BBA504 Retail & Rural Marketing

Unit 1 {Book}

Retailing Meaning and Role

VIEW

Retailing Relevance & Trends

VIEW

Characteristics of Retailing

VIEW

The Changing Face of Retail Industry in India

VIEW

Retail Market Segment, Market Segmentation

VIEW

Segmentation, Targeting & Positioning

VIEW

Kinds of Market

VIEW

Dimensions of Segmentation

VIEW

Unit 2 {Book}

Retailing Strategy

VIEW

Location of Retailing

VIEW

Types of Retailing

VIEW

Importance of Retailing

VIEW

Determining Factors of Retailing

VIEW

Product and Merchandise Strategies

VIEW

Retail Space and Ambience Management Strategies

VIEW

Retail promotion Strategies

VIEW

Retail Pricing

VIEW

Unit 3 {Book}

Rural Marketing

VIEW

Indian Rural Market

VIEW

Environment: Population and its Locations

VIEW

Occupation Pattern

VIEW

Expenditure Pattern

VIEW

Infrastructure Facilities

VIEW

The Rural Consumer Meaning and Characteristics

VIEW

Factors Influencing His Purchase Decision

VIEW

Rural Demand, Nature

VIEW

Types of Requirements of Rural Demand

VIEW

Hierarchy of Markets and Rural Market Index

VIEW

Problems in Rural Marketing

VIEW

Unit 4 {Book}

Marketing of Consumable Inputs and Durable Inputs

VIEW

Composition of Products, Price, Distribution and Promotions

VIEW

Product Redesign or Modification Needs

VIEW

Rural Marketing Strategies

VIEW

Rural Market Segmentation

VIEW

Strategies on Product, Price, Promotion and Distribution

VIEW

error: Content is protected !!