Statement of changes in Working Capital

In the preparation of funds flow statement, the first step is to find out the net amount of increase or decrease of working capital, as increase in net working capital is a use of funds and decrease in net working capital is a source. Since net working capital is excess of current assets over current liabilities, the increase or decrease in the net working capital can be found out by comparing the current assets and current liabilities contained in the balance sheets of two following dates. For this purpose, a statement is prepared which is called statement or schedule of changes in net working capital. This statement helps to identify the change in position of the working capital. While preparing the statement of changes in working capital, the following points are considered.

* Increase in current assets , increase in net working capital
* Decrease in current assets , decrease in net working capital
* Increase in current liabilities , decrease in net working capital
* Decrease in current liabilities, increase in net working capital

The statement or schedule of changes in net working capital can be prepared by using one of the following forms.

  1. Using only current account

The statement or schedule of changes in net working capital can be prepared by using only current account, viz. account of current assets and current liabilities. While preparing the statement, the current assets and current liabilities of the previous year are compared with those of the current year and changes (increase or decrease) therein are determined. If the total of increase is more than that of decrease, there is an increase in net working capital, or vice versa.

  1. Using both current and non-current accounts

The statement or schedule of changes in net working capital can also be prepared by using both current as well as non-current accounts. Current account is the account of current assets and current liabilities and non-current account of non-current assets and non-current liabilities and owner’s equity. Increase in an item of current assets or decrease in an item of current liabilities from previous year to this year is debited, while increase in an item of current liabilities or decrease in an item of current assets is credited to current account. On other hand, increase in an item of non-current assets or decrease in an item of non-current liabilities from the previous year to this year is debited, while increase in an item of non-current liabilities and owner’s equity and decrease in an item of non-current assets is credited to non-current account.

The preparation of statement of changes in networking capital under this method is advantageous as compared to the previous method as it is easy to prepare funds flow statement there from.

Changes in Net Working Capital = Working Capital (Current Year) – Working Capital (Previous Year)

Or

Change in a Net Working Capital = Change in Current Assets – Change in Current Liabilities

  • Step 1: Find the Current Assets for the current year and previous year

From the point of the current asset of view, we consider the below:

      • Inventory
      • Accounts Receivable
      • Prepaid Expenses
  • Step 2: Find the Current Liability for the Current Year and Previous Year

From the current liabilities, we consider the below:

      • Accounts Payable & Accrued Expenses
      • Interest Payable
      • Deferred Revenue
  • Step 3: Find Working Capital for the Current Year and Previous Year
      • Working Capital (Current Year) = Current Assets (current year) – Current Liabilities (current year)
      • Working Capital (Current Year) = Current Assets (current year) – Current Liabilities (current year)
  • Step 4: Calculate Changes in Net Working Capital using the formula below –
      • Changes in Net Working Capital Formula = Working Capital (Current Year) – Working Capital (Previous Year).

Uses and Limitations of Fund Flow Statement

Uses of Funds Flow Statement:

By highlighting the changes in the distribution of the resources of an undertaking, the funds flow statement enables the financial manager to have a clear perspective of the organization’s financial strengths and weaknesses. It provides answers to a number of difficult questions.

(a) It explains the financial consequences of business operations. For example, a business may be earning huge profits, but its liquidity position would be highly unsatisfactory.

The funds statement will explain the causes for such situation by showing what has become of the profits earned. Further, the statement would explain the direction of flow of funds into productive or non-productive activities.

When a balance sheet presents a distorted picture of an undertaking because of a number of non-fund transactions, the funds statement would be an illuminating document.

(b) Debt capital is very essential for increased profitability of any enterprise. But the creditors may like to ascertain the credit worthiness and the funds generating capacity of the organization.

They may like to know in what way the management has utilized the funds in the past and how the funds would be utilized in future. The funds flow statement would enable the finance manager to answer such questions in a befitting manner.

(c) It acts as an instrument for allocation of the company’s scarce resources. A proposed funds statement will help to find out how the management is going to allocate the resources for meeting future productive programmes of the business.

When the projected funds statement is tied to the capital budget, it will help management to maintain the financial health of the organization.

(d) It is a test for evaluating the effective use of working capital by the management. Information on the adequacy or inadequacy of working capital will enable the management to decide what possible steps it should take for effective use of surplus working capital, or in the case of inadequate working capital to make suitable arrangements to make up the deficiency.

Limitations of Funds Flow Statement:

Despite its multiple managerial uses, the funds flow statements suffer from certain limitations.

  1. As this statement ignores non-fund items, it becomes a crude device compared to the income statement and balance sheet.
  2. The statement does not reveal shifts among the items making up the current assets and current liabilities. It does not tell whether any loss of working capital has unduly weakened the financial position.

Only an examination of the balance sheet at the end of the period will show the end of these changes. Therefore, funds flow statement cannot supplant but only supplement the conventional financial statements, either in whole or in part.

  1. The information used for the preparation of funds flow statement is essentially historical in nature, though attempts are made to project the funds statement for the future period.

Despite these limitations, the information supplied by the funds flow statement is really an invaluable aid to management in planning capital expenditure, devising dividend and other financial policies.

Fund Flow Statement, Introductions, Objectives, Steps, Importance

Fund Flow Statement is a financial report that explains the movement of funds within a business during a specific period. It shows the sources from which funds were obtained and the ways in which those funds were utilized. Unlike the income statement, which focuses on profitability, or the balance sheet, which reflects financial position at a given date, the Fund Flow Statement highlights changes in working capital and long-term financial planning.

The statement is particularly useful in analyzing how operational activities, investments, and financing decisions impact the financial health of the organization. For example, it reveals whether funds were generated from internal operations like profits or from external sources such as loans or equity. Similarly, it shows whether funds were applied to purchase fixed assets, repay debts, or increase working capital.

By identifying these movements, the Fund Flow Statement helps managers evaluate liquidity, financial stability, and the effectiveness of capital utilization. It also supports decision-making regarding investments, dividend policies, and future financing requirements. Thus, it serves as a bridge between the balance sheet and income statement, providing a dynamic view of how resources are managed within the business.

Objectives of Fund Flow Statement:

  • Analyzing Sources and Applications of Funds

The primary objective of a fund flow statement is to explain where the business obtained its funds and how they were utilized during a given period. It identifies sources such as profits, loans, or equity and applications such as asset purchases, debt repayment, or dividend distribution. This clarity enables managers, investors, and stakeholders to understand the flow of resources. By analyzing both inflows and outflows, the statement provides a comprehensive view of financial management practices.

