Introduction to Balance of Payment, Accounting Principles in Balance of Payment

The balance of payments (also known as balance of international payments and abbreviated BOP or BoP) of a country is the difference between all money flowing into the country in a particular period of time (e.g., a quarter or a year) and the outflow of money to the rest of the world. These financial transactions are made by individuals, firms and government bodies to compare receipts and payments arising out of trade of goods and services.

The balance of payments consists of two components: the current account and the capital account. The current account reflects a country’s net income, while the capital account reflects the net change in ownership of national assets.

Important

The BoP statement provides a clear picture of the economic relations between different countries. It is an integral aspect of international financial management. Now that you have understood BoP and its components, let’s look at why it is important.

To begin with, the BoP statement provides information pertaining to the demand and supply of the country’s currency. The trade data shows a clear picture of whether the country’s currency is appreciating or depreciating in comparison with other countries. Next, the country’s BoP determines its potential as a constructive economic partner. In addition, a country’s BoP indicates its position in international economic growth.

By studying its BoP statement and its components closely, a country would be able to identify trends that may be beneficial or harmful to the economy and take appropriate measures.

The International Monetary Fund (IMF) use a particular set of definitions for the BoP accounts, which is also used by the Organisation for Economic Co-operation and Development (OECD), and the United Nations System of National Accounts (SNA).

The main difference in the IMF’s terminology is that it uses the term “financial account” to capture transactions that would under alternative definitions be recorded in the capital account. The IMF uses the term capital account to designate a subset of transactions that, according to other usage, previously formed a small part of the overall current account. The IMF separates these transactions out to form an additional top-level division of the BoP accounts. Expressed with the IMF definition, the BoP identity can be written:

Current account + Financial account + Capital account + Balancing item =0

The IMF uses the term current account with the same meaning as that used by other organizations, although it has its own names for its three leading sub-divisions, which are:

  • The goods and services account (the overall trade balance)
  • The primary income account (factor income such as from loans and investments)
  • The secondary income account (transfer payments)

Imbalances

While the BoP has to balance overall, surpluses or deficits on its individual elements can lead to imbalances between countries. In general there is concern over deficits in the current account. Countries with deficits in their current accounts will build up increasing debt or see increased foreign ownership of their assets. The types of deficits that typically raise concern are

  • A visible trade deficit where a nation is importing more physical goods than it exports (even if this is balanced by the other components of the current account.)
  • An overall current account deficit.
  • A basic deficit which is the current account plus foreign direct investment (but excluding other elements of the capital account like short terms loans and the reserve account.)

Accounting Principles in Balance of Payment

The balance of payments account of a country is constructed on the principle of double-entry book-keeping. Each transaction is entered on the credit and debit side of the balance sheet. But balance of payments accounting differs from business accounting in one respect.

In business accounting, debits (-) are shown on the left side and credits (+) on the right side of the balance sheet. But in balance of payments accounting, the practice is to show credits on the left side and debits on the right side of the balance sheet.

When a payment is received from a foreign country, it is a credit transaction while payment to a foreign country is a debit transaction. The principal items shown on the credit side (+) are exports of goods and services, unrequited (or transfer) receipts in the form of gifts, grants etc. from foreigners, borrowings from abroad, investments by foreigners in the country and official sale of reserve assets including gold to foreign countries and international agencies.

The principal items on the debit side (-) include imports of goods and services, transfer (or unrequited) payments to foreigners as gifts, grants, etc., lending to foreign countries, investments by residents to foreign countries and official purchase of reserve assets or gold from foreign countries and international agencies.

These credit and debit items are shown vertically in the balance of payments account of a country according to the principle of double-entry book-keeping. Horizontally, they are divided into three categories: the current account, the capital account and the official settlements account or the official reserve assets account.

Three main elements of actual process of measuring international economic activity are:

  • Identifying what is/is not an international economic transaction,
  • Understanding how the flow of goods, services, assets, money create debits and credits, and
  • Understanding the bookkeeping procedures for BoP accounting.

The following some simple rules of thumb help to the reader to understand the application of accounting principles for balance of payments accounting.

  • Any individual or corporate transaction that leads to increase in demand for foreign currency (exchange) is to be recorded as debit, because if is cash outflow, while a transaction which results in increase the supply of foreign currency (exchange) is to be recorded as a credit entry.
  • All transactions, which result an immediate or prospective payment from the rest of the world (RoW) to the country should be recorded as credit entry. On the other hand, the transactions, which result in an actual or prospective payment from the country to the RoW should be recorded as debits.

