University of Mumbai BMS Notes – Page 135

Business Environment University of Mumbai BMS 2nd Sem Notes

by indiafreenotes09/04/202007/04/20231

Unit 1 Introduction to Business Environment {Book}
Business Meaning Definition, Nature & Scope	VIEW	VIEW
Types of Business organizations		VIEW
Business environment Meaning, Characteristics, Scope & Significance		VIEW
Components of Business environment		VIEW
Micro and Macro environment Definition, Differentiation		VIEW
Analysis of business environment		VIEW
SWOT Analysis		VIEW
Introduction to Micro-Environment:
Internal environment: Value System, Mission, Objectives, Organizational Structure, Organizational Resources, Company Image, Brand equity		VIEW
External environment: Firms, Customers, Suppliers, Distributors, Competitors, Society		VIEW
Introduction to Macro-Environment: Demographic, Natural, Political, Social, Cultural, Economic, Technological, International and Legal		VIEW

Unit 2 Political and Legal Environment {Book}
Political Institutions: Legislature, Executive, Judiciary	VIEW
Role of Government in Business	VIEW
Legal framework in India	VIEW
Economic environment: Economic System and economic policies	VIEW
Concept of capitalism, Socialism and Mixed economy	VIEW
Impact of business on Public Sector, Private Sector and Joint Sector	VIEW
Sunrise sector of Indian economy	VIEW
Challenges of Indian economy	VIEW

Unit 3 Social, Cultural, Technological, Competitive Environment {Book}
Social and Cultural environment Nature		VIEW
Impact of foreign culture on Business		VIEW
Traditional Values and its impact		VIEW
Social Audit Meaning		VIEW
Importance of co-operative Government		VIEW
Social Responsibility of Business	VIEW	VIEW
Technological environment Features		VIEW
Impact of Technology on Business		VIEW
Competitive environment: Meaning		VIEW
Michael Porter’s Five forces Analysis		VIEW
Competitive Analysis		VIEW

Unit 4 International Environment {Book}
GSTT/WTO: Objective and Evolution of GATT		VIEW	VIEW
Uruguay round			VIEW
GATT vs. WTO			VIEW
WTO function, Pros and Cons	VIEW		VIEW
Globalization Meaning, Features of Globalization			VIEW
Nature and Stages of Globalization			VIEW
Advantages and Disadvantages of Globalization			VIEW
Foreign Market entry strategies			VIEW
LPG Model			VIEW
MNCs Definition, Meaning, Merits, Demerits			VIEW
MNC in India			VIEW
FDI Meaning, Concept and functions	VIEW		VIEW
Need for FDI in developing countries			VIEW
Factor influencing FDI			VIEW
FDI operations in India			VIEW
Challenges faced by International Business and investment opportunities for Indian Industry			VIEW

Principles of Management University of Mumbai BMS 2nd Sem Notes

by indiafreenotes09/04/202007/04/20231

Unit 1 Nature of Management {Book}
Management Concept, Significance, Roles & Skills	VIEW
Levels of Management	VIEW
Concept of PODSCORB	VIEW
Managerial Grid	VIEW
Evolution of Management Thoughts	VIEW
Contribution of F.W Taylor	VIEW
Henri Fayol	VIEW
Contingency Approach	VIEW

Unit 2 Planning and Decision Making {Book}
Planning Meaning, Importance, Limitations	VIEW	VIEW
Elements		VIEW
Process		VIEW
Management by objective (MBO)		VIEW
Decision Making Meaning, Importance+, Process		VIEW
Techniques of Decision Making		VIEW

Unit 3 Organizing {Book}
Organizing Concepts		VIEW
Organizing Principles		VIEW
Organization Structure Formal & Informal		VIEW
Line and Staff organization	VIEW	VIEW
Organization Matrix Structure		VIEW
Organizing Advantages and Limitations		VIEW
Departmentation Meaning, Basis and Significance		VIEW
Span of Control Meaning		VIEW
Graicunas Theory of Span of Control		VIEW
Factors affecting span of Control		VIEW
Centralization		VIEW
Decentralization		VIEW

Unit 4 Directing, Leadership, Co-ordination and Controlling {Book}
Directing Meaning and Process			VIEW
Leadership Meaning, Styles		VIEW	VIEW
Qualities of Good Leader			VIEW
Co-ordination as an essence of Management		VIEW	VIEW
Controlling Meaning, Process and Techniques	VIEW	VIEW	VIEW
Recent Trends:
Green Management			VIEW
CSR			VIEW

