Economic value Model Meaning, Advantages and Limitations

EVA is basically the working benefit after charge less a charge for the capital, the value just as an obligation, utilized in the business. Monetary Value Added (EVA) is a strategy to ascertain the financial benefit of an organization. EVA can determine as Net Operating Profit after charges less a charge for the chance expense of the capital contributed. The hidden standard of this technique is to decide; if the organization is procuring a higher pace of return on the assets contribute than the expense of the assets. Assuming it is acquiring a higher pace of return; it infers that the administration is adding more abundance to the investor’s worth.

It tends to characterize as a proportion of execution of an organization that centers more around riches or value creation for the investors instead of simply the bookkeeping benefits. For discovering genuine benefits which a firm acquires, every one of the expenses deduces from the incomes made and comparably; the expense of utilizing capital ought to likewise deduct whether it is obligation or value.

The Measure of Real Wealth Creation bookkeeper expressly deducts the expense of obligation for example interest from the incomes yet doesn’t think about the expense of value. In this way, positive bookkeeping benefit doesn’t mean riches/value creation however sure EVA would imply that the administration of the organization has progressed admirably and has made abundance for their investors. From that point of view, it gives an extreme rivalry to measurements like ROCE and ROI.

EVA is simply the operating profit after tax less a charge for the capital, equity as well as debt, used in the business.

EVA may be calculated as follows:

EVA= NOPAT – C x Capital

Where,

NOPAT = Net operating profit after tax

C = Weighted average cost of capital

Capital = Economic book value of the capital employed in the firm.

The idea behind EVA is that shareholders must earn a return that compensates for the risk taken. If EVA is zero; it is treated as a sufficient achievement on the ground that shareholders earned a return that compensated the risk.

Components of EVA:

These three components of EVA are described below:

(i) NOPAT:

NOPAT is defined as follows:

(Profits before interest and taxes) (1- tax rate)

(ii) Cost of capital:

Providers of capital (shareholders and lenders) want to be suitably compensated for investing capital in the firm. The cost of capital reflects what they expect.

The formula employed for estimating cost of capital is:

Cost of capital = (Cost of equity) (Proportion of equity in the capital employed) + (Cost of preference) (Proportion of preference in the capital employed) + (Pre-tax cost of debt) (1- tax rate) (Proportion of debt in the capital employed).

(iii) Capital employed:

To obtain capital employed, we have to make adjustments to the ‘accounting’ balance sheet to derive the ‘economic book value’ balance sheet. These adjustments are meant to reflect the economic value of assets in place of value determined by historical cost.

Advantages of EVA:

(i) EVA is a tool which helps to focus managers’ attention on the impact of their decisions in increasing shareholders’ wealth.

(ii) EVA is a good guide for investors; as on the bias of EVA, they can decide whether a particular company is worth investing money in or not.

(iii) EVA can be used as a basis for valuation of goodwill and shares.

(iv) EVA is a good controlling device in a decentralised enterprise. Management can apply EVA to find out EVA contribution of each decentralised unit or segment of the company.

(v) EVA linked compensation schemes (for both operatives and managers) can be developed towards protecting (or rather improving) shareholders’ wealth.

Disadvantages:

EVA is difficult to calculate the precise and correct cost of equity in the stock market.

Sometimes It does not helpfully the company in monitoring the problem areas; and, also hence taking misaction to not resolve those problems.

It can also improve the company’s corporate governance because since a higher EVA implies higher bonuses to the managers; they will be working hard and also honestly; which in turn augurs well for the company.

This can also improve the corporate governance of the company; sometimes it never can, because a higher EVA gives managers a higher bonus; Due to some negligence they do not even work hard and do not show honesty; So, the companies do not well developed.

It also helps company owners to identify the best person to run the company effectively and efficiently, and sometimes there are some omissions.

EVA is a good control device in a decentralized enterprise, they are just right. Management can apply EVA to find out the EVA contribution of each decentralized entity or segment of the company, but sometimes management cannot apply EVA in case EVA is simply a unit number.