Credit

Debit

Exports of goods and services Imports of goods and services
Income receivable from abroad Income payable to abroad
Transfers from abroad Transfers to abroad
Increases in external liabilities Decreases in external liabilities
Decreases in external assets Increases in external assets

Current Account:

The current account of a country consists of all transactions relating to trade in goods and services and unilateral (or unrequited) transfers. Service transactions include costs of travel and transportation, insurance, income and payments of foreign investments, etc. Transfer payments relate to gifts, foreign aid, pensions, private remittances, charitable donations, etc. received from foreign individuals and governments to foreigners.

In the current account, merchandise exports and imports are the most important items. Exports are shown as a positive item and are calculated f.o.b. (free on board) which means that costs of transportation, insurance, etc. are excluded. On the other side, imports are shown as a negative item and are calculated c.i.f. (costs, insurance and freight) and included.

The difference between exports and imports of a country is its balance of visible trade or merchandise trade or simply balance of trade. If visible exports exceed visible imports, the balance of trade is favourable. In the opposite case when imports exceed exports, it is unfavourable.

It is, however, services and transfer payments or invisible items of the current account that reflect the true picture of the balance of payments account. The balance of exports and imports of services and transfer payments is called the balance of invisible trade.

The invisible items along with the visible items determine the actual current account position. If exports of goods and services exceed imports of goods and services, the balance of payments is said to be favourable. In the opposite case, it is unfavourable.

In the current account, the exports of goods and services arid the receipts of transfer payments (unrequited receipts) are entered as credits (+) because they represent receipts from foreigners. On the other hand, the imports of goods and services and grant of transfer payments to foreigners are entered as debits (-) because they represent payments to foreigners. The net value of these visible and invisible trade balances is the balance on current account.

Capital Account:

The capital account of a country consists of its transactions in financial assets in the form of short-term and long-term lending’s and borrowings and private and official investments. In other words, the capital account shows international flows of loans and investments, and represents a change in the country’s foreign assets and liabilities.

Long-term capital transactions relate to international capital movements with maturity of one year or more and include direct investments like building of a foreign plant, portfolio investment like the purchase of foreign bonds and stocks and international loans. On the other hand, short- term international capital transactions are for a period ranging between three months and less than one year.

There are two types of transactions in the capital account; private and government. Private transactions include all types of investment: direct, portfolio and short-term. Government transactions consist of loans to and from foreign official agencies.

In the capital account, borrowings from foreign countries and direct investment by foreign countries represent capital inflows. They are positive items or credits because these are receipts from foreigners. On the other hand, lending to foreign countries and direct investments in foreign countries represent capital outflows.

They are negative items or debits because they are payments to foreigners. The net value of the balances of short-term and long-term direct and portfolio investments is the balance on capital account. The sum of current account and capital account is known as the basic balance.

The Official Settlements Account:

The official settlements account or official reserve assets account is, in fact, a part of the capital account. But the U.K. and U.S. balance of payments accounts show it as a separate account. “The official settlements account measures the change in nations’ liquidity and non-liquid liabilities to foreign official holders and the change in a nation’s official reserve assets during the year.

The official reserve assets of a country include its gold stock, holdings of its convertible foreign currencies and SDRs, and its net position in the IMF”. It shows transactions in a country’s net official reserve assets.

Errors and Omissions:

Errors and omissions is a balancing item so that total credits and debits of the three accounts must equal in accordance with the principles of double entry book-keeping so that the balance of payments of a country always balances in the accounting sense.

Visual Merchandising, Principles, Strategies, Significance, Challenges, Trends

Visual Merchandising is a powerful and dynamic aspect of retail that involves the strategic presentation of products and the overall store environment to engage customers and enhance the shopping experience. It goes beyond the arrangement of products on shelves to encompass a holistic approach that considers aesthetics, branding, and customer psychology.

Visual merchandising is a dynamic and influential aspect of the retail landscape, contributing to the overall success of a store by shaping the customer experience, reinforcing brand identity, and driving sales. Embracing principles such as balance, storytelling, and color psychology, retailers can create visually stunning environments that resonate with customers on both emotional and practical levels. Strategic use of window displays, in-store arrangements, digital integration, and seasonal themes enhances the store’s appeal and keeps it relevant in a competitive market.

