Value Analysis, Phases, Advantages, Limitations

Value Analysis is a systematic method used to improve the value of a product or service by analyzing its functions and identifying ways to reduce cost while maintaining or improving quality. The process focuses on examining the materials, design, manufacturing process, and functions of a product to find cost-effective alternatives without compromising performance. By optimizing resources and eliminating unnecessary costs, value analysis helps companies achieve higher efficiency and better profitability. It is often used during the product development phase and can be applied continuously to optimize both new and existing products or services.

Phases of Value Analysis:

  • Information Phase

The information phase is the first step in value analysis, where the primary objective is to gather all relevant data regarding the product, its function, and associated costs. During this phase, the team reviews product specifications, design drawings, production methods, and material usage. They identify the key functions that the product performs and how much each function costs. This step involves engaging with stakeholders such as designers, engineers, and suppliers to understand the existing design and process. The goal is to establish a clear baseline for evaluating potential improvements and cost reductions.

  • Function Analysis Phase

In the function analysis phase, the focus shifts to defining the functions of the product or service. Functions are classified into two types: primary (essential) and secondary (supportive). The goal is to identify the core purpose of the product and break down each function systematically. This phase includes brainstorming ideas to simplify or eliminate non-essential functions. The value analysis team uses tools like Function Analysis System Technique (FAST) diagrams to map out the relationship between functions and costs. The objective is to prioritize and assess the importance of each function to ensure that costs are aligned with performance requirements.

  • Creative Phase

The creative phase is centered on generating ideas to achieve the product’s functions at a lower cost without compromising its performance or quality. In this phase, the team looks for alternative materials, processes, or design modifications that could offer better value. Brainstorming sessions are used to encourage creativity, where every possible idea is considered, no matter how unconventional it may seem. Collaboration between team members with diverse expertise can lead to innovative solutions. The goal is to explore various options and identify the most feasible and cost-effective alternatives to enhance the product’s value.

  • Evaluation Phase

The evaluation phase involves critically analyzing the ideas generated in the creative phase. Each alternative is assessed based on feasibility, cost-effectiveness, and impact on product quality and functionality. During this phase, the team evaluates the technical, financial, and practical implications of the proposed changes, using tools like cost-benefit analysis and risk assessment. Ideas are ranked based on their ability to improve value while maintaining the desired functionality. The most promising ideas are selected for further testing or implementation. This phase ensures that only viable alternatives are pursued for potential cost reduction or value enhancement.

  • Development Phase

In the development phase, the ideas chosen in the evaluation phase are developed into actionable plans for implementation. Detailed technical specifications, prototypes, and process adjustments are created to validate the feasibility of the proposed changes. The team works closely with designers, engineers, and suppliers to refine the selected alternatives and ensure they meet performance requirements. This phase may involve pilot testing, simulations, or small-scale production runs to assess how the changes affect the product’s overall value. Once the development is complete, the changes are ready to be incorporated into full-scale production.

  • Implementation Phase

The implementation phase focuses on executing the changes approved in the development phase. This includes integrating the new materials, designs, or processes into the production cycle. The team ensures that the necessary resources, training, and updates are in place for smooth execution. Key tasks include coordinating with suppliers, adjusting production schedules, and ensuring that the changes are communicated to all relevant departments. Monitoring systems are set up to track the performance of the implemented changes. The goal is to ensure that the value analysis recommendations are successfully realized, leading to cost reductions or enhanced product performance.

Merits of Value Analysis:

  1. Improvement in Product Design:

It leads to improvements in the product design so that more useful products are given shape. Now in case of ball points, we do not have clogging, there is easy and even flow of ink and rubber pad is surrounding that reduces figures fatigue.

  1. High Quality is maintained:

High quality implies higher value. Thus, dry cells were leaking; now they are leak proof; they are pen size with same power. Latest is that they are rechargeable.

  1. Elimination of Wastage:

Value analysis improves the overall efficiency by eliminating the wastages of various types. It was a problem to correct the mistakes. It was done by pasting a paper. Now, pens are there and liquid paper is developed which dries fast and can write back.

  1. Savings in Costs:

The main aim of value analysis is to cut the unwanted costs by retaining all the features of performance or even bettering the performance. Good deal of research and development has taken place. Now milk, oils, purees pulp can be packed in tetra packing presuming the qualities and the tetra pack is degradable unlike plastic packs.

  1. Generation of New Ideas and Products:

In case of took brushes, those in 1930’s were flat and hard, over 60 to 70 years brushes have come making brushing teeth easy, cosy and dosy as it glides and massages gums.

  1. Encourages Team-Spirit and Morale:

Value analysis is a tool which is not handled by one, but groups or teams and an organisation itself is a team of personnel having specification. A product is the product of all team efforts. Therefore, it fosters team spirit and manures employee morale as they are pulling together for greater success.

  1. Neglected Areas are brought under Focus:

The organisational areas which need attention and improvement are brought under the spot-light and even the weakest gets a chance of getting stronger and more useful finally join’s the main strain.

  1. Qualification of Intangibles:

The whole process of value analysis is an exercise of converting the intangibles to tangible for decision making purpose. It is really difficult to make decisions on the issues where the things are (variables) not quantifiable.

However, value analysis does it. The decision makers are provided with qualified data and on the basis of decisions are made. Such decisions are bound to be sound.

  1. Wide Spectrum of Application:

The principles and techniques of value analysis can be applied to all areas-man be purchasing, hardware, products, systems, procedures and so on.