Historical cost Model Meaning, Advantages and Limitations

The sum total of all the costs related to human resources is calculated to find out the value of a human resource. These costs include the cost of recruitment, selection, training, placement, and development of human resources of an organization.

Historical Cost Method was introduced by Brummet, Flamholtz and Pyle. This is the oldest method of valuation of human resource.

If the human assets are liquidated prematurely, the whole of the amount not written off is charged to the income of the year in which such liquidation takes place. If the useful life is recognized to be longer than originally expected, revisions are affected in the amortization schedule.

When a firm recruits an employee, he is employed with the obvious expectation that the returns from him will far exceed the cost involved in selecting, developing, and training in the same manner as the value of fixed assets is increased by making additions to them.

Such additional costs incurred in training and development are also capitalized and is amortized over the remaining life. The unexpired value is an investment in human assets.

The historical cost of human resources is very similar to the book value of the other physical assets.

Types of Historical Cost Method

Acquisition cost: It means the cost which is incurred on acquiring the human resource in the organization. The cost incurred at the time of recruitment, selection, and placement, etc.

Learning Cost: It means that cost is incurred at the time of providing training and development to the employees and managers.

Advantage of historical cost method

  • Employers and employees can easily understand this method.
  • This method follows the traditional accounting concept of matching costs with revenue.
  • This method is very easy to calculate the value of a human resource.
  • Return on the company’s investment in human resources can easily be calculated by this method.

Disadvantage of historical cost method

  • In this method rate of amortization is very difficult to determine.
  • Under this method it is very different to estimate the service period of an employee.
  • As we know, the value of assets decreases with an increasing number of years or amortization. But in the case of human resources, it is just the opposite. The utility of employees increases with the increasing experience and training provided to them.

Human Resource Accounts Practices in India

Human resource accounting has very high significance not only for the management, but also for analyst and even for employees. It helps management in better utilization, planning management of human resources in the organization while for analyst, Even today, when a good deal of work has been done in this field, it is very much unfortunate that there is not only set pattern or generally accepted method either for valuation of human resource or for their recording in books of accounts or for the disclosure of information by means of different statements. The study focuses on the calculation of the value of human resources at different levels of organization & to determine the human resource efficiency quotient.

The rationale behind introduction of HRA lies in the fact that human resources should be treated as physical assets and should be shown on the asset side of the balance sheet. Failing to exhibit such assets on the face of the balance sheet in the traditional accounting system indicates lack of reliability of the financial picture. Recognition of human resource as asset removes the obstacles of traditional accounting practice and reflects the actual financial status of an organization. HRA deserves the following benefits:

  1. Any change in the investment in human resources affecting the earning capacity and growth of an organization cultivates the concept of HRA in which assets status is accorded to human resources and accordingly brought into account like other assets.
  2. Acquisition, training and placement costs of human resources for productive purposes should be capitalized. HRA first justifies this truth. It will help the management in planning and executing personal policies.
  3. Expansion of building, plant & machinery etc. obviously leads to enhancement in human resources. Hence, information in the form of HRA is necessary.
  4. Additional information in the form of HRA inspires the shareholders and creditors to make long-term investment with confidence.
  5. Cordial relationship among the employees in an organization is possible only when management realizes the importance of contribution made by the employees and workers in an organization.
  6. HRA can be used as a tool in detecting the spirit of labor turnover, return on investment and utilization of potential capacity of an organization.
  7. HRA helps in solving industrial disputes and collective bargaining process as management representative can put forward data in a systematic manner.

Opportunity cost Model Meaning, Advantages and Limitations

This method was first advocated by Kiman and Jones for a company with several divisional heads bidding for the services of various people they need among themselves and then include the bid price in the investment cost.

Opportunity cost is the value of an asset when there is an alternative use of it.

There is no opportunity cost to those employees that are not scarce, and also, those at the top will not be available for auction. As such, only scarce people should comprise the value of human resources.

