Year: 2020

University of Mumbai BMS Notes

Business Planning & Entrepreneurial Management University of Mumbai BMS 3rd Sem Notes

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Unit 1 Foundations of Entrepreneurship Development: {Book}
Foundations of Entrepreneurship Development:
Concept and Need of Entrepreneurship Development VIEW
Entrepreneurship VIEW
Importance and significance of growth of entrepreneurial activities VIEW
Characteristics and qualities of entrepreneur VIEW
Theories of Entrepreneurship:
Innovation Theory by Schumpeter & Imitating VIEW
Theory of High Achievement by McClelland VIEW
X-Efficiency Theory by Leibenstein VIEW
Theory of Profit by Knight VIEW
Theory of Social change by Everett Hagen VIEW
External Influences on Entrepreneurship Development:  
Socio-Cultural, Political, Economical, Personal VIEW
Role of Entrepreneurial culture in Entrepreneurship Development VIEW

 

Unit 2 Types & Classification of Entrepreneurs {Book}
Intrapreneur Concept and Development of Intrapreneurship VIEW
Women Entrepreneur Concept VIEW
Development and Problems faced by Women Entrepreneurs VIEW
Development of Women Entrepreneurs with reference to Self Help Group VIEW
Social entrepreneurship Concept VIEW
Development of Social entrepreneurship in India VIEW
Importance and Social responsibility of NGO’s VIEW
Entrepreneurial development Program (EDP) Concept VIEW
Factor influencing Entrepreneurial development Program VIEW
Option available to Entrepreneur (Ancillarisation, BPO, Franchise, M&A) VIEW

 

Unit 3 Entrepreneur Project Development &Business Plan {Book}
Innovation VIEW VIEW VIEW
Invention VIEW
Creativity VIEW VIEW VIEW
Business Idea VIEW
Opportunities through change VIEW
Idea generation: Sources, Development of product /idea VIEW
Environmental scanning and SWOT analysis VIEW VIEW
Creating Entrepreneurial Venture: VIEW
Entrepreneurship Development Cycle VIEW
Business Planning Process: The business plan as an Entrepreneurial tool VIEW
Scope and value of Business plan VIEW
Elements of Business Plan: VIEW
Business Plan Objectives VIEW
Market and Feasibility Analysis VIEW
Marketing Analysis Business plan VIEW
Finance Analysis of Business plan VIEW
Organization & Management, Ownership Analysis of Business plan VIEW

 

Unit 4 Venture Development {Book}
Steps involved in starting of Venture VIEW
Institutional support to an Entrepreneur VIEW
Venture funding VIEW
Requirements of Capital (Fixed and working) VIEW
Sources of finance VIEW
Problem of Venture set-up and prospects VIEW
Marketing Methods VIEW VIEW
Channel of Marketing VIEW
Marketing Institutions and Assistance VIEW
New trends in entrepreneurship VIEW
University of Mumbai BMS Notes

Accounting for Managerial Decisions University of Mumbai BMS 3rd Sem Notes

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Unit 1 {Book}  
Balance sheet of Limited companies VIEW
Manufacturing, Trading, Profit and Loss A/C of Limited companies VIEW
Vertical form of Balance Sheet and Profit and Loss A/C VIEW

 

Unit 2 Ratio analysis and interpretation {Book}  
Ratio analysis and interpretation: Conventional and Functional classification VIEW
Balance sheet Ratios:  
Current Ratio VIEW
Liquidity Ratio VIEW
Stock (Inventory) to Working capital Ratio VIEW
Proprietory Ratio VIEW
Debt equity Ratio VIEW
Capital Gearing Ratio VIEW
Revenue Statement Ratios:  
Gross profit ratio VIEW
Expenses ratio VIEW
Operating ratio VIEW
Net profit ratio VIEW
Net operating profit ratio VIEW
Stock Turnover ratio VIEW
Debtors Turnover ratio VIEW
Creditors turnover Ratio VIEW
Combined Ratios:  
Return on capital employed (including long-term Borrowing) VIEW
Return on proprietor’s fund (Shareholder fund and Preference capital) VIEW
Return on equity capital VIEW
Dividend payout Ratio VIEW
Debt Service Ratio VIEW

