW VIEW
Role of PR in IMC VIEW
Advantages and Disadvantages of PR VIEW
Types of PR VIEW
Managing PR: Planning, Implementation, evaluation and Research, Publicity VIEW
Sponsorship: Definition, Essentials of good Sponsorship VIEW
Event Sponsorship, Cause Sponsorship VIEW
Personal Selling, features VIEW
Role of Personal Selling in IMC VIEW
Advantages and Disadvantages of Personal Selling VIEW
Personal Selling process VIEW
Importance of Personal Selling VIEW

 

Unit 4 Evaluation & Ethics in Marketing Communication {Book}
Evaluating an Integrated Marketing program: VIEW
Evolution process of IMC, Messages evaluation VIEW
Advertising tracking research VIEW
Copy testing, emotional reaction Test VIEW
Cognitive Neuro Science – Online evaluation VIEW VIEW
Behavioral evaluation – Sales and Response Rate VIEW
POPAI, Toll free numbers, QR codes and Facebook likes VIEW
Response cards, Internet responses, Redemption rate VIEW
Test Markets: Competitive responses, Scanner Data, Purchase Simulation Test VIEW
Ethics and Marketing Communication: Stereotyping, Targeting Vulnerable customer VIEW
Offensive brand Messages, Legal issues, Commercial free Speech VIEW
Misleading claims, Puffery, fraud, Questionable B2B practices VIEW
Current Trends in IMC:
Internet & IMC VIEW
Advertising on Internet VIEW
PR through Internet Banner, Sales Promotion on Internet, Direct Marketing on Internet VIEW
University of Mumbai BMS Notes

Rural Marketing University of Mumbai BMS 4th Sem Notes

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Unit 1 Introduction {Book}
Introduction to Rural Marketing, Definition, Scope VIEW
Rural Market in India: Size, Scope VIEW
Rural development as a Core Area VIEW
Efforts put for rural Development by Government VIEW
Emerging Profile of Rural Markets in India VIEW
Problems of Rural Market VIEW
Constraints in Rural Marketing and Strategies to overcome VIEW

 

Unit 2 Rural Market {Book}
Rural consumer vs Urban consumer VIEW
Characteristics of Rural consumers VIEW
Rural Market Environment:
a) Demographics: Population VIEW
Occupation pattern VIEW
Literacy level VIEW
b) Economic factors: Income generation VIEW
Expenditure pattern VIEW
Rural Demand VIEW
Consumption Pattern VIEW
Rural Market index VIEW
Land use Pattern VIEW
c) Rural infrastructure: Rural housing, Electrification, Roads VIEW
Rural consumer behaviour: Meaning VIEW
Factors affecting Rural consumer behaviour: Social factor, Cultural factors, Technological factors, Lifestyle, Personality VIEW

 

Unit 3 Rural Marketing Mix. {Book}
Marketing Mix for Rural Market/Consumers VIEW
Product Strategies, Rural product categories: FMCG, Consumer Durables, Agriculture goods and Services VIEW
Importance of branding, Packaging VIEW VIEW
Importance of Packaging VIEW
Importance of Labelling VIEW
Nature of competition in Rural Markets VIEW
Problems of fake brands in Rural Markets VIEW
Pricing Strategies and objectives VIEW
Promotional strategies for Rural Market VIEW
Targeting for Rural Market VIEW
Rural Market Positioning VIEW
Rural Marketing Segmentation VIEW

 

Unit 4 Rural Marketing Strategies {Book}
Rural Marketing Strategies VIEW
Distribution strategies for Rural Consumers:
Channels of Distribution: HAATS, Mandis, Public distribution System, Co-operative Society VIEW
Distribution Models of FMCG like HUL & ITC VIEW
Distribution networks, ideal Distribution model for Rural market VIEW
Communication Strategy:
Channels in Rural communication, Developing effective communication VIEW
Determining communication objectives, Designing the message VIEW
Selecting the communication channels VIEW
Creating Advertisements for Rural Audiences VIEW
Rural Media: Mass media, Non-conventional Media, Personalized Media VIEW
University of Mumbai BMS Notes