  • Assessing Changes in Working Capital

The fund flow statement focuses on movements in working capital, which includes current assets and liabilities. It highlights whether operations have increased or decreased liquidity. For instance, if funds are tied up in inventories or receivables, working capital may decline. Conversely, efficient collections or reduced liabilities may improve liquidity. This assessment helps managers identify areas of concern in short-term financial management and ensures sufficient working capital is maintained for smooth operations.

  • Supporting Long-Term Financial Planning

Another important objective of the fund flow statement is to assist in long-term financial planning. It reveals how funds are raised and applied to long-term uses such as purchasing fixed assets, expanding capacity, or restructuring debt. By showing how operations and financing decisions affect long-term stability, the statement becomes a tool for evaluating strategic initiatives. This information allows management to plan investments, funding strategies, and future capital needs with greater accuracy and foresight.

  • Evaluating Financial Stability and Strength

The fund flow statement helps in evaluating a company’s overall financial strength and stability. By examining how funds are generated and applied, it indicates whether the business relies too heavily on external borrowing or sustains itself through internal operations. It also highlights repayment capacity and ability to finance growth. Investors and creditors use this information to assess risk and financial soundness, while management relies on it to safeguard the company’s long-term financial position.

  • Identifying Causes of Financial Changes

One of the key objectives of the fund flow statement is to explain why a company’s financial position has changed between two balance sheet dates. It identifies specific factors such as increased borrowing, asset purchases, repayment of liabilities, or retained earnings that contributed to financial changes. By pinpointing exact causes, management can evaluate whether changes were beneficial or harmful to the business. This makes the statement a valuable diagnostic tool for financial analysis.

  • Facilitating Decision-Making

The fund flow statement aids management in making informed financial decisions. By showing the movement of funds, it allows managers to decide on future investments, borrowing needs, or dividend policies. For instance, if funds are largely used for fixed asset purchases, management may delay dividends to preserve liquidity. Conversely, if internal operations generate sufficient funds, expansion plans can be pursued confidently. This decision-making support is one of the statement’s most practical and impactful objectives.

  • Ensuring Efficient Utilization of Funds

Efficiency in utilizing available funds is crucial for business success. The fund flow statement helps assess whether resources are being applied productively or wasted. For example, funds used excessively in idle inventories reflect inefficiency, whereas investment in profitable ventures demonstrates effective use. By highlighting such patterns, the statement encourages better allocation of resources. Management can reallocate funds toward more productive areas, ensuring that capital contributes to growth, profitability, and sustainable business performance.

  • Enhancing Communication with Stakeholders

The fund flow statement also serves as a communication tool between management and external stakeholders such as investors, creditors, and regulators. It provides transparency by disclosing how the business manages its financial resources. Stakeholders gain confidence when they see funds being generated and applied prudently. This enhances credibility and trust in the organization. By fulfilling this objective, the fund flow statement not only improves internal management control but also strengthens external stakeholder relationships.

Steps in Preparing a Fund Flow Statement:

Step 1. Collecting Financial Statements

The first step in preparing a fund flow statement is to collect the necessary financial information, primarily the balance sheets of the current year and the previous year. Additional data such as the income statement and schedules of non-current assets and liabilities may also be required. These documents provide the foundation for identifying changes in assets, liabilities, and equity. Without accurate and complete financial statements, preparing a reliable fund flow statement is not possible, making this step essential.

Step 2. Preparing a Schedule of Changes in Working Capital

After collecting data, the next step is to prepare a schedule of changes in working capital. This involves listing current assets and current liabilities from two consecutive balance sheets. The difference between them indicates an increase or decrease in working capital. An increase in current assets or decrease in current liabilities increases working capital, while the opposite reduces it. This schedule helps highlight how day-to-day operations and financial activities affect liquidity, forming the basis for analysis.

Step 3. Identifying Non-Current Items

The third step involves identifying non-current items such as fixed assets, long-term investments, long-term loans, and reserves. These items directly affect the flow of funds but are not part of working capital. For example, the purchase of machinery requires funds, while issuing long-term debentures generates funds. By isolating these items, businesses can evaluate how long-term financing and investment activities have influenced overall financial movement, providing a broader perspective beyond just operational working capital changes.

Step 4. Calculating Funds from Operations

Funds from operations represent the internal source of funds generated through business activities. To calculate this, the net profit from the income statement is adjusted for non-cash expenses like depreciation, amortization, and provisions, as well as non-operating incomes such as profit from asset sales. The adjusted figure reflects the actual cash flow generated from operations. This step ensures that only operating performance, free from accounting adjustments, is considered in the fund flow statement for accuracy.

Step 5. Determining Sources of Funds

After calculating operational funds, the next step is to list all sources of funds. These may include issuance of shares, raising long-term loans, sale of fixed assets, or internal accruals. Identifying sources is important because it reveals how the organization has financed its activities. By analyzing these sources, management can evaluate whether the company relies more on internal generation or external borrowing, which directly impacts long-term financial stability and strategic planning decisions.

Step 6. Determining Applications of Funds

Once sources are identified, the next step is to determine how those funds have been applied. Applications may include purchasing fixed assets, repaying loans, paying dividends, or increasing working capital. This step ensures that every inflow of funds is matched with a corresponding outflow. By listing applications, the statement highlights whether funds are used for growth, debt reduction, or operational needs. This analysis helps managers assess the efficiency and appropriateness of fund utilization within the business.

Step 7. Preparing the Fund Flow Statement

At this stage, the actual fund flow statement is prepared in a tabular format, clearly showing sources of funds on one side and applications of funds on the other. The statement also reconciles changes in working capital, ensuring that the net increase or decrease is fully explained. This structured presentation provides clarity on how funds have moved within the organization. It serves as a comprehensive financial summary that can be used by management, investors, and creditors.

Step 8. Analyzing and Interpreting Results

The final step is analyzing and interpreting the fund flow statement to draw meaningful conclusions. Managers examine whether funds were raised from internal or external sources and whether they were applied effectively. For example, heavy reliance on loans may signal financial risk, while investment in fixed assets may indicate expansion. This interpretation supports decision-making regarding future financing, cost control, and investment strategies. Without this step, the statement remains only a record rather than a decision-making tool.