As retail continues to evolve, the role of visual merchandising remains paramount in capturing the attention of today’s discerning consumers. By staying attuned to market trends, incorporating sustainable practices, and embracing innovative technologies, retailers can create memorable and immersive shopping experiences that foster customer loyalty and set their brand apart in a visually saturated marketplace. Visual merchandising is not just about arranging products; it’s an art form that transforms retail spaces into compelling and inviting destinations, making every visit a unique and delightful experience for customers.

Principles of Visual Merchandising:

  • Balance and Harmony:

Visual merchandising aims to create a sense of balance and harmony in the store environment. This involves the strategic placement of products and displays to ensure that the overall visual composition is appealing and not overwhelming. Achieving balance enhances the aesthetic appeal of the space and contributes to a positive customer experience.

  • Focal Points:

Creating focal points within the store draws the customer’s attention to specific areas or products. These points serve as visual anchors and are strategically designed to guide the customer’s gaze. Focal points can be achieved through eye-catching displays, innovative product arrangements, or thematic elements that stand out amidst the surrounding environment.

  • Color Psychology:

Colors evoke emotions and influence customer behavior. Visual merchandisers leverage color psychology to create specific atmospheres within the store. For example, warm colors like red and orange can stimulate energy and excitement, while cool colors like blue and green evoke a sense of calm. Consistent color schemes contribute to brand identity and help establish a cohesive visual language.

  • Storytelling through Merchandising:

Visual merchandising is a storytelling tool that communicates the brand’s narrative to customers. By arranging products in a narrative sequence or thematic display, retailers can convey a lifestyle or a specific message. This storytelling approach engages customers on an emotional level, fostering a connection between the brand and the consumer.

  • Seasonal and Trend Integration:

Adapting visual merchandising to reflect seasonal changes and current trends keeps the store dynamic and relevant. Seasonal displays and trend-driven arrangements not only capture customer interest but also convey that the store is attuned to the evolving preferences of its clientele.

Strategies for Effective Visual Merchandising:

  1. Window Displays:

Window displays are a crucial component of visual merchandising, serving as the first point of contact between the store and potential customers. A well-designed window display captures attention, communicates the brand’s identity, and entices passersby to enter the store. Seasonal themes, storytelling, and innovative product arrangements are commonly employed in window displays.

  • Planograms:

Planograms are visual representations of how products should be arranged on shelves and displays. They ensure a cohesive and organized presentation of merchandise, making it easy for customers to navigate the store. Planograms consider factors such as product categories, spacing, and promotional areas, contributing to a visually pleasing and shopper-friendly environment.

  • In-Store Displays:

Strategically placed in-store displays can highlight specific products, promotions, or thematic collections. Endcaps, freestanding displays, and interactive installations are effective in catching the customer’s eye and encouraging exploration. These displays contribute to a dynamic and engaging shopping experience.

  • Digital Integration:

Incorporating digital elements into visual merchandising adds a modern and interactive dimension to the retail environment. Digital signage, interactive screens, and augmented reality (AR) displays can provide additional product information, showcase virtual try-ons, and offer immersive brand experiences. This integration aligns with the expectations of tech-savvy consumers.

  • Lighting Techniques:

Lighting is a powerful tool in visual merchandising, influencing the ambiance and highlighting specific areas or products. Well-executed lighting enhances the visibility of merchandise, contributes to the store’s overall atmosphere, and creates a sense of drama or focus. Considerations include the intensity, color temperature, and direction of lighting.

  • Seasonal Decor and Themes:

Adapting the store’s visual elements to reflect seasons, holidays, or specific themes adds a dynamic and festive touch. Seasonal decor not only keeps the store environment fresh and exciting but also encourages repeat visits from customers anticipating new and themed displays.

Significance of Visual Merchandising:

  • Enhanced Customer Experience:

Visual merchandising plays a pivotal role in shaping the customer experience. A well-designed and aesthetically pleasing store environment contributes to a positive and memorable shopping journey. Engaging displays, thoughtful arrangements, and a visually appealing ambiance create a sense of excitement and satisfaction for customers.

  • Brand Identity and Recognition:

Consistent visual merchandising reinforces brand identity and helps customers recognize and connect with a brand. From color schemes to thematic elements, the visual language employed in merchandising communicates the essence of the brand. This recognition fosters brand loyalty and encourages repeat business.