The value of a human resource is determined based on the value of an individual employee in alternative use. If an employee is hired from an external source, there is no opportunity cost to him.

Benefits:

Relative Price: Another important benefit of considering your opportunity cost is it allows you to compare relative prices and the benefits of each alternative. Compare the total value of each option and decide which one offers the best value for your money. For instance, a business with an equipment budget of $100,000 may buy 10 pieces of Equipment A at $10,000 or 20 pieces of Equipment B at $5,000. You could buy some of A and some of B, but relative pricing would mean comparing the value to you of 10 pieces of A versus 20 pieces of B. Assuming you choose 20 pieces of B, you effectively decide this is more valuable to you than 10 pieces of A.

Awareness of Lost Opportunity: A main benefit of opportunity costs is that it causes you to consider the reality that when selecting among options, you give up something in the option not selected. If you go to a grocery store looking for meat and cheese, but only have enough money for one, you have to consider the opportunity cost of the item you decide not to buy. Recognizing this helps you make more informed and economically sensible decisions that maximize your resources.

Limitations:

  • The total valuation of human resources for the competitive bid price may be misleading or inaccurate. It may be because a person may be an expert for one department and not so for the other department. He may be a valuable person for the department in which he is working and thus commands a high value but may have a lower price in the bid by the other department.
  • It has specifically excluded from its preview the employees scarce or not being ‘bid’ by the other departments. This is likely to lower the morale and productivity of the employees who are not covered by the competitive process.
  • Under this method, valuation based on opportunity cost is restricted to alternative use within the organization. In real life, such alternative use may not be identified because of the constraints in an organizational environment.
  • Opportunity costs take time to calculate and consider. You can make a more informed decision by considering opportunity costs, but managers sometimes have limited time to compare options and make a business decision. In the same way, consumers going to the grocery store with a list and analyzing the potential opportunity costs of every item is exhaustive. Sometimes, you have to make an instinctive decision and evaluate its results later.

Replacement cost Model Meaning, Advantages and Limitations

Replacement cost is that cost which is incurred on replacing the existing human resource by an identical one i.e. human resource capable of rendering similar services.

Replacement Cost Method was introduced by Rensis Likert and Eric G. Flamholtz. This method is different from the historical cost method. The historical method takes into account only the sunk cost which is immaterial to calculate the value of human resources and take a decision on that basis.

The replacement cost method is very realistic as it considers the current value of human resources in its financial statement.

Advantage of replacement cost method

  • This method estimates the present value of human resources. This method is very logical and representative.
  • This method can easily adjust the human value of price trends and can provide real value at the time of the rise in prices.

Disadvantage of replacement cost method

  • The identical replacement of an employee is not always possible to find.
  • The determination of replacement value is affected by subjective considerations to a marked extent, and therefore, the value is likely to differ from man to man.
  • The cost of replacing the human resource is inconsistent with traditional accounting system based on the cost concept.

Statutory provisions governing HR accounts

Statutory Compliance of rules and regulations in HRMS& payroll is a grave legal matter for both employees and the organization’s social security. The Indian Government has declared various regulations and acts to process employee’s payment. Every company is liable to follow these rules to avoid any legal consequences. Though to follow it or not might be a company’s individual decision, but it may have some severe implications.

Statutory Compliance in HR is important, as seen from both employee and employer’s perspective. Indian Government provides employee benefit acts like industrial relations, minimum wages, social security, women and child employment, health and safety, and organization benefit acts like provident fund, trade union, ESI, professional tax, etc. We will further check all the details of these acts. These acts can vary from state to state and country to country. In India, these acts sometimes change for every state, but not necessary.

Non-agreement to such laws implicate legal consequences on business existence, that is why business representatives put a considerable amount of money, time, and people to adhere to these laws. Additionally, they also seek laws and finance taxation expert’s advice. To be a statutory compliant company, you must practice an efficient way to minimize these risks and update them with these laws.