  1. Building and Improving Company Image:

The company’s status or image or personality is built up or improved to a great extent. Improvement in quality and reduction in cost means competitive product and good name in product market; it is a good pay master as sales and profits higher and labour market it enjoys reputation; it capital market, nobody hesitates to invest as it is a quality company.

Limitations of Value Analysis:

  • Time-Consuming

Value analysis requires significant time for gathering information, brainstorming ideas, and evaluating alternatives. The process involves detailed analysis and multiple phases, which can delay project timelines. If not managed effectively, this can result in increased costs and resource allocation issues. It may not be suitable for projects with tight deadlines or when quick decisions are required, especially in industries that demand rapid innovation and product development cycles.

  • Requires Expertise

Value analysis demands skilled personnel with deep expertise in product design, engineering, and cost analysis. The success of the process depends on the knowledge of the team and their ability to identify alternatives that do not compromise functionality or quality. Lack of experience in the team can lead to incorrect assumptions, inefficient suggestions, or suboptimal solutions, reducing the effectiveness of the value analysis process.

  • Resistance to Change

Implementing changes identified during value analysis can face resistance from employees, managers, or stakeholders who are accustomed to the existing processes or designs. Employees may be reluctant to adopt new practices or ideas, fearing increased workload or job insecurity. This resistance can hinder the successful implementation of the proposed changes, resulting in missed opportunities for cost reduction or efficiency improvement.

  • Initial Costs

While value analysis aims to reduce long-term costs, the initial investment in resources, such as hiring skilled personnel, conducting workshops, and developing prototypes, can be high. These upfront costs may be a barrier, particularly for small businesses with limited budgets. Additionally, the process may require purchasing new tools or systems to implement the identified changes, which can further strain financial resources before seeing any cost-saving benefits.

  • Overlooking Non-Quantifiable Factors

Value analysis primarily focuses on reducing costs and improving functionality, often placing less emphasis on non-quantifiable factors like employee satisfaction, customer experience, or brand reputation. These intangible elements may play a significant role in a product’s success and may not be adequately addressed during the value analysis process. Ignoring these aspects could lead to cost savings at the expense of customer loyalty or employee morale.

  • Limited Scope for Complex Products

For highly complex products or services, value analysis may not be as effective, as identifying cost-effective alternatives for every component may be challenging. In such cases, the process could become cumbersome, as the number of functions and possible alternatives increases. Complex products may require specialized knowledge or extensive testing before modifications can be made, making value analysis less practical for these scenarios, leading to limited effectiveness in certain industries.

  • Short-Term Focus

While value analysis helps in achieving cost savings and efficiency improvements, it sometimes focuses primarily on short-term gains rather than long-term sustainability. This could lead to neglecting the broader strategic goals, such as future innovation, market expansion, or product differentiation. Emphasizing cost reduction may compromise the product’s future potential, resulting in missed opportunities for differentiation or long-term value creation. Balancing cost reduction with long-term growth is crucial in maintaining competitive advantage.

Value engineering, Effectiveness, Advantages, Limitations

Value Engineering is a systematic and organized approach aimed at improving the value of a product, process, or service by analyzing its functions and seeking cost-effective alternatives without compromising quality or performance. It focuses on enhancing functionality while minimizing costs through innovation, design improvements, and efficient use of resources. Value engineering is typically applied during the product or project development stage to identify unnecessary expenditures and optimize the overall design. It involves collaboration among engineers, designers, and stakeholders to ensure that the final outcome delivers maximum value to the customer at the lowest possible cost.

Effectiveness of Value Engineering:

  • Cost Reduction

Value engineering is highly effective in reducing unnecessary costs in a product, service, or process. By critically examining every function, teams can identify alternative methods, materials, or designs that maintain or enhance functionality at a lower cost. This structured approach eliminates wasteful practices and focuses on cost-efficient solutions without sacrificing quality. Organizations implementing value engineering often experience substantial savings, which improve their profitability and competitive edge. It ensures that cost control is achieved systematically rather than through random budget cuts.

  • Enhances Product Quality

Beyond just cutting costs, value engineering enhances the quality and reliability of products or services. By reevaluating the design and materials, the process often results in more durable, efficient, and user-friendly outcomes. Improvements in product performance can lead to increased customer satisfaction and brand loyalty. Value engineering ensures that quality enhancements are not incidental but are intentionally built into the redesign process. This focus on superior functionality at optimal cost often sets successful companies apart in competitive markets.

  • Encourages Innovation

Value engineering drives innovation by challenging traditional methods and encouraging creative thinking among teams. It promotes brainstorming sessions, cross-functional collaboration, and exploration of alternative approaches that may not have been considered otherwise. By questioning how things are done, organizations can discover novel designs, new materials, or improved processes. This spirit of innovation often leads to products or services that are more appealing, efficient, and adaptable to changing market needs, helping businesses stay ahead of competitors and market trends.

  • Improves Resource Utilization

One of the key outcomes of value engineering is better utilization of available resources. It ensures that materials, manpower, machinery, and technology are used most efficiently to achieve maximum output at minimal cost. By streamlining production processes and eliminating redundant activities, companies can reduce waste, save time, and improve operational efficiency. Improved resource management not only cuts down expenses but also helps in promoting sustainability goals, which is increasingly important in today’s environmentally conscious business environment.

  • Enhances Customer Satisfaction

Value engineering focuses on delivering a product or service that fulfills customer needs at the best value. By improving functionality, quality, and performance while reducing costs, customers perceive greater value in what they are buying. Satisfied customers are more likely to become repeat buyers, recommend the product to others, and build brand loyalty. In a competitive market, the ability to deliver high-value offerings enhances an organization’s reputation and market position significantly, making customer satisfaction a core advantage of value engineering.