Human Resource Planning & Information System University of Mumbai BMS 4th Sem Notes

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Unit 1 Overview of Human Resource Planning {Book}
Human Resource Planning: Meaning, Features VIEW
Human Resource Planning Scope, Approaches VIEW
Levels of Human Resource Planning VIEW
Types, Tools, Activities for Human Resource Planning VIEW
Requirement of effective HR Planning VIEW
Process of HRP VIEW
Steps in HRP VIEW
HR Demand forecasting- Factors VIEW
HR Demand forecasting Techniques: Managerial Judgement, Ratio Trend Analysis, Regression Analysis, Work Study Techniques, Delphi Technique VIEW
HR Supply Forecasting factors Techniques: Skills Inventories, Succession Plans, Replacement charts, Staffing Tables VIEW
Barriers in effective implementation of HRP and Ways of overcome them VIEW
Strategic Human Resource Planning Meaning and objectives VIEW
Link between Strategic Planning and HRP through Technology VIEW
HP Policy Meaning and Importance VIEW
HR Programme Meaning and Contents VIEW VIEW

 

Unit 2 Job Analysis, Recruitment and Selection {Book}
Job Analysis Meaning, Features and Advantages VIEW VIEW
Job Design Concept and issues VIEW VIEW
Job Design issues VIEW VIEW
Job Redesign Meaning, Process, Benefits VIEW
Matching Human Resource Recruitment and Availability through:
Retention: Meaning, Strategies, VIEW
Resourcing: Meaning, Types VIEW
Flexibility: flexibility work practices VIEW
Downsizing: Meaning, Reasons VIEW
Layoff: Meaning, Reasons VIEW
Recruitment: Meaning VIEW VIEW
Factor affecting Recruitment VIEW
Ethical issues in Recruitment and Selection VIEW
Employee Selection Tests: Meaning, Advantages and Limitations VIEW
Human Resource Audit: Meaning, Need, Objectives, Process and Areas VIEW

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Unit 3 HRP Practitioner, Aspects of HRP and Evaluation {Book}
HRP Practitioner Meaning and Role VIEW
HRP Management Process VIEW
HRP Department Goals and objectives VIEW
HRP Department Structure VIEW
Staffing in HRP Department, issuing orders, resolving conflicts, Communicating VIEW
Planning for Needed Resources VIEW
Power and Politics Meaning and Types of Power VIEW
HRP as Tool to enhance Organizational Productivity VIEW
Impact of Globalization on HRP VIEW
Aspects of HRP:
Performance Management VIEW
Career Management VIEW
Management Training and Development, Multi Skill Development VIEW
Return of investment in HRP Meaning and importance VIEW
HRP Evaluation: Meaning, Need, Process VIEW
Issues to be processed during HRP evaluation VIEW
Selected strategic Options and HRP implications VIEW
Restructuring and its impact on HRP VIEW
Mergers and Acquisitions and its impact on HRP VIEW
Outsourcing and its impact on HRP VIEW

 

Unit 4 Human Resource information Systems {Book}
Data information needs for HR Manager: Contents and Usage of Data VIEW
HRIS: Meaning, Features, Evolution, Objectives, Essentials, Components, Functions VIEW
Steps in Designing of HRIS, HRIS Subsystems, Mechanisms of HRIS VIEW
Benefits, Limitations, Barriers in effective implementations of HRIS VIEW
Security issues in HRIS VIEW
HRIS for HRP VIEW
Trends in HRIS VIEW
University of Mumbai BMS Notes

Change Management University of Mumbai BMS 4th Sem Notes

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Unit 1 Introduction {Book}
Introduction & Level of Change, Importance VIEW VIEW
Imperatives of change VIEW
Forces of change VIEW
Causes of Change: Social, economic, Technological and Organizational VIEW
Organizational Culture and Change VIEW
Types and Models of Change:
Kurt Lewin’s change Model VIEW
Action research change Model VIEW
Expanded process Model VIEW
A.J. Leavitts Model VIEW