Every type of organization, whether private, LLP, partnership-based, which provides a salary to their employees, must stick to these laws to avoid reputation and business threats during any statutory audit.

These regulations are checked during the statutory audit. A Statutory Audit is an inspection mandated by law to ensure the books of accounts presented by organizations are true according to the statutory audit checklist finalized.

Importance and Advantages of Statutory Compliance

The most important advantage of the list of statutory compliance to employees is that it ensures fair treatment of labour. It prevents employees from being exploited or made to work for unmanly hours or in inhuman conditions. It also ensures that they are paid fairly in proportion to the work that they have done, and that companies comply with the minimum wage rate.

The advantage to organizations is the timely payment of taxes, which avoids a lot of legal trouble like penalties and fines. A set of predefined rules makes it easier for the Government to collect revenue as well as for companies to organize their financials. Statutory compliance is important to prevent legal troubles. Companies can be fined monetarily as well as be tried in a court of law, depending on the scale of non-compliance. The Importance of statutory compliance in hr cannot be overlooked anymore. It needs to be taken far more seriously to reduce the frequency of fines and penalties.

Statutory Benefits Applicable

For Employee’s:

  1. Ensures minimum wages and equal remuneration to men and women.
  2. Fair treatment to employee and betterment of industrial relations.
  3. Help avoids inhuman conditions of work and guarantees workplace health and security.
  4. Provides social security through compensation and incentives.

For Employer’s:

  1. Protection to the organization’s existence.
  2. Protection against illegal wage demands from trade unions and employees.
  3. Maintains the organization’s reputation and client engagement.
  4. No risk of fines and penalties.

Industrial Relations Guide for Statutory Compliance

The Industrial Disputes Act, 1947

The industrial disputes act, enacted in 1947, to make provisions for investigating and settling disputes between employee-employee or employee-employer. The main objective of this Act is to ‘maintain peace and harmony in work culture in Indian Establishments.’

This Act applies to the whole Indian nation, including establishments for business, trade, manufacture, and distributions. However, it does not encircle persons in the managerial or administrative field and persons subject to Army, Air force, and Navy.

Women Benefits

Equal Remuneration act, 1976

As the name suggests, the Equal Remuneration Act encloses a gender-based payment equality policy of industrial. It ensures uniform payment to the employees irrespective of men or women to avoid gender bias. It came into the picture because payment given to women was lower than that of men, though the work amount being the same. Non-compliance with this Act can implicate serious fines and penalties.

Provisions under this Act include 1. Not to reduce employees’ salary to adhere to the Act 2. For the same nature and amount of work, no discrimination is allowed for women. 3. During the formation of an advisory committee that works to increase employment opportunities for women, work hours and its nature shall consist of half women members.

Maternity Benefit Act, 1961

The maternity benefit act passed in 1961. It helps women protect her employment and provides her certain months of paid leaves during her maternity to take care of her child. After maternity, she can continue with her job without any disturbance of made leaves.

This Act applies to all establishments like factories, shops, private and Government sectors with ten or more employees. During her maternity, she will be paid based on average daily wages. But to gain this benefit, she must be working for an organization for at least 80 days within the past 12 months.

Further amendments of this Act in 2017, guarantees

  1. Increased amount of paid leaves during maternity ‘leaves are increased from the existing 12 weeks to 26 weeks.
  2. Leave for adoption ‘women can leave for adopting a child below the age of 3 months and the commissioning mothers.
  3. Work from home option ‘women, can now continue her work directly from her home with no leave requirements and is comfortable to her.

The Payment of Gratuity Act 1972

Payment of gratuity act guarantees benefits like gratuity and incentives to the employees working in railways, mines, factories, ports, oilfields, shops, and private sectors.