  • Supports Strategic Decision-Making

The structured approach of value engineering provides management with a deeper understanding of cost drivers, product functionality, and process efficiency. This information aids in strategic decision-making by highlighting areas that offer the greatest opportunities for improvement and cost-saving. It aligns operational decisions with broader business goals, such as market expansion, profitability, and innovation leadership. Effective value engineering empowers leaders to prioritize investments, allocate resources wisely, and develop products that align with both customer demands and organizational growth strategies.

Advantages of Value Engineering:

  • Cost Efficiency

Value engineering directly contributes to reducing costs without compromising product quality or functionality. By analyzing every component and process, unnecessary expenditures are identified and eliminated. Teams focus on achieving the same or better performance at a reduced cost. This leads to significant savings in production, operations, and maintenance. Organizations that apply value engineering gain a competitive cost advantage, which allows them to offer better pricing to customers or enjoy higher profit margins. Cost efficiency thus becomes a strategic benefit of implementing value engineering.

  • Improved Product Quality

One major advantage of value engineering is the enhancement of product or service quality. Instead of blindly cutting costs, it ensures that improvements focus on maintaining or even enhancing functionality and performance. By rethinking designs and processes, products become more reliable, user-friendly, and efficient. Higher quality offerings attract more customers and build stronger brand loyalty. Value engineering encourages a mindset where better quality and lower cost go hand in hand, leading to superior market offerings without burdening customers with higher prices.

  • Encourages Innovation and Creativity

Value engineering stimulates innovative thinking by encouraging teams to question conventional designs and explore alternative solutions. It creates an environment where creativity thrives, as people are motivated to find new ways to accomplish tasks more effectively. This leads to fresh ideas, improved processes, and inventive product designs. Organizations benefit from a culture of continuous improvement and adaptability. Innovation becomes a byproduct of the value engineering process, allowing companies to stay competitive in dynamic markets where customer needs and technologies are always evolving.

  • Better Resource Utilization

Value engineering ensures optimal use of materials, labor, equipment, and time. It emphasizes eliminating wastage, unnecessary operations, and inefficient practices. As a result, organizations can achieve higher productivity with fewer resources, enhancing overall operational efficiency. Better resource utilization also supports environmental sustainability efforts by reducing material consumption and energy usage. Organizations can thus meet their business objectives while being socially responsible. Efficient resource management not only saves costs but also builds a company’s reputation as a responsible and efficient enterprise.

  • Increased Customer Satisfaction

When products or services are optimized for better performance, usability, and affordability through value engineering, customers naturally experience higher satisfaction. Products that meet or exceed expectations at a reasonable price point are more likely to win customer loyalty and positive referrals. Satisfied customers often become brand advocates, helping companies expand their market reach. Value engineering ensures that customer needs and preferences are at the forefront of product development, leading to better alignment with market demand and greater overall customer happiness.

  • Enhanced Competitive Advantage

Organizations that adopt value engineering often enjoy a strong competitive edge. By delivering high-quality products at lower costs and innovating constantly, they can outperform competitors in terms of value offered to customers. This advantage is not just limited to pricing but extends to product features, reliability, and service excellence. Over time, value engineering helps build a brand image associated with efficiency, affordability, and superior quality. As markets become increasingly competitive, such differentiation is critical for long-term success and growth.

Limitations of Value Engineering:

  • Time-Consuming Process

Value engineering requires detailed analysis, brainstorming, and evaluation, which can be a time-consuming process. It involves multiple departments and specialists working together to assess different options, which may delay product development or project timelines. In fast-paced industries where speed to market is crucial, the time needed for thorough value engineering may be seen as a disadvantage. Companies must balance the need for improvement with the urgency of delivering products quickly.

  • High Initial Cost

Although value engineering aims to reduce long-term costs, the initial investment needed to conduct studies, hire experts, and implement changes can be high. Expenses related to consulting fees, employee time, new materials, or redesign efforts can strain project budgets. For small organizations or startups, the upfront costs of value engineering might outweigh the perceived benefits, making it a less attractive option unless savings are guaranteed.

  • Resistance to Change

Employees, suppliers, or even customers might resist the changes introduced through value engineering. People often feel comfortable with familiar designs and processes, and may view new methods with suspicion or fear of failure. This resistance can create friction within teams and slow down the implementation of new solutions. Overcoming organizational inertia requires effective communication, leadership, and sometimes additional training, which adds to the complexity of applying value engineering.

  • Risk of Quality Compromise

If not applied carefully, value engineering can lead to cost-cutting measures that unintentionally compromise quality. In the effort to reduce expenses, essential features or durability factors might be overlooked, resulting in inferior products or services. Misinterpretation of value engineering principles can thus harm the company’s reputation and lead to customer dissatisfaction. Proper balance between cost-saving and quality assurance is crucial but not always easy to maintain.

  • Complexity in Application

Value engineering is not always straightforward to apply, especially in large or highly technical projects. It requires a deep understanding of product functionality, customer needs, market trends, and technical specifications. In industries like aerospace, healthcare, or construction, where projects are highly complex, applying value engineering can be challenging and may demand specialized knowledge, making it difficult for non-experts to conduct successful value studies.

  • Not Always Suitable

Value engineering is most beneficial when projects involve high costs or mass production, but it may not be suitable for small projects, custom-made items, or artistic creations where uniqueness is valued over cost efficiency. In such cases, the effort and expense of conducting a value analysis may not result in significant savings or improvements, making it impractical to apply value engineering universally across all types of projects.