Basics of Financial Services University of Mumbai BMS 3rd Sem Notes

by indiafreenotes09/04/202007/04/20231

Unit 1 Financial System {Book}
An overview of financial system	VIEW
Financial Markets	VIEW
Structure of financial market (Organized and Unorganized Market)	VIEW
Components of financial system	VIEW
Major financial intermediaries	VIEW
Financial products	VIEW
Function of financial system	VIEW
SEBI Role and importance as regulators	VIEW
RBI Role and importance as regulators	VIEW

Unit 2 {Book}
Commercial banks functions	VIEW
Investment policy of Commercial Banks	VIEW
Liquidity in Banks	VIEW
Asset Structure of Commercial Banks	VIEW
Non-Performing Assets	VIEW
Interest rate reforms	VIEW
Capital adequacy Norms	VIEW
RBI: Organization & Management	VIEW
RBI: Role & function	VIEW
Development Banks: Characteristics, Functions	VIEW
Need and emergence of Development financial institutions in India	VIEW

Unit 3 {Book}
Basic, Characteristics of insurance	VIEW
Insurance company insurance	VIEW
Principles of insurance, Reinsurance	VIEW
Purpose and need of insurance	VIEW
Different kinds of Life insurance Products	VIEW
Fire, Marine insurance and Bancassurance	VIEW

Unit 4 {Book}
Concepts of Mutual fund	VIEW
Growth of Mutual funds in India	VIEW
Features and importance of Mutual fund	VIEW
Mutual fund Schemes	VIEW
Money market Mutual Funds	VIEW
Private sector Mutual Funds	VIEW
Evaluation of the Performance of Mutual funds	VIEW
Functioning of Mutual funds in India	VIEW

Introduction to Cost Accounting University of Mumbai BMS 3rd Sem Notes

by indiafreenotes09/04/202007/04/20231

Unit 1 Introduction {Book}
Meaning, Nature, Scope of Cost Accounting	VIEW
Objectives of Cost Accounting	VIEW
Financial accounting Vs. Cost Accounting	VIEW
Advantages and Disadvantages of cost Accounting	VIEW
Elements of costs-costs classification	VIEW
Installation of cost Accounting system	VIEW
Process costing (Simple and inter Process)	VIEW
Job Costing	VIEW

Unit 2 Elements of cost {Book}
Material costing:	VIEW
Stock valuation	VIEW
FIFO	VIEW
Weighted average method	VIEW
EOQ, EOQ with Discounts	VIEW
Calculation of stock Levels	VIEW
Labour costing: Bonus and incentive plan	VIEW
Overhead costing: Primary and Secondary	VIEW

Unit 3 Cost Projection {Book}
Cost Sheet: Current and Estimated	VIEW
Reconciliation of financial accounts and cost accounting	VIEW

Unit 4 {Book}
Uniform costing and interfirm comparison	VIEW
Emerging concepts:
Target costing	VIEW
Benchmarking	VIEW
JIT	VIEW
The Balance Scorecard, Concept, Process, Implementation of Balance Scorecard	VIEW
Strategic based control	VIEW

Equity & Debt Market University of Mumbai BMS 3rd Sem Notes

by indiafreenotes09/04/202007/04/20231

Unit 1 Introduction to Financial Market {Book}
Equity Market: Meaning & Definition of equity share	VIEW
Growth of corporate sector & simultaneous growth of equity shareholders	VIEW
Divorce between ownership and management in companies	VIEW
Development of Equity culture in India & current position	VIEW
Debt Market: Evolution of debt market in India	VIEW
Money market in India	VIEW
Debt market in India	VIEW
Regulatory framework in the Indian Debt Market	VIEW

Unit 2 Dynamics of Equity Market {Book}
Primary Equity Market	VIEW
IPO- Method followed	VIEW
Book building	VIEW
Role of merchant bankers in fixing the price	VIEW
Red herring prospectus: Unique features	VIEW
Numerical on sweat equity	VIEW
Employee stock ownership Plan (ESOP)	VIEW
Right issues of Shares	VIEW
Secondary Equity Market	VIEW
Definitions & function of stock exchanges	VIEW
Evolution & Growth of stock exchanges	VIEW
NSE, BSE OTCEI & overseas stock exchanges	VIEW
Recent development in Stock exchanges	VIEW
Stock market indices	VIEW