 

Unit 3 {Book}  
Cash flow VIEW
Preparation of Cash flow Statement (Accounting Standard-3) VIEW

 

Unit 4 Working Capital {Book}  
Working Capital VIEW
Estimation of requirements in case of Trading & Manufacturing Organizations VIEW
Receivables Management: Meaning & Importance VIEW
Credit policy Variables VIEW
Method of credit evaluation (Traditional & Numerical-Credit Scoring) VIEW
Monitoring the Debtors Techniques (DSO, Ageing Schedule) VIEW
University of Mumbai BMS Notes

Strategic Management University of Mumbai BMS 3rd Sem Notes

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Unit 1 {Book}  
Business Policy Meaning, Nature and Importance VIEW
Strategy: Definition, Meaning and Features VIEW
Strategic Management VIEW
Process and Level of Strategy VIEW
Strategic Business Unit VIEW
Strategic Intent VIEW

 

Unit 2 {Book}  
Environment Analysis and Scanning VIEW
SWOT VIEW
Corporate Level Strategy VIEW
Business Level Strategy VIEW
Functional Level Strategy VIEW

 

Unit 3 {Book}  
Models of Strategy Making VIEW
Strategic Analysis & Choice & Implementation VIEW
BCG Matrix VIEW
GE 9Cell VIEW
Porter Five Forces VIEW
McKinsey 7S Framework VIEW
Implementation Meaning and Steps VIEW
Implementation at Project VIEW
Process and Structural of Implementation VIEW
Behavioral Implementation VIEW
Functional Level Implementation VIEW

 

Unit 4 {Book}  
Strategic Evaluation and Control VIEW
Steps of Evaluation VIEW
Techniques of Control VIEW
Synergy Meaning, Concept and Types VIEW
Evaluation of Synergy VIEW
Synergy as a Component of Strategy and its Relevance VIEW
University of Mumbai BMS Notes

Financial Institutions & Markets University of Mumbai BMS 4th Sem Notes

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Unit 1 Financial System in India {Book}
Financial System Theoretical Settings: Meaning, Importance VIEW
Functions of financial Systems VIEW
Indian financial system from financial neutrality to financial activism VIEW
From financial volatility to financial stability VIEW
Role of govt in financial Development VIEW
Phases of Indian Financial System since independence:
Phases of Indian Financial System: State Domination 1947-90 VIEW
Financial sector Reforms 1991 VIEW
Financial sector Legislative Reforms 2013 VIEW
Monitoring framework for financial Conglomerates VIEW
Structure of Indian Financial Systems:  
Financial Institutions (Banking & Non-banking) VIEW VIEW
Financial Markets (Organizes and Unorganized) VIEW VIEW
Financial assets/Instruments VIEW
Financial Services (Fund based and Free based) VIEW VIEW
Microfinance: Conceptual framework VIEW
Microfinance Origin, Definitions, Advantages, Barriers VIEW
Microfinance models in India VIEW

 

Unit 2 Financial Regulations & Institutions in India: Role and Functions {Book}
Financial Regulators:
Ministry of Finance (Dept of DEA, Expenditure, Revenues, financial services and Disinvestment) VIEW
RBI Role and Functions VIEW VIEW
Changing role of RBI in the financial Sector, Global crisis and RBI VIEW
VIEW
Ministry of corporate Affairs Role and Functions VIEW
SEBI Role and Functions VIEW VIEW
Pension fund Regulatory and Development Authority Role and Functions VIEW
IRDA Role and Functions VIEW
Role of commercial Bank VIEW
IFCI Role and Functions VIEW
IDBI Role and Functions VIEW
Industrial Credit and investment Corporation of India Role and Functions VIEW
SFC VIEW
LIC VIEW
GIC Role and Functions VIEW
Services provided by NBFC VIEW
Specialized Financial Institutions:
EXIM VIEW VIEW
NABARD VIEW
SIDBI VIEW
NHB VIEW
SIDC VIEW
SME Rating agency of India VIEW
IIFCL VIEW
IWRFC VIEW