Importance of Fund Flow Statement in Business Decision-Making:

  • Evaluates Financial Health

A fund flow statement highlights the changes in financial position by showing sources and applications of funds. It helps in understanding whether funds are being generated from operations or borrowed from external sources. This evaluation provides a clear picture of the organization’s financial health. Business leaders use this information to assess liquidity, solvency, and financial strength. By examining how funds flow, managers can determine the long-term sustainability of operations and make strategic decisions for future growth.

  • Assists in Working Capital Management

Effective working capital management is essential for ensuring smooth day-to-day operations. The fund flow statement provides insights into how working capital is increasing or decreasing and the reasons behind such changes. Managers can use this information to avoid liquidity crises, maintain an adequate cash balance, and manage current assets and liabilities effectively. This helps businesses balance short-term obligations with available resources, reducing financial stress and improving operational efficiency, which is vital for sustaining market competitiveness.

  • Supports Investment Decisions

The fund flow statement helps businesses identify whether funds have been effectively utilized in long-term investments, such as purchasing fixed assets or expanding capacity. By analyzing applications of funds, managers can determine whether investments are productive and aligned with business goals. It also highlights the availability of surplus funds that can be reinvested for future growth. This clarity ensures that decisions regarding expansion, modernization, or diversification are based on reliable financial insights, reducing investment risks significantly.

  • Guides Financing Decisions

Financing is a critical area in business decision-making. A fund flow statement shows the extent to which a company depends on external borrowings or internal accruals. It highlights how funds are raised through equity, debentures, or loans. This helps management decide on the most suitable financing mix. Understanding reliance on debt versus equity enables businesses to control financial risk, reduce interest costs, and maintain an optimal capital structure, ensuring long-term financial stability and investor confidence.

  • Measures Operational Efficiency

By analyzing funds generated from operations, the fund flow statement reflects the efficiency of the core business activities. If a company consistently generates positive funds from operations, it signals strong performance. On the other hand, negative funds may indicate inefficiencies or over-dependence on external financing. This measure allows managers to evaluate profitability beyond accounting profits by focusing on actual cash flows. Thus, it plays an important role in monitoring operational efficiency and improving performance strategies.

  • Aids in Strategic Planning

The fund flow statement provides a comprehensive overview of financial movements, making it a powerful tool for long-term strategic planning. Managers can use the insights to decide on future investments, debt restructuring, or cost-cutting measures. For example, if the statement shows excessive funds spent on debt repayments, strategies can be made to strengthen internal cash generation. By aligning fund flows with business objectives, management ensures that strategic plans are realistic, sustainable, and financially feasible.

  • Enhances Stakeholder Confidence

Investors, creditors, and financial institutions rely on fund flow statements to evaluate the company’s financial management practices. A well-prepared fund flow statement demonstrates transparency in fund utilization and effective financial control. This enhances the confidence of stakeholders, encouraging them to invest or extend credit. It assures them that funds are not misused but allocated to productive areas. Building such trust strengthens business relationships and supports long-term growth by securing financial support when needed.

  • Identifies Financial Risks

The fund flow statement is valuable in identifying potential financial risks, such as excessive reliance on borrowings or inefficient use of funds. By analyzing mismatches between sources and applications, management can detect early warning signs of financial distress. This allows corrective measures to be taken before issues escalate into crises. For example, if funds are being used primarily for debt repayment instead of expansion, it may signal liquidity problems. Early identification ensures timely and effective risk management.

Fund Flow Statement vs Cash Flow Statement

Aspect Fund Flow Statement Cash Flow Statement
Focus Working Capital Cash & Equivalents
Basis Accrual Cash
Period Long-term Short-term
Objective Financial Position Liquidity
Time Horizon Years Months/Year
Coverage All Funds Only Cash
Nature Analytical Realistic
Usefulness Planning Control
Preparation Non-standard Standard (AS-3/IAS-7)
Data Source Balance Sheet Cash Records
Key Output Fund Changes Cash Movements
Reporting Style Broad Specific
User Orientation Investors/Management Management/Creditors

Meaning and Concept of Fund, Funding, Reasons, Types

A fund is a pool of money set aside for a specific purpose, often managed by individuals, institutions, or governments. Funds are used to finance projects, investments, or operations, such as retirement funds, mutual funds, or emergency funds. In business, funds can be internally generated from profits or externally raised through investors. Funds are typically tracked and managed carefully to ensure they serve their intended purpose. Whether for personal savings, charitable causes, or business ventures, a fund provides structured financial resources to support ongoing or future needs, helping ensure stability, planning, and financial control.

Funding

Funding refers to the act of providing financial resources to support a business, project, or cause. It can come from various sources such as personal savings, loans, investors, crowdfunding, or government grants. In startups and entrepreneurship, funding is crucial for product development, marketing, hiring, and scaling operations. There are different stages of funding like seed, venture capital, and series funding. The type and amount of funding depend on business needs and growth objectives. Effective funding ensures a project’s financial health, enabling innovation and expansion while often involving ownership or repayment agreements with fund providers.

Reasons of Funding:

  • Startup Capital

Funding launches a business by covering initial costs like product development, licenses, and early hires. Without capital, ideas remain unrealized. Investors (angels, VCs) provide this runway in exchange for equity or future returns.

  • Scaling Operations

Expanding to new markets, hiring talent, or boosting production requires significant capital. Funding fuels growth beyond bootstrapping limits, helping businesses capture market share before competitors.

  • Research & Development (R&D)

Innovation demands investment in tech, prototypes, and testing. Funding accelerates R&D cycles, enabling breakthroughs (e.g., AI tools, pharmaceuticals) that secure a competitive edge.

  • Marketing and Customer Acquisition

Brand awareness and lead generation require budgets for ads, SEO, and sales teams. Funding ensures campaigns reach critical mass to drive sustainable revenue.

  • Survival in Crisis

Economic downturns, cash flow gaps, or unexpected setbacks (e.g., pandemic disruptions) threaten survival. Emergency funding (loans, grants) stabilizes operations.

  • Debt Refinancing

Businesses secure funding to repay high-interest loans, reducing financial strain and improving credit health for future growth.

  • Strategic Acquisitions

Funding enables purchasing competitors, patents, or complementary businesses to consolidate market power and diversify offerings.

Types of Funding:

  • Bootstrapping (Self-Funding)

Bootstrapping means funding a business using personal savings or revenue generated by the company. It’s common in the early stages when external investors are not yet involved. Entrepreneurs retain full ownership and control, avoiding debt or equity dilution. Though it limits initial capital, bootstrapping encourages careful spending and lean operations. It’s ideal for startups with low overhead and scalable models. However, the risk is high as the founder bears all financial burdens. Success depends on disciplined budgeting and reinvesting profits to grow steadily without relying on outside help.