 

Unit 2 Impact of Change {Book}
Organizational Change & its implementations VIEW
Individual change: Concept, Need, Importance VIEW
Risk of not having individual perspective VIEW
Team Change: Concept, Need, Importance & Limitation VIEW
Change and its Impact: Resistance to change & Sources VIEW
Resistance to change VIEW
Sources of individual Resistance VIEW
Sources of organizational Resistance VIEW

 

Unit 3 Resistance to Change {Book}
Overviewing Resistance to Change: VIEW
Manifestations of resistance VIEW
Six Box Model VIEW
Minimizing Resistance to Change VIEW
OD interventions to overcome change: Meaning and Importance VIEW
Team intervention VIEW
Role analysis technique VIEW
Coaching & Mentoring VIEW
T-group, Job expectation Technique VIEW
Behaviour modification VIEW
Managing role Stress VIEW VIEW VIEW

 

Unit 4 Effective implementation to Change {Book}
Effective implementation to Change: effective change process VIEW
Change agents VIEW
Systematic approach to change, Client & Consultant relationship VIEW
Classic skills of Leaders VIEW VIEW
Case study on Smart change leaders VIEW
Caselets on Action Research VIEW
University of Mumbai BMS Notes

Conflict & Negotiation University of Mumbai BMS 4th Sem Notes

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Unit 1 Overview of Conflict {Book}
Meaning of Conflict, Nature VIEW
Transitions in Conflict thought: Traditional, Human Relations, Interactionist VIEW
Functional and Dysfunctional Conflict VIEW
Levels of conflicts VIEW
Process of conflicts VIEW
Organizational conflicts, Causes, Benefits and Limitations VIEW VIEW
Conflict outcomes: Win-lose, Lose-Lose, Compromise, win-win VIEW
Domains of conflicts: Superiority, Injustice, Vulnerability, Distrust, Helplessness VIEW

 

Unit 2 Conflict Management {Book}
Meaning of Conflict Management, Need & Conflict VIEW
Conflict Resolution Strategies: Competing, Accommodating, Intra-group and Inter-group Levels VIEW
Prevention of Industrial conflicts:
Labour welfare officer VIEW VIEW
Tripartite and Bipartite Bodies, Standing orders VIEW
Grievance procedure VIEW VIEW
Collective Bargaining VIEW VIEW
Settlements of conflicts: Investigation, Mediator, Conciliation, Voluntary arbitration, Compulsory arbitration VIEW
Labour courts, Industrial Tribunals, National Tribunals VIEW

 

Unit 3 Overview of Negotiation {Book}
Negotiation Meaning Process, Factors VIEW
Negotiation Importance, Elements affecting Negotiation VIEW
Challenges for an effective negotiation VIEW
Role of Communication, Personality and emotions in Negotiation VIEW
Distributive and Integrative Negotiation VIEW
Cross-cultural Negotiation: Meaning, Factors influencing Cross-cultural Negotiation VIEW
Ways to resolve Cross cultural Negotiation VIEW
Types of Negotiations: Day to Day, Employer-Employee, Negotiation between Colleagues VIEW
Commercial negotiation VIEW
Legal Negotiation VIEW

 

Unit 4 Meaning Negotiations, Ethics of Negotiation and 3D Negotiation {Book}
Third Party Negotiation: Mediation, Arbitration, Conciliation, Consultation VIEW
Skills for effective Negotiation VIEW
Negotiation as an Approach to Manage conflicts VIEW
Ethics in Negotiation: Meaning, Need, Ethically Ambiguous Negotiation Tactics VIEW
Culture and Negotiation: Meaning, Influence of culture on negotiations VIEW
3D Negotiation: Meaning, The 3 dimensions for successful negotiations VIEW