  • Increased Sales and Impulse Purchases:

Strategic visual merchandising has a direct impact on sales. Eye-catching displays, well-organized product arrangements, and effective signage influence customer behavior and purchasing decisions. By creating an environment that encourages exploration and showcases products effectively, retailers can stimulate impulse purchases and increase overall sales.

  • Differentiation in a Competitive Market:

In a saturated retail landscape, visual merchandising serves as a key differentiator. A unique and visually appealing store sets a brand apart from competitors and attracts attention. Creativity in presentation, innovative displays, and a curated aesthetic contribute to a distinctive brand image that resonates with customers.

  • Adaptability to Market Trends:

Visual merchandising allows retailers to stay agile and adapt to changing market trends. Whether incorporating seasonal themes, aligning with cultural events, or responding to emerging consumer preferences, a flexible visual merchandising strategy ensures that the store remains relevant and resonates with the target audience.

Challenges in Visual Merchandising:

  • Consistency across Channels:

Maintaining consistency in visual merchandising across physical stores, online platforms, and other channels can be challenging. Achieving a unified brand image requires coordination and attention to detail.

  • Balancing Innovation and Brand Identity:

Striking a balance between innovative displays and adherence to brand identity can be a challenge. While creativity is essential, it should align with the overarching brand message.

Trends in Visual Merchandising:

  • Sustainability in Merchandising:

Increasing consumer awareness of sustainability has led to a trend in eco-friendly visual merchandising. Use of recyclable materials, minimalistic displays, and emphasis on sustainable practices align with contemporary values.

  • Interactive and Immersive Experiences:

Retailers are increasingly incorporating interactive and immersive experiences into visual merchandising. Augmented reality (AR), virtual reality (VR), and interactive displays create engaging environments for customers.

  • Personalization:

Customizing visual displays based on customer data and preferences enhances the personalization of the shopping experience. Tailoring displays to specific customer segments contributes to a more targeted and effective strategy.

Influencing Customers through Visual Merchandising:

  • Window Displays

Window displays serve as the first point of engagement for potential customers. Creative, thematic, and eye-catching displays can attract passersby into the store. They set the tone for the brand and hint at what’s to come inside.

  • Store Layout and Flow

A well-thought-out store layout guides customers through the space, ensuring they encounter key products and displays. The layout should facilitate a logical and enjoyable shopping experience, encouraging exploration and discovery.

  • Product Grouping

Grouping related products together, known as “product storytelling,” can inspire customers to purchase additional items that complement their initial choice. This approach can also help in highlighting new collections or promoting seasonal items.

  • Lighting

Effective lighting highlights products, creates ambiance, and directs customers’ attention to key areas within the store. Different lighting techniques can be used to accentuate certain products or create a particular mood that aligns with the brand image.

  • Color Psychology

Colors can significantly influence consumer behavior and emotional responses. Using colors effectively in visual merchandising can attract attention, evoke emotions, and impact buying decisions. For instance, red can create a sense of urgency, while blue can evoke trust.

  • Signage and Graphics

Clear, coherent, and branded signage and graphics can communicate key information, guide customers through the store, and reinforce brand identity. Effective signage enhances the shopping experience by making it easier for customers to find what they need.

  • Interactive Displays

Incorporating interactive elements, such as touch screens, QR codes, or augmented reality, can engage customers more deeply, providing them with additional product information, and creating a memorable shopping experience.

  • Sensory Experiences

Engaging multiple senses through visual merchandising can enhance the customer experience. This includes not just visual elements, but also tactile experiences (e.g., product textures), scents, and sounds that align with the brand and product offering.

  • Seasonality and Trends

Updating visual merchandising elements to reflect seasonal changes, holidays, and current trends keeps the retail environment fresh and relevant. This not only attracts repeat visits but also signals to customers that the brand is up-to-date and responsive to consumer needs.

  • Cross-Merchandising

Placing complementary products from different categories together can encourage additional purchases. For example, displaying accessories near clothing items suggests complete outfits, increasing the likelihood of multiple item purchases.

  • Focal Points

Creating focal points within the store draws attention to specific products or promotions. This can be achieved through strategic product placement, distinct lighting, or unique displays.

  • Personalization

Tailoring visual merchandising strategies to the target audience ensures that the presentation resonates with the intended demographic. Understanding customer preferences and behaviors allows for more effective and personalized visual communication.

