BBA301 Advertising Management
by
Unit 1 {Book} |
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Advertising Meaning and Nature |
VIEW |
Evolution of Advertising |
VIEW |
Functions of Advertising |
VIEW |
Role of Advertising |
VIEW |
Criticism of Advertising |
VIEW |
Social and Economic Aspects of Advertising |
VIEW |
Legal Aspects of Advertising |
VIEW |
Unit 2 {Book} |
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Place of Advertising in Marketing Mix |
VIEW |
Indian Advertising Industry |
VIEW |
Copywriting: Different Elements of a Copy and Layout |
VIEW |
Unit 3 {Book} |
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Advertising Budget |
VIEW |
Objectives of Advertising Budget |
VIEW |
Preparation of Advertising Budget |
VIEW |
Methods of Advertising Budget |
VIEW |
Advertising Agency Introduction and Function |
VIEW |
Selection of Advertising Agency |
VIEW |
Advertising Agency Compensation |
VIEW |
Unit 4 {Book} |
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Advertising Media Meaning and Types |
VIEW |
Functions of Advertising Media |
VIEW |
Merits and Demerits of Advertising Media |
VIEW |
Selection of Media and its Vehicles |
VIEW |