Performance Management Information Systems

Performance Management Information Systems identifies the accounting information requirements and the types of information systems used; describes and identifies the main characteristics of transaction processing, management information and executive information systems; and defines the good and bad of open and closed systems with regard to performance management.

Different types of information systems used for strategic planning, management control and operational control and decision-making.

Accounting information can be drawn from both internal and external sources and is used to create plans and for decision making.

  • For strategic planning, information about competitors, profitability of products, customer profitability, pricing decisions and the value of the market share are useful in order to set goals and create a strategy.
  • For management control, information about resources, efficiency and effectiveness is required to set targets and objectives. Much of this information can be generated internally.
  • For operational control, information about the operations, transaction data (e.g. customer purchases), detailed operating information that is expressed in the right units is used to organize day to day tasks and activities.

Management information systems include transaction pro cessing systems, management information systems, executive information systems and enterprise resource planning systems.

  1. Transaction processing systems (TPS)

Transaction processing systems (TPS) “collect, store, modify and retrieve the transactions of an organization” and are characterized by:

  • Controlled processing
  • Inflexibility
  • Rapid response
  • Reliability
  1. Management information systems (MIS)

Management information systems (MIS) “convert data into information” and are characterized by the following:

  • Provide support for structured decision
  • Are designed to report on existing operations
  • Have little analytical capability
  • Inflexible
  • Focus on the internal
  1. Executive information systems (EIS)

 Executive information systems (EIS) use data from the MIS and allow to create a “generalized computing and communication environment.” Characteristics include:

  • User friendly interfaces
  • Interactive tutorials that visualize situations
  • Links to external databases
  • Tracking of critical information
  1. Enterprise resource planning systems (ERP systems)

 Enterprise resource planning systems (ERP systems) are software packages that pull together the organization’s processes into one system. Some characteristics are:

  • Can be accessed by anyone who’s computer is linked to the central server
  • Has decision support features
  • Can be linked to external systems
  • Works well for global operations
  • Allow for standardization of information and work practices

Management Reports

When it comes to a management report, the key areas that you focus on are the profits and losses amongst your clients, products, geographic regions, and even the company’s departments. The first step would be to have a computerized system develop the necessary data, which is collected by a mid-level manager and written up using the following reports:

  1. Cash Flow: This report provides the monthly transactions for your bank, which includes your company’s expenses and liabilities, along with the income you have received. For example, by analyzing your cash flow, you may realize that you had a $30,000 increase in accounts receivable. The increase could be that your client was invoiced for $50,000, but you only received $20,000. The amount in accounts receivable is the difference. This is only one of many examples of how there could be a difference between the cash in your bank and the profit in your reports, which is easily explained with this amazing cash flow tool.
  2. Balance Sheet is a summary of the company’s assets, retained earnings, and liabilities are shown on this report. This report delivers an accurate evaluation of your company’s worth (e.g. vehicles, equipment, and cash on hand) minus what has to be paid (e.g. suppliers, future bills). Using a balance sheet, you can easily discover which clients are behind on their payments and how much money is owed to you. And you also have the option of comparing the sales from a previous month to the current month. This tool goes as far as averaging the revenue per customer and the amount of sales that each salesperson generated.
  3. Profit and Loss is income from sales, minus expenses that are generated on a daily basis. The report will divide your expenses into their necessary spending categories. Maybe you want to average out your numbers for the year. You can do this by viewing your sales and expenses on a quarter-to-quarter or month-to-month basis. Now, you will know which months or quarters are the strongest for your company and which ones you have to work on. You can even view the numbers by a specific team, department, or assignment.
  4. Sales: one of the most important reports is the sales report, because it generates information about the invoices that were raised for the past month.
  5. Trade Creditor is a list of all the businesses that you have to pay.
  6. Trade Debtor is a record of all the clients that have invoices with your business and still owe you money.

Importance of Management Reports

  1. You can discover trends and make the best decisions

Whenever you perform a financial report, you know exactly if the company is gaining or losing. The only downside is that you don’t know exactly how and why this may be happening. There is no benefit in simply knowing that you are winning or losing. With a management report, you are able to go within the workings of your company to see what is actually causing your company to win or lose. Even better, you can find out what areas need work and which parts of the company are the strongest. This is necessary, because you could have a profit for the year and still have a weak link within the company. This issue could be preventing you from making even more money for the company. Are you in business to leave money on the table?

  1. Prevent any unnecessary losses and expenses

And with the world of business constantly changing, it is critical to know when and where you may need to make some adjustments within the company. You definitely don’t want to be the company that reacts, after it is too late. By then, your business is in the hole and you have a lot more to lose.

  1. A powerful tool that delivers up-to-date information about your company

With a management report, you always have the upper hand and can easily adjust to the new changes in business. This is a strategic tool that can be used for long-term plans of growth and profits. Investing in an informative management report is a no-brainer for any organization. Invest in your future today and make sure you have the best Corporate Service Provider to cover your back from registration of your business in the UAE to monthly management reports and annual reporting.

Every business is a little different, but as a starting point for many of our clients we like to look at the following items. You’ll notice this might seem a little sparse, and that’s by design. Too much information is almost worse than no information, so we like to focus on what really matters in your business and nothing else.

  1. Budget

A well-crafted budget is a beautiful thing indeed. It will enable you to set a path for the business to follow over the coming year(s) and give you a framework within which to operate the business and achieve your goals. What do we need to do in sales next month? Check the budget. How much can we spend at the office party? Check the budget. Typically you’ll set a new budget each year and periodically update the budget during the year as new information comes to hand.