 

Unit 3 Financial Markets {Book}
Indian Money Market meaning, Features, Importance VIEW
Money Market functions VIEW
Money Market Defects, Participants, Components VIEW
Indian Money Market Reform VIEW
Indian capital Market Meaning, features, Functions, Importance VIEW
Capital Market Participants, Instruments VIEW
Reforms in Primary Market VIEW
Reforms in Secondary Market VIEW
Stock indices VIEW
NSE, BSE, ADR and GDR VIEW
Commodity Markets VIEW VIEW
Derivatives Markets VIEW VIEW
Insurance VIEW VIEW
Mutual fund VIEW VIEW VIEW

 

Unit 4 Managing financial Systems Design {Book}
financial Systems Design Meaning VIEW
Stakeholder conflict, Managing Stockholder conflict VIEW
Lender conflict VIEW
Conflict Resolution and Financial System Design VIEW
Bank oriented, Market oriented System VIEW
Dimension of well-functioning financial Systems VIEW
Financial Systems of Developed countries VIEW
Disinvestment policies of PSU in India VIEW
Global crisis and Failures Market systems around the World VIEW
University of Mumbai BMS Notes

Auditing

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University of Mumbai BMS Notes

Strategic Cost Management University of Mumbai BMS 4th Sem Notes

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Unit 1 Introduction to Strategic cost Management {Book}
Strategic cost Management concept, Philosophy, Objectives VIEW
Environmental influences on cost Management practices VIEW
Key elements in Strategic cost Management VIEW
Different aspects of Strategic cost Management VIEW
Value analysis VIEW VIEW
Value engineering VIEW
Disposal Management VIEW
Business process Re-engineering VIEW
Total Quality Management VIEW
Wastage Control, Total productive Maintenance, Energy Audit VIEW
Control of Total Distribution cost & Supply cost VIEW
Cost Reduction VIEW VIEW
Product life Cycle costing VIEW
Unit 2 Activity Based Costing {Book}
Activity based Management Concept, Rational, issues, Limitations VIEW
Activity Based Budgeting Concept, Rational, issues, Limitations VIEW
Design and implementation of Activity Based Costing VIEW VIEW
Activity Based Costing VIEW VIEW
Life cycle costing VIEW
Kaizen costing VIEW
Back flush Costing VIEW
Return on cash Systems, Transfer Pricing and Divisional Performance VIEW
Transfer pricing in International Business VIEW
Marginal costing VIEW VIEW
Managerial Decision Mix. VIEW
Unit 3 Strategic cost Management Performance assessment {Book}
Cost Audit under companies Act, with reference to Strategic assessment of cost VIEW
Management Audit under companies Act, with reference to Strategic assessment of cost VIEW
Managerial Performance VIEW
Strategic cost VIEW
Benefit analysis of Different business Restructuring propositions VIEW
Entrepreneurial approach of Cost Management with reference to core competencies VIEW
Strategic advantages & long-term perspective of Cost Management VIEW
Six Sigma VIEW
Learning curve VIEW
Praise Analysis and Simulation VIEW
Unit 4 Variance Analysis & Responsibility Accounting {Book}
Standard Costing VIEW
Material costing VIEW
Labour costing VIEW
Overhead costing VIEW
Sale & Profit costing VIEW VIEW
Responsibility Accounting: Introduction, Types VIEW
Evaluation of Profit Centre and Investment Centre VIEW

