BBA603 Entrepreneurship

Unit 1 {Book}

Entrepreneurship: Definitions and Core elements

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Process of Entrepreneurship

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Entrepreneurial Competencies

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Barriers to Entrepreneurship

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Identification of business opportunities

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Unit 2 {Book}

Establishment of a new enterprise

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Choice of product

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Market Assessment

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Selection of Technology

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Selection of Site

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Organizational and Ownership Structure

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Unit 3 {Book}

Preparation of Business Plan

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Financing the new enterprise

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Financial Management for new ventures

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Source of Finance

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Unit 4 {Book}

Marketing Management in a New enterprise

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Human Resource Management in a New enterprise

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Operations Management in a New enterprise

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