Category: Lucknow University BBA Notes

Lucknow University BBA Notes

Marketing Management LU BBA 3rd Semester NEP Notes

indiafreenotesby indiafreenotes1
Unit 1 {Book}
Introductory Concept of Marketing VIEW VIEW
Difference Between Marketing and Selling VIEW
Modern Marketing concept VIEW
Marketing mix VIEW VIEW
Market Segmentation VIEW VIEW
Marketing Planning VIEW VIEW
Marketing Strategy & Marketing Approaches VIEW
Extra Topic
4P’s of Marketing VIEW
4C’s of Marketing VIEW
Orientation of a Marketing firm VIEW

 

Unit 2 {Book}
Consumer Behaviour: Concept of consumer behaviour VIEW VIEW
Buying motives VIEW
Study of Consumer Behaviour and Motivational VIEW VIEW
Market Research its Types VIEW
Market Research Nature, Scope VIEW
Market Research Role VIEW
Method of conducting marketing research VIEW
Sales promotion VIEW
Advertising VIEW
Factors influencing Consumer behavior VIEW

 

Unit 3 {Book}
Product Management VIEW
Nature and Scope of product Policy Decisions VIEW
Product Mix VIEW
Product Line VIEW VIEW
Product Life cycle VIEW
Product Planning and Development VIEW VIEW
Product Diversification VIEW
Product Improvement VIEW
Branding VIEW VIEW VIEW
Trade Marks VIEW VIEW
Packaging VIEW
Product Pricing Concept VIEW
Nature and Scope of Product Pricing Decisions VIEW VIEW
Price Policy considerations VIEW
Objectives of pricing VIEW
Strategies of pricing VIEW

 

Unit 4 {Book}
Distribution Management VIEW VIEW
Marketing Communication VIEW VIEW
Decisions relating to channels of Distribution management of Physical distribution VIEW
Sales Promotion VIEW VIEW VIEW
Sales Planning and Forecasting VIEW VIEW
Management of Sales force VIEW
Analysis of Sales performance VIEW VIEW
Marketing of Services VIEW VIEW
Functions of Distribution channel VIEW
Factors influencing Distribution channel VIEW
Integrated Marketing Communication VIEW VIEW
Lucknow University BBA Notes

Financial Management LU BBA 3rd Semester NEP Notes

indiafreenotesby indiafreenotes1
Unit 1 {Book}
Introduction to Financial Management: Concept of Financial Management VIEW
Finance functions VIEW
Objectives of Financial management VIEW
Profitability vs. Shareholder wealth maximization VIEW
Time Value of Money VIEW VIEW
Compounding, Discounting Principle VIEW
Investment Decisions:
Capital Budgeting VIEW
Payback Method VIEW
NPV Method VIEW
IRR Method VIEW
ARR Method VIEW

 

Unit 2 {Book}
Financing Decision VIEW
Capitalization Concept, Basis of Capitalization VIEW
Consequences and Remedies of Over Capitalization VIEW
Consequences and Remedies of Under Capitalization VIEW
Cost of Capital VIEW
WACC VIEW
Determinants of Capital structure VIEW VIEW
Capital Structure Theories VIEW

 

Unit 3 {Book}
Dividend Decision: Concept and Relevance of Dividend decision VIEW
Dividend Models-Walter’s Gordon’s and MM Hypothesis VIEW
Dividend policy VIEW
Determinants of Dividend policy VIEW

 

Unit 4 {Book}
Management of Working Capital VIEW
Concepts of Working capital VIEW
VIEW
Approaches to the financing of Current Assets VIEW
Management of different Components of Working Capital:
Cash Management VIEW
Receivables Management VIEW
Inventory Management VIEW
Lucknow University BBA Notes