Unit 3 Players in debt markets {Book}
Govt. Securities	VIEW
Public sector bonds & Corporate Bonds	VIEW
Open market operations	VIEW
Security Trading corp. of India	VIEW
Primary Dealers in Govt. Securities	VIEW
Features of Bonds	VIEW
Types of Bonds	VIEW

Unit 4 Valuation of Equity & Bonds {Book}
Balance sheet valuation	VIEW
Dividend discount Model (Zero growth, Constant growth, Multiple growth)	VIEW
Price earning Model	VIEW
Determinants of the value of bonds	VIEW
Yield to Maturity	VIEW
Interest rate risk	VIEW
Determinants of interest rate risk	VIEW

Corporate Finance University of Mumbai BMS 3rd Sem Notes

by indiafreenotes09/04/202007/04/20231

Unit 1 Introduction to corporate finance {Book}
Meaning, Principles of Corporate finance, Significance of Corporate finance	VIEW
Amount of capitalization, Over Capitalization and Under Capitalization	VIEW
Fixed capital	VIEW
Working capital funds	VIEW
Introduction to ownership Securities, Ordinary Shares, Reference Shares	VIEW
Creditor Ship Securities, Debtors and Bonds	VIEW
Convertible Debentures	VIEW
Concept of Private Placement of Securities	VIEW

Unit 2 {Book}
Introduction to Capital Structure Theories	VIEW
EBIT-EPS analysis for Capital Structure decision	VIEW
Cost of Capital	VIEW
Cost of Debt	VIEW
Cost of Preference Shares	VIEW
Cost of Equity Shares	VIEW
Cost of Retained Shares	VIEW
Calculation of Weighted Cost of Capital	VIEW
Introduction to concept of Leverage	VIEW
Operating Leverage	VIEW
Financial Leverage	VIEW
Combined Leverage	VIEW

Unit 3 {Book}
Time value of Money: Compounding and Discounting	VIEW
Capital Budgeting	VIEW
Net Present Value	VIEW
Internal Rate of Return	VIEW
Importance of Risk and Return analysis in Corporate finance	VIEW
Unit 4 {Book}
Public deposits and RBI regulations	VIEW
Company deposits	VIEW
SEBI Regulations	VIEW
Protection of Depositors	VIEW
Public deposits with NBFC’s	VIEW
Foreign capital and Collaboration	VIEW
Foreign direct investment (FDI)	VIEW
Emerging trends in FDI	VIEW
Global Depository Receipts	VIEW
Capital flows	VIEW
equity debt Ratio	VIEW
Sources of Short-term finance: Bank overdraft, Cash credit, factoring	VIEW

Consumer Behaviour University of Mumbai BMS 3rd Sem Notes

by indiafreenotes09/04/202007/04/20231

Unit 1 Introduction to Consumer Behaviour {Book}
Meaning of Consumer Behaviour	VIEW
Features and importance of Consumer Behaviour	VIEW
Types of Consumer (Institutional & Retail)	VIEW
Diversity of Consumers and their Behaviour	VIEW
Types of Consumer Behaviour	VIEW
Profiling the consumer and understating their needs	VIEW
Consumer involvement	VIEW
Application of Consumer Behaviour Knowledge in Marketing	VIEW
Consumer Decision Making Process	VIEW
Determinants of Buyer Behaviour	VIEW
Buyer Behaviour factors affecting each stage and need Recognition	VIEW

Unit 2 Individual: Determinants of Consumer Behaviour {Book}
Consumer Needs	VIEW
Consumer Motivation	VIEW
Personality: Concept, Nature of Personality	VIEW
Freudian, Non-Freudian Theory	VIEW
Trait Theory	VIEW
Personality of Traits and Its Marketing Significance	VIEW
Product Personality	VIEW
Brand personification	VIEW
Self-concept	VIEW
Consumer Perception	VIEW
Learning: Theory	VIEW
Nature of Consumer Attitudes	VIEW
Consumer attitude formation and Change in Attitude	VIEW

Unit 3 Environmental Determinants of Consumer Behaviour {Book}
Family influence on Buyer Behaviour	VIEW
Roles of different members, needs perceived and evaluation rules	VIEW
Factors affecting the need of the Family, Family life cycle stage and size	VIEW
Social class and influences	VIEW
Group Dynamics	VIEW
Consumer Reference group	VIEW
Reference Groups	VIEW
Opinion Leaders	VIEW
Social influences	VIEW
Ingroup Vs. Outgroup influences	VIEW
Role of opinion leaders in diffusion of innovation	VIEW
Role of opinion leaders in Purchase process	VIEW
Cultural influence on Consumer Behaviour	VIEW
Understanding cultural and Sub-cultural influences on individual, norms and their roles, customs, Traditions and Value Systems	VIEW

