MK6.5 Retail Management
19th November 2020 1 By indiafreenotes| Unit 1 Retail [Book] | ||
| Retail Management | VIEW | |
| Retailing | VIEW | |
| Functions of Retailing | VIEW | |
| Types of Retailing | VIEW | |
| Forms of Retail Business Ownership | VIEW | |
| Retail Theories | VIEW | |
| Retail Business in India | VIEW | |
| Wheel of Retailing, Retail life cycle | VIEW | VIEW |
| Influencing Factors Present Indian Retail Scenario | VIEW | |
| International Perspective in Retail Business | VIEW | |
| Unit 2 Consumer Behaviour [Book] | |
| Consumer Behaviour | VIEW |
| Buying Decision Process and its Implication on Retailing | VIEW |
| Influence of Group on Buying Decisions Process | VIEW |
| Individual Factors Affecting Consumer Behaviour | VIEW |
| Customer Shopping Behaviour | VIEW |
| Customer Service | VIEW |
| Customer Satisfaction | VIEW |
| Retail Planning Process | VIEW |
| Factors to Consider in Preparing a Business Plan | VIEW |
| Implementation | VIEW |
| Risk Analysis | VIEW |
| Unit 3 Store Location [Book] | |
| Choice of Store location | VIEW |
| Factors Influencing Location of Store | VIEW |
| Market Area Analysis | VIEW |
| Trade area analysis, Rating Plan method, Site evaluation | VIEW |
| Retail Operations: Stores Layout and Visual Merchandising | VIEW |
| Stores Designing | VIEW |
| Space Planning | VIEW |
| Inventory Management | VIEW |
| Merchandise Management | VIEW |
| Category Management | VIEW |
| Unit 4 Retail Marketing Mix [Book] | ||
| Retail Marketing Mix | VIEW | |
| Product Decisions Related to Selection of Goods | VIEW | |
| Decisions Related to Delivery of Service | VIEW | |
| Pricing | VIEW | |
| Factors Influencing Pricing | VIEW | |
| Approaches to Pricing | VIEW | |
| Price Sensitivity | VIEW | |
| Value Pricing | VIEW | |
| Markdown Pricing | VIEW | |
| Place: Retail Store Location | VIEW | |
| SCM Principle | VIEW | |
| Retail Logistic | VIEW | |
| Computerized Replenishment System | VIEW | |
| Corporate Replenishment Policies | VIEW | |
| Promotion and their Setting Objectives | VIEW | |
| Retail Communication Effects | VIEW | |
| Promotional Mix | VIEW | |
| Human Resource Management in Retailing | VIEW | |
| Manpower Planning | VIEW | |
| Recruitment and Training | VIEW | VIEW |
| Compensation | VIEW | |
| Performance Appraisal Methods | VIEW | |
| Unit 5 [Book] | |
| Non-Store Retailing (E-Retailing) | VIEW |
| The Impact of Information Technology in Retailing | VIEW |
| Integrated Systems and Networking | VIEW |
| Electronic Data Interchange (EDI) | VIEW |
| Bar Coding | VIEW |
| Electronic Article Surveillance | VIEW |
| Electronic Shelf Labels | VIEW |
| Customer Database Management System | VIEW |
| Legal Aspect in Retailing | VIEW |
| Social Issues in Retailing | VIEW |
| Ethical Issues in Retailing | VIEW |
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