MK&HR2 Performance Management

Unit 1 Introduction to Performance Management [Book]
Performance Management VIEW VIEW
Performance Evaluation VIEW
Evolution of Performance Management VIEW
Definitions and Differentiation of Terms Related to Performance Management VIEW
What a Performance Management System Should Do VIEW
**Pre-Requisites of Performance Management VIEW
Importance of Performance Management VIEW
Linkage of Performance Management to Other HR Processes VIEW

 

Unit 2 Process of Performance Management [Book]
Overview of Performance Management Process VIEW VIEW
Performance Management Process VIEW
Performance Management Planning Process VIEW
Mid-cycle Review Process, End-cycle Review Process VIEW
Performance Management Cycle at a Glance VIEW

 

Unit 3 Mechanics of Performance Management Planning and Documentation [Book]
The Need for Structure and Documentation VIEW
Manager’s, Employee’s Responsibility in Performance Planning Mechanics and Documentation VIEW
Mechanics of Performance Management Planning and Creation of PM Document: VIEW
Performance Appraisal: Definitions and Dimensions of PA, Limitations VIEW
Purpose of Performance Appraisal and Arguments against Performance Appraisal, Importance of Performance Appraisal VIEW
Characteristics of Performance Appraisal VIEW
Performance Appraisal Process VIEW

 

Unit 4 Performance Appraisal Methods [Book]
Performance Appraisal Methods VIEW
Traditional Methods, Modern Methods, 360 models VIEW
Performance Appraisal 720 models VIEW
Performance Appraisal of Bureaucrats; A New Approach VIEW

 

Unit 5 Issues in Performance Management [Book]
Issues in Performance Management VIEW
Role of Line Managers in Performance Management VIEW
Performance Management and Reward Concepts VIEW
Linking Performance to Pay a Simple System Using Pay Band VIEW
Linking Performance to Total Reward VIEW
Challenges of Linking Performance and Reward VIEW
Facilitation of Performance Management System through Automation VIEW
Ethics in Performance Appraisal VIEW

Income Tax – 1

Unit 1 Introduction to Income Tax [Book]  
Brief history of Indian Income Tax VIEW
Legal Framework:  
Types of taxes VIEW
Cannons of taxation VIEW
Definitions:  
Assessment, Assessment year, Income, Agricultural income, Assesses, Person, Casual income VIEW
Previous year including exception VIEW
Gross total income, Total income VIEW
Scheme of Taxation VIEW
Meaning and Classification of Capital and Revenue VIEW

 

Unit 2 Residential Status [Book]  
Residential status of an Individual’s, Determination of Residential status VIEW
Incidence of tax-problems on computation of Gross total Income VIEW

 

Unit 3 Exempted incomes [Book]  
Introduction, exempted incomes U/S 10. Only in the hands of individuals VIEW

 

Unit 4 Income from Salary [Book]  
Meaning, definitions, Basis of charge, Advance salary, Arrears of salary, encashment of earned leave VIEW
All allowances VIEW
Perquisites VIEW
Profits in lieu of salary VIEW
Provident fund VIEW
Gratuity VIEW VIEW
Commutation of pension VIEW
Deductions from salary U/S 16 VIEW
Problems on computation of Salary income VIEW

 

Unit 5 Income from House property [Book]  
Income from House property VIEW
Basis of charge VIEW
Deemed owners, Composite rent VIEW
Exempted income from house property VIEW
Annual value VIEW
Determination of Annual value, treatment of unrealized rent, loss due to vacancy, deductions from Annual value U/S 24 VIEW
Problems on computation of income from house property VIEW

MK6.5 Retail Management

Unit 1 Retail [Book]  
Retail Management VIEW
Retailing VIEW
Functions of Retailing VIEW
Types of Retailing VIEW
Forms of Retail Business Ownership VIEW
Retail Theories VIEW
Retail Business in India VIEW
Wheel of Retailing, Retail life cycle VIEW VIEW
Influencing Factors Present Indian Retail Scenario VIEW
International Perspective in Retail Business VIEW

 

Unit 2 Consumer Behaviour [Book]  
Consumer Behaviour VIEW
Buying Decision Process and its Implication on Retailing VIEW
Influence of Group on Buying Decisions Process VIEW
Individual Factors Affecting Consumer Behaviour VIEW
Customer Shopping Behaviour VIEW
Customer Service VIEW
Customer Satisfaction VIEW
Retail Planning Process VIEW
Factors to Consider in Preparing a Business Plan VIEW
Implementation VIEW
Risk Analysis VIEW