  1. Cash flow

The lifeblood of any business, it’s important to know what cash flow is doing in your business. Unless you’re in dire straits there is no need to micro-manage cash, but you should be able to report on what the future cash balance is for the business over the coming year as well as know what kind of state your trade receivables are in.

And finally we like to look at a some Key Performance Indicators. These will vary business by business, but below are a few that we recommend for most service businesses.

  1. Wage Revenue ratio

Too often we’re not getting a good return on our wage spend so it’s a wise idea to track this carefully. A good goal is to spend no more than 65% (ideally, less) of revenues on labour costs. And remember that when we talk about revenue we really mean gross profit (i.e. sales less direct costs).

  1. Staff productivity

This one helps you dig into the reasons behind revenue shortfalls as it shows which staff are hitting their personal productivity targets and which are not. Some businesses will report on hours, others on revenue generated, but either way there is accountability on a per-head basis. We would also consider write-offs per team member here as well.

  1. Client/job profitability

This information will let you know which clients or job types are profitable in your business and those which are not. Regular analysis here may lead to letting certain clients go, re-quoting other clients, redesigning or ditching certain service offerings all in the pursuit of profit.

Five items. That’s it. With the information gathered from these five items you should have most, if not all, of what you need for a really useful set of management reports. From here we can see if we’re hitting our targets, keep an eye out for future cash dramas, and find out which staff/clients/jobs are helping or hindering the bottom line.

Performance Analysis in Private Sector Organizations

Performance Analysis in Private Sector Organizations describes financial performance indicators; describes non-financial performance indicators; analyses past performance; explains the causes and problems created by short-termism and financial manipulation of results; explains the Balanced Scorecard and the Building Block Model and discusses the difficulties of target setting in qualitative areas.

Performance Analysis in not for Profit Organizations and the Public Sector

Not for profit organizations have general objectives which include:

  • “Surplus maximization (Similar to profit maximization)
  • Revenue maximization
  • Usage maximization
  • Usage targeting (Matching the capacity available)
  • Full/ partial cost recovery (Minimizing subsidy)
  • Budget maximization: Maximizing what is offered
  • Producer satisfaction maximization: Satisfying the wants of staff and volunteers
  • Client satisfaction maximization: Generating the support of the public”

Performance could be measured in Private Sector Organizations through:

Performance can be measured using the value for money criteria of economy, effectiveness and efficiency.

  • Economy is spending money frugally
  • Efficiency is getting the most for the money spent.
  • Effectiveness is getting what has to be done economically and efficiently
  • Public sector organizations

Public sector organizations come in many shapes and forms. The most obvious examples are schools and hospitals, police forces and local transport providers, but there are many less visible organizations such as regulatory bodies. The objectives of public sector organizations are very different from those of commercial organizations, and this can make performance management more complicated. The following factors in particular differentiate public sector organizations from commercial:

  1. They have a broader group of stakeholders than commercial organizations. This can lead to greater conflicts. Commercial organizations are likely to be mainly concerned with shareholders, employees, customers and their lenders. Public sector organizations are likely to be interested in pleasing the providers of funding (the government), the users of the service and the taxpayer. In the case of schools, for example, parents would be happy to see more money spent on education but, as taxpayers, they may not wish to pay more taxes.
  2. Customers do not pay directly for the services they receive, and there may be little relationship between the costs of providing the service and the amount it is used. Consider a subsidised bus service, for example. The daily costs of running the buses are likely to be largely fixed, and do not depend on the number of passengers using them at least in the short term. This makes it harder to decide how much should be spent on the service.
  3. Many public sector organizations operate as monopoly providers. Even if customers are not happy with the service they receive, they cannot switch to an alternative supplier. In commercial organizations, this is generally not the case, and bad performance will lead to a loss of customers and, therefore, loss of funding.
  4. The output of public sector bodies is often difficult to measure. How do you determine how much work a police force has performed? Statistics such as the number of crimes reported may be used. If the police force is doing a good job however, and crime is falling, the number of crimes reported may fall. So the lower number of crimes reported would wrongly suggest that the police force is not working so hard.

There is a perception that performance in public sector organizations is poorer than in the private sector, both in terms of efficiency and quality of service.

Divisional Performance

Performance measurement is the performance based management process which is flowing from the organizational mission and the strategic planning process. Divisional performance measurement includes the objective and subjective assessments of the performance sub-units of an organization such as divisions or departments. Divisional performance measurement are effective in ensure that a strategy of organization is successfully implemented by monitor a divisions effectiveness in satisfying its own predetermined goals or stakeholder desires. Divisional performance measures may be based on non-financial as well as on financial information.

Measurement of Divisional Performance

Method 1. Return on Investment (ROI)

Many organizations use return on investment (ROI) to measure divisional performance. ROI expresses divisional profit (operating profit) as a percentage of assets employed in the division. Some companies use net profit after tax as the numerator in calculating the ROI.

Decid­ing on the denominator is a complex decision. Many companies allocate corporate equity to different divisions on some equitable basis (e.g., proportion of total assets employed in each division) and use the same as a denominator.

Some firms use capital employed, (i.e. fixed assets + working capital) as the denominator. However, considerable variations are found in practice on how working capital is treated. Many firms use gross working capital particularly if divisional managers have no influence on trade creditors or other current liabilities. Others prefer to use net working capital as it provides a good measure of corporate resources allo­cated to the business, and managers are expected to earn an adequate return on the same.