University of Mumbai BMS Notes

Corporate Restructuring University of Mumbai BMS 4th Sem Notes

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Unit 1 Corporate Restructuring: Introduction and Concepts {Book}
Corporate Restructuring, Historical Background, Meaning of Corporate Restructuring, Corporate Restructuring as a Business Strategy VIEW
Need and Scope of Corporate Restructuring VIEW
Planning, Formulation and Execution of Various Restructuring Strategies VIEW
Important Aspects to be considered while Planning or Implementing Corporate Restructuring Strategies VIEW
Forms of Restructuring:
Merger VIEW VIEW
Demerger, Reverse merger VIEW
Disinvestment VIEW
Merger Takeover/acquisition VIEW VIEW
Joint Venture (JV) VIEW VIEW
Strategic Alliance VIEW
Franchising and Slump sale VIEW
Unit 2 Accounting of Internal Reconstruction (Practical and theory) {Book}
Accounting of Internal Reconstruction VIEW VIEW
Need for Reconstruction and Company Law provisions VIEW
Distinction between Internal and External Reconstructions VIEW
Methods including alteration of Share capital, Variation of share-holder rights, Sub division, Consolidation, Surrender and reissue/Cancellation, Reduction of Share Capital, with relevant Legal provisions and Accounting treatments for same VIEW
Unit 3 Accounting of External Reconstruction (Amalgamation/ Mergers/ Takeovers and Absorption) (Practical and theory) {Book}
Accounting of External Reconstruction (Amalgamation/ Mergers/ Takeovers and Absorption) VIEW
In the nature of merger and purchase with corresponding accounting treatments of pooling of interests and purchase methods respectively VIEW
Computation and meaning of Purchase consideration and Problems based on Purchase method VIEW VIEW
Unit 4 Impact of Reorganization on the Company: An Introduction (Only Theory) {Book}
Change in the Internal Aspects on Reorganization: Change of Name and Logo, Revised Organization Chart, Communication, Employee Compensation, Benefits and Welfare Activities, Aligning Company Policies, Aligning Accounting and Internal Database Management Systems, Re-Visiting Internal Processes and Re-Allocation of People VIEW
Change in External Aspects on Reorganization: Engagement with Statutory Authorities, Revised ISO Certification and Similar Other Certifications, Revisiting past Government approvals, decisions and other contracts VIEW
Impact of Reorganization: Gain or Loss to Stakeholders, Implementation of Objectives, Integration of Businesses and Operations, Post Merger Success and Valuation and Impact on Human and Cultural Aspects VIEW

University of Mumbai BMS Notes

Integrated Marketing Communication University of Mumbai BMS 4th Sem Notes

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Unit 1 {Book}
Meaning, Features of IMC, Evolution of IMC, Reasons for growth of IMC VIEW
Promotional Tools for IMC, IMC Planning Process VIEW
Role of IMC in Marketing VIEW
IMC Communication Process, Traditional VIEW
Alternative Response Hierarchy Models VIEW
AIDA Model VIEW
Hierarchy-of-Effects Model VIEW
Establishing objectives and Budgeting VIEW
Determining Promotional objectives VIEW
Sales vs Communication objectives VIEW
DAGMAR, Problems in Setting objectives VIEW
Setting objectives for the IMC Program VIEW

 

Unit 2 Elements of IMS-1 {Book}
Advertising: Features VIEW
Role of Advertising in IMC VIEW
Advantages and Disadvantages of Advertising VIEW
Types of Advertising VIEW VIEW
Types of Media used for Advertising VIEW
Sales Promotion Scope VIEW
Role of Sales Promotion as IMC Tool VIEW
Reasons for the growth of Sales Promotion VIEW
Advantages and Disadvantages of Sales Promotion VIEW
Types of Sales Promotion VIEW
Objectives of consumer and Trade Promotion VIEW
Strategies for Consumer Promotion and Trade Promotion VIEW
Sales promotion campaign VIEW
Evolution of Sales Promotion campaign VIEW

 

Unit 3 Elements of IMC-II {Book}
Direct Marketing VIEW
Role of Direct Marketing in IMC VIEW
Objectives of Direct Marketing VIEW
Components of Direct Marketing VIEW
Tools of Direct Marketing: Direct mail, Catalogues, Direct response Media, Internet, Telemarketing VIEW
Alternative media evaluation of effectiveness of Direct Marketing VIEW
Publicity Relations and Publicity introduction VIEW
PR, Tools of PR VIEW VIEW
Role of PR in IMC VIEW
Advantages and Disadvantages of PR VIEW
Types of PR VIEW
Managing PR: Planning, Implementation, evaluation and Research, Publicity VIEW
Sponsorship: Definition, Essentials of good Sponsorship VIEW
Event Sponsorship, Cause Sponsorship VIEW
Personal Selling, features VIEW
Role of Personal Selling in IMC VIEW
Advantages and Disadvantages of Personal Selling VIEW
Personal Selling process VIEW
Importance of Personal Selling VIEW

