MK6.5 Retail Management
19/11/2020 1 By indiafreenotesUnit 1 Retail [Book] | ||
Retail Management | VIEW | |
Retailing | VIEW | |
Functions of Retailing | VIEW | |
Types of Retailing | VIEW | |
Forms of Retail Business Ownership | VIEW | |
Retail Theories | VIEW | |
Retail Business in India | VIEW | |
Wheel of Retailing, Retail life cycle | VIEW | VIEW |
Influencing Factors Present Indian Retail Scenario | VIEW | |
International Perspective in Retail Business | VIEW | |
Unit 2 Consumer Behaviour [Book] | |
Consumer Behaviour | VIEW |
Buying Decision Process and its Implication on Retailing | VIEW |
Influence of Group on Buying Decisions Process | VIEW |
Individual Factors Affecting Consumer Behaviour | VIEW |
Customer Shopping Behaviour | VIEW |
Customer Service | VIEW |
Customer Satisfaction | VIEW |
Retail Planning Process | VIEW |
Factors to Consider in Preparing a Business Plan | VIEW |
Implementation | VIEW |
Risk Analysis | VIEW |
Unit 3 Store Location [Book] | |
Choice of Store location | VIEW |
Factors Influencing Location of Store | VIEW |
Market Area Analysis | VIEW |
Trade area analysis, Rating Plan method, Site evaluation | VIEW |
Retail Operations: Stores Layout and Visual Merchandising | VIEW |
Stores Designing | VIEW |
Space Planning | VIEW |
Inventory Management | VIEW |
Merchandise Management | VIEW |
Category Management | VIEW |
Unit 4 Retail Marketing Mix [Book] | ||
Retail Marketing Mix | VIEW | |
Product Decisions Related to Selection of Goods | VIEW | |
Decisions Related to Delivery of Service | VIEW | |
Pricing | VIEW | |
Factors Influencing Pricing | VIEW | |
Approaches to Pricing | VIEW | |
Price Sensitivity | VIEW | |
Value Pricing | VIEW | |
Markdown Pricing | VIEW | |
Place: Retail Store Location | VIEW | |
SCM Principle | VIEW | |
Retail Logistic | VIEW | |
Computerized Replenishment System | VIEW | |
Corporate Replenishment Policies | VIEW | |
Promotion and their Setting Objectives | VIEW | |
Retail Communication Effects | VIEW | |
Promotional Mix | VIEW | |
Human Resource Management in Retailing | VIEW | |
Manpower Planning | VIEW | |
Recruitment and Training | VIEW | VIEW |
Compensation | VIEW | |
Performance Appraisal Methods | VIEW | |
Unit 5 [Book] | |
Non-Store Retailing (E-Retailing) | VIEW |
The Impact of Information Technology in Retailing | VIEW |
Integrated Systems and Networking | VIEW |
Electronic Data Interchange (EDI) | VIEW |
Bar Coding | VIEW |
Electronic Article Surveillance | VIEW |
Electronic Shelf Labels | VIEW |
Customer Database Management System | VIEW |
Legal Aspect in Retailing | VIEW |
Social Issues in Retailing | VIEW |
Ethical Issues in Retailing | VIEW |
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