BBA504 Retail & Rural Marketing
Unit 1 {Book} |
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Retailing Meaning and Role |
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Retailing Relevance & Trends |
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Characteristics of Retailing |
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The Changing Face of Retail Industry in India |
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Retail Market Segment, Market Segmentation |
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Segmentation, Targeting & Positioning |
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Kinds of Market |
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Dimensions of Segmentation |
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Unit 2 {Book} |
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Retailing Strategy |
VIEW |
Location of Retailing |
VIEW |
Types of Retailing |
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Importance of Retailing |
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Determining Factors of Retailing |
VIEW |
Product and Merchandise Strategies |
VIEW |
Retail Space and Ambience Management Strategies |
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Retail promotion Strategies |
VIEW |
Retail Pricing |
VIEW |
Unit 3 {Book} |
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Rural Marketing |
VIEW |
Indian Rural Market |
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Environment: Population and its Locations |
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Occupation Pattern |
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Expenditure Pattern |
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Infrastructure Facilities |
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The Rural Consumer Meaning and Characteristics |
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Factors Influencing His Purchase Decision |
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Rural Demand, Nature |
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Types of Requirements of Rural Demand |
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Hierarchy of Markets and Rural Market Index |
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Problems in Rural Marketing |
VIEW |
Unit 4 {Book} |
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Marketing of Consumable Inputs and Durable Inputs |
VIEW |
Composition of Products, Price, Distribution and Promotions |
VIEW |
Product Redesign or Modification Needs |
VIEW |
Rural Marketing Strategies |
VIEW |
Rural Market Segmentation |
VIEW |
Strategies on Product, Price, Promotion and Distribution |
VIEW |