 

Unit 4 Evaluation & Ethics in Marketing Communication {Book}
Evaluating an Integrated Marketing program: VIEW
Evolution process of IMC, Messages evaluation VIEW
Advertising tracking research VIEW
Copy testing, emotional reaction Test VIEW
Cognitive Neuro Science – Online evaluation VIEW VIEW
Behavioral evaluation – Sales and Response Rate VIEW
POPAI, Toll free numbers, QR codes and Facebook likes VIEW
Response cards, Internet responses, Redemption rate VIEW
Test Markets: Competitive responses, Scanner Data, Purchase Simulation Test VIEW
Ethics and Marketing Communication: Stereotyping, Targeting Vulnerable customer VIEW
Offensive brand Messages, Legal issues, Commercial free Speech VIEW
Misleading claims, Puffery, fraud, Questionable B2B practices VIEW
Current Trends in IMC:
Internet & IMC VIEW
Advertising on Internet VIEW
PR through Internet Banner, Sales Promotion on Internet, Direct Marketing on Internet VIEW
University of Mumbai BMS Notes

Rural Marketing University of Mumbai BMS 4th Sem Notes

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Unit 1 Introduction {Book}
Introduction to Rural Marketing, Definition, Scope VIEW
Rural Market in India: Size, Scope VIEW
Rural development as a Core Area VIEW
Efforts put for rural Development by Government VIEW
Emerging Profile of Rural Markets in India VIEW
Problems of Rural Market VIEW
Constraints in Rural Marketing and Strategies to overcome VIEW

 

Unit 2 Rural Market {Book}
Rural consumer vs Urban consumer VIEW
Characteristics of Rural consumers VIEW
Rural Market Environment:
a) Demographics: Population VIEW
Occupation pattern VIEW
Literacy level VIEW
b) Economic factors: Income generation VIEW
Expenditure pattern VIEW
Rural Demand VIEW
Consumption Pattern VIEW
Rural Market index VIEW
Land use Pattern VIEW
c) Rural infrastructure: Rural housing, Electrification, Roads VIEW
Rural consumer behaviour: Meaning VIEW
Factors affecting Rural consumer behaviour: Social factor, Cultural factors, Technological factors, Lifestyle, Personality VIEW

 

Unit 3 Rural Marketing Mix. {Book}
Marketing Mix for Rural Market/Consumers VIEW
Product Strategies, Rural product categories: FMCG, Consumer Durables, Agriculture goods and Services VIEW
Importance of branding, Packaging VIEW VIEW
Importance of Packaging VIEW
Importance of Labelling VIEW
Nature of competition in Rural Markets VIEW
Problems of fake brands in Rural Markets VIEW
Pricing Strategies and objectives VIEW
Promotional strategies for Rural Market VIEW
Targeting for Rural Market VIEW
Rural Market Positioning VIEW
Rural Marketing Segmentation VIEW

 

Unit 4 Rural Marketing Strategies {Book}
Rural Marketing Strategies VIEW
Distribution strategies for Rural Consumers:
Channels of Distribution: HAATS, Mandis, Public distribution System, Co-operative Society VIEW
Distribution Models of FMCG like HUL & ITC VIEW
Distribution networks, ideal Distribution model for Rural market VIEW
Communication Strategy:
Channels in Rural communication, Developing effective communication VIEW
Determining communication objectives, Designing the message VIEW
Selecting the communication channels VIEW
Creating Advertisements for Rural Audiences VIEW
Rural Media: Mass media, Non-conventional Media, Personalized Media VIEW
University of Mumbai BMS Notes

Event Marketing University of Mumbai BMS 4th Sem Notes

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