  • Crowdfunding

Crowdfunding involves raising small amounts of money from a large number of people, typically via online platforms like Kickstarter or Indiegogo. Entrepreneurs present their idea to the public, who fund it in exchange for rewards, early access, or equity. This method validates market demand while generating capital. It suits creative products or innovative startups looking to build a community. However, success depends on marketing appeal and transparency. Failure to meet targets or fulfill promises may damage reputation. Crowdfunding also requires detailed planning, engaging presentations, and often, a pre-existing audience to attract contributions.

  • Angel Investment

Angel investors are wealthy individuals who provide capital to early-stage startups in exchange for equity or convertible debt. They often bring mentorship, industry experience, and networking opportunities. Angel funding typically bridges the gap between self-funding and venture capital, offering both financial support and strategic guidance. It’s beneficial for startups with growth potential but limited access to institutional funding. However, it involves giving up a portion of ownership and may lead to differences in vision. Angel investors are more risk-tolerant than banks and usually invest in ideas they believe in personally or professionally.

  • Venture Capital

Venture Capital (VC) funding is provided by investment firms to high-potential startups in exchange for equity. VCs usually invest during the growth stage, expecting significant returns as the business scales. They offer large capital, mentorship, and market connections. However, startups must demonstrate scalability and a strong business model. VC funding comes in multiple rounds (Series A, B, C, etc.), and founders often give up substantial control. The goal of VC firms is eventual exit through IPO or acquisition. While risky, it is one of the most aggressive and fast-paced funding methods.

  • Bank Loans

Bank loans are a traditional funding method where businesses borrow money from financial institutions and repay it with interest over time. It’s a non-dilutive source, meaning owners retain full equity. Banks evaluate credit history, collateral, and business plans before approval. Bank loans are suitable for stable businesses with predictable cash flow and assets to secure the loan. However, they come with rigid repayment schedules and interest obligations. Startups may find it difficult to qualify without strong financial records. Nonetheless, loans offer a structured and regulated financing option for businesses seeking long-term capital.

Differences between Cash Flow Statement and Fund Flow Statement

A cash flow statement shows the inflows and outflows of cash and cash equivalents. Cash includes cash in hand and demand deposits with the banks while cash equivalents are highly liquid investments i.e., they can be readily converted into cash like marketable securities, commercial papers, and short-term government bonds. It explains the changes in the cash in hand and cash at bank at the beginning and the end of the accounting period.

Accounting standard 3 deals with the cash flow statement. It has been classified into three broad categories:

  • Operating Activities: Representing movements of money due to regular business operations like the purchase, sale, production, etc. of goods.
  • Investing Activities: Representing the movement of cash due to the purchase or sale of assets or any other investment activities of the business.
  • Financing Activities: Accounts for the funds raised through the issue of shares or debentures, long term loans, etc. and utilised for the redemption of shares or debentures and payment of dividend, etc.

There are two methods of preparation of a Cash Flow Statement, they are:

  • Direct Method
  • Indirect Method

Fund Flow Statement

Funds refer to the working capital of the company, so fund flow statement is a statement that studies the changes in the working capital of the business between two accounting years. It shows the additions in the working capital through various sources like issuing shares, debentures or raising loans, etc. and reduction in it through different applications like the redemption of shares or debentures, repayment of loans, purchase of fixed assets, etc.

Fund Flow Statement explain the reasons for the change in the working capital of the business between two Balance Sheet dates through various Non-Current Assets and Non-Current Liabilities, which are responsible for the increase or decrease in the working capital. A fund flow statement displays the financial status of an organisation, which ensures easy comparison and analysis between two accounting periods. It clarifies the variability in the assets, liabilities and equity of the company.

It is prepared based on cash and cash equivalents. It is prepared based on fund as working capital.
Cash from operation is calculated. Funds from operation is calculated.
Statement of changes in working capital is not prepared. Statement of changes in working capital is prepared.
It is started with cash flows from operating activities. It is started with funds from operation or funds lost in operation.
It is ended with closing cash in hand and cash equivalents. It is ended with either increase in working capital or decrease in working capital.
The reasons for the change in cash are known through cash flow statement. The reasons for the change in working capital are known through fund flow statement.
Short term financial pIanning is done through cash flow statement. Medium term and long term financial planning is done through funds flow statement.
Cash flow analysis is based on cash concept. Funds flow analysis is based on accrual concept.
It is used for preparing cash budgeting. It is used for preparing capital budgeting.
It shows only changes in cash position. It is concerned with the changes in working capital between two balance sheet dates.
It is worked as an indicator of improved working capital. It is not necessary that an improved fund position will be an indicator of improved and sound cash position.
Increase in current liability or decrease in current assets brings decrease in working capital and vice versa. Increase in current liability or decrease in current asset brings increase in cash and vice versa.

Meaning and Definition of Ratio analysis, Uses & Limitations

Ratio analysis is a technique of analysis and interpretation of financial statements. It is the process of establishing and interpreting various ratios for helping in making certain decisions. However, ratio analysis is not an end. It is only a means of better understanding of financial strengths and weaknesses of a firm.

Calculation of mere ratios does not serve any purpose unless several appropriate ratios are analyzed and interpreted. There are a number of ratios which can be calculated from the information given in the financial statements, but the analyst has to select the appropriate data and calculate only a few appropriate ratios from the same keeping in mind the objective of analysis. The ratios may be used as a symptom like blood pressure, the pulse rate or the body temperature and their interpretation depends upon the calibre and competence of the analyst.

The following are the four steps involved in the ratio analysis:

(i) Selection of relevant data from the financial statements depending upon the objective of the analysis.

(ii) Calculation of appropriate ratios from the above data.

(iii) Comparison of the calculated ratios with the ratios of the same firm in the past, or the ratios developed from projected financial statements or the ratios of some other firms or the comparison with ratios of the industry to which the firm belongs.

(iv) Interpretation of the ratios.

Uses of Ratio Analysis:

The ratio analysis is one of the most powerful tools of financial analysis. It is used as a device to analyze and interpret the financial health of enterprise. Just like a doctor examines his patient by recording his body temperature, blood pressure, etc. before making his conclusion regarding the illness and before giving his treatment, a financial analyst analyses the financial statements with various tools of analysis before commenting upon the financial health or weaknesses of an enterprise.