Resume Writing and Corporate Communication LU BBA 2nd Semester NEP Notes

indiafreenotesby indiafreenotes1
Unit 1 Communication
Role of Communication, Defining and Classifying Communication VIEW
Purpose of Communication VIEW
Process of Communication VIEW
Characteristics of Successful Communication VIEW VIEW
Importance of Communication in Management VIEW
Communication Structure in Organization VIEW
Communication in crisis VIEW VIEW
7C’s of Communication VIEW
Barriers to effective communication VIEW
Forms of Communication: One-to-one informal and formal VIEW
Unit 2
Non-Verbal Communication: Relevance and effective usage, Para language, Chronemics, Haptics Proxemics, Body language, Object language VIEW VIEW
Listening Skills: The process, importance VIEW
Types of listening Skills VIEW
Effective Listening Principles VIEW
Effective Listening Barriers VIEW
Enhancing Listening Skills: Paraphrasing, Summarizing Guidelines to increase listening, Activities to enhance listening VIEW
Unit 3
Resume Writing VIEW
Cover Letters, Interview Follow Up Letters VIEW
Introduction to Business letters VIEW
Writing Routine and Persuasive letters VIEW
Positive and Negative messages VIEW
Writing memos VIEW
What is a Report purpose, Kinds and Objectives of reports VIEW
Writing Reports VIEW VIEW VIEW
Group discussions VIEW
Interview skills VIEW VIEW
Impact of Technological Advancement on Business VIEW VIEW
Communication networks VIEW
Intranet VIEW
Internet VIEW
e-mails VIEW VIEW
SMS VIEW
Teleconferencing VIEW
Videoconferencing VIEW
Unit 4
Presentation skills VIEW VIEW
Presentation VIEW VIEW
Elements of presentation designing a presentation VIEW
Advanced visual support for business presentation VIEW VIEW
Types of Visual aid VIEW
Negotiation skills, Negotiations VIEW
Nature and need for negotiation VIEW
Factors affecting negotiation VIEW
Stages of Negotiation process VIEW
Negotiation Strategies VIEW
Lucknow University BBA Notes

Quantitative Techniques-I LU BBA 2nd Semester NEP Notes

indiafreenotesby indiafreenotes1
Unit 1 Series and Permutation Combination [Book]
Arithmetical Progression VIEW
Sum of a series in AP, Arithmetic Mean VIEW VIEW
Geometric Progression, Sum of a series in GP VIEW
Geometrical Mean VIEW VIEW
Sum of an infinite geometric series VIEW
Permutation and Combination VIEW
Fundamental rules of counting
Permutation of n different things, Permutation of thing not all different
Circular permutation
Combination of n different things r at a time, Simple problems

 

Unit 2 Matrix Algebra [Book] No Update
Please Refer books VIEW

 

Unit 3 Statistics [Book]
Statistics VIEW
Types of Data VIEW
Classification of Data VIEW VIEW
Tabulation of Data VIEW
Frequency Distribution VIEW
Census and Sample Investigation VIEW VIEW
Diagrammatical Presentation of Data VIEW VIEW
Graphical Presentation of Data VIEW VIEW
Measures of central Tendency VIEW
Mean VIEW VIEW VIEW
Median VIEW
Mode VIEW
Measures of Dispersion VIEW
Range VIEW
Mean Deviation VIEW
Standard Deviation VIEW

 

Unit 4 [Book]
Correlation, Significance of Correlation VIEW VIEW
Types of Correlation VIEW
Scatter Diagram Method VIEW
Karl Pearson Coefficient of correlation VIEW
Spearman’s coefficient of Rank correlation VIEW
Regression Introduction VIEW
Regression Lines VIEW
Regression Equations VIEW
Regression Coefficients VIEW
Lucknow University BBA Notes

Business Environment LU BBA 2nd Semester NEP Notes

indiafreenotesby indiafreenotes1
Unit 1
Meaning, Definition and Significance of Business Environment VIEW
Environmental Matrix VIEW
Factor affecting Business Environment VIEW
Micro environment VIEW
Macro environment VIEW
Business Environment Scanning Techniques VIEW
SWOT VIEW
Environmental Threat and Opportunity Profile (ETOP) VIEW
Porter Five forces Model VIEW
Unit 2 Economic Systems
Capitalism Economy VIEW
Socialism Economy VIEW
Mixed Economy VIEW
Public Sector and Private Sector VIEW
Features of Indian Economy VIEW
Primary, Secondary and Tertiary Sectors VIEW
Relationship between Government and Business VIEW
Public, Private, Co–operative Sectors Meaning, Role and Importance VIEW
Unit 3
National Income and its Aggregates VIEW
Industrial Policy Overview and Role VIEW
New industrial Policy of India VIEW
Socio-economic implications of Liberalization VIEW
Socio-economic implications of Privatization VIEW
Socio-economic implications of Globalization VIEW
Trade Cycle VIEW VIEW
Inflation Analysis VIEW VIEW
Unit 4
Role of Government in Regulation and Development of Business VIEW
Monetary Policy VIEW VIEW
Fiscal Policy VIEW VIEW
Overview of International Business Environment VIEW VIEW
Trends in World Trade VIEW
EXIM Policy VIEW
WTO Objectives and Role in International Trade VIEW
Lucknow University BBA Notes