Unit 4 Consumer Decision Making Models and New Trends {Book}
Consumer Decision Making Models: Howard Seth Model, Engel Blackwell, Miniard Model, Nicosia Model	VIEW
Diffusion of innovation, Process of Diffusion and Adoption, innovation	VIEW
e-Buying Behaviour	VIEW
e-Buyer Vs. The brick and Mortar buyer	VIEW
Influences on e-buying	VIEW

Product Innovations Management University of Mumbai BMS 3rd Sem Notes

by indiafreenotes09/04/202007/04/20231

Unit 1 {Book}
Innovation Concept and Features	VIEW
Types of Innovation	VIEW
Innovations Management	VIEW
Features of Innovations Management	VIEW
Significance of Innovations	VIEW
Principles of Innovations	VIEW
Left and Right Brain Thinking	VIEW
Creative Thinking	VIEW
Traditional Vs Creative Thinking	VIEW
Intuition	VIEW
Creativity Concept and Types	VIEW
Methods of Creativity	VIEW
Safeguarding Innovation	VIEW
Intellectual Property Rights	VIEW
Patents	VIEW
Trademarks	VIEW
Industrial Design	VIEW
Copyright	VIEW
Trade Secrets	VIEW

Unit 2 {Book}
Organizing for Innovation	VIEW
Organizational Theories	VIEW
Organizational Structures	VIEW
Traits of Innovative Organization	VIEW
Factors Influencing Organizational Design	VIEW
Strategizing Innovation	VIEW
Developing Innovation Strategy	VIEW
Market Standing Based Strategies	VIEW
Managing Innovation Function	VIEW
Planning	VIEW
Organizing	VIEW
Staffing	VIEW
Controlling	VIEW
Characteristics of Good Management	VIEW
Climate and Culture for Innovation	VIEW
Need for Creative Organization	VIEW
Characteristics for Creative Organization	VIEW
Creating Creative Organization	VIEW
7s Framework	VIEW
Fostering Innovation Climate and Culture	VIEW

Unit 3 {Book}
Product Innovation	VIEW
Types of New Product	VIEW
Technology Strategy for Product Innovation	VIEW
New Product Development Process	VIEW
Packaging Innovations	VIEW
Positioning Innovation	VIEW
New Product Failures	VIEW
Cases of Innovating Companies	VIEW
Process Innovation	VIEW
Management Process Concept and Features	VIEW
Types of Process Innovation	VIEW
Process Improvement Methods	VIEW
Business Process Reengineering	VIEW
Benchmarking	VIEW
Concept of Diffusion and Adoption	VIEW
Impact of Innovation	VIEW
Diffusion as an Integral Part of Innovation Strategy	VIEW
Innovations Diffusion Theories	VIEW
Factors Influencing Diffusion Strategy	VIEW
Internationalization of Innovations	VIEW

Unit 4 {Book}
Concept of New Product Development	VIEW
Product Specification and Establishment of Specifications	VIEW
Establishing Target Specifications	VIEW
Setting the Final Specifications	VIEW
Methods of Concept Generation	VIEW
Methods for Selecting a Concept	VIEW
Benefits of Choosing a Structured Method	VIEW
Screening	VIEW
Scoring	VIEW
7-Test Methods of Concept Testing	VIEW
Product Testing: Introduction and Purpose	VIEW
Overriding Concerns of Product Testing	VIEW
Major Decision in Constructing a Product Test	VIEW