Many organizations use book value of fixed assets in calculating capital employed in the division. However, use of book value often misstates the division profitability. Use of book value reduces capital employed and increases ROI every successive year without any real improvement in economic performance. Therefore, use of book value may not motivate divisional manages to acquire new fixed assets.

Better alternatives are the use of replacement cost or the original cost of acquisition (gross book value). However, use of replacement cost or original cost presents some practical problems because it is difficult to ascertain replacement costs of different assets acquired at different points of time having different residual values. If original cost of an asset is used managers may be motivated to dispose of assets even if they have some usefulness.

Companies prefer to use net book-value methods in preference to others because non-accounting methods have an element of subjectivity, while financial accounting methods have an aura of reality for operating managers. The selection of a particular method ultimately depends on the assessment of corporate management of what practice would induce divisional man­agers to efficiently use resources and to acquire proper amount and kind of new assets.

The following are the advantages of ROI for measuring divisional performance:

(a) It is a comprehensive measure and captures all the factors which influence figures in financial statements.

(b) It is easy to calculate and understand.

(c) It makes comparison of performances of different divisions easy.

(d) Data on ROI of different companies are easily available and that helps in inter-firm comparison.

In spite of these advantages many companies do not use ROI for measuring divisional performance because it has the potential to create serious dysfunctional effect.

Use of ROI may motivate divisional managers to avoid acquisition of assets which would decrease the ROI of the division even though it would improve the performance of a company as a whole. E.g., if the current ROI of a division is 20% it would not acquire an asset which would earn a return of 18% although the weighted average cost of capital of the company is 15%.

Thus ROI creates a bias towards no or little additional investment. Man­agers may also take wrong asset disposal decisions. Similarly, a division which has a very low ROI may be tempted to improve ROI by acquiring assets which will improve its ROI although its earning will be lower than the cost of capital of the company.

In view of this serious limitation, many companies use ‘RI’ as a measure of divisional performance.

Method 2. Residual Income (RI) or Economic Value Added (EVA)

Residual Income is pre-tax profit less an imputed interest charge for invested capital.

The imputed interest charge is often referred to as capital charge in management literature. This capital charge is found by multiplying the amount of assets employed by a rate. Selecting the rate of capital charge also poses some problems.

The simplest method is to use company’s cost of capital. However, a sophisticated method uses different rates for different classes of assets may be one rate for general-purpose assets, while a special rate for special-purpose assets.

Some companies use a rate which is close to the company’s cost of borrowing rather than to its cost of capital.

While ROI is a ratio, RI is an absolute figure. RI deals with the problems of ROI adequately because any investment, which will earn higher than the capital charge will improve the RI. Therefore, use of RI motivates divisional managers to acquire only those assets, which will improve the performance of the company as a whole. Thus, the RI method sets the same profit objective for same assets in different divisions.

A sophisticated system also solves the problem of the same profit objective for different assets in the same division by using different rate of capital charges for different class of assets. RI is definitely a superior measure compared to ROI for measuring divisional performance.

Stern Steward & Co., a consultancy firm in USA, uses the term EVA for RI. The Stern Steward & Co. suggests many adjustments to correct the distortions in reported profit and capital due to accounting bias towards prudence. Many firms use EVA as the basis for cal­culating variable part of the executive compensation to induce managers to behave like owners, who in a business to create wealth for themselves.

Transfer Pricing

Transfer pricing can be defined as the value which is attached to the goods or services transferred between related parties. In other words, transfer pricing is the price which is paid for goods or services transferred from one unit of an organization to its other units situated in different countries

Transfer pricing refers to value attached to transfer of goods or services between related parties.

Thus, transfer pricing can be defined as the price paid for goods transferred from one economic unit to another, assuming that the two units involved are situated in different countries, but belong to the same multinational firm.

Aims & Objective of Transfer Pricing

  1. Transfer pricing minimizes the tax burden or arranging direction of cash flow:

Transfer price, as aforesaid, refers to the value attached to transfer of goods, services, and technology between related entities such as parent and subsidiary corporations and also between the parties which are controlled by a common entity. Its essence being that the pricing is not set by an independent transferor and transferee in an arm’s length transaction. Transaction between them is not governed by open market considerations.

  1. Transfer pricing results in shifting profits

Whatever the reason for fixing a transfer price which is not arm’s length, the result is the shift of profit. The effect is that the profit appropriately attributable to one jurisdiction is shifted to another jurisdiction. The main object is to avoid tax as also to withdraw profits leaving very little for the local participation to share. Other object is avoidance of foreign exchange restrictions.

  1. Shifting of Profits: Tax avoiding not the only object

Transfer between the enterprises under the same control and management, of goods, commodities, merchandise, raw material, stock, or services is made at a price which is not dictated by the market but controlled by such considerations such as:

  • To reduce profits artificially so that tax effect is reduced in a specific country;
  • To facilitate decentralization of production so that efforts are directed to concentrate profits in the State of production where there is no or least competition;
  • To remit profits more than the ceilings imposed for repatriation;
  • To use it as an effective tool to exploit the fluctuation in foreign exchange to advantage.

Purposes of Transfer Pricing

The key objectives behind having transfer pricing are:

  • Generating separate profit for each of the divisions and enabling performance evaluation of each division separately.
  • Transfer prices would affect not just the reported profits of every center, but would also affect the allocation of a company’s resources (Cost incurred by one centre will be considered as the resources utilized by them).

Why Organizations need to understand Transfer Pricing?

For the purpose of management accounting and reporting, multinational companies (MNCs) have some amount of discretion while defining how to distribute the profits and expenses to the subsidiaries located in various countries. Sometimes a subsidiary of a company might be divided into segments or might be accounted for as a standalone business. In these cases, transfer pricing helps in allocating revenue and expenses to such subsidiaries in the right manner.