A certain amount is deducted from monthly wages and further provided after an employee’s retirement, offering monetary help, called gratuity. Gratuity is allowed to an employee who has given continuous service for at least five years for a particular organization. As per section 4(1), gratuity is mandatorily payable for employee death or disablement, even though five years of service is pending. Under section 4(3), the maximum gratuity amount an employee is beneficial for is Rs. 20,00,000, and is liable to tax for gratuity amount more than stated.

According to section1(2), state Jammu and Kashmir are not liable for this Act for plantation or ports. As per section1(3-A), in case the employee rate somehow drops below 10 for an establishment, the employer must not request for reducing gratuity. Under section2(e), this Act doesn’t apply to apprentices or civil service employees under the Central and State government.

Gratuity depends on the years of service and the last drawn salary and is calculated according to the formula

Gratuity = Last drawn salary *number of completed service years * 15/26

According to the above formula, the service year with more than six months will be considered one full year, and less than six years will be regarded as zero years.

For example, a service period of seven years and eight months will be eight years, and a service period of six years and four months will be six years.

The Employees’ Compensation (Amendment) Act, 1923

Many services involve hard work, risk of losses, critical injuries, or even death. Employees’ compensation act, enacted in 1923, protects an employee or his/her dependents through compensation during any conditions mentioned above.

According to Section 17A, every employee must be well-informed about his compensations at the time of joining by the employer. Failure of such tasks may result in penalties and fines of Rs. 5000 to 50,000 as imposed by Government, under section 18A.

The Employees’ Provident Fund & Miscellaneous Provisions (Amendment) Act, 1952

The statutory provident fund act is issued for the social security of the employee. Employees’ Provident Fund Act is liable for any establishment employing more than 20 employees. To make this possible, every employee during his/her employment contributes some amount from their salary to the Provident Fund. Even their employer is also required to contribute to this fund. This fund then ensures social security after employees’ termination or retirement. EPF of every corresponding employee must be deducted from his/her salary and filled before the PF return due date, which is the 15th of each month.

Employees’ PF calculation is based on basic salary and DA. Other allowances like HRA, overtime allowance, incentives, etc. are not included under this. The basic wage covered in this is Rs. 15,000 monthly. PF divides into two funds; EPF (Employees’ Provident Fund) & EPS (Employees’ Pension Scheme). Consider the following PF rates declared by the government:

Employee Employer
EPF 12% of Gross 3.67%
EPS 0 8.33%
Total contribution 12% 12%

Any failure in this Act may lead to 3 years of imprisonment and a penalty of Rs. 10,000. Apart from EPF, other provident fund meanings and types include

SPF: Statutory Provident Fund

SPF is only meant for employees who are enrolled in Government and Semi-government enterprises.

UPF: Unrecognized Provident Fund

Started by employers or employees in any organization, UPF is not a government-approved scheme.

PPF: Public Provident Fund

Whether an employer or not, PPF scheme that is savings-cum-tax-savings options, is open to every Indian citizen

The Employees’ State Insurance ESI Act, 1948

Employees’ State Insuranceactensures absolute medical security, including sickness, maternity, and injuries for employees working in non-seasonal factories, including power with more than ten employees and non-power and other establishments with more than 20 employees.

The wage limit covered under this Act is Rs. 15,000 per month. This Act applies to all states except Manipur, Sikkim, Arunachal Pradesh, and Mizoram. Benefits can be availed through ESIC online appointment for hospitals, clinics, and practitioners.

Both employee and the employer contributes to the ESI scheme on ESIC payment portal and ESI Percentage contributions made to the same are

Contribution % of Gross pay
Employees’ contribution 0.75
Employer’s contribution 3.25

A&FN3 Costing Methods and Techniques

Unit 1 Job and Batch Costing [Book]  
Meaning of Costing Methods VIEW
Job Costing: Meaning, prerequisites, Job costing procedures, Features, Objectives, Applications, Advantages and Disadvantages of Job costing VIEW
Batch Costing Meaning, Advantages, Disadvantages VIEW
Determination of economic Batch Quantity VIEW
Comparison between Job and Batch Costing VIEW
Meaning, Features, Applications of Contract costing VIEW
Similarities and Dissimilarities between Job and Contract costing VIEW
Procedure of Contract costing VIEW
Profit on incomplete contracts VIEW