Advertising University of Mumbai BMS 3rd Sem Notes

by indiafreenotes09/04/202021/08/20251

Unit 1 Introduction to Advertising {Book}
Definition and Nature of Advertising	VIEW
Evolution of Advertising	VIEW
Functions of Advertising	VIEW
Advertising Importance	VIEW
Advertising Scope	VIEW
Advertising Features, Benefits	VIEW
5 M’s of Advertising	VIEW
Types of Advertising:
Consumer Advertising	VIEW
Industrial Advertising	VIEW
Institutional Advertising	VIEW
Classified Advertising	VIEW
National Advertising	VIEW
Generic Advertising	VIEW
Theories of Advertising:
Stimulus Response Theory	VIEW
AIDA Model	VIEW
Hierarchy effects Model	VIEW
Means-end Theory, Visual verbal imaging	VIEW
Cognitive Dissonance Theory	VIEW
Ethics and Laws in Advertising:	VIEW
Puffery, Shock Ads, Subliminal Advertising, Weasel Claim	VIEW
Surrogate Advertising, Comparative Advertising	VIEW
Comparative Advertising code of ethics	VIEW
Regulatory Body for advertising	VIEW
CSR	VIEW
Public Service Advertising, Corporate Advertising, Advocacy Advertising	VIEW
Social, Cultural, economic impact of Advertising	VIEW
The impact of ads on Kids, women	VIEW

Unit 2 Strategy and Planning process in Advertising {Book}
Marketing Plan	VIEW
Advertising Plan: Background	VIEW
Situational analysis related to Advertising issues	VIEW
Marketing objectives, Advertising objectives	VIEW
Target Audience	VIEW
Brand Positioning	VIEW
Brand equity	VIEW
Brand image	VIEW
Brand Personality	VIEW
Brand Creative strategy, Message Strategy, Media Strategy	VIEW
Integration of advertising with other communication tools	VIEW
Role of Advertising in Marketing Mix.	VIEW
Product planning	VIEW
Product Brand policy	VIEW
Price	VIEW
Packaging	VIEW
Product Distribution	VIEW
Elements of promotion	VIEW
Role of advertising in PLC	VIEW
Advertising agencies: Functions	VIEW
Advertising agencies: Structure, Types	VIEW
Selection criteria for advertising agency	VIEW
Maintaining agency-client Relationship	VIEW
Agency Compensation	VIEW

Unit 3 Creativity in Advertising {Book}
Creativity: Introduction, importance	VIEW
Creative Process, Creative Strategy Development, Advertising campaign	VIEW
Determining the Message Theme/Major Selling ideas	VIEW
Introduction to USP	VIEW
Positioning Strategies	VIEW
Persuasion and Types of Advertising appeal	VIEW
Role of source in ads and celebrities as source in Indian ads	VIEW
Execution styles of presenting ads	VIEW
Role of different elements of ads: Logo, Company signature, Slogan, Tagline, Jingles, illustrations etc.	VIEW
Creating the TV commercial: Visual Techniques, Writing script, Developing storyboard, Music, Soundtrack	VIEW
Creating Radio commercial: Words, Sounds, Music,	VIEW
Scripting the commercial: Clarity, coherence, pleasantness, believability, interest, Distinctiveness	VIEW
Copywriting: Elements of Advertisement copy, Headline, sub-headline, Layout, Body copy, Slogans, Signature, closing ideas, Types of copy, Copy Research, essentials of good copy	VIEW
Principles of copywriting for print, OOH	VIEW

Unit 4 Budget, Evaluation, Current trends and Careers in Advertising {Book}
Advertising Budget: Definition, features	VIEW
Advertising Budget objectives	VIEW
Preparation of Advertisement Budget	VIEW
Advertising Budgeting	VIEW
Methods of budgeting	VIEW
Evaluation of Advertising effectiveness: pre-testing and Post-testing objectives	VIEW
Testing process for Advertising effectiveness & Method	VIEW
Concept Testing v/s Copy Testing	VIEW
Current testing in Advertising:
Rural and Urban Advertising	VIEW
Digital Advertising	VIEW
Content Marketing (Advertorials)	VIEW
Retail Advertising	VIEW
Lifestyle Advertising	VIEW
Ambush Advertising	VIEW
Global Advertising: Scope, Challenges	VIEW
Careers in Advertising:
Careers in Media and Supporting firms	VIEW
Freelancing option for careers in Advertising	VIEW
Role of Advertising Accounts executives	VIEW
Campaign Agency family Tree: Topmost advertising agencies and their famous advertisement Design	VIEW

Social Marketing University of Mumbai BMS 3rd Sem Notes

by indiafreenotes09/04/202007/04/20231

Unit 1 {Book}
Social Marketing	VIEW
Features of Social Marketing	VIEW
Need for Social Marketing	VIEW
Evolution of Social Marketing	VIEW
Social Marketing vs Commercial Marketing	VIEW
Challenges of Social Marketing	VIEW
Social Marketing Unique Value Proposition	VIEW
Relevance of Social Marketing	VIEW
Environment in Social Marketing	VIEW
Impact of Environment in Social Marketing	VIEW