The profitability of a subsidiary depends on prices at which the inter-company transactions occur. These days the inter-company transactions are facing increased scrutiny by the governments. Here, when transfer pricing is applied, it could impact shareholders wealth as this influences company’s taxable income and its after-tax, free cash flow.

It is important that a business having cross-border intercompany transactions should understand transfer pricing concept, particularly for the compliance requirements as per law and to eliminate the risks of non-compliance.

Transfer Pricing Methodologies

The OECD (The Organization for Economic Co-operation and Development) Guidelines discusses the transfer pricing methods which could be used for examining the arms-length price of the controlled transactions. Here, arms-length price refers to the price which is applied or proposed or charged when unrelated parties enter into similar transactions in an uncontrolled condition.

The following are three of the most commonly used transfer pricing methodologies:

For the purpose of understanding, associated enterprises refer to an enterprise which directly or indirectly participates in the management or capital or control of another enterprise.

Problems associated with Transfer Pricing

There are quite a few problems associated with the transfer prices.  Some of these issues include:

  • There could be differences in opinions among organizational divisional managers with respect to how transfer price needs to be set.
  • Additional time, costs and manpower would be required for executing the transfer prices and designing the accounting system to match the requirements of transfer pricing rules.
  • Arm’s length prices might cause dysfunctional behavior among the managers of organizational units.
  • For some of the divisions or departments, for instance, a service department, arm’s length prices don’t work equally well as such departments don’t offer measurable benefits.
  • The transfer pricing issue in a multinational setup is very complicated.

External Considerations and Behavioral Aspects

External considerations in performance management can have an impact on how the organization performs and the steps to be taken to improve performance.

Stakeholders can have an interest and can be impacted by the organization’s activities. Examples of stakeholders are customers, competitors, employees, suppliers, lenders and the community.

Market conditions can impact performance and include “factors as economic growth, inflation, interest rates, exchange rates, government fiscal policy.”

The allowance for competitors includes monitoring “competitors” prices and cost structures” and features that add value and could lead to increased market share.

Performance measures should ensure that stakeholder needs are met, there are plans in place to deal with changes in the market and provide a basis for comparisons with competitors.

Performance measures vary for each of the external considerations. Examples are:

  • Employees: Motivation, morale
  • Management: Salaries, profit sharing
  • Shareholders: Price of shares, dividend yield, earnings per share
  • Customer: Price, quality, service, value for money
  • Government: Taxation, inflation, exports, employment
  • Community: Environmental impact, employment, social needs

Planning and Operational Variances

Explaining the causes of variances is a key step in variance analysis. In some cases the cause is purely operational (e.g. the price of raw materials went up due to market shortages) but in some cases the cause is due to poor budgeting and planning (e.g. we used an out of date price list when setting the standard cost of materials). Often causes are a mixture of planning and operating factors. Some firms seek to make these distinctions more explicit by separating out planning and operating variances.

The basic approach is to have two budgets the original budget and a revised one that takes into account planning issues. We can then determine two sets of variances:

Planning and operational variances for sales

The sales volume variance can be sub-divided into a planning and operational variance:

Planning and operating variances for costs

When applying planning and operating principles to cost variances (material and labour), care must be taken over flexing the budgets. One accepted approach is to flex both the original and revised budgets to actual production levels:

Planning and operational analysis

The first step in the analysis is to calculate:

(1) Actual Results

(2) Revised flexed budget (ex-post)

(3) Original flexed budget (ex-ante)

When should a budget be revised?

There must be a good reason for deciding that the original standard cost is unrealistic. Deciding in retrospect that expected costs should be different from the standard should not be an arbitrary decision, aimed perhaps at shifting the blame for bad results due to poor operational management or poor cost estimation.

A good reason for a change in the standard might be:

  • A change in one of the main materials used to make a product or provide a service
  • An unexpected increase in the price of materials due to a rapid increase in world market prices (e.g. the price of oil or other commodities)
  • A change in working methods and procedures that alters the expected direct labour time for a product or service
  • An unexpected change in the rate of pay to the workforce.

These types of situations do not occur frequently. The need to report planning and operational variances should therefore be an occasional, rather than a regular, event.

If the budget is revised on a regular basis, the reasons for this should be investigated. It may be due to management attempting to shift the blame for poor results or due to a poor planning process.

Further thoughts on calculating planning and operating variances in accountancy exams

The basic idea given above is that

Key question: what is the revised budget volume? 

There are three different ways of approaching planning and operating variances in accountancy exams.

Approach 1

If a revised volume is given (or can be easily calculated) then the best approach is to do two completely separate sets of variances.

This will result in the situation where the total traditional variance = planning + operating variances in total only but not line by line (e.g. materials price planning variance + materials price operating variance will not give the traditional materials price variance)

Approach 2

If no obvious revised volume is given (or can be calculated) then set revised budget volume = actual volume. This means that all cost variances are based on the actual output.

In this approach:

  • No operating sales volume variance – its all planning
  • Sales volume variance is thus effectively calculated on Original Standard Margin
  • Planning cost variances will be based on actual output volumes
  • Traditional variances = operating + planning variances on a line by line basis now rather than just in total
  • Note that if the original budgeted volume is not given in the questions, then this approach must be used.

Approach 3

(Note: this approach seems to make more sense when only minor changes are made to the original budget – usually just a couple of prices.  It is also the approach currently used for CIMA P1 and ACCA F5 exams.)

