BBA306 Research Methodology
Unit 1 Introduction to Research Methodology: {Book} |
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Meaning, Objectives of Research | VIEW |
Categories of Research | VIEW |
Features of good research studies | VIEW |
Types of Research Studies, Scientific & non-Scientific methods | VIEW |
Research Methods & Research Methodology | |
Qualitative Research Method | VIEW |
Quantitative Research Methods | VIEW |
Importance of Research in Management Decisions | VIEW |
Defining Research Problems | VIEW |
Formation of Hypothesis | VIEW |
Research design: Types of Research design | VIEW |
Research design in case of Different Research studies | VIEW |
Unit 2 Methods and Techniques of data collection: {Book} | |
Types of Data collection | VIEW |
Methods used for collection of different Data Types | VIEW |
Sampling and sampling distribution, Methods of Sampling | VIEW |
Importance of Sampling | VIEW |
Sampling errors | VIEW |
Test of Hypothesis | VIEW |
Attitude Measurement and Scales | VIEW |
Unit 3 Data presentation and analysis: {Book} | |
Data preparation & preliminary analysis | VIEW |
Statistical Analysis & Interpretation of data, Non parametric Tests | VIEW |
Multivariate Analysis of Data | VIEW |
Model Building & Decision Making | VIEW |
Additional Statistical Methods | VIEW |
Unit 4 Report writing & Presentation:{Book} | |
Writing & formatting of Reports | VIEW |
Presenting your research reports & talks | VIEW |
Graphical Presentation | |
Frequency Table | VIEW |
Bar Diagram, Histogram | VIEW |
Pie chart | VIEW |
Ogives | VIEW |