Economic factors: Income generation

The occupation pattern reveals the income generation pattern also. From the Table 3.7, we can find out more than 40% of rural people are engaged in agricultural and allied activities. Next followed by the wage earners, salary earners, and small shop keepers and so on. If we compare with urban sector, rural sector hits very little percentage of professionals and businessman.

In contrast, nearly 40% of urban people are earning regular salaries and just 3.45% of people alone engaged in agriculture and related activities. Wage earners and small shop keepers comes in the second and third place respectively which is similar in the rural sector and followed by the artisan, businessman etc.

Marketing can refine entire living style and system. Better quality products at reasonable price, improved income level, availability of facilities, etc., have direct positive impacts on quality of life. Quality of life improves and level crime reduces.

Naturally, marketing acts as catalyst agent for economic growth. There exists more attractive business opportunities in rural than urban. Rural market is more potential for consumer durables and services. Rural population largely depends on agriculture and it can contribute nearly 50% to total national income. Agriculture enjoys significant portion in export business, too. Rural marketing improves agricultural sector and improved agricultural sector can boost whole economy of the country.