‘A ratio is known as a symptom like blood pressure, the pulse rate or the temperature of an individual.’ It is with help of ratios that the financial statements can be analyzed more clearly and decisions made from such analysis. The use of ratios is not confined to financial managers only. There are different parties interested in the ratio analysis for knowing the financial position of a firm for different purposes.

The supplier of goods on credit, banks, financial institutions, investors, shareholders and management all make use of ratio analysis as a tool in evaluating the financial position and performance of a firm for granting credit, providing loans or making investments in the firm. With the use of ratio analysis one can measure the financial condition of a firm and can point out whether the condition is strong, good, questionable or poor. The conclusions can also be drawn as to whether the performance of the firm is improving or deteriorating.

Thus, ratios have wide applications and are of immense use today:

(a) Managerial Uses of Ratio Analysis:

  1. Helps in decision-making:

Financial statements are prepared primarily for decision-making. But the information provided in financial statements is not an end in itself and no meaningful conclusion can be drawn from these statements alone. Ratio analysis helps in making decisions from the information provided in these financial statements.

  1. Helps in financial forecasting and planning:

Ratio Analysis is of much help in financial forecasting and planning. Planning is looking ahead and the ratios calculated for a number of years work as a guide for the future. Meaningful conclusions can be drawn for future from these ratios. Thus, ratio analysis helps in forecasting and planning.

  1. Helps in communicating:

The financial strength and weakness of a firm are communicated in a more easy and understandable manner by the use of ratios. The information contained in the financial statements is conveyed in a meaningful manner to the one for whom it is meant. Thus, ratios help in communication and enhance the value of the financial statements.

  1. Helps in co-ordination:

Ratios even help in co-ordination which is of utmost importance in effective business management. Better communication of efficiency and weakness of an enterprise results in better co­ordination in the enterprise.

  1. Helps in Control:

Ratio analysis even helps in making effective control of the business. Standard ratios can be based upon proforma financial statements and variances or deviations, if any, can be found by comparing the actual with the standards so as to take a corrective action at the right time. The weaknesses or otherwise, if any, come to the knowledge of the management which helps in effective control of the business.

  1. Other Uses:

These are so many other uses of the ratio analysis. It is an essential part of the budgetary control and standard costing. Ratios are of immense importance in the analysis and interpretation of financial statements as they bring the strength or weakness of a firm.

(b) Utility to Shareholders/Investors:

An investor in the company will like to assess the financial position of the concern where he is going to invest. His first interest will be the security of his investment and then a return in the form of dividend or interest. For the first purpose he will try to asses the value of fixed assets and the loans raised against them. The investor will feel satisfied only if the concern has sufficient amount of assets.

Long-term solvency ratios will help him in assessing financial position of the concern. Profitability ratios, on the other hand, will be useful to determine profitability position. Ratio analysis will be useful to the investor in making up his mind whether present financial position of the concern warrants further investment or not.

(c) Utility to Creditors:

The creditors or suppliers extend short-term credit to the concern. They are interested to know whether financial position of the concern warrants their payments at a specified time or not. The concern pays short- term creditor, out of its current assets. If the current assets are quite sufficient to meet current liabilities then the creditor will not hesitate in extending credit facilities. Current and acid-test ratios will give an idea about the current financial position of the concern.

(d) Utility to Employees:

The employees are also interested in the financial position of the concern especially profitability. Their wage increases and amount of fringe benefits are related to the volume of profits earned by the concern. The employees make use of information available in financial statements. Various profitability ratios relating to gross profit, operating profit, net profit, etc. enable employees to put forward their viewpoint for the increase of wages and other benefits.

(e) Utility to Government:

Government is interested to know the overall strength of the industry. Various financial statements published by industrial units are used to calculate ratios for determining short-term, long-term and overall financial position of the concerns. Profitability indexes can also be prepared with the help of ratios. Government may base its future policies on the basis of industrial information available from various units. The ratios may be used as indicators of overall financial strength of public as well as private sector, in the absence of the reliable economic information, governmental plans and policies may not prove successful.

(f) Tax Audit Requirements:

Section 44 AB was inserted in the Income Tax Act by the Finance Act, 1984. Under this section every assesse engaged in any business and having turnover or gross receipts exceeding Rs. 40 lakh is required to get the accounts audited by a chartered accountant and submit the tax audit report before the due date for filing the return of income under Section 139 (1). In case of a professional, a similar report is required if the gross receipts exceed Rs 10 lakh.

Clause 32 of the Income Tax Act requires that the following accounting ratios should be given:

(i) Gross Profit/Turnover

(ii) Net Profit/Turnover

(iii) Stock-in-trade/Turnover

(iv) Material Consumed/Finished Goods Produced.

Further, it is advisable to compare the accounting ratios for the year under consideration with the accounting ratios for the earlier two years so that the auditor can make necessary enquiries, if there is any major variation in the accounting ratios.

Limitations of Ratio Analysis:

The ratio analysis is one of the most powerful tools of financial management.

Though ratios are simple to calculate and easy to understand, they suffer from some serious limitations:

  1. Limited Use of a Single Ratio:

A single ratio, usually, does not convey much of a sense. To make a better interpretation a number of ratios have to be calculated which is likely to confuse the analyst than help him in making any meaningful conclusion.

  1. Lack of Adequate Standards:

There are no well accepted standards or rules of thumb for all ratios which can be accepted as norms. It renders interpretation of the ratios difficult.

  1. Inherent Limitations of Accounting:

Like financial statements, ratios also suffer from the inherent weakness of accounting records such as their historical nature. Ratios of the past are not necessarily true indicators of the future.

  1. Change of Accounting Procedure:

Change in accounting procedure by a firm often makes ratio analysis misleading, e.g., a change in the valuation of methods of inventories, from FIFO to LIFO increases the cost of sales and reduces considerably the value of closing stocks which makes stock turnover ratio to be lucrative and an unfavorable gross profit ratio.

  1. Window Dressing:

Financial statements can easily be window dressed to present a better picture of its financial and profitability position to outsiders. Hence, one has to be very careful in making a decision from ratios calculated from such financial statements. But it may be very difficult for an outsider to know about the window dressing made by a firm.

  1. Personal Bias:

Ratios are only means of financial analysis and not an end in itself. Ratios have to be interpreted and different people may interpret the same ratio in different ways.