Unit 2 {Book}
Social Marketing Plans, Steps in Developing Social Marketing Plans	VIEW
Importance of Planning	VIEW
Segmentation, Criteria for Evaluating Segments	VIEW
Targeting	VIEW
Selecting Target Audience for Social Marketing	VIEW
Positioning, Types of Positioning	VIEW
Product and Social Product	VIEW
Level of Product	VIEW
Social Product Branding Decision	VIEW
Price: Monetary and Non-Monetary Incentives for Desired Behaviour	VIEW
Pricing Objectives	VIEW
Pricing Strategies	VIEW
Place, 5 A’s of Distribution of Product in Social Marketing	VIEW
Promotions: Developing a Promotional Mix for Social Product	VIEW
Message Strategy	VIEW
Creativity Strategy	VIEW
Selecting Communication Channels	VIEW

Unit 3 {Book}
Behavior Objectives	VIEW
Knowledge Objectives and Belief Objectives	VIEW
Behavior Change Models	VIEW
Social Norm Theory	VIEW
The Diffusion of Innovation Model	VIEW
The Health Belief Model	VIEW
The Ecological Model	VIEW
Theory of Reasoned Action	VIEW
Theory of Planned Behavior	VIEW
Social Cognitive Learning Theory	VIEW
The Behavioral Economics Framework	VIEW
The Nudge Factor	VIEW
The Science of Habit Farming	VIEW
Not for Profit Organization (NPO)	VIEW
NGO	VIEW
Voluntary Organizations	VIEW
Third Sector	VIEW
Corporate Social Responsibility (CSR)	VIEW
Corporate social responsibility (CSR) in India	VIEW
CSR Impact Evaluation	VIEW
Need for Governance is Not for Profit Sector	VIEW
Ethics in Social Marketing	VIEW

Unit 4 {Book}
Marketing Health	VIEW
Marketing Education	VIEW
Marketing Medicare	VIEW
Marketing Sanitation	VIEW
Marketing Financial Literacy & Savings	VIEW
Marketing Digital Literacy	VIEW
Marketing of Social Issues of Youth	VIEW
Social Work as a Profession	VIEW
Social Entrepreneurship	VIEW
Careers in Social Marketing	VIEW

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Unit 1 Introduction to corporate finance {Book}

Meaning, Principles of Corporate finance, Significance of Corporate finance

Amount of capitalization, Over Capitalization and Under Capitalization

Fixed capital

Working capital funds

Introduction to ownership Securities, Ordinary Shares, Reference Shares

Creditor Ship Securities, Debtors and Bonds

Convertible Debentures

Concept of Private Placement of Securities

Unit 2 {Book}

Introduction to Capital Structure Theories

EBIT-EPS analysis for Capital Structure decision

Cost of Capital

Cost of Debt

Cost of Preference Shares

Cost of Equity Shares

Cost of Retained Shares

Calculation of Weighted Cost of Capital

Introduction to concept of Leverage

Operating Leverage

Financial Leverage

Combined Leverage

Unit 3 {Book}

Time value of Money: Compounding and Discounting

Capital Budgeting

Net Present Value

Internal Rate of Return

Importance of Risk and Return analysis in Corporate finance

Unit 4 {Book}

Public deposits and RBI regulations

Company deposits

SEBI Regulations

Protection of Depositors

Public deposits with NBFC’s

Foreign capital and Collaboration

Foreign direct investment (FDI)

Emerging trends in FDI

Global Depository Receipts

Capital flows

equity debt Ratio

Sources of Short-term finance: Bank overdraft, Cash credit, factoring

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Like this:

Unit 1 Introduction to Consumer Behaviour {Book}

Meaning of Consumer Behaviour

Features and importance of Consumer Behaviour

Types of Consumer (Institutional & Retail)

Diversity of Consumers and their Behaviour

Types of Consumer Behaviour

Profiling the consumer and understating their needs

Consumer involvement

Application of Consumer Behaviour Knowledge in Marketing

Consumer Decision Making Process

Determinants of Buyer Behaviour

Buyer Behaviour factors affecting each stage and need Recognition

Unit 2 Individual: Determinants of Consumer Behaviour {Book}

Consumer Needs

Consumer Motivation

Personality: Concept, Nature of Personality

Freudian, Non-Freudian Theory

Trait Theory

Personality of Traits and Its Marketing Significance

Product Personality

Brand personification

Self-concept

Consumer Perception