If no obvious revised volume is given (or can be calculated) then set revised budget volume = original budget volume.

In this approach:

  • There is no planning sales volume variance – Its all operating
  • Sales volume variance is thus effectively calculated on Revised Standard Margin
  • Planning cost variances will be based on original budgeted volumes
  • Total traditional variance = planning + operating in total only but not line by line

Make or Buy and Other Short-Term Decisions

The make-or-buy decision is the action of deciding between manufacturing an item internally (or in-house) or buying it from an external supplier (also known as outsourcing). Such decisions are typically taken when a firm that has manufactured a part or product, or else considerably modified it, is having issues with current suppliers, or has reducing capacity or varying demand.

Another way to define make-or-buy decision that is closely related to the first definition is this: a decision to perform one of the activities in the value chain in-house, instead of purchasing externally from a supplier. A value chain is the complete range of tasks such as design, manufacture, marketing and distribution of a product / service that businesses must get done to take a service or product from conception to their customers.

Some companies manage all of the tasks in the value chain from manufacturing raw materials all through to the ultimate distribution of the completed goods and provision of after-sales services. Some other companies are happy just to integrate on a smaller scale by buying a lot of the parts and materials that are required for their finished products. When a business is involved in more than one activity in the whole value chain, it is vertically integrated. This kind of integration is quite common.

Vertical integration provides its own set of advantages. An integrated company depends less on its suppliers and so can be certain of a smoother flow of materials and parts for the manufacture than a non-integrated company. In addition, some companies believe they can manage quality better by manufacturing their own parts and materials instead of depending on the quality control standards of external suppliers. What’s more, an integrated company realizes revenue from the parts and material that it is “making” rather than “buying” in addition to income from its usual operations.

The benefits of vertical integration are counterbalanced by the benefits of using outside suppliers. By combining demand from different companies, a supplier can enjoy economies of scale. These economies of scale can cause better quality and lower expenses than would be possible if the business were to endeavor to manufacture the parts or provide a service by itself. At the same time, a business should be careful to retain control over those tasks that are necessary for maintaining its competitive position.

Factors Influencing the Decision

To come to a make-or-buy decision, it is essential to thoroughly analyze, all of the expenses associated with product development in addition to expenses associated with buying the product. The assessment should include qualitative and quantitative factors. It should also separate relevant expenses from irrelevant ones and consider only the former. The study should also look at the availability of the product and its quality under each of the two situations.

Introduction to quantitative and qualitative analysis

Quantitative aspects can be calculated and compared whereas qualitative aspects call for subjective judgment and, frequently require multiple opinions. In addition, some of the associated factors can be quantified with sureness while it is necessary to estimate other factors. The make-or-buy decision calls for a thorough assessment from all angles.

Quantitative aspects are essentially the incremental costs stemming from making or purchasing the component. Factors of this type to look at may incorporate things such as availability of manufacturing facilities, needed resources and manufacturing capacity. This may also incorporate variable and fixed expenses that can be found out either by way of estimation or with certainty. Similarly, quantitative expenses would incorporate the cost of the good under consideration as the price is determined by suppliers offering the product for sale in the marketplace.

Qualitative factors to look at call for more subjective assessment. Examples of such factors include control over component quality, the reliability and reputation of the suppliers, the possibility of modifying the decision in the future, the long-term viewpoint concerning manufacture or purchase of the product, and the impact of the decision on customers and suppliers.

Make-or-buy decisions also occur at the operational level. Analysis in separate texts by Burt, Dobler, and Starling, as well as Joel Wisner, G. Keong Leong, and Keah-Choon Tan, suggest these considerations that favor making a part in-house:

  • Cost considerations (less expensive to make the part)
  • Desire to integrate plant operations
  • Productive use of excess plant capacity to help absorb fixed overhead (using existing idle capacity)
  • Need to exert direct control over production and/or quality
  • Better quality control
  • Design secrecy is required to protect proprietary technology
  • Unreliable suppliers
  • No competent suppliers
  • Desire to maintain a stable workforce (in periods of declining sales)
  • Quantity too small to interest a supplier
  • Control of lead time, transportation, and warehousing costs
  • Greater assurance of continual supply
  • Provision of a second source
  • Political, social or environmental reasons (union pressure)
  • Emotion (e.g., pride)

Factors that may influence firms to buy a part externally include:

  • Lack of expertise
  • Suppliers’ research and specialized know-how exceeds that of the buyer
  • cost considerations (less expensive to buy the item)
  • Small-volume requirements
  • Limited production facilities or insufficient capacity
  • Desire to maintain a multiple-source policy
  • Indirect managerial control considerations
  • Procurement and inventory considerations
  • Brand preference
  • Item not essential to the firm’s strategy

The two most important factors to consider in a make-or-buy decision are cost and the availability of production capacity. Burt, Dobler, and Starling warn that “no other factor is subject to more varied interpretation and to greater misunderstanding” Cost considerations should include all relevant costs and be long-term in nature. Obviously, the buying firm will compare production and purchase costs. Burt, Dobler, and Starling provide the major elements included in this comparison. Elements of the “make” analysis include:

  • Incremental inventory-carrying costs
  • Direct labor costs
  • Incremental factory overhead costs
  • Delivered purchased material costs
  • Incremental managerial costs
  • Any follow-on costs stemming from quality and related problems
  • Incremental purchasing costs
  • Incremental capital costs

Cost considerations for the “buy” analysis include:

  • Purchase price of the part
  • Transportation costs
  • Receiving and inspection costs
  • Incremental purchasing costs
  • Any follow-on costs related to quality or service
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