Managerial Economics LU BBA 2nd Semester NEP Notes

indiafreenotesby indiafreenotes1
Unit 1
Nature and Scope of Managerial Economics VIEW
Opportunity Cost principle VIEW
Incremental principle VIEW
Equi-Marginal Principle VIEW
Principle of Time perspective VIEW
Discounting Principle VIEW
Uses of Managerial Economics VIEW VIEW
Demand Analysis VIEW
Demand Theory, The concepts of Demand VIEW
Determinants of Demand VIEW
Demand Function VIEW
Elasticity of Demand and its uses in Business decisions VIEW
**Measuring Elasticity of Demand VIEW
Unit 2
Production Analysis: Concept of Production, Factors VIEW
Laws of Production VIEW
Economies of Scale VIEW
**Return to Scale VIEW
Economies of Scope VIEW
Production functions VIEW
Cost Analysis: Cost Concept, Types of Costs VIEW
Cost function and Cost curves VIEW
Costs in Short and Long run VIEW
LAC VIEW
Learning Curve VIEW
Unit 3
Market Analysis/ Structure VIEW
Price-output determination in Different markets, Perfect competition, Monopoly VIEW
Price discrimination under Monopoly, Monopolistic competition VIEW
Duopoly Markets VIEW
Oligopoly Markets VIEW
Different pricing policies VIEW
Unit 4
Introduction to Macro Economics VIEW
National Income Aggregates VIEW VIEW
Concept of Inflation- Inter- Sectoral Linkages:
Macro Aggregates and Policy Interrelationships
Tools of Fiscal Policies VIEW VIEW
Tools of Monetary Policies VIEW
Profit Analysis: Nature and Management of Profit, Function of Profits VIEW
Profit Theories VIEW
Profit policies VIEW
Lucknow University BBA Notes

Financial & Management Accounting-II LU BBA 2nd Semester NEP Notes

indiafreenotesby indiafreenotes1
Unit 1 [Book]
Accounting for Assets VIEW
Valuation of inventories VIEW VIEW VIEW
Depreciation VIEW VIEW VIEW
Methods of Depreciation: WDV VIEW
SLM Method VIEW
Bank Reconciliation Statement VIEW VIEW
Introduction to Corporate Accounting VIEW
Preparation of financial Statements of a company VIEW VIEW

 

Unit 2 [Book]
Analysis of Financial Statements Meaning VIEW
Financial Statements Types and Techniques VIEW
Trend analysis VIEW
Ratio Analysis VIEW VIEW
Statement of Cash Flow VIEW VIEW
Indirect method VIEW

 

Unit 3 [Book]
Introduction to Management Accounting VIEW
Objectives of Management Accounting VIEW
**Tools & Techniques of Management Accounting VIEW
Difference between Cost and Management accounting VIEW
Relevant costing: VIEW
Special order VIEW
Addition, Deletion of product and services VIEW
Optimal uses of limited resources VIEW
Pricing decisions VIEW
Make or Buy decisions VIEW VIEW

 

Unit 4 [Book]
Budgets and Budgetary Control VIEW VIEW
Preparing flexible budgets VIEW VIEW
Standard Costing VIEW
Material Variance Analysis VIEW
Labour Variance Analysis VIEW
**Overhead Variance Analysis VIEW
**Cost Variance Analysis VIEW
Introduction to Responsibility accounting VIEW
Meaning and types of Responsibility centres VIEW
Lucknow University BBA Notes