 

Unit 2 Process costing [Book]  
Introduction, Meaning and definition, Features of Process Costing VIEW
Comparison between Job costing and Process Costing VIEW
Applications, Advantages and Disadvantages of Process Costing VIEW
Treatment of normal loss, Abnormal loss and Abnormal gain VIEW
Rejects and Rectification – Joint and by-products costing problems under reverse cost method VIEW

 

Unit 3 Operating Costing [Book]  
Introduction, Meaning and application of Operating Costing VIEW
Power house costing or Boiler house costing VIEW
Canteen or Hotel costing VIEW
Hospital costing and Transport Costing, Problems VIEW
Classification of costs, Collections of costs VIEW
Ascertainment of Absolute Passenger Kilometers, ton kilometers- Problems VIEW

 

Unit 4 Activity Based Costing [Book]  
Activity Based Costing Meaning VIEW VIEW
Differences between Traditional and Activity based costing VIEW
Characteristics of ABC VIEW
Cost drives and cost pools VIEW
Product costing using ABC system: Uses, Limitations VIEW
Steps in implementation of ABC VIEW

 

Unit 5 Output Costing [Book]  
Output Costing Meaning, Nature, Methodology VIEW
Methods of Establishment of cost VIEW
Just in Time (JIT): Features, Implementation and benefits VIEW

Income Tax – 2

Unit 1 Profits and Gains from Business or Profession [Book]  
Meaning and Definition Business, Profession VIEW
Vocation VIEW
Expenses Expressly Allowed VIEW
Allowable Losses VIEW
Expenses Expressly Disallowed VIEW
Expenses Allowed on Payment Basis VIEW
Problems on Business relating to Sole Trader VIEW
Problems on Profession relating to Chartered Accountant, Advocate and Medical Practitioner VIEW

 

Unit 2 Capital Gains [Book]  
Basis of Charge VIEW
Capital Assets, Transfer of Capital Assets VIEW
Computation of Capital Gains VIEW
Exemptions on Capital Gains U/S 54, 54B, 54D, 54EC, 54F VIEW
Problems on Capital Gains VIEW

 

Unit 3 Income from other Sources [Book]  
Incomes VIEW
Heads of Income: Income from Salaries VIEW
Income from House & Property VIEW
Profits and gains of a Business or Profession VIEW
Income from Capital Gains VIEW
Taxable under the head Other Sources VIEW
Securities, Kinds of Securities VIEW
Rules for Grossing Up VIEW
Ex-Interest Securities, Cum-Interest Securities, Bond Washing Transactions VIEW

 

Unit 4 Set Off and Carry Forward of Losses and Deductions from Gross Total Income [Book]  
Provisions for Set-off and carry forward of losses VIEW
Deductions u/s: 80 C, 80 CCC, 80 CCD, 80 D, 80 G, 80 GG, 80 GGA, and 80 U VIEW

 

Unit 5 Income Tax Authorities and Assessment of Individuals [Book]  
Powers and Functions of CBDT, CIT, and AO VIEW
Assessment of Individuals VIEW
Provision for Set-off & Carry forward of losses VIEW
Computation of Total Income VIEW
Tax Liability of an Individual Assesses VIEW

MK&HR2 Performance Management

Unit 1 Introduction to Performance Management [Book]
Performance Management VIEW VIEW
Performance Evaluation VIEW
Evolution of Performance Management VIEW
Definitions and Differentiation of Terms Related to Performance Management VIEW
What a Performance Management System Should Do VIEW
**Pre-Requisites of Performance Management VIEW
Importance of Performance Management VIEW
Linkage of Performance Management to Other HR Processes VIEW

 