 

University of Mumbai BMS Notes

Wealth Management University of Mumbai BMS 5th Sem Notes

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Unit 1 Introduction {Book}
a) Introduction to Wealth Management:  
Meaning, Scope of Wealth management VIEW
Components of Wealth management VIEW
Process of Wealth management VIEW
Wealth management Needs & Expectation of Client’s VIEW
Code of Ethics for Wealth Manager VIEW
b) Personal Financial Statement Analysis:  
Financial Literacy VIEW VIEW
Financial Goals and Planning VIEW
Cash Flow Analysis VIEW
Building Financial Plans VIEW
Life Cycle Management VIEW
c) Economic Environment Analysis:  
Interest Rate, Yield Curves, Real Return VIEW
Key economic Indicators: Leading, Lagging, Concurrent VIEW

 

Unit 2 Insurance Planning and Investment Planning {Book}
a) Insurance Planning:
Meaning of Insurance VIEW
Basic Principles of Insurance VIEW VIEW
Rights and Responsibilities of Insurer and Insured VIEW
Types of life Insurance Policies VIEW
Types of General Insurance Policies VIEW VIEW VIEW VIEW VIEW
Health Insurance VIEW VIEW
Mediclaim VIEW
Calculation of Human Life Value – Belth Method/CPT VIEW
b) Investment Planning: VIEW
Types of Investment Risk VIEW
Risk Profiling of Investors & Asset Allocation (Life Cycle Model) VIEW
Asset Allocation Strategies (Strategic, Tactical, Life-Cycle based) VIEW
Goal-based Financial Planning VIEW
Active & Passive Investment Strategies VIEW

 

Unit 3 Financial Mathematics/ Tax and Estate Planning {Book}
a) Financial Mathematics:           
Calculation of Returns (CAGR, Post-tax Returns etc.) VIEW
Total Assets VIEW
Net Worth Calculations VIEW
Financial Ratios VIEW VIEW
b) Tax and Estate Planning:
Tax Planning Concepts VIEW
Assessment Year, Financial Year VIEW
Income Tax Slabs VIEW
TDS VIEW
Advance Tax VIEW
LTCG, STCG VIEW VIEW
Carry Forward & Set-off VIEW VIEW
Estate Planning Concepts, Types of Will, Requirements of a Valid Will, Trust VIEW
Deductions VIEW VIEW VIEW
Exemptions VIEW VIEW

 

Unit 4 Retirement Planning/ Income Streams & Tax Savings Schemes {Book}
a) Retirement Planning:
Understanding of different Salary Components VIEW
Introduction to Retirement Planning, Purpose & Need, Life Cycle Planning VIEW
Financial Objectives in Retirement Planning VIEW
Wealth Creation: Factors and Principles VIEW
Retirement: Evaluation & Planning VIEW
Pre & Post-Retirement Strategies VIEW
Tax Treatment VIEW
b) Income Streams & Tax Savings Schemes:
Pension Schemes VIEW
Annuities, Types of Annuities VIEW
Various Income Tax Savings Schemes VIEW

 