  1. Un-comparable:

Not only industries differ in their nature but also the firms of the similar business widely differ in their size and accounting procedures, etc. It makes comparison of ratios difficult and misleading. Moreover, comparisons are made difficult due to differences in definitions of various financial terms used in the ratio analysis.

  1. Absolute Figures Distortive:

Ratios devoid of absolute figures may prove distortive as ratio analysis is primarily a quantitative analysis and not a qualitative analysis.

  1. Price Level Changes:

While making ratio analysis, no consideration is made to the changes in price levels and this makes the interpretation of ratios invalid.

  1. Ratios no Substitutes:

Ratio analysis is merely a tool of financial statements. Hence, ratios become useless if separated from the statements from which they are computed.

  1. Clues not Conclusions:

Ratios provide only clues to analysts and not final conclusions. These ratios have to be interpreted by these experts and there are no standard rules for interpretation.

Classification of Ratios

Based on function or test, the ratios are classified as liquidity ratios, profitability ratios, activity ratios and solvency ratios.

Liquidity Ratios:

Liquidity ratios measure the adequacy of current and liquid assets and help evaluate the ability of the business to pay its short-term debts. The ability of a business to pay its short-term debts is frequently referred to as short-term solvency position or liquidity position of the business.

Generally a business with sufficient current and liquid assets to pay its current liabilities as and when they become due is considered to have a strong liquidity position and a businesses with insufficient current and liquid assets is considered to have weak liquidity position.

Short-term creditors like suppliers of goods and commercial banks use liquidity ratios to know whether the business has adequate current and liquid assets to meet its current obligations. Financial institutions hesitate to offer short-term loans to businesses with weak short-term solvency position.

Four commonly used liquidity ratios are given below:

  • Current ratio or working capital ratio
  • Quick ratio or acid test ratio
  • Absolute liquid ratio
  • Current cash debt coverage ratio

Unfortunately, liquidity ratios are not true measure of liquidity because they tell about the quantity but nothing about the quality of the current assets and, therefore, should be used carefully. For a useful analysis of liquidity, these ratios are used in conjunction with activity ratios (also known as current assets movement ratios). Examples of activity ratios are receivables turnover ratio, accounts payable turnover ratio and inventory turnover ratio etc.

Profitability Ratios:

Profit is the primary objective of all businesses. All businesses need a consistent improvement in profit to survive and prosper. A business that continually suffers losses cannot survive for a long period.

Profitability ratios measure the efficiency of management in the employment of business resources to earn profits. These ratios indicate the success or failure of a business enterprise for a particular period of time.

Profitability ratios are used by almost all the parties connected with the business.

A strong profitability position ensures common stockholders a higher dividend income and appreciation in the value of the common stock in future.

Creditors, financial institutions and preferred stockholders expect a prompt payment of interest and fixed dividend income if the business has good profitability position.

Management needs higher profits to pay dividends and reinvest a portion in the business to increase the production capacity and strengthen the overall financial position of the company.

Some important profitability ratios are given below:

  • Net profit (NP) ratio
  • Gross profit (GP) ratio
  • Price earnings ratio (P/E ratio)
  • Operating ratio
  • Expense ratio
  • Dividend yield ratio
  • Dividend payout ratio
  • Return on capital employed ratio
  • Earnings per share (EPS) ratio
  • Return on shareholder’s investment/Return on equity
  • Return on common stockholders’ equity ratio

Activity Ratios:

Activity ratios (also known as turnover ratios) measure the efficiency of a firm or company in generating revenues by converting its production into cash or sales. Generally a fast conversion increases revenues and profits.

Activity ratios show how frequently the assets are converted into cash or sales and, therefore, are frequently used in conjunction with liquidity ratios for a deep analysis of liquidity.

Some important activity ratios are:

  • Inventory turnover ratio
  • Receivables turnover ratio
  • Average collection period
  • Accounts payable turnover ratio
  • Average payment period
  • Asset turnover ratio
  • Working capital turnover ratio
  • Fixed assets turnover ratio

Solvency Ratios:

Solvency ratios (also known as long-term solvency ratios) measure the ability of a business to survive for a long period of time. These ratios are very important for stockholders and creditors.

Solvency ratios are normally used to:

  • Analyze the capital structure of the company
  • Evaluate the ability of the company to pay interest on long term borrowings
  • Evaluate the ability of the the company to repay principal amount of the long term loans (debentures, bonds, medium and long term loans etc.).
  • Evaluate whether the internal equities (stockholders’ funds) and external equities (creditors’ funds) are in right proportion.

Some frequently used long-term solvency ratios are given below:

  • Debt to equity ratio
  • Times interest earned (TIE) ratio
  • Proprietary ratio
  • Fixed assets to equity ratio
  • Current assets to equity ratio
  • Capital gearing ratio

Classification on the basis of financial statements:

Income statement/profit and loss ratios:

Income statement/profit and loss account ratios are those ratios that are calculated by using the items of income statement/profit and loss account of a particular period only. Examples of income statement/profit and loss account ratios are net profit ratio, gross profit ratio, operating ratio, and times interest earned ratio etc.

Balance sheet ratios:

Balance sheet ratios are those ratios that are calculated by using figures from the balance sheet only. The figures must be used from the balance sheet of the same period. Examples of balance sheet ratios are current ratio, liquid ratio, and debt to equity ratio etc.

Composite ratios:

These ratios are calculated by using the items of both income statement and balance sheet for the same period. Composite ratios are, therefore, also known as mixed ratios and inter-statement ratios. Numerous composite ratios are computed depending on the need of analyst. Some examples are inventory turnover ratio, receivables turnover ratio, accounts payable turnover ratio, and working capital turnover ratio etc.

Classification on the basis of importance:

On the basis of importance or significance, the ratios are classified as primary ratios and secondary ratios.  The most important ratios are called primary ratios and less important ratios are called secondary ratios. Secondary ratios are usually used to explain the primary ratios.

Examples of primary ratios for a commercial undertaking are return on capital employed ratio and net profit ratio because the basic purpose of these undertakings is to earn profit.

Importance of ratios significantly varies among industries therefore each industry has its own primary and secondary ratios. A ratio that is of primary importance in one industry may be of secondary importance in another industry.

Profitability Ratios

The management of a company cannot wait for the year to end to analyze their financial performance and their profits. This must be done year-round. These profitability ratios help the management determine an entity’s ability to use its assets and create earnings. The most useful comparisons for these ratios is to the performance of the previous years.