Unit 2 Process of Performance Management [Book]
Overview of Performance Management Process VIEW VIEW
Performance Management Process VIEW
Performance Management Planning Process VIEW
Mid-cycle Review Process, End-cycle Review Process VIEW
Performance Management Cycle at a Glance VIEW

 

Unit 3 Mechanics of Performance Management Planning and Documentation [Book]
The Need for Structure and Documentation VIEW
Manager’s, Employee’s Responsibility in Performance Planning Mechanics and Documentation VIEW
Mechanics of Performance Management Planning and Creation of PM Document: VIEW
Performance Appraisal: Definitions and Dimensions of PA, Limitations VIEW
Purpose of Performance Appraisal and Arguments against Performance Appraisal, Importance of Performance Appraisal VIEW
Characteristics of Performance Appraisal VIEW
Performance Appraisal Process VIEW

 

Unit 4 Performance Appraisal Methods [Book]
Performance Appraisal Methods VIEW
Traditional Methods, Modern Methods, 360 models VIEW
Performance Appraisal 720 models VIEW
Performance Appraisal of Bureaucrats; A New Approach VIEW

 

Unit 5 Issues in Performance Management [Book]
Issues in Performance Management VIEW
Role of Line Managers in Performance Management VIEW
Performance Management and Reward Concepts VIEW
Linking Performance to Pay a Simple System Using Pay Band VIEW
Linking Performance to Total Reward VIEW
Challenges of Linking Performance and Reward VIEW
Facilitation of Performance Management System through Automation VIEW
Ethics in Performance Appraisal VIEW

MK&HR1 Consumer Behavior and Marketing Research

Unit 1 Introduction to Consumer Behaviour [Book]
Introduction to Consumer Behaviour; Definition of Consumer behavior, Consumer and Customer VIEW
VIEW
Buyers and Users: A Managerial & Consumer perspective VIEW
Need to study Consumer Behaviour VIEW VIEW VIEW
Applications of Consumer behaviour knowledge VIEW
Current trends in Consumer Behaviour VIEW
Market Segmentation & Consumer behaviour VIEW VIEW VIEW

 

Unit 2 Online Buying Consumer Behaviour [Book]
Introduction to Online Buying Behaviour VIEW
Meaning and Definition of Online Buying Behaviour VIEW
Reasons for Buying Through Online Channel VIEW
Consumer Decision making Process towards Online shopping VIEW
Factors Affecting Consumer Behaviour VIEW VIEW

 

Unit 3 Consumer Satisfaction & Consumerism [Book]
Concept of Consumer Satisfaction VIEW
Working towards enhancing Consumer satisfaction VIEW
Sources of Consumer Dissatisfaction VIEW
Dealing with Consumer complaint VIEW VIEW
Concept of Consumerism VIEW
Consumerism in India; The Indian consumer VIEW
Reasons for growth of consumerism in India VIEW
Consumer protection Act 1986 VIEW VIEW

 

Unit 4 Marketing Research Dynamics [Book]
Introduction, Meaning of Research, Research Characteristics VIEW
Various Types of Research VIEW
Marketing Research and its Management VIEW
Nature and Scope of Marketing Research VIEW
Marketing Research in the 21st Century (Indian Scenario) VIEW
Marketing Research: Value and Cost of Information VIEW

 

Unit 5 Methods of Data Collection and Research Process [Book]
Methods of Data Collection VIEW VIEW
Introduction, Meaning and Nature of Secondary Data VIEW
Advantages of Secondary Data, Drawbacks of Secondary Data VIEW
Types of Secondary Data, Primary Data and its Types VIEW
Research Process: An Overview VIEW
Formulation of a Problem VIEW VIEW
Research Methods VIEW VIEW
Research Design VIEW VIEW
Data Collection Methods VIEW VIEW
Sample Design VIEW VIEW
Data Collection VIEW VIEW
Data Analysis VIEW VIEW
Data Interpretation VIEW
Report Writing VIEW VIEW
VIEW VIEW VIEW
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