University of Mumbai BMS Notes

Financial Accounting University of Mumbai BMS 5th Sem Notes

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Unit 1 Preparation of Final Accounts of Companies {Book}
Relevant provision of Companies Act related to preparation of Final Accounts VIEW
Preparation of Financial statements as per Companies Act VIEW VIEW
AS1 in relation to final accounts of companies VIEW VIEW
Unit 2 Underwriting of Shares and Debentures{Book}
Underwriting VIEW VIEW
Underwriting of Shares, Debentures VIEW
Underwriting Commission, Provision of companies Act. with respect to Payment of underwriting commission VIEW
Underwriters, Sub-underwrites, Brokers and Managers to issues VIEW
Types of Underwriting, Abatement Clause VIEW
Market, Unmarked and Firm-underwriting applications VIEW
Liability of the underwriters in respect of underwriting contract VIEW
Unit 3 Accounting of Transactions of Foreign Currency {Book}
In Relation to purchase and Sale of goods, Services, assets loan and Credit transactions VIEW
Computation and Treatment of exchange rate Differences VIEW
Unit 4 Investment Accounting (w.r.t Accounting Standard-13) {Book}
Investment Accounting for Shares (Variable income bearing securities) VIEW
Investment Accounting for Debentures/Preference Shares (fixed income bearing securities) VIEW
Accounting for transactions of purchase and Sale of investments with ex and cum interest prices VIEW
Finding cost of investment sold and carrying cost as per weighted average method VIEW
Columnar format for investment Account VIEW
Unit 5 Ethical Behaviour and Implications for Accounts {Book}
Introduction, Meaning of Ethical Behaviour in Accounts VIEW
Financial Reports: Link between law, corporate governance, CSR and ethics VIEW
Need of ethical behavior in accounting profession VIEW
Implication of ethical values for the principles versus rule-based approaches to accounting Standards VIEW
The principle-based approach and ethics VIEW
The accounting standard setting process and ethics VIEW VIEW VIEW
The IFAC code of ethics for Professional Accountants VIEW
Contents of Research report in Ethical Practices VIEW
Implications of unethical behavior for financial reports VIEW
Company code of ethics VIEW VIEW VIEW
The increasing role of Whistle-Blowing VIEW

 

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University of Mumbai BMS Notes

Strategic Marketing Management University of Mumbai BMS 5th Sem Notes

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Unit 1 Introduction to Strategic Marketing Management {Book}
Marketing: Nature of Marketing, marketing as an art, Science and Business discipline VIEW
Marketing as a Value Creation process VIEW
Strategic Decisions: Nature of Strategy, The Marketing Strategy interface VIEW
Difference between Marketing planning and Strategic planning VIEW
Identifying the market: The five C Framework: Customer, Company, Collaborator, Competitor, Context VIEW
The 7 tactics of Marketing mix: Product, Service, Brand, Price, Incentives, Communication and Distribution VIEW
Business Model and Strategic Marketing Planning VIEW
Role of Business models in marketing management VIEW
Strategies for Developing a Business Model: Top-down Business Model generation, Bottom-up Business Model Generation VIEW
The G-STIC frame work for marketing planning: Goal-Strategy-Tactics-Implementation-control VIEW

 

Unit 2 Segmenting, Targeting, Positioning and Creation of Value in the context of Strategic Marketing: {Book}
Segmentation: Essence of segmentation VIEW
Factors to be considered while Segmenting VIEW VIEW
Key Segmenting Principles: Relevance, Similarity, Exclusivity VIEW
Identifying Target Customers VIEW VIEW
Factors to be Considered while Targeting VIEW
Targeting Strategies: One for all strategy, one for each strategy VIEW
Strategic Targeting Criteria: Target Attractiveness, Target Compatibility VIEW
Essential Strategic assets for Target compatibility: Business infrastructure, Collaborator networks, Human capital, intellectual property, Strong brands, established customer base, synergistic offerings, access to scarce resources and capital VIEW
Creating Customer Value through Positioning VIEW
Role of Strategic positioning VIEW
Strategic Positioning options: The Quality option, Value option, The Pioneer, A Narrow Product focus, Target Segment Focus VIEW
Strategies for Creating Superior customer value VIEW
Creating Company Value: Understanding Company Value: Monetary, functional and psychological value VIEW
Strategically managing profits: Increasing sales revenue-through volume, optimizing price, Lowering costs VIEW
Creating Collaboration Value: Meaning of Collaborators, Collaboration as Business process, Advantages and Drawbacks of Collaboration VIEW
Levels of Strategic Collaboration: Explicit, Implicit VIEW
Alternatives to Collaboration: Horizontal and Vertical integration, Managing collaborator relations VIEW
Gaining Collaborator power: Offering Differentiation; Collaborator size, Strategic importance, Switching costs VIEW
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