Profitability ratios are both revenue statement ratios and balance sheet ratios. They compare the revenue of a firm to different types of expense accounts within the Profit and Loss Statement. And then some profitability ratios also compare revenue to aspects of the balance sheet such as assets and equity.

There are a variety of profitability ratios calculated with the help of the Income Statement and the Balance Sheet.

Gross Profit Ratio

This ratio simply compares the gross profit of a company to its net sales. Both of these figures are obtained from the Income Statement. The ratio is also known as Margin ratio or the Rate of Gross Profit. The ratio is represented as a percentage of sales.

This ratio basically signifies the basic profitability of the firm. This is why it is one of the most important profitability ratios. It shows the margin in the selling price before the company will incur losses from operations. The formula is

Gross Profit Ratio = (Gross Profits / Net Revenue from Operations) × 100

Net Revenue from Operations = Net Sales = Sales Sale Returns

Gross Profit = Sales Cost of Sales

Operating Ratio

The second one of the profitability ratios is the operating ratio. This ratio measures the equation between the cost of operating activities and the net sales, or revenue from operations. This ratio expresses the cost of goods sold as a percentage of the net sales.

Operating ratio also takes into account operating expenses such as administration and office expenses, selling and distribution costs, salaries paid, depreciation expenses etc. Also, it ignores the non-operating incomes such as interests, commisions, dividends etc.

Operating Ratio = (COGS + Operating Expenses / Net Revenue from Operations) × 100

This ratio can actually help ascertain the efficiency of the organization along with its profitability. There is no standard ratio, but a trend analysis must be done on year on year basis to check the progress of the firm.

Net Profit Ratio

Unlike the operating ratio, the net profit ratio includes the total revenue of the firm. It takes into account both the operating income as well as the non-operating income. Then it compares net profit to these incomes. This ratio too is represented as a percentage. The formula for Net Profit ratio is,

Net Profit Ratio = (Net Profit / Net Revenue) × 100

Net Profit = Net Profit after Tax (NPAT)

This ratio helps measure the overall profitability of the firm. It indicates the portion of the net revenue that is available to the proprietors. It also reflects on the efficiency of the business and is a very important ratio for investors and financiers.

Return on Capital Employed

This ratio is one of the important ones of the profitability ratios. It measures the overall efficiency of the utilization of the firm’s funds. The ratio explores the relationship between the total income/profit earned by a firm and the total capital employed by the firm, or the total investment made.  The formula is as follows,

Return on Capital Employed = (PBIT / Capital Employed) × 100

PBIT = Profit Before Income and Tax

This ratio measures the efficiency with which the capital is being utilized and it indicates the productivity of the capital employed. It is a good tool to measure the overall profitability of the firm as well.

Earnings Per Share

This ratio represents the profit or the earnings of a company in the context of one share. It represents the earnings of a firm whether or not dividends were actually declared on such shares. The formula for this ratio is

Earnings Per Share (EPS) = (Profit available to Equity Shareholders / Number of equity Shareholders) × 100

Profit available to Equity Shareholders = NPAT Preference Dividend

This is an important ratio for the shareholders, it helps them decide whether to hold onto the shares or sell them. It also is a good indicator of the dividends to be declared and/or bonus issues.

Solvency Ratios

Solvency Ratios also known as leverage ratios determine an entity’s ability to service its debt. So, these ratios calculate if the company can meet its long-term debt. It is important since the investors would like to know about the solvency of the firm to meet their interest payments and to ensure that their investments are safe. Hence solvency ratios compare the levels of debt with equity, fixed assets, earnings of the company etc.

One thing to make note of is the difference between solvency ratios and liquidity ratios. These two are often confused for the other. Liquidity ratios compare current assets with current liabilities, i.e. short-term debt. Whereas solvency ratios analyze the ability to pay long-term debt.

1) Debt to Equity Ratio

The debt to equity ratio measures the relationship between long-term debt of a firm and its total equity. Since both these figures are obtained from the balance sheet itself, this is a balance sheet ratio. Let us look at the formula:

Debt to Equity Ratio = Long-Term Debt / Shareholders Funds

Long Term Debt = Debentures + Long Term Loans

Shareholders Funds = Equity Share Capital + Preference Share Capital + Reserves – Fictitious Assets

The debt-equity ratio holds a lot of significance. Firstly, it is a great way for the company to measure its leverage or indebtedness. A low ratio means the firm is more financially secure, but it also means that the equity is diluted.

In contrast, a high ratio indicates a risky business where there are more creditors of the firm than there are investors. In fact, a high debt to equity ratio may deter more investors from investing in the firm, and even deter creditors from lending money.

While there is no industry standard as such it is best to keep this ratio as low as possible. The maximum a company should maintain is the ratio of 2:1, i.e. twice the amount of debt to equity.

2) Debt Ratio

Next, we learn about debt ratio. This ratio measures the long-term debt of a firm in comparison to its total capital employed. Alternatively, instead of capital employed, we can use net fixed assets. So the debt ratio will measure the liabilities (long-term) of a firm as a percent of its long-term assets. The formula is as follows:

Debt Ratio = Long-Term Debt / Capital Employed OR Long-Term Debt / Net Assets

Capital Employed = Long Term Debt + Shareholders Funds

Net Assets = Non-Fictitious Assets – Current Liabilities

This is one of the more important solvency ratios. It indicates the financial leverage of the firm. A low ratio points to a more financially stable business, better for the creditors. A higher ratio points to doubts about the firms long-term financial stability.  But a higher ratio helps the management with trading on equity, i.e. earn more income for the shareholders. Again there is no industry standard for this ratio.

3) Proprietary Ratio 

The third of the solvency ratios is the proprietary ratio or equity ratio. It expresses the relationship between the proprietor’s funds, i.e. the funds of all the shareholders and the capital employed or the net assets. Like the debt ratio shows us the comparison between debt and capital, this ratio shows the comparison between owner’s funds and total capital or net assets. The ratio is as follows:

Proprietary Ratio = Shareholders Funds / Capital Employed OR Shareholders Funds / Net Assets

A high ratio is a good indication of the financial health of the firm. It means that a larger portion of the total capital comes from equity. Or that a larger portion of net assets is financed by equity rather than debt. One point to note, that when both ratios are calculated with the same denominator, the sum of debt ratio and the proprietary ratio will be 1.