Organizational Behaviour LU BBA 2nd Semester NEP Notes

indiafreenotesby indiafreenotes1
Unit 1 Introduction
Nature and Scope of Organizational Behaviour VIEW
Challenges and Opportunities for Organizational Behaviour VIEW
Organization Goals VIEW
Models of Organizational Behaviour VIEW
Impact of Global and Cultural diversity on Organizational Behaviour VIEW
**Theories of Organizational Behaviour VIEW
**Need of Organizational Behaviour VIEW
Unit 2
Individual Behavior VIEW
Personality VIEW VIEW VIEW
Perception VIEW
Learning VIEW VIEW
Motivation VIEW VIEW
Hierarchy of needs theory VIEW
Theory X and Y VIEW
Motivation Hygiene Theory VIEW
Vroom’s expectancy Theory VIEW
Unit 3 Behavior Dynamics:
Interpersonal Behavior VIEW
Communication in Behavior Dynamics VIEW
Transaction Analysis VIEW VIEW
Leadership and Theories VIEW
Leadership Styles VIEW
Leadership Styles in Indian Organizations VIEW
Group Behavior, Definition, Classification, Types of Group Structures VIEW
Group Decision Making VIEW
Teams Vs Groups VIEW
Contemporary issues in Managing Teams VIEW
Inter-group problems in Organizational Group Dynamics VIEW
Management of Conflict VIEW
Unit 4
Management of Change VIEW
Change and Organizational Development VIEW
Resistance to Change VIEW
Approaches to Managing Organizational Change VIEW
Organizational effectiveness VIEW
Organizational Culture VIEW
Power and Politics VIEW
Stress Management Definition VIEW
Potential Sources of Stress VIEW
Consequences of Stress, Managing Stress VIEW
Lucknow University BBA Notes

Personality Development and Grooming LU BBA 1st Semester NEP Notes

indiafreenotesby indiafreenotes1
Unit 1 [Book]
Introduction to Personality: Meaning VIEW
Personality Significance, Functions and Objectives VIEW
Theories of Personality VIEW
Types of Personality VIEW
Personality Disorders Types, Causes, Symptoms and their treatment VIEW

 

Unit 2 [Book] 
Communication Skills VIEW VIEW
Personality Development VIEW
Team Building VIEW VIEW
Leadership Skills VIEW VIEW
Body Language VIEW
interpersonal communication VIEW VIEW
Strategies to enhance communication VIEW

 

Unit 3 [Book] 
Personality Development VIEW VIEW
Building self-esteem, self-confidence VIEW
Time Management and Efficient Planning VIEW VIEW VIEW
Stress Management Meaning, Types VIEW VIEW
Stress Management coping measures VIEW
Self-Acceptance, Self-Growth VIEW
Conflict Management VIEW VIEW
Steps in grooming Student Personality VIEW

 

Unit 4 [Book] 
Business Etiquettes and table manners VIEW VIEW
Public Speaking VIEW
Interviews and Group Discussions VIEW
Telephone Conversations VIEW
Business Meetings VIEW VIEW
Morality and Ethics VIEW VIEW
Lucknow University BBA Notes

Computer & IT Applications-I LU BBA 1st Semester NEP Notes

indiafreenotesby indiafreenotes1
Unit 1 [Book]
Basis of computer and their evaluation VIEW
Characteristics of computer VIEW
Application of computer VIEW
Various fields of computer VIEW
Classification of computer VIEW
Generation of computer VIEW
Types of software VIEW
Compiler & interpreter VIEW
Generation of language VIEW
Data representation: Different number systems
Inter conversion between number systems VIEW
Binary Arithmetic VIEW

 

Unit 2 [Book]
Input Devices: Keyword, Point & Draw devices VIEW
Data Screening devices, Digitizer etc. VIEW
Output devices: Monitors, Printers, Plotters, Voice response system etc. VIEW
Main memory/Primary Memory: RAM, ROM, PROM, EPROM VIEW
Cache memory VIEW
Secondary memory VIEW
SASD, DASD concept VIEW
Magnetic tape, Magnetic Disk, Optical disk etc. VIEW
Business Data Processing VIEW
File Management system VIEW
Database Management System VIEW
DBMS components VIEW

 

Unit 3 Operating system Concept [Book]
Introduction to Operating system VIEW
Functions of Operating system VIEW
Types of Operating system VIEW
Details of Basis System configuration VIEW
Introduction to GUI: Windows operating system VIEW
Concept of Data communication and Networking VIEW
Networking concept, Types of Networks VIEW
Communication Media VIEW
Introduction to Internet VIEW

 

Unit 4 Text Processing [Book] Refer Practical Classes
Introduction to Text Processing software, Creating, Saving, Printing and modification in document VIEW
Spreadsheet Software: Introduction to spreadsheet, creation and their application, formulas, function, Addressing, Graphics on spreadsheet, modes of data processing, & Report generation VIEW
Presentation Software: Creating a presentation VIEW
Introduction to MS-Access VIEW
error: Content is protected !!