BBA601 Business Policy

Unit 1 {Book}

Strategic Management

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Concept of Strategy

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Dimension of Strategic decision

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Levels of Strategy

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Strategy making Modes

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Overview of Process of Strategic Planning

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Overview of Process of Strategic Management

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Unit 2 {Book}

Mission

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Vision

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Objective Setting

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Business

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Summary statement of strategy

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Deducing Strategy from action & endeavours

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Unit 3 {Book}

Formulation of Strategy

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Components of environment & Environmental analysis

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Analysis of internal capabilities using different approaches

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Strengths, Weakness, Opportunities, Threats (SWOT Analysis)

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Unit 4 {Book}

Strategic Alternatives for Growth, Stable, Combinations & international strategies

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Choice of Strategy

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Generic Business Strategies

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Portfolio Analysis

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Overview of Implementation Aspects

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