4) Interest Coverage Ratio

All debt has a cost, which we normally term as an interest. Debentures, loans, deposits etc all have an interest cost. This ratio will measure the security of this interest payable on long-term debt. It is the ratio between the profits of a firm available and the interest payable on debt instruments. The formula is:

Interest Coverage Ratio = Net Profit before Interest and Tax / Interest on Long-Term Debt

Common Size Statement analysis

Common size statements are also known as Vertical analysis’. Financial statements, when read with absolute figures, can be misleading. Therefore, a vertical analysis of financial information is done by considering the percentage form. The balance sheet items are compared:

  • To the total assets in terms of percentage by taking the total assets as 100.
  • To the total liabilities in terms of percentage by taking the total liabilities as 100.

Therefore the whole Balance Sheet is converted into percentage form. And such converted Balance Sheet is known as Common-Size Balance Sheet. Similarly profit & loss items are compared:

  • To the total incomes in terms of percentage by taking the total incomes as 100.
  • To the total expenses in terms of percentage by taking the total expenses as 100.

Therefore the whole Profit & loss account is converted into percentage form. And such converted profit & loss account is known as Common-Size Profit & Loss account. As the numbers are brought to a common base, the percentage can be easily compared with the results of corresponding percentages of the previous year or of some other firms.

Advantages of Common-Size Statement:

(a) Easy to Understand:

Common-size Statement helps the users of financial statement to make clear about the ratio or percentage of each individual item to total assets/liabilities of a firm. For example, if an analyst wants to know the working capital position he may ascertain the percentage of each individual component of current assets against total assets of a firm and also the percentage share of each individual component of current liabilities.

(b) Helpful for Time Series Analysis:

A Common-Size Statement helps an analyst to find out a trend relating to percentage share of each asset in total assets and percentage share of each liability in total liabilities.

(c) Comparison at a Glance:

An analyst can compare the financial performances at a glance since percentage of increase or decrease of each individual component of cost, assets, liabilities etc. are available and he can easily ascertain his required ratio.

(d) Helpful in analysing Structural Composition:

A Common-Size Statement helps the analyst to ascertain the structural relations of various components of cost/expenses/assets/liabilities etc. to the required total of assets/liabilities and capital.

Limitations of Common-Size Statement:

(a) Standard Ratio:

Common-Size Statement does not help to take decisions since there is no standard ratio/percentage regarding the change of percentage in the various component of assets, liabilities, sales etc.

(b) Change in Price-level:

Common-Size statement does riot recognise the change in price level i.e. inflationary effect. So, it supplies misleading information’s since it is based on historical cost.

(c) Following Consistency:

If consistency in the accounting principle, concepts, conventions is not maintained then Common Size Statement becomes useless.

(d) Seasonal Fluctuation:

Common-Size Statement fails to convey proper records during seasonal fluctuations in various components of sales, assets liabilities etc. e.g. sales and closing stock significantly vary. Thus, the statement fails to supply the real information to the users of financial statements.

(e) Window Dressing:

Effect of window dressing in financial statements cannot be ignored and Common-Size Statements fail to supply the real positions of sales, assets, liabilities etc. due to the evil effects of window dressing appearing in the financial statements.

(f) Qualitative Element:

Common-Size Statement fails to recognise the qualitative elements, e.g. quality of works, customer relations etc. while measuring the performance of a firm although the same should not be ignored.

(g) Liquidity and Solvency Position:

Liquidity and solvency position cannot be measured by Common-Size Statement. It considers the percentage of increase or decrease in various components of sales, assets, liabilities etc. In other words it does not help to ascertain the Current Ratio, Liquid Ratio, Debt Equity Capital Ratio, Capital Gearing Ratio etc. which are applied in testing liquidity and solvency position of a firm.

The common-size statements, balance sheet and income statement are shown in analytical percentages. The figures are shown as percentages of total assets, total liabilities and total sales. The total assets are taken as 100 and different assets are expressed as a percentage of the total. Similarly, various liabilities are taken as a part of total liabilities.

These statements are also known as component percentage or 100 per cent statements because every individual item is stated as a percentage of the total 100. The short-comings in comparative statements and trend percentages where changes in items could not be compared with the totals have been covered up. The analyst is able to assess the figures in relation to total values.

The common-size statements may be prepared in the following way:

(1) The totals of assets or liabilities are taken as 100.

(2) The individual assets are expressed as a percentage of total assets, i.e., 100 and different liabilities are calculated in relation to total liabilities. For example, if total assets are Rs 5 lakhs and inventory value is Rs 50,000, then it will be 10% of total assets (50,000×100/5,00,000)

Types of Common-Size Statements:

(i) Common-Size Balance Sheet:

A statement in which balance sheet items are expressed as the ratio of each asset to total assets and the ratio of each liability is expressed as a ratio of total liabilities is called common-size balance sheet.

For example, following assets are shown in a common-size balance sheet:

The total figure of assets Rs 2,00,000, is taken as 100 and all other assets are expressed as a percentage of total assets. The relation of each asset to total assets is expressed in the statement. The relation of each liability to total liabilities is similarly expressed.

The common-size balance sheet can be used to compare companies of differing size. The comparison of figures in different periods is not useful because total figures may be affected by a number of factors. It is not possible to establish standard norms for various assets. The trends of figures from year to year may not be studied and even they may not give proper results.

(ii) Common Size Income Statement:

The items in income statement can be shown as percentages of sales to show the relation of each item to sales. A significant relationship can be established between items of income statement and volume of sales. The increase in sales will certainly increase selling expenses and not administrative or financial expenses.

In case the volume of sales increases to a considerable extent, administrative and financial expenses may go up. In case the sales are declining, the selling expenses should be reduced at once. So, a relationship is established between sales and other items in income statement and this relationship is helpful in evaluating operational activities of the enterprise.

Importance of Common Size Analysis

One of the benefits of using common size analysis is that it allows investors to identify drastic changes in a company’s financial statement. This mainly applies when the financials are compared over a period of two or three years. Any significant movements in the financials across several years can help investors decide whether to invest in the company. For example, large drops in the company’s profits in two or more consecutive years may indicate that the company is going through financial distress. Similarly, considerable increases in the value of assets may mean that the company is implementing an expansion or acquisition strategy, making the company attractive to investors.

Common size analysis is also an excellent tool to compare companies of different sizes but in the same industry. Looking at their financial data can reveal their strategy and their largest expenses that give them a competitive edge over other comparable companies. For example, some companies may sacrifice margins to gain a large market share, which increases revenues at the expense of profit margins. Such a strategy allows the company to grow faster than comparable companies because they are more preferred by investors.

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