 

Unit 3 Store Location [Book]  
Choice of Store location VIEW
Factors Influencing Location of Store VIEW
Market Area Analysis VIEW
Trade area analysis, Rating Plan method, Site evaluation VIEW
Retail Operations: Stores Layout and Visual Merchandising VIEW
Stores Designing VIEW
Space Planning VIEW
Inventory Management VIEW
Merchandise Management VIEW
Category Management VIEW

 

Unit 4 Retail Marketing Mix [Book]  
Retail Marketing Mix VIEW
Product Decisions Related to Selection of Goods VIEW
Decisions Related to Delivery of Service VIEW
Pricing VIEW
Factors Influencing Pricing VIEW
Approaches to Pricing VIEW
Price Sensitivity VIEW
Value Pricing VIEW
Markdown Pricing VIEW
Place: Retail Store Location VIEW
SCM Principle VIEW
Retail Logistic VIEW
Computerized Replenishment System VIEW
Corporate Replenishment Policies VIEW
Promotion and their Setting Objectives VIEW
Retail Communication Effects VIEW
Promotional Mix VIEW
Human Resource Management in Retailing VIEW
Manpower Planning VIEW
Recruitment and Training VIEW VIEW
Compensation VIEW
Performance Appraisal Methods VIEW

 

Unit 5 [Book]  
Non-Store Retailing (E-Retailing) VIEW
The Impact of Information Technology in Retailing VIEW
Integrated Systems and Networking VIEW
Electronic Data Interchange (EDI) VIEW
Bar Coding VIEW
Electronic Article Surveillance VIEW
Electronic Shelf Labels VIEW
Customer Database Management System VIEW
Legal Aspect in Retailing VIEW
Social Issues in Retailing VIEW
Ethical Issues in Retailing VIEW

Entrepreneurship and Ethics

Unit 1 Entrepreneurship [Book]
Meaning, Definition and characteristics of Entrepreneurship VIEW
**Process of Entrepreneurship VIEW
**Barriers of Entrepreneurship VIEW
Meaning, Definition and characteristics of Entrepreneur VIEW
Functions of Entrepreneur VIEW VIEW
Factors influencing Entrepreneurship VIEW
Advantages and Disadvantages of Entrepreneurship VIEW
Qualities of an Entrepreneur VIEW
Types of Entrepreneurs VIEW
Brief history about successful entrepreneurs VIEW
Role of Artificial intelligence in Developing Enterprises VIEW

 

Unit 2 Micro, Small and Medium Enterprises [Book]
Meaning, Definition, investment limit of Micro, Small and Medium enterprise VIEW
Ownership Patterns of Micro, Small and Medium enterprise VIEW
Products and Services of MSME VIEW
Role played by MSME in the development of Indian Economy VIEW
Problems faced by MSME and the steps taken to solve the problems VIEW
Stages in setting up of MSME VIEW

 

Unit 3 Start-Ups [Book]
Meaning, Definition features types, Benefit and Limitation of startups VIEW
Players in the promotion of start ups VIEW VIEW
The role of incubation centers in grooming youngsters for startups VIEW
Objectives and Functions of incubation centers VIEW
Preparation of Business plan VIEW VIEW
Feasibility Reports: Financial, technical, marketing, product service, Legal VIEW
Causes for Success and Failure of start-ups in India VIEW
Start-ups India scheme, Features eligibility, Loan facilities matching grant VIEW
VIEW
Minimizing section imbalance through the promotion of startups in Urban and Rural India VIEW
Women entrepreneurs in startups VIEW VIEW VIEW

 

Unit 4 The Role of Banking and Financial Institutions in The Promotion of Entrepreneurs [Book]
Financial Assistance by Commercial banks to Entrepreneurs VIEW
VIEW
Financial Assistance by Co-operative banks to Entrepreneurs VIEW
Government Assistance through SFCs VIEW
SFCs VIEW
SIDBI VIEW
IFCI VIEW
Non-financial assistance from DIC, SISI, AWAKE, KVIC VIEW
Financial incentives for MSMEs and Tax Concessions VIEW VIEW
Assistance for obtaining Raw Material, Machinery, Land and Building and Technical Assistance VIEW
Industrial Estates: Role and Type VIEW

 

Unit 5 Ethics in Business [Book]
Meaning, Scope of Ethics of Business Ethics VIEW VIEW
Types of Business Ethics VIEW
Characteristics of Business Ethics VIEW
Factors influencing Business Ethics VIEW
Importance of Business Ethics VIEW
Ethics in Finance VIEW
Ethics in Production VIEW
Ethics in Marketing VIEW
Ethics in HR VIEW
Ethics in R&D VIEW

Income Tax II

Unit 1 Profits and Gains from Business or Profession [Book]
Meaning and Definition Business, Profession VIEW
Vocation VIEW
Expenses Expressly Allowed VIEW
Allowable Losses VIEW
Expenses Expressly Disallowed VIEW
Expenses Allowed on Payment Basis VIEW
Problems on Business relating to Sole Trader VIEW
Problems on Profession relating to Chartered Accountant, Advocate and Medical Practitioner VIEW

 

Unit 2 Capital Gains [Book]
Basis of Charge VIEW
Capital Assets, Transfer of Capital Assets VIEW
Computation of Capital Gains VIEW
Exemptions on Capital Gains U/S 54, 54B, 54D, 54EC, 54F VIEW
Problems on Capital Gains VIEW

 

Unit 3 Income from other Sources [Book]
Incomes VIEW
Heads of Income: Income from Salaries VIEW
Income from House & Property VIEW
Profits and gains of a Business or Profession VIEW
Income from Capital Gains VIEW
Taxable under the Head Other Sources VIEW
Securities, Kinds of Securities VIEW
Rules for Grossing Up VIEW
Ex-Interest Securities, Cum-Interest Securities, Bond Washing Transactions VIEW

 

Unit 4 Set Off and Carry Forward of Losses and Deductions from Gross Total Income [Book]
Provisions for Set-off and Carry forward of losses VIEW
Deductions u/s: 80 C, 80 CCC, 80 CCD, 80 D, 80 G, 80 GG, 80 GGA, and 80 U VIEW

 

Unit 5 Income Tax Authorities and Assessment of Individuals [Book]
Powers and Functions of CBDT, CIT, and AO VIEW
Assessment of Individuals VIEW
Provision for Set-off & Carry forward of losses VIEW
Computation of Total Income VIEW
Tax Liability of an Individual Assesses VIEW

MK5.6 Advertising & Media Management

Unit 1 Introduction & Basic Concepts [Book]
History of Advertising VIEW
Advertising purpose VIEW
**Advertising functions VIEW
**Advertising Importance, Scope VIEW VIEW
**Advertising Features, benefit VIEW
Economic, Social & Ethical aspects of advertising VIEW
Advertising & the Marketing mix. VIEW VIEW
Advertising as a communication process VIEW
Types of Advertising VIEW
Major Institutions of advertising management VIEW

 

Unit 2 Advertising and Campaign Planning [Book]
Marketing Strategy VIEW
Situation analysis VIEW
Advertising plan VIEW VIEW
Advertising Objectives VIEW
DAGMAR approach VIEW
Advertising Strategy VIEW
Advertising Campaign VIEW
Advertising planning process VIEW

 

Unit 3 Creative Strategy & Advertising Budget [Book]
Creative approaches VIEW
The art of copywriting VIEW
Advertising copy testing VIEW
Creativity in Advertising communication VIEW
Motivational Approaches & Appeals VIEW
Advertising Budget process VIEW VIEW
Methods of determining advertising Appropriation VIEW
VIEW VIEW VIEW

 

Unit 4 Advertising Media Strategy [Book]
Role of media, Types of Media, Their Advantages and Disadvantages VIEW
Media Research VIEW
Media Advertising Decisions VIEW
Media Planning VIEW VIEW
Media Selection VIEW
Media Scheduling VIEW VIEW
Media Strategies VIEW

 

Unit 5 Advertising Effectiveness & Organizing Advertising Functions [Book]
Methods of measuring advertising effectiveness VIEW VIEW
Advertising Research VIEW
Structure & Functions of an advertising agency VIEW VIEW
Selection of advertising agency VIEW
Co-ordination of advertising agency VIEW
Advertising regulations VIEW
Internet advertising VIEW VIEW

AC 5.5 Advanced Accounting

Unit 1 {Book}
Business of Banking companies VIEW
Some important provisions of Banking Regulation Act of 1949, Brokerage, Discounts, Statutory Reserves, Cash Reserves VIEW
Minimum capital and reserves, Restriction on commission VIEW
Books of accounts VIEW
Special features of bank accounting VIEW
Final Accounts, Balance Sheet and Profit and Loss account VIEW
VIEW
Interest on Doubtful debts VIEW VIEW
Rebate on bill Discounted VIEW
Acceptance, Endorsement and Other obligations VIEW
Problems as per new provisions

 

Unit 2 Accounts of Insurance Companies {Book}
(a) Life insurance: Accounting concepts relating to life insurance companies VIEW
Preparation of Final accounts of life insurance companies VIEW
Revenue account and Balance sheet VIEW
(b) General insurance: Meaning Accounting concepts VIEW
Preparation of Final accounts VIEW

 

Unit 3 Inflation Accounting {Book}
Need, Meaning, Definition Importance, Role, Objectives, Merits, and Demerits of Inflation Accounting VIEW
Problems on Current purchasing power method (CPP) VIEW
Current cost accounting method (CCA) VIEW

 

Unit 4 Farm Accounting  {Book}
Meaning, Need and Purpose, Characteristics of farm accounting VIEW
Nature of Transactions, Cost and revenue VIEW
Apportionment of common cost VIEW
By product costing VIEW
Farm Accounting, Recording of transactions, problems VIEW

 

Unit 5 Investment Accounting {Book}
Introduction, Nature of Investment Accounting VIEW
Investment Ledger VIEW
Different terms used; Cum dividend or Interest and ex- dividend or interest VIEW
Securities VIEW VIEW
Bonus Shares VIEW VIEW
Right Shares VIEW VIEW
Procedures of Recording shares VIEW

Auditing and Reporting

Unit 1 {Book}  
Auditing, Types of Audits, Advantages of Auditing VIEW
Differences between Accountancy and Auditing VIEW
Preparation before Commencement of New Audit VIEW
Audit Notebook VIEW
Audit Working Papers VIEW
Audit Program VIEW
Recent Trends in Auditing VIEW
Nature & Significance of Tax Audit VIEW
Cost Audit VIEW
Management Audit VIEW
Forensic Audit VIEW
Tally ERP 9 Auditors Edition: Introduction, Features, Characteristics VIEW
Tally.Net: Features, Requirements for remote connectivity Access information via SMS VIEW
Safeguard Data Automated Backup and Recovery VIEW
E-Auditing-meaning, uses and limitations VIEW
Auditing the Auditors VIEW

 

Unit 2 {Book}  
Internal Control VIEW
Internal Check Meaning, Objectives and Fundamental Principles VIEW
Internal Check as Regards VIEW
Wage Payments VIEW
Cash Sales VIEW
Cash purchases VIEW
Internal Audit Meaning, Advantages and Disadvantages of Internal Audit VIEW
Differences between Internal Check and Internal Audit VIEW
E- Applications in internal control and check VIEW

 

Unit 3 {Book}  
Vouching Meaning, Definition, Importance, Objective, Characteristics and Source VIEW
Routine Checking and Vouching VIEW
Voucher, Types of Vouchers VIEW
Vouching of Receipts: Cash Sales, Receipts from Debtors VIEW
Proceeds of the sale of Investments VIEW
Vouching of Payments: Cash Purchases VIEW
Payment to Creditors VIEW
Deferred Revenue Expenditure VIEW
E-Vouching, Uses and Limitations VIEW

 

Unit 4 {Book}  
Meaning and Objectives of verification and valuation VIEW
Position of an Auditor as regards the Valuation of Assets VIEW
Verification and Valuation of different Items: Land & Building, Plant & Machinery VIEW
Goodwill Investments VIEW
Stock in Trade VIEW
Liabilities and Bills Payable VIEW
Sundry Creditors VIEW
Contingent Liabilities VIEW

 

Unit 5 {Book}  
Company Auditor Appointment VIEW
Company Auditor Qualification VIEW
Powers, Duties and Liabilities VIEW VIEW
Professional Ethics of an Auditor VIEW
Audit of Educational Institutions VIEW
Audit of Insurance Companies VIEW
Audit of Cooperative Societies VIEW
Institutions for Auditing:  
Central Vigilance Commission (CVC) VIEW
Comptroller and Auditor General of India (CAG) VIEW
State Accountant and Auditor General (SAG) VIEW
Role and functions in Public Account